looks like a humble guy someone you could hangout with

I took a marketing class a few semesters ago and we did a study of GoPro’s marketing strategy. It was extremely fascinating. Their primary form of marketing is through their consumers. They rely heavily on their consumer’s experiences and sharing them, which almost everyone wants to do that buys a GoPro. They also encourage and pay their employees to take some time off each week to pursue a hobby. The one condition they have however is they need to record their experiences and share them. Basically between their employees and consumers they have the equivalent of a ‘crowdsourced’ marketing strategy. They’re truly an interesting company.

Probably the most chill CEO

An awesome video on GoPro by CNBC... I hope you make more such videos of such brands and entrepreneurs!

Always loved these CNBC business overviews

They should make a car camera (mounted on dash/window). Alot of other players in the space but no household name like GoPro.

Go pro is the Redbull of cameras

Sometimes the best thing when you start up a company is just to sell it when it's hot

down to earth guy, great products and great company. Can't wait to see what they come out with next

Gopro has come such a long way. Love the company and will keep supporting it

glad he understands his mistakes and is taking measures to fix those. it seems like 2015 really humbled him out

That 360 camera is very awesome @Coloredspaces

CNBC you guys have the most Interesting videos On point and always relevant and smart Love your vids God Bless

Such a fun documentary to watch ! Very compelling and informative

this man is really amazing...

Amazing CEO. Amazing products. Bravo!

IPO at $40 then take private at $3. Such a good guy!

Great video! He seems like genuine guy.

Respect to the GoPro CEO for wanting to make fewer and more quality products so us consumers can enjoy. Great job on this report CNBC!!!!

Don’t care what ppl say about gopro. I think gopro is great. I dont use it every day but it gets me decent good footage when going riding down hill or skiing ect. Its easy to use, voice commands is awesome and the accessory kits that are available to make it stick to almost everything is great! I like to think, correct me if Im wrong, if it wasn’t for gopro being what it was in the beginning, I don’t think other companies would have pushed themselves to get a action camera out there like the gopro.

Inspiring

Fusion for Jet skiing is a game changer !

I’m surprised he did this interview. He’s actually a great CEO when it comes to marketing.

I love what GoPro did for video in general, I love a whole ton of the content they published and enabled, and I still like what they have put out over the years.... but I'm gonna share my opinion why I think things got rough and will keep getting rough over the years for them. The main thing about GoPro, like Woodman says and knows, is community and content - plus marketing. GoPro was not the first action camera... there were plenty of action cameras before it, mostly lipstick style cameras. But the marketing, ease of use, and accessory kits to put it everywhere were real innovations. What really sold the concept was how anyone could use it. But also, the community build around and great videos promoted gave a feeling for lots of people that they too could make videos like those, and that they too could put this simple cheap camera to good use. Problem is, a huge part of the initial hype and fever around it was because it was cheaper than the average camera, and tons of people who are not into sports, not into surfing, not into skiing, not into extreme sports, and not into anything like that were buying the camera for it's simplicity and good price. And for a while, that was goodenough. I personally own a GoPro Hero 2 despite not doing any sports. Back then, videographers and filmmakers used it to do all sorts of stuff. B-roll, crazy rigs for bullet time, backup, for personal projects, etc etc. It was a camera that was there in case your main rig failed and you needed something. The quality was better than smartphone cameras at the time, so that portion of the market was also captured. But the fad passed, competition grew up not only in the action camera market, but also for cameras that are cheap, easy to use, and easy to experiment with. Smartphones and direct competitors like Sony Action Cam and the Xiaomi Yi cameras are only part of the story. Really cheap with goodenough quality can be found at a fraction of the price these days, at the 100 bucks level. All those experimental stuff that people used GoPro for... there are just better, more flexible alternatives these days. GoPro became way more expensive than it originally was, and other brands replaced it as the to go cheap camera just because. The drone thing was a very expensive mistake... I guess they had to try because it is aiming for the same market, but just didn't work out. On the other hand, DJI is sucessfully getting another portion of the GoPro market - live streamers. It just launched a tiny gimbal that is being directly compared to GoPro 7's digital stabilization capabilities plus image. It's not a rugged solution, so it's not aiming for sports, but it's another chunk of GoPro's market that might go away. And the danger is that DJI is already pretty good in the camera quality department, while also being the top brand for drones. It is pretty awesome that GoPro has evolved this much and managed to keep going this long with some pretty unfair competition and all... problem is, I don't see how they are going to ressurge at the top. They kinda gave up on the line I actually thought would work in the long run - Session cameras. Because those are smaller than most other solutions out there. But going back to IPO times is close to impossible at this point. They could, and I guess this is what they are aiming for, become a very successful niche brand for extreme sports and whatnot. The community, contacts, following and branding are already there, so it's a smart move to refocus and slim down. But that initial casual mixed bag of costumers they had when they exploded during the IPO... that crowd went into several different ways today. It's not only action camera nowadays anymore... it's drones, it's gimbals, it's high res prossumer cameras, it's cameras that are specialized in low light, etc. 360 video... well, that might make some sense for that niche crowd. For me personally and for lots of regular videographers, it's kind of a dead trend already. But for that crowd, perhaps a decent bet? It's just super hard to compete in this environment... smartphone cameras are getting very good, and it's hard to beat the low low prices for sensors and other hardware components that are as mass produced as the ones for smartphone. So at some point a brand might put those together and make an ever smaller sports camera for cheap that is as good as if not better than GoPro and other action cams. Hard deal.

