Hey Jimbo, I can definitely see why it seems like M788 and M888 are the same thing - but that couldn't be further from the truth. The formulas are 100% unrelated in ANY way whatsoever. M788 was developed by a scientist that retired 4 years ago and was actually based on the M688 product. M888 is the result of 6 years of development involving close to a dozen scientists and is 100% different and new from the ground up. The *only* thing they have in common is the easy application. You should come down to the new HQ and check them both out side-by-side. While you're at it, you can try and learn about Ultimate Ceramic Coating which is the most innovative formula in the history of coatings. Mark my words. We can talk all about it. Also, M86 So1o was a single liquid, multiple pad system meant for body shops. It was aimed at removing sanding marks or finishing out with a single liquid, but multiple steps. The new M300 so1o is an all-in-one that is not body shop safe and the only thing it shares with M86 is the So1o name due to the idea of using 1 liquid with many pads. Nothing else related. You can try those side-by-side too and share your experience. PS, I just came back to Meguiar's and my all-new role is to be the Innovation Leader for the entire brand - would love to sit and chat about innovation, too. Would be a fun topic for sure :) Let me know when you want to come down. -MK

We firmly believe that going forward in the marketplace, as you said Jimbo, the focus will be sticking to proven chemistry that just works and is not over hyped. We hope realistic claims become the norm!

This is why I am not really that into products. I use DIY Detail and Optimum products almost excursively and never have a problem and never get complaints from my customers. The secret to detailing that everyone skips over is that you have to actually detail the car.

Borrowing money was cheap the last decade. Interest rates have risen significantly and it makes it harder for smaller businesses to borrow capital which could also lead to less innovation and new brands. Brands need to be on their game to last in a tightened capital market. Inflation has also left many with less discretionary income to buy and try new products.

Curious where people think there's room for innovation. Everyone seems to be looking for a long term tire dressing, but with the material makeup up of tires, that might be impossible. Getting into fantasy land a little, but a coating that wasn't affected by water spotting would obviously be a complete game changer. I'm a simple man and would simply like to see a shampoo that also cuts iron and smells pleasant. As far as companies that seem to be innovating, I've really enjoyed following Koch Chemie. GUF has been the first non-slip floormat dressing that I've really enjoyed. Also, having Pol Star, an effective interior cleaner that could also be used on screens, was big for me

There isn’t enough difference between brands just like you said because they don’t make their own products. They are just re-branded

Hi Jimbo Great post. Thanks for mentioning CSI and SYSTEM ONE. I feel honored!!

Hey Jimbo love all your videos and most of your comments. I have a question what products have you develop and what brands are they sold under.

Spot on with your assessment. I'm a product junky, I cannot go to sema... im checking Instagram & KZfaq for the new products to get excited about, and there's just not much there...time to try some more obscure brands I guess...

Thanks for the honest review of the SEMA show, helps us to see what’s really going on in the industry.

Stumbled on this episode, you are correct in all aspects. After few years I'm relaunching my brand again. Providing affordable pricing on tools of the trade like 25$ foam cannons that companies are asking 80 plus with basic brass components. I want to launch few detailing chems but most private label companies are just fill and slap a your logo on it of the sub par preset selections. And part of me is not ok with that.

From my perspective, the crowds seemed more interested in wraps rather than the latest and greatest in ceramic coatings. It seems like everyone has a ceramic coating. I didn't look at pricing but when there is a lot of competition, either products get better; longer lasting or prices drop.

Well said, Jimbo. I have noticied similar trends, its relieving when other people with a better perspective validate my thoughts.

Carpro are you joking $100 a gallon for glass cleaner. 😂.

It was really good to meet you homie 🎉🎉

I recently got a lot of hate in a Facebook group when I said exactly the same thing about Cerakote and Pan‘s video about them: you cannot just claim things like „we whitelabel for all your favorite coating brands“ without presenting proof, as this creates a skewed image of the market. I personally felt that Pan showed a lack for a sense of responsibility with that video when he just repeated what Cerakote was telling him or wanted him to say for a „sponsored“ video. Thank you for this video, it was a very refreshing piece of honesty!

