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How does a company so broke that it has to mortgage off the rights to all of its most popular characters transform itself and rapidly build the most successful movie franchise in history?
The rise of Marvel Studios is more than just a change in fortune, it is the product of inspired ideas and calculated decisions.
In this video I take a look at how Marvel Studios began and the development of the first Ironman film. The story of Kevin Feige and the casting of Robert Downey Jr as Ironman are two factors that had a massive influence on this cinematic juggernaut.
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Works Cited:
Citation: Robinson, Joanna. "MCU : the reign of Marvel Studios." New York : Liveright Publishing Corporation, a division of W.W. Norton & Company, 2023.