Great Startup, Respect

I love GoPro!, had the HD Hero , 2 ,3,4,5,6 now 7 black!

I kinda admire his charisma even though GoPro doesn’t quite working out

I have one and love it

This resort looks sick!

It's 3 years I have an Hero 5 and I've never stopped loving it although some little problems that camera has. I think GoPro makes the best cameras which have lots of crazy functionalities and high quality image resolution and stabilization for a cheap price. I really hope GoPro will sell some great cameras with better features in the future!!

do a video on how the ipo process and things like ipo roadshows.

Need to partner with Fitbit and develop software that synchronizes the user’s heart rate with the video, on-screen. Maybe interesting to see what part of an activity results in the most stress. Also, I’ve never understood why the car camera market isn’t a market for GoPro.

11:11 checkmate, Flat-Earthers

great video

Great video!

Please put the focus on the low light capability for the nxt Gopro

Good interview.

When they lower there price to 150-200$ people will start buying,asking 500$+ for same product every year is just stupid

Ayeee I live in Montana I’ve been skiing and mtn biking in big sky it’s just around 4 or 6 hours away

Great video

can't wait for fusion 2

Until they fix the audio, I'm still using the Hero 4! Also need a more significant increase in the video quality. DJI gets so much higher quality out of the same sensor size, so obviously it can be done!

A new Session with Hypersmooth would be a hit. The Drone Racing community is loving GoPros, but in recent years GoPro stopped releasing new Session cams. So a new light and small cam would really become a hit cause many people want one.

bring back the session!!!!!!!!!!!!!!!!!!!! we need a newer cube for our fpv quads!!

wow its crazy to think go pro only has 900 employees when you think about all they do

He seems lika a pretty cool and open CEO. At least he sat down for an interview

Woodman is an incredible guy but I always felt he is more of a Chief Creative Officer and should probably hire a CEO that is more experienced in leading such a massive company. I love though that he is very candid about production mistakes with the Karma - most CEOs would brush this off.

Nice videos!

Nice Jacket!!

I have a GoPro which I primarily use as a holiday camera. I like the wide angle for capturing me being out and about. The main feature that I want improving is audio. The audio is awful. That's why many videos have music because you can't record commentary well when you are out. Audio in would be great or a proper USB audio in so you can use a variety of third-party devices. The official GoPro audio adaptor is expensive, unwieldy, needs a cage to keep it in place and makes the setup far less portable.

All time Highs probably not, that was all hype.

GoPro will always thrive because they have very few to no competition at all. They are the original and number one action camera since its debut.

He should design a special action camera for IG thots. It would have a green screen feature to make them seem like they’re always lounging on some beach or yacht.

Hope gopro do well in future

6:52 That's how I imagine Captain Marvel (Brie Larson) would look like in Avengers: Endgame if she aged naturally since 1995.

Anon ski goggles, the best! 👍

I view GoPro and its competitors as USA vs China. Another reason why I support GoPro.

So cool. DJI + Hassleband means, DJI will buy GoPro for sure. It'll be tough to get into the drone one, if one is not an engineer.

Screw the fusion with its exposed glass lens and no repair program.

With so expensive prices ... no wonder

GoPro has to have the toughest cam out there. Like you have to get an axe hammering on it without harming it, just for the video effect.

GoPro is such a niche company focused on building small cameras but the industry is saturated with similar companies that have more streamlined business and manufacturing operations. Larger companies can afford to cut costs whereas GoPro cannot. They will continue to struggle until they come up with an innovative solution.

The hero7 is magic

For me the main thing with GoPro is that i can strap my hero4 to a drone and fly like crazy and do a couple of crashes and still have a functional camera the next day.

