The Worst Type Of Clothing You Can Buy (Apparently)

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This Is Antwon

This Is Antwon

Жыл бұрын

Fashion fans are quick to dismiss heavily branded or basic luxury items, which give a mediocre product a premium finish. Is there any value to this type of clothing other than communicating your brand affiliation to other people? And is 'premium mediocre' clothing really much worse than any other type of fashion? We're investigating whether it's really the worst type of clothing you can buy.
BoF article on premium mediocre fashion: bit.ly/3Etm5lh
Original blog on premium mediocre: bit.ly/3MghapY
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Пікірлер: 562
@fbrd391
@fbrd391 Жыл бұрын
full grinch goes crazy tho
@tommyg4842
@tommyg4842 Жыл бұрын
Yeah in the North Pole lol where everyone can see it!
@oliversplace263
@oliversplace263 Жыл бұрын
I only mess with OG/archival Grinch
@Kipplz
@Kipplz Жыл бұрын
@@oliversplace263 hmu bro i gotchu
@kongeethegod
@kongeethegod Жыл бұрын
When a fit is fire for all the wrong reason
@break001_
@break001_ Жыл бұрын
got that yung lean/drain gang vibe to it.
@lgmasco
@lgmasco Жыл бұрын
the best part of premium mediocre is how easy it is to convincingly counterfeit them.
@ThisIsAntwon
@ThisIsAntwon Жыл бұрын
There are SO many 'essentials' hoodies and such on AliExpress hahaha
@rockyluc
@rockyluc Жыл бұрын
because they're mostly just basic items that you can buy in bulk in any store and slap a logo on
@randomchannel323
@randomchannel323 Жыл бұрын
Facts always buy from an authorized retailer
@gunmage101
@gunmage101 Жыл бұрын
@@randomchannel323 No one's gonna know... They're gonna know. No one's gonna know.....
@marylhere
@marylhere Жыл бұрын
Trending: really bad counterfeits purchased in outdoor markets in Asia.
@daniellord-vera6987
@daniellord-vera6987 Жыл бұрын
as someone who's worked in the fashion industry most of the money goes to the marketing department in order to push a false lifestyle for those pieces of clothing and id say ppl should stay away from luxury brands and should go after new younger brands that actually put in the work and quality in textiles within the garments unlike the already established luxury brands.
@bruhdo3892
@bruhdo3892 Жыл бұрын
Do you have any recommendations?
@daydrip
@daydrip Жыл бұрын
I need some recommendations if you have some
@guillaumeraux
@guillaumeraux Жыл бұрын
Commenting just for updates and recommendations. One mainstream brand that is a good sweet spot in my (subjective and imperfect) opinion is AMI. Most pieces are expensive, but not "it's luxury so it costs a few thousand bucks" expensive. Contrary to "fake luxury" (Sandro, The Kooples, Acne Studio, for instance) that have similar pricing (#marketing) but are made with sometimes average fabric in China,... with AMI, I found the quality and durability are there. The brand has a great reputation in the fashion world, but Alexandre Mattiussi, the founder and designer, stays "real" and down to earth in his approach and designs. "Everyday clothe, for everyday people. I design the clothing I'd like to wear every day." The pieces are well designed, and the attention to detail, quality, fit, and all that, are produced in Portugal. For sure, if you work minimum wage, you'd have to save up a bit to buy some pieces. And I'm not a fan of huge logos, so I stay away from those. But the money well invested, and the durability will compensate for it over time. You can definitely find similar quality for a lower price, but the brands become a bit more obscure then. Drapeau Noir is another French brand that is quite minimalist (but with a purpose and a refined creative direction) with Japanese inspirations. They make good quality pieces for a decent price (100-150 euros for most pieces), with a very coherent collection (you could basically wear most of their pieces together), all made in Portugal. One of the guys working at their shop in Paris (very knowledgeable about the industry) told me that they make no profit on a few pieces, to stay coherent with their pricing. He used to work at Sandro, and definitely saw a difference. To my knowledge, Drapeau Noir never discount, because the collections don't change that much, and the pricing is right for their market segment.