It seems like the new and smaller brands are the ones who are more innovative but then the big brands do nothing but copycat off of it or buy them out which ultimately kills some of the innovation. I had coworker & his mother stay in Houston. She created a bag for luggage and was selling it on her website. She decided to put it on Amazon 2 years later. Within 6 months, Amazon had an Amazonbasic version of it which put her out of business

Jimbo, Meguiar's ceramics and Turtlewax ceramics are sold in some part of the world where VOCs don't matter, because the 2 brands answered me the same thing, when I asked them why they don't sell them here in the US. ,....

As a fellow pro detailer with over 10 years of experience coating cars, I can tell you the future is self healing clear coat, I know they exist but they need a paint booth and the full paint process. People hesitate to ‘re paint’ their new cars just for added protection with a self heal clear. But a wipe on product, that is at least 50 microns thick and self heals without heat will revolutionise the industry. PPF has too many downsides as it’s a plastic that adds distortion and yellowing.

I agree. I feel for these smaller detailing companies. They could be abandoned and ousted with just a few bad reviews. How do you differentiate your product from another when many are chemically all the same? It takes savvy marketing and a lot of money.

Im still waiting for a good tire dressing pad, why can’t they make one that can last, What you use Jimbo?

Hey Jimbo, what do you think about Gyeon. They realease something that says is first on automotive industry?

This was so real & deep, great podcast! 💯✨

I've been out of.detailing for a while. Do waxes and sealants srill get any love these days, or are they on their way out?

The only thing that excited me that launched at SEMA was the new Rupes Cordless polishers. For me the future has to be cordless, powerful, lightweight and low vibration

Jimbo, great seeing you last week. I was really stoked with the Stoner Car Care Iron Remover because it does not smell bad at all and seems to be a big winner and cannot wait to try that. The 3D booth had new polishers from a brand they just purchased called RBL that looked promising. There were a few other things that look really interesting and want to test them out before I weigh in on them. Hopefully 2024 has some exciting new items coming that work and push things forward.

What are your thoughts on the Griots line of polishes?

I would like to see an innovation on the spray-on rinse off ceramic / silica coatings like Carpro Hydro2 concentrate. I would like to see more durability, slicker etc. Although I do think this is the best spray on rinse off product there is on the market

Don't think your have tried platinum potions out of Australia, I know they are now in the US. Their quick detailer is insane, cheap here in Ozz, no idea about durability as it's new, but I used it two weeks ago on top of 10 month old Meguiar's hybrid paint coating, added heaps of gloss... Worth a review if your after something new.. Another great Ozzie company is Mirch.. There tyre and rim cleaner "grime off" is by far the best cleaner I have ever used.. No idea what shippage to US would be, but it's awesome..There blue candy shampoo is the slickest car wash around..

Great points Jimbo .

Icon Rocklear! Is this good product?

The industry is over statured with brands and all the branding and marketing won't make a me to product stand out. So is mobile tech a better show to attend to learn and see innovation? The pro only coating warranties are a just form of getting your customer to come to you shop at least once a year. Innovate or go out of business.

I’ve used that soap for a while when it’s about freezing and nasty outside when I don’t want to freeze myself washing my car. It works alright as a touchless but I won’t buy it again

Once you get to serant point there will be very little change in product kinda like what happen with smart phones but yes marketing hype and over saturation has muddy the waters. Iv gone back to old school products fast finish seal& shine sonax perfect finish all wheel p&s rinsless p&s interior cleaner vrp super clean goldclass. I cant keep up with all the brand anymore i know what works. I will be try the Diy brand when im ready iv learn alot from ivan and his diy system seem legit.

