The NHL has definitely got the best logo's in all of sports.

As a native Pittsburgher, we all loved it when the Pens went back to the marigold. It reunified the colors of all three of our pro teams

I really wish the Kings went back to the crown logo and added purple back to the jersey. I loved that odd shade of purple and black combo. Purple needs to appear in the league again.

One of my favorite things about hockey is the original six logos mostly staying the same throughout history. Such a great thing for the sport. Also I think the current jets logo along with their sound and lighting affects in their barn during a game is really cool.

Hartford Whalers is also my favorite all time logo. Not just hockey, not just sports, my favorite logo period

Although harder to find, I’d like to see a review of the shoulder patches too

capitals should go back to screaming eagle jersey and logo, the bland capitals logo is outdated anymore. screaming eagle just makes sense

I'm always going to go with the original six logos, but you have to admit, the Wild logo and both Sharks logos are really just some of the most amazing logos in all of sports.

I agree on the W eagle for Washington should be their primary logo, it's a great design with a really really great use of negative space to outline the capital building and define the shape of the W

I grew up in Arizona and was in my teens when the Coyotes came to the state. Their original/current logo is far superior to the howling head. The return to the classic uniforms is also extremely welcome.

The Kraken color scheme is gorgeous, the Ice Blue accent and few hints of red are great. Especially the red eye of the logo!

Buffalo is in an insane situation where both the original logo and the goathead are seemingly equally loved. That’s not supposed to happen, but the goathead logo, shoulder patches, font and color scheme just friggin worked. Might be the most intimidating sweaters out there, players always felt like they were more aggressive and truth be told… their best years were in black and red; 4 conference finals and a finals in just 9 years?!?!?!

Im not a Blue Jackets fan but I am a fan of Arsenal in the EPL and think a canon as a logo can look incredibly slick. I hope the Jackets try for similar.

I've been a Buffalo fans since the early 90's, so I've seen the whole evolution of the branding there. I loved the black and red goathead logo because there were a lot of good memories during those years, but when I started seeing renderings online of the goathead in the traditional blue and gold, that was always a winner in my eyes. Glad to see they did something like this in the reverse retro this season, but there's too much white on that jersey.

I am hoping Capitals will bring back their first reverse retro eagle with that uniform as their new regular. As for logos, my favorite logo of all-time is the Canuck skate they wore from 89-92 in those colors. Otherwise, the Bruins, Blues, Avalanche and Sharks are sporting the best logos in the league. Not counting the original 6.

Content is always interesting and great on this channel.

Fun video! Favorite is definitely the Whalers logo. Found myself humming "Brass Bonanza"..

You nailed it on the Sens 3D logo. The black and gold jersey from the early 2000's is so clean 👌

Technically the Ballard era Leafs logo did grace a jersey again, just in the form of a modified version of it as the Borje Salming patch. Only looking at it after watching this video did I realize it's the 67 logo without the text and with a crown. Which I think looks very sharp, I don't know why they took the patches off. It should've stayed all season imo.

I agree with Shannon on the beige penguin, I've always liked it even though yellow is my favorite color

The Penguins had the "Pigeon" logo during my childhood so I have nostalgia for it. But I remember my older relatives hating it when they changed it.

Around the end of the 2000s, there was a contest to find a name and logo for a potential new team in Quebec. Many were trolling but some were very decent with well drawn (and drawable) wolves or polar bears or actual igloos that would've made for some cool jerseys

Imo, probably biased as a Hawks fan my entire life, but the Blackhawks logo is one of the best in sports

The 3D sens logo will always have a place in my heart. That being said, the 2D logo and the current jerseys are awesome and I want to keep them

I love how the tone and voice reminds me of a Sr. Logistical Ops explaining "Fulfillment Engine Small Sort Induct / Quality Control 101" BUT INSTEAD, it's cool and interesting stuff like NHL Logo deep dives!!! Very soothing and pleasant 👊🏻🤲🏻😭

Dude. I appreciate your videos. These are the questions I asked myself as a kid for fun, and these are still awesome questions to ponder. 😊

I think we see eye to eye for the most part the only one I disagreed with was the Toronto Maple leafs old logo. I think it is so clean and simple. It makes it the best out of all the retro logos and this is coming from a Sabres fan but other than that great video and keep up the good work!