@andreitsoy5762
@andreitsoy5762 Жыл бұрын
100 % agree with ya bruh 👍💣💥👏
@tonyjoyce7012
@tonyjoyce7012 Жыл бұрын
@@bruhdo3892 KOTN (They have more of a minimalist style but focus on ethical sourcing and a 'pricey' but reasonable price point)
@sillyrabbit77
@sillyrabbit77 Жыл бұрын
The first thing that came to mind with premium lux are apartments. They add a granite counter top and charge crazy prices because it is now luxurious, when it is just a very mediocre apartment. Portland is filled with them.
@vanillafella4893
@vanillafella4893 Жыл бұрын
dishwasher and oven are metal instead of plastic😱😱😱double the rent
@ZZ-qy5mv
@ZZ-qy5mv Жыл бұрын
Oh I hate mid-rage luxury apartments in California, because the taste is so bad. It's almost that unless you're super rich, your choices are old and rundown with 50 layers of paint, or renovated in this dystopian tacky grey hellscape. Most apartments are so dreadfully ugliy in California.
@cartilagehead6326
@cartilagehead6326 Жыл бұрын
“Premium mediocre” fashion definitely comes with this association of conspicuous wealth, the implication that the wearer is so rich that they just bought all of their clothes from Gucci/etc without even thinking about it, even their underwear and gym socks and t shirts. That they might wear a $500 Gucci t shirt to the park and stain it with mustard while carelessly eating a hotdog the way I might carelessly get mustard on a shirt that I got for free from an old workplace fun run. I think that there’s this perception, be it conscious or unconscious, in a lot of people’s minds that non-rich wearers of “premium mediocre” clothing aren’t simply cosplaying being rich, they’re cosplaying being the kind of rich that makes $500 Gucci shirts feel as disposable as Old Navy. It’s like meta-cosplay. I think this is one reason why many people have such an immediate and strong response.
@Afternoon-T
@Afternoon-T Жыл бұрын
One of my biggest problems with this type of fashion is that you see a lot of pieces where the only visibly “interesting” things about them are the brand name. I think it just looks sort of tacky (and that goes for all price ranges of fashion really, but i find this is where you see it a alot). Id rather pay the same price for just a nice quality but unbranded (well unbranded as in the brands name is just posted in size 800 font on the front) piece. Though, if there is at least some element to it other than the logo, im much more willing to give it a pass. For example, i really dont like a lot of these balenciaga or essentials pieces because it could be just a plain, single coloured jumper with “essentials” on front, or a porcelain coffee cup with “balenciaga” on it. For these pieces, you are basically being charged the premium for the logo. But then for this upcoming “yeezy x gap engineered by balenciaga” collection, among the trash, there was this pretty cool baseball cap with flames on the rim. Its still just a baseball cap, but the actually interesting design would make me ok with paying the premium, even if you really could get it for cheaper. In general, if im going to be buying an expensive brand, id rather pay a far larger sum and at least get a better quality or more visually interesting piece out of it, even if there is still that brand name premium. Really though, i think a lot of this can come down to how much people value other people seeing the brand name.
@ThisIsAntwon
@ThisIsAntwon Жыл бұрын
Totally! The Yzy GAP stuff is actually a great example of a more affordable/accessible luxury product which provides something genuinely 'premium' with some of the aesthetic details (like the flame hat), as well as the oversized cut and double-layered construction of some items. The particularly interesting thing there is the GAP brand by itself almost has negative value (no-one before 2020 was trying to use that brand to show off), but in the context of these new items means something different because it's paired up with the Balenciaga-engineered cuts
@isartoebes4552
@isartoebes4552 Жыл бұрын
This man woke up and decided to speak FACTS
@gilbertlopez
@gilbertlopez Жыл бұрын
Agreed but the fog essentials is good fabric and has a good silhouette. Still overpriced but at least it's not insane imo anyway though i still haven't been able to justify myself buying it.
@mcsc730
@mcsc730 Жыл бұрын
Spot on! Out of the entire collection the flame hat is the only thing i bought.