The clay mitt from Autofiber was really innovative. So simple, yet so effective

What about these coatings like icon Rocklear

Great commentary Jimbo. I too have noticed the stagnation, redundancy, yawn, meh, nexxxt over the last couple years or so. I personally would love to see a product that gives JUST absolute intense gloss/shine. I don't care about protection, slickness, whatever. I mean I do ofcourse but not as part of the package/chemistry. I just want a product that provides gloss, real exponential shine. And not P&S Dream Maker, not Meguiars Insane Paint Shine Glosser, not TW Pure Shine. These are all minuscule, and imperceptible between one another. I'd like to see something extra ordinary....Nice video as always.

I enjoy your pushing the lack of innovation and hopefully this wakes up the manufacturers. As far as the economy we are in big trouble. M2 money supply is negative for the first time since 1927. Housing and commercial buildings have yet to pop. In 2008 the banks had money before the bust but this time they are insolvent and the effects of the inverted bond yield curve have yet to be felt. Business will fail but hard times bring out innovation too.

Stoner's Hybrid Ceramic glass cleaner with rain repellent is a wonderful addition to my arsenal, plus it works so well and the protection last well beyond the next car wash!!!! Excellent inside my home too!!!!

As a driveway detailer who obsesses about my own 2 cars and does friends, family, neighbors and a few paying referrals, it seems to me the professional industry has commenced to eating their young through nothing but its own wretched excesses. Waaaaay to many variations on the product theme but NOT ONE reference to technique. Not once did I hear ANYTHING referenced about the amateur everyday home detailer. TW skipped SEMA? Shocking! At the end of the day, the "industry" is the one Turtle Wax understands - which is the home detailer - millions of us. No lie. I'm not in any way putting a knock on the pros, but you guys have over indulged in yourselves. Decades went by with little to NO product innovation and then BOOM!👊🏼 within the last ten years so much innovation - who the fu*# can POSSIBLY keep up?? Respects Jimbo... From my flight deck everyone of "us" should be concentrating a lot more on technique and finding/using the right products old or new that at the end of the day means watching the customer leave with a smile on their face - MORE importantly, RETURN with a smile on their face. Shine on you crazy diamonds!

Companies are apprehensive to innovating new products due to the current economic climate I'd imagine. It costs much more now for R&D. I imagine they are waiting for a better economy. I think this will be our new reality so we need to either understand things will cost more or just settle for what we currently have. It's discouraging though as you mentioned

Interesting video as always, Jimbo - I really appreciate it. For what it's worth, another detailer whom I follow was able to identify the company in China that makes one of the popular consumer grade ceramics (think about the silver bottle from the kingdom of Avalon). I buy it direct and it costs me 60% less for the exact same product. If your prediction turns out to be correct (and I'm not saying it won't) I suspect that companies like that may also experience some contraction as they will lose some of their "white label" distribution channels. Keep up the good work.

How about how some of these independent detailers like Gayry Dean are innovating? He just released two new products. Not sure where he's headed with it but he's always adapting to his customers and the market

I suspect there is less room for innovation as the low hanging fruit has been picked. Even these larger blenders and formulators are not necessarily creating anything novel themselves. They seem to be at the mercy of their raw vendors like Dow, Merck, Sigma Aldrich, etc. to share the next big building block first.

What do you think about Ryan West Industries?

This is one reason I stick with my two favorite company’s. nv carcare & yum car care. Nv for my coatings and yum for my detailing chemicals. ❤

Jimbo, M788 comes with two branded gloves, and just one 150ml bottle of coating.

For sure Turtle wax listens to its consumers and innovates. I think P&S is similar as well as both companies let us talk to the blenders and talk to the end users. I think people will stick to one brand thats easy to get local or ship quick. I have said for awhile if I could stick with one brand Turtle Wax or P&S. Both fairly priced and easy to get. Only thing that stops me so much from Turtle Wax is not the bigger gallon I can get but there products even in 16oz sizes are not that pricey. As far as companies now days to even be considered in detailing they have to offer certain products to even be heard or looked at. You could have the best tire dressing but if thats all you offer detailers want look at your company. You got to have some ceramic sprays, soaps and ect. I miss the days where someone just works on there one peoduct until its awesome and sticks with it.

jeez we had pods in the mid 90's

I liked solo dust like crazy.