Was always a big GoPro fan but they let me down a bit. I still have a half TB of 1080 footage I've never looked at again. Really wanted a camera that was just an extension of my phone's camera. Immediately shareable and editable. Never got close to that experience with my GoPro. (But I did give up after hero5). Anyone think they're providing that kind of experience with latest cameras?

Love Nick W. and Love GoPro. The End.

Surfers and Skaters make the best business man, their always true to their customers and products

I bought into GoPro at $66, and have so far lost almost 90% of my investment. But it’s ok, I’m keeping the stock. I have a feeling it will rise again from the ashes and I’ll eventually see a profit or break even. If not, oh well. I’ll find 10k somewhere else.

Is that Kayaker riding down Tenaya Canyon? God man! These people.

sent gopro fusion to space with space x. attach at skin of space x rocket. do live streaming while launching. great advertising.

Problem? The founder is not a engineer. His role was completely marketing. Had no idea about the details of the very product he was selling. The company also does no R&D in the core technologies it depends on.

i hope the gopro 8 can record 8k. and hypersmooth at 6k, plus 120 fps @4k

I'm a gopro fan but i highly doubt Gopro will make a come back, how much more features can you do with a accion camera?

For KZfaq You should make videos made on 360 cameras, by default, 360 degrees.

Good luck woodman

When you see a tech company ceo say that he is not an engineer, that is a huge red flag

What ski jacket is he wearing?

all they had to do was release a 1" sensor action camera. sony delivered and the Zcam company also dropped the micro 4/3rd gopro sized camera. (literally all they had to do was drop a 1" sensor camera it didn't even have to be good lol)

here is an idea for Gopro - Gopro Connect - GPS pings that recognize where other gopros are and allowing people to meet up and share awesome experiences together.

I just bought the Hero 7 Black and I have been using it over the last few days while vacationing in the Maldives, while the CEO has likability, passionate about this company I found his flagship camera glitchy, turns off for no reason and voice commands don't work and over the previous versions battery life has got worse. I'm afraid to say when I return it will be going back. IMO for $400 I expected better.

He is the true American entrepreneur and somewhat successful businessman in terms of the land of opportunity !

GoPro is such a huge company and they have such a strong brand. They can enter new markets and penetrate very easily. The fact that their founder and CEO would consider selling out or going private just makes him seem really dumb and makes it clear why they are not succeeding now. And then he says that they don’t “play it safe”...then why haven’t they released a new kind of product? Why are they sticking only to cameras when they can be the next REI??? I honestly feel with my International Baccalaureate Diploma that I can run the company better than their current CEO, who seems to have given up and doesn’t care anymore about growth, just not losing more money.

Gopro has a lot to learn from DJI, because DJI took the basic idea that gopro started (Record videos anywhere and anytime) But evolve upon it, by offering new ways to records videos...Drones,Osmo pocket, gimbals cameras. To finally even start competing with the company that once led the action camera market (Gopro) With their osmo action. So in my book, Gopro should try to retake the record videos anywhere and anytime trone.

Go pro is a pretty good product. my friend took it to Thailand with us and the images and quality he captured are amazing. it's a few more generations for cell phones to catch up.

he doesn't look like a 40-year-old and certainly doesn't act like a 40-year-old

Sounds like a smart guy, on a personal note I haven't been wowed by his products. Give me a call GoPro guys if you need a hand

I see you in there Abe Kislevitz

most of gopro users dont use them as helmet cams anymore. they need to make a straight up camcorder that fits in your hand easier then a smart phone or helmet cam with optical zoom a touch screen and a viewfinder thats still tough and waterproof and battery that will last even in the cold.

I think he's wrong about consumers wanting a new camera every year. Investors want GoPro to put out a new camera every year so consumers need to keep buying cameras. Consumers just want a camera that will last for years. We get annoyed when you can't even get accessories for the camera you bought 2 years ago that should still be perfectly fine for our needs.

To stay current just follow DJi....

They priced themselves out of the market. People are buying Xiaomi, SJcam and other cheaper alternatives that are 95% just as good for 1/3 the price. I hate buying American products because they're overpriced, because they have to appease their stock holders on Wall street, not because they have actual value.

The 1st GoPro sold for $17, now its $300+

11:13 My head feels dizzy

With that conclusion what was the point of this report or title?

Soon to join the hype club is Lyft, uber, airbnb, robinhood, WE Work

RIP. The Stock tanked.

Apple should definitely consider buying GoPro. Makes sense for them to get them a bigger market share in the camera industry

its sad but they never branched out their products.

11:49 that is Apetor trademark bruh!!! 🤣🤣

How nice to be able to save 30k from an entry level job...*cough*