My favorite logo to draw as a kid was the Vancouver orca, still to this day it’s one of my favorites. I became a Bolts fan during the era of the second logo . I always wanted a clean logo with a blue jersey like our alternate at the time with the Bolts words mark. I’m so happy we finally got that and now I hope it sticks forever . Honestly NHL logos in general are top tier among professional sports

Hope you have a wonderful Christmas with your Fam Shannon! Thankyou for the fantastic content, never miss a vid

Man when you came to Ottawa logo and chose the one you did I was furious until I felt your compassion on it then I all I could do is smile ear to ear. Love your videos hockey dude lol

Would love to see a retro blue and gold Mn Fighting Saints jersey for the Wild since the Xcel Energy Center sits where the old St Paul Civic Center was. The Fighting Saints logo was awesome. I know they were in the WHA but the Wild are sitting on prime Minn hockey historical turf.

We definitely see eye to eye on the Capitals logos, Shannon. And I think most other caps fans agree as well.

Love the Jersey! I ordered a Scouts jersey just last week

As an Ottawa fan in Utah, I am with you on the 3D Senators logo. Now that I will (apparently) soon be a fan of the new team in Utah, I hope they don't screw up the name/logo/colors

The Philly logo has always kind of reminded me of the "P-Wing" from Mario 3.

I think I pretty much agree with you on all of these, except maybe the Kings (although all of theirs are bad) and Senators. I was surprised that I never noticed the current logo for the Lightning had the team name on there for 6 seasons and then disappeared, but now that I am aware of it and see them side by side, dropping it was a big improvement.

Haha...you were right about the Ducks. They brought back their old school logo with orange jerseys.

Love the talk and video idea. I love “Robo Penguin” the most! Kraken somehow looks too much like baseball for me somehow, not at all as hockey, i like the logo and colours and feel but somehow it doesn’t feel like hockey. Vegas did incredible job! Kings should do something with simple crown, something super simple small flat gold crown on black jersey would be the best.

Having the red on the Blues' jerseys felt like a bad idea, but I actually liked them more than I thought. The flag for the city of St. Louis has quite a bit of red in it, so I understand throwing in touches of red on the jerseys. They just have to be careful to not overdo it. Also, I didn't know the Buffaslug logo existed, but it is now my favorite hockey logo, and among my top 10 of all logos of any sports team.

Vancouver is not my main team but I do have a spot in my heart for them. I like the skate jersey but I like the orca more. With that said, I friggin LOVE their new reverse retro with Johnny Canuck. I wish they made that their main, holy crap is it nice! I want to get one with Horvat before he leaves.

I would classify the Oilers primary logo history similar to the Flames - in the 90s they added a red circle (similar to the Flames black outline) which has since gone away. I guess you could have included the old WHA logo where the orange and blue are reversed, but this look is better.

loving the content bud! appreciate ya

My first nhl game was nj vs ottawa and they had those 3d logos so they will always have a place in my heart

I’m a total logo nerd so I really appreciate this video. A couple things...the Capitals actually make the “T” into the hockey stick instead of the “L” and it’s always annoyed me. The puck/avalanche part of Colorado’s logo forms a “C”. The skating penguin’s eye forms a lower case “H”, for “Hockey” maybe? I also rank logos for my own amusement every year so I’ll copy and paste my list for 2022 below. Bring on the haters! NHL Logos Ranked 2022 1. New Jersey Devils 2. Philadelphia Flyers 3. Anaheim Ducks (Mighty Ducks) 4. Minnesota Wild 5. Detroit Red Wings 6. Boston Bruins 7. Calgary Flames 8. Arizona Coyotes (Cochina) 9. St. Louis Blues 10. Buffalo Sabres 11. Colorado Avalanche 12. Pittsburgh Penguins 13. San Jose Sharks 14. Vegas Golden Knights 15. Edmonton Oilers 16. Seattle Kraken 17. New York Rangers 18. Montreal Canadiens 19. Vancouver Canucks 20. Ottawa Senators 21. Carolina Hurricanes 22. Dallas Stars 23. Tampa Bay Lightning 24. New York Islanders 25. Florida Panthers 26. Chicago Blackhawks 27. Winnipeg Jets 28. Toronto Maple Leafs 29. Columbus Blue Jackets 30. Los Angeles Kings 31. Nashville Predators 32. Washington Capitals