I don't know if you noticed CarPro's coming with their nano diamond technology or their coating like diamond36 but many detailers are removing diamond36. One great innovation is from Stoner's with their iron remover which smells like APC instead of rotten eggs. Great stuff from Flex on their totes and how you can stack them on a single wheeled cart too. Ian from Autofiber always comes with new stuff like that synthetic towel that let contaminats go through but when they launched their new rip towels on 80x20 to me was great to use on non painted surfaces but The Rag Company came for SEMA with their new tools and the rip rag which is 70x30, keeping higher quality on microfiber towels

"What makes you different?". Same question I get and I'm in the investment management industry. Mature industries slow down and consolidate.

Are some searching for something bulletproof? Ceramic coating has been hot topic for the last eight years. There now seems to be a cap in new innovation maybe because we have reached the end point of what ceramic coatings can do in different climates. Example, DQUARTZ Nano Diamond, what else is harder than diamond on the MOHS scale? We’re still dialing in maintenance regimes and process there is more room to get this right. I am of the option that PPF is the next big thing that is slowly but surely catching on where asset protection is concern. The self healing ability and impact protection is a winner. Some ppf flims are coming with a hydrophobic layer already that doesn’t require coating. It’s different ball game all together but it’s next.

I can’t believe that Megs don’t make their own products also I think it’s time for detailing tools to innovate and show us something new

It's okay if Meguiars is reusing their products because Hi Tec Yellow wax still looks better than any professional coating. Plus it's super slick. D30016 is also incredible and Hybrid Paint Coating is such a better choice for coating jobs.

Great video. I really wanted to post a comment, but much like the detail products, there’s not much left to say. Lol. But it’s such a good video I just had to say something… You always keep it real Jimbo. Appreciate you always brother. You represent California the best.👍🏽

Here in Brazil, I’m starting my business and to be honest, I’m realizing how stupid I am. Like I’ve spend a lot of money buying a lot of products that I actually don’t needed. Like, I watched a lot of videos, and trusted them, which is a huge mistake. It’s weird, sounds like you don’t need to know nothing about detail, it’s more like buy it and this will make everything for you. For me, the industry controls the people making us feels scary about things. Like, you cannot use any product different than a leather cleaner to clean your leather, and some things like that.

What best cermica coatin for a porsche 2006

And it goes even far........ Menzerna a historic brand for us in Europe.... they release after...10+ years... What ....a..."ceramic" spray was and one step product. They also...."burn out" to soon the Graphane...hype....by over hyped on 1-2 years....and now.... either many brands abandoned it...ot they just co-exsist Graphane options along with their classic ceramics lines, just to satisfy a potential demand,

Another great video!

I blame the 3M group for Meguiars f**cking about with a coating

Awesome podcast. nascar Wash pods

Dude's hilarious. He sounds like a guy running around screaming that Wax is dead a few years after it came out. Sure buddy...sure. I say grab a sign and stand out on a corner, you gotta make sure people get the heads up. 😉😆😂

SEMA show is not in trouble. The problem with Cena is trying to invite the public to something that we've been enjoying for so long and that's why it is something that's amazing. If they want to do a big party for the public do it on Saturday let us are enjoy our Tuesday through Thursday out in Vegas amongst the industry. 275 passes to go to Chima and then another $500 if you want to show your car at SEMA what the hell. Those spaces inside of steamer are like 10 grand to be in the booth

Not everyone is gonna come out with 16 new products every year. Carpro released a diamond infused ceramic coating for the consumer market. Thats pretty innovative. If it works as advertised it should be a banger. Sounds like a bunch of doom and gloom but i just dont see it man. We have the best selection and quality of products the market has ever seen. Ceramic coatings werent even a thing when i started detailing. We have so much gloss and durability at our hands now, people dont realise how much work it toook too keep a car looking like that years ago....