@chocolates182
@chocolates182 Жыл бұрын
these brands got yall paying top dollar for the bare minimum.. clout rags
@ZZ-qy5mv
@ZZ-qy5mv Жыл бұрын
I appreciate the empathy you have for why people might buy something rather than just laugh at them. It's refreshing to see online.
@ranchjenkem6002
@ranchjenkem6002 Жыл бұрын
The problem to me is when people center themselves on a piece of “Premium Mediocre” in a way they would never do otherwise. Supreme gear is the biggest example of this that I remember occurring en masse-people buying *and flexing* Supreme goggles when they wouldn’t have ever worn goggles otherwise. Or taking a picture from bottom up so they could flash their Supreme slides. I really just see Premium Mediocre as a fashion faux pas in general because it forces people to do things they’d not otherwise do for the sole purpose of showing off a brand name on a *minor* piece of clothing
@HofiAgilAghov
@HofiAgilAghov Жыл бұрын
For a couple of years I was thinking there's no point in even spending few hundreds of $ on Nike Nikelab/ACG cargos/jackets, when you can get the same kind of stuff for much much cheaper. HOWEVER, after trying these, I was realizing how stupid it was to spend cheap money on clothes that can't hold their cut, cheaply materialized and had no longevity. What I learned is that you'd better invest in good clothing because it pays off in the long run, as long as it stand for something more eclectic and aesthetically outstanding like the Nikelab/ACG stuff. Telling one brand from the other, that's a different story already, the next step would be to realize what is a high dollar good purchase than just a brand wimp. I don't see the point of spending high $ on "regular" clothes just because they're branded. Just like you said.
@arwestromen
@arwestromen Жыл бұрын
Fashion is a form of ugliness so intolerable that we have to alter it every six months - Oscar Wilde
@imnotaclownanymore2337
@imnotaclownanymore2337 Жыл бұрын
found your channel through Frugal but just want to say (as someone who doesn't wear streetwear but just enjoys videos about it) I especially enjoy your more discussion-y video like this and the $150 rule one, they are funny and digestible but also quite informational, hopefully you make more of these in the future!
@jonmap8829
@jonmap8829 Жыл бұрын
your acw comparison at 13:00 was a really well-rounded perspective, thanks for another great vid!
@ThisIsAntwon
@ThisIsAntwon Жыл бұрын
Thansk so much!
@YEETx
@YEETx Жыл бұрын
ive always been seeing those garbage simple designs with expensive brands and now i finally know how to call it
@CiastoToKlamstwo
@CiastoToKlamstwo Жыл бұрын
I don't really think "premium mediocre" is elitist. My personal understanding of "luxury" is something that has intrinsic value, due to quality, amount of craftsmanship, materials used and outstanding design. Except for maybe design (which can be just ripped off), all of those things are pretty objectively measurable and can't be faked. Exotic leathers come from animals that are rarely killed, so there is much less available ostritch leather or crocodile leather on the market, making it expensive; cutting edge materials require expensive machinery and complex processing to acquire, meaning not every company can produce them; bespoke clothing items require a very skilled artisan who needs to design a sewing pattern or a last, in return for the premium price you get a good customized to your physique and taste, that isn't obtainable anywhere else. There is only so much you can upgrade in a cotton jersey hoodie, throwing money at it just brings diminishing returns. This is why a lot of people think it's only about projecting wealth or being a brand loyalist, wearing an "Essentials" hoodie or a Balenciaga baseball cap isn't really that different of an experience from wearing a good quality unbranded hoodie or some generic hat.
@HiiipowerHabits
@HiiipowerHabits Жыл бұрын
This is excuses people make in their head. This is true in some cases but not in all cases. A lot of times people make up excuses for the reason they buy it when really it’s just the brand.
@HiiipowerHabits
@HiiipowerHabits Жыл бұрын
If it’s really about the quality, why do so many like the bland items with the brand name big on the front rather than items from the same brand with discrete logos or no visible logos at all that actually look better.