Fun video, Shannon. The only ones we differ on are Anaheim (I like the Mighty logo a lot, but the D is clever), Colorado (I love the Nords logo and want them to return to the NHL, but as a Wings fan who hates them, there's history with the Avs), Ottawa (2D is just cleaner), Pittsburgh (I like all three, but the yellow is classic), Winnipeg (the 90s logo is a very close second, but I prefer non-script/wordmark logos). Other notes: I love everything about the North Stars and want them back in the league, but the Wild logo is excellent. Vancouver's skate is iconic and should never go away completely, but the current orca is simpler (plus three of the seven Canadian teams having a "C" for a logo is quirky).

I love the jersey that you are wearing in this video. I have the same Kansas City Scouts jersey in both blue and white. Darryl Sittler was doing an autograph session at our local mall, so I wore my Kansas City Scouts jersey that day. I went to get his autograph and I asked him do you remember this jersey ? He said “Of course I do, it’s the Kansas City Chiefs.” I didn’t have the heart to correct the legend Darryl Sittler. Lol

The 98-06 Canucks logo was my favorite, butt still love the new version. I get comments every time i wear my jersey on it from nonhockey fans asking what team it is because of the logo.

I'm a Sens fan and I always agreed with you till I got my new 2d zub. Looks amazing

Isles fan here... 2018-19 was a funny season for the Isles. It was the first year post John Tavares and they played games in two areans. Barclays Center and the Coliseum. Isles fans was not particularly a fan of the Barclay's Center for various reasons. Thanks for the great content

the funniest part of that NYI Gordons fisherman debacle, is that some marketing team went into a conference room, made their presentation, and somebody with the NYI said "Yeah let's use that one" ! ... LOL

Regarding your mention that the original Tampa logo doesn’t need the wordmark: I would be curious to see merchandise that utilizes the OG logo, except without any words (or perhaps just “Tampa” on top)? Great conversational video, Shannon. Thank you for keeping hockey talk fun and enjoyable!

Glad to see you wearing my favourite NHL jersey of all time. Bring back KC

I agree with most of your picks, even the 3d Senators logo. My few differences would be the stick and rink for the Canucks, the howling coyote, the yellow pens, and the Avs logo over the Nordiques. Maybe for the Stars I like the new logo -the old star shaped jersey and the darker green were great but the new logo is quite clean.

Shannon, these are all great choices! I’m really impressed with your opinions and I didn’t find myself strongly disagreeing with any of them. Maybe Ottawa but that’s all.

funny how that works when i was a kid in 01-2010 all the retro logos i didnt like but now i love them 100x more then the modern ones example: sens, coyotes,sabers

Now I want to see you rank the order of your favourite logos from each team. Haha

I love the Orca Canuck logo. It just worked so well with the blue and red.

I'm a diehard Avs fan, grew up in Colorado in the 90s, flying to Denver tomorrow for Leafs-Avs game. I go with the Nordiques logo too. I want a Sakic Nordiques Jersey.

I want the cannon to be the primary for the blue jackets so bad... the whole union soldier thing is great imho.

about the atlanta flames magnet, there are a few online but I'm guessing not the size you necessarily need

Though I've never lived in or near NJ,, I'm actually a Devils fan because of the logo, so I definitely agree with the statement at the end.

I think Philly's logo with a color swap (orange with black dot) would've been an interesting look if they did it for a reverse retro. The kings should bring that crown back, the last time they used that was for the 2014 stadium series right?

The good thing about the black border Flames logo is it forces good contrast if it's put on something white or yellow. It's also easier to see the yellow in general. Otherwise, it's not really different enough to carry a major opinion. The fisherman is a bad overall branding logo compared to their normal one, but it's a great logo for a jersey or hat. I'd definitely make a frequently used alternate out of it. 3D Senators logo all day.