If it's not in a glass or aluminum, it is not ceramic. All that crap in plastic spray bottles is junk.

Remember, SEMA at its core is business to business. So Chemical Guys and Turtle Wax are market is towards non professional consumers which is why they wouldn't show. This customer base isn't really there. As well the cost of having a booth/floor space at SEMA is insanely expensive even for mid sized to large companies. Unless a small company goes all in and has something extremely exciting, the return on investment isn't there.

Weren't Meguiars bought out by 3M? It seems there has been a significant lack of investment from them lately, maybe they've lost their way.

Why is constant innovation expected where we are now in a space where the detailing products have become so easy to use and durability, gloss slickness have improved over the last few years. The PPF\Wrap industry grew alongside the liquid\chemical protection industry so if i need what they can't do PPF for the win. Is it the consumer expecting more or the companies trying to make money grabs. Before the 'ceramic' phase; and it wasn't ceramics that started to transform the industry it was the polymer sealants like Seal N Shine and affordable DAs; detailing a car for me was a workout. Those rubbing compounds were evil. More than happy in this space we are in now. What will happen is that the market will probably contract as the cream rises to the top and the scum sinks. We have enough social media coverage eviews and folk testing eveiwing and being called out for fake news when it is that so we can make better purchases. Even if we don't, people like what they like and all of the rest will fall by the wayside.

Why should people want to join your paid discord when there are already free ones that exist?

When there is nothing new to talk about u should continue to talk about the products that are out and working. It takes time for the next best thing to get invited. So continue to talk about the products that are good. That old saying if it aint broke don't fix it. Or report the scams the products that don't work like the company say they do.people need to know that to. Good video

What brands were you disappointed at Sema if you can say.like the way, you tell the truth Very sad

Chemical Guys is a Walmart brand even though. Even though McGuire's is it's a legacy brand Chemical Guys is oversaturated. They think right now that they're making a ton of money in the stores so why go to see my show. When I go into a Chemical Guys store it's like oh my God 50 versions of the same wax there's no point of me even shopping there. I would rather Shop with a legacy brand that I trust like McGuire's now Turtle Wax not being the same of this year that shocked me too but it didn't matter I didn't go there to see Turtle Wax I went there to see what McGuire's had new. And there is a lot of smoke and mirrors coming from these other brands there I've never heard so many stories this as I have this year

Bashes everyone in the detaling industry than proceeds to wash a car with 1 microfiber wash pad without ever changing, rinsing etc and rings it out onto a customers windshield..... Niceee

At my opinion the last Megs products that was truly INNOVATIVE and out of the box thinking was the Megs fast wax aerosol, and the wash+. After those...the get the "ceramic" ..hybrid.. infused ..multi buzz words road....with no great product along those years. Additional last couple of years they only release many times ,the same product on different labels. Also... products that they already have but now ... already diluted. Loke RTU hyper dressing, or RTU detailer...e.t.c... Unfortunately.....

Wteffff is this guy talking about? Carpro released new dquartz ceramic coating and m888 is nothing like 2019 product.

Avalon ceramic is new at SEMA , better version .

Chemical Guys is all marketing and 0% quality. That's all I can say

Indeed🫡🙏

First!!!

Interesting. Now u can’t innovate just to innovate if tech isn’t ready or there yet. You can make current products better in the mean time. Brands that rebrand same old product with new name and colored box will get found out. Sure u might sell it because of your brand reputation, but not u just risked ur reputation on same crap and fooled ur customer. Great job, but guess what? U won that round but do u think happens next time u launch a product or next “big” thing ? U lost our trust and now we hesitate to buy ur products or better yet we’re gone for good because there is plenty of brands, brands that didn’t trick us. Long run the money u made off fooling ur customers will back fire 10x.

Coping? It's all the same yr basically cleaning a car the best it can possibly be done. So to say coping that's a hating trait it's all about learning and getting ideas from people. Gtfoh

What kind of backstabbing and corruption are you referring to, I’m just a curious diy’er