@germanpride
@germanpride Жыл бұрын
glad this popped up in my feed! enjoying your perspective on this.
@ZZZ-vb2kl
@ZZZ-vb2kl Жыл бұрын
I think premium mediocre is bad when you pay premium prices for a product that isn't actually backed by quality materials or a good brand. These days though it's much harder to get away with since information on what's good is so prevalent. This has basically caused a huge rift between high-end brands and low-end brands where premium mediocre fills the gap.
@caleblatreille8224
@caleblatreille8224 Жыл бұрын
I think a big missing piece of this conversation is the role and history of luxury branding in general. The modern use of logos can 100% be traced to hip hop culture in the 80s, specifically Dapper Dan making more adventurous Gucci, Fendi, & LV garments than the actual brands themselves, while prominently featuring those logos. This had very specific aspirational and sometimes countercultural meanings (ahem FUBU) that were almost totally inverted when luxury brands started incorporating those designs themselves, and these kinds of mediocre products are the result. Absolutely nothing wrong with heavy branding or prominent logos, but this version of "aspirational luxury" definitely feels lifeless compared to the inventive, obvious-piracy version of years past.
@gilbertlopez
@gilbertlopez Жыл бұрын
damn this is some interesting insight
@ApricusInaros
@ApricusInaros Жыл бұрын
Exactly!
@pinkmatter8488
@pinkmatter8488 Жыл бұрын
What a good comment
@Tirful
@Tirful Жыл бұрын
Love the conceptual direction these videos are taking! I very much agree with your conclusion that the value of things like fashion is too subjective to be fairly measured in such black and white terms. When I was younger I used to feel judgemental of "premiocre" (even before this term even existed I'm fairly sure there was an awareness of this as a thing) because I saw things like expensive logo shirts as a cheap cash-in on the part of brands, conning their customers with the illusion of value. But in time I realised that this was only one perspective on a more complex issue - after becoming personally invested in certain brands (coincidentally your own example of ACW being one of my favourites) - and after gradually collecting a few bigger pieces (with much saving and over several years as I've never had a high income) I found myself much more tempted to buy smaller "everyday" items such as socks with logos on. I'm sure there's a "quality cap" on a pair of socks from ACW compared to a specialist sock brand such as Rototo (who are also cheaper), but when you have an affinity for a brand you can still feel more inclined to buy from them. My own perception of value had changed over time and this made me realise that the much-ridiculed logo shirt wearing demographic may not always (or only) be "chasing clout", but might see that logo as part of their own aesthetic identity - what we wear may be a curated narrative and a way to try and communicate our personality to the world, but it is simultaneously a day-to-day quality of life experience, so many fashion decisions may be based more in what evokes positive associations based on past experience than in the actual design of the clothing?
@colmcgillveray1010
@colmcgillveray1010 Жыл бұрын
Rototo socks are really nice.
@Tirful
@Tirful Жыл бұрын
@@colmcgillveray1010 agreed - they're the best quality socks I've found to date I think!
@simonrockstream
@simonrockstream Жыл бұрын
Freakin LOVED this video Ant, nice work, keep it up!
@newyorkvisionary
@newyorkvisionary Жыл бұрын
To me the little details add so much. I don’t need top tier stuff for everything. Some parts of my wardrobe serve their purpose just as good as a piece that’s more premium. Not every fit you wear needs to be the latest and greatest. That desire to have all the best top tier stuff is a terrible cycle that keeps people unhappy and always chasing their next expensive item.
@jawntanamo_bae
@jawntanamo_bae Жыл бұрын
Your discussion about most consumers not understanding that what goes into making an item of clothing is much more than just material cost is something I think even most of Internet Fashion nerds need to understand, and one of the biggest insights you’ve shared in a while. Fantastic video as always 🤘🏽
@nova_steric1749
@nova_steric1749 Жыл бұрын
Two identical hats, but with different prices, in the end they do the same thing. They're still hats. if there is no upgrade or better materials used for the hat with the higher price it makes no sense for a consumer to pay a premium just because the company behind it has higher expenses for other