The Facebook ad optimization and delivery has a huge influence over the results you get from your ad campaign. Facebook have just made a change inside the ads manager that makes this setting more prominent, but it doesn't necessarily make it clearer as to which option is best based on the result you're actually looking for.
In this video you'll see exactly what's change, and learn how to make the right choice that will help you get more of the results you're looking for from your Meta advertising campaign.
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