I agree with most of your choices except Toronto (fave team in the world and grew up on it), Ottawa (flat logo looks majestic and regal) and LA (that Gretzky era Oakland Raiders color scheme looks glorious). And the Christmas NJ is a guilty pleasure haha.

Oh thanks Shannon, never before noticed the H on the Whalers logo...

Not sure how I missed this vid back when you uploaded it so I know I’m late, but as a lifelong stars fan myself, born in 2000 and moving here 01’, and Modano being the sole reason I fell in love with hocmey so young and played hockey most my life… I prefer the current logo quite a bit more lol. Im not old enough to have gotten to really appreciate some of these teams iconic classic logos so I get why people have the bias for the vintage looks but I definitely prefer the current look cuz the colors are more modernized but allow for a more bright and standout look, plus the shade of green being called Victory green is cool. The logo itself is a little more meaningful to me too since it actually a Dallas logo and not the same thing they had in MN but edited to just have ‘Dallas’ on top. Having the base of the logo be the lone star, with the letter D cuz Dallas is also known as the Big D. Sure if you just think about it plainly, it’s just a D with a star behind it so it sounds stupidly too simple but the 3D effect with the shading gives off the impression to me of a metal like steel or iron and the to me gives the logo a sense of strength/toughness/durability

There's a reason why I'm a Winnipeg fan in SC. It's because I used to go to Thrashers games on occasion, since they were the local team.

I think I agree with pretty much all of these except the Kings. That Gretzky logo is my favorite, and in LA seems to be the one most people harken back to.

Not a Kings fan but Shannon... I'm with you about the crown logo and it's colours. I mean who knows maybe I would become a Kings fan if that happened (unlikely)😉

For the Nordiques, I suppose it represents a "n", but perhaps illustrating the fortifications of Quebec City as well. It is said that it is the only fortified city in North America and the city identifies itself with it.

I agree w everything you said about the LA Kings logo/jersey’s purple with that logo would be 🔥

New Panthers logo is actually based on some division's symbol where the owner served back in the day, nice tribute. I might be wrong but its the legendary 101st airborne division.

The newest Kings logo is weird to me. Why is it a baseball home plate?

The occasional red in the Blues’ logos/unis completes the color palette of the St Louis flag (which is mostly red with yellow and blue). Or at least that’s why I assume it crops up when it does. Only a super nerd like me would likely pick up on that though, so “why are the blues red” is a very fair question otherwise.

As a Jets fan I will agree with your pick for them and as well with most of the teams you picked

90s Jets is awesome. You've got good taste save for picking the very interior Senators logo.

I prefer the current Toronto logo, but still it drives me crazy, because the maple trees growing in my part of the world don't have the "ragged" edges that one shows. Here, we're dominated by sugar and red maples, which tend to look more like the logo you weren't impressed with. However, I did look in my North American tree guide book, and saw a couple different species that more closely resemble the current logo, so that makes me feel better.

I agree with a lot of what you said. As a BlueJacket fan, I’d love to see us move to the Cannon being our primary.

It's an unpopular opinion, but I love our (Jets) current logo and jerseys.

What are your thoughts on the Nordiques wolf rebrand that never was? Granted it can be hard to have an opinion on something that never saw game action

I love the hurricane flag logo. A lot of people don't really get it but I think that it is super clever and it looks sharp.

gotta love the nordiques logo its so canadian igloos cause we live in igloos, hockey stick and hockey puck... all they needed is a tim hortons coffee cup and it would be canada in 1 logo LOL

The red on the blues logo was to incorporate all the colors of the St. Louis city flag. I like the 90s wra logo more but I'm also cool with the current one.

I loved the Blues blue note in the circle with the arch jersey but that one got a lot of hate when it came out. I believe most of the hate was about the change in blue but I keep hoping it comes back

I like the 3d sens and the howling coyote also the old dark colored buffalo jersey

Thank you for the video, Shannon! Wish i could like it twice!

Of all the primary logos, the Devils, Flyers and Oilers, in that order, may be the best as works of graphic design. For the Leafs, I prefer the 1980s logo. It's clean, clear, and modern. For the Whalers, the white/green logo is stronger than the grey/blue/green logo. For the Jets, I like the original logo. It's nice how it's all contained inside the circle. For the Wild, I never understood that it was an animal head until recently. It could be simplified.

For the record, I always liked the 3D logo.

I personally love the goathead logo. I would love to see it has their primary soon. I don't get why teams go back to their throwback uniforms and pass it off as their default uniforms.

It seemed like everyone outside Arizona hated the Kachina Dog. A kachina is an emblem of the Hopi nation so it fits the state perfectly. The Yawning coyote is a great description,

I’m obviously biased because I was born the year the yotes came to town, but the original kachina yote might be my favorite logo in all of sports. It’s so excessive and late 90’s. So happy we went back to it, even though I do love the yawning yote and the 2012 playoff series where we got the furthest we’ve been (in the NHL). I would love to have the wild go back to the north stars scheme since they somewhat clash with the yotes currently even though our shade of red is deeper.

I'm with you on the Ottawa logo. The 3D one was way more dynamic than the old/new 2D one

A lifelong interest in logos (and a multi-decade career in graphic design) brings me to these thoughts: - Best logo nickname: Buffaslug. And that's the only thing it wins. - When I look at the Avs logo, I see a vulture in a hoodie playing checkers (or maybe air hockey). Just me? OK. - The original Panthers logo seems more like a high school mascot. Too much like clip art. But the Quenneville Cat is not an instant winner either. - The Kings have had too many looks. I agree that the spiky crown is the best one. Put that on a purple jersey, then stick with it for the next 50 years. - Preds: I know it's based on a prehistoric fossil, but dang that overbite looks impractical. No wonder it went extinct! - Sens: I've never understood having the profile of the guy with the helmet and then repeating the "helmet" on the circle around the profile. (See also Washington Redskins.) - I think the Blues did even better than the Flyers at creating a look that fit in with the Original Six. Yeah, the Seals, not so much (though I did like their quirky look as a kid). - The most amateurish logo in league history was the original Tampa Bay logo. Was it done by an intern in 10 minutes using an early desktop publishing program? - Caps: Make your primary logo the "weagle" and leave it at that. It's a winner. - The current Jets logo is way too static for the name. Give it some energy! Better yet, go back to Shannon's favorite.

As a pens fan very much agree with your opinion on theyre logo. I loved the black and white design. It looked so sleek i guess you could call it. Don't get me wrong i love theyre jerseys now but look forward to HOPEFULLY when they bring them back for retros.

Out of these two, I like the older Dallas logo, but in the current colors better. That silver looks way better than the gold did on most items. It was a sparkly brown on some items, that and I like victory green better. However, my favorite main jersey logo was the one from the Winter Classic that was a modified version of the Dallas Texans hockey team logo. Same with the arm Texas logo. (Side note, I don’t hate the new one, I preferred it actually till I saw the old logo rendered in the new colors and I realized it was the new colors I really liked.) Also as a Dallas fan, Minnesota needs to redo their logo with the NS colors. We don’t use those colors, especially now that we’ve abandoned the gold, it’s not even close to be confusing.

I few things stuck out for me I agree the Toronto current Maple leaf is by far the better, and yes the other was boring, but i realized i was seeing the color scheme of shoulder cap from thec70s that was drawing me to the old 70s logo Similiar to the old kings logo , draw back to that due to the purple sweater Agree on both logos you picked, but just how i was transfixed with a logo not becausevof the older logo but the color scheme surrounding the said logo

100% right on Columbus. The cannon is such a good logo

Missing the old WHA logos, as the New England Whalers had 2 logos in the league and the Winnipeg Jets had a really cool logo their first seasons in the league.

I like the simplified Maple Leafs logo. I mean, how exciting can a leaf be in the first place? Drawability was definitely a factor as a kid, the Flames and the Devils logos were most popular on school books.

The Ottawa "Scooby Doo" eyes logo is Gritty-level of haunting. Can't imagine that logo on a 24 x 36 poster. Shannon doesn't allow links, but just search for "Sabres Buff-a-slug". Oof. That is one horrid looking logo. Montreal - blue or white (I prefer the white on the red jersey) are so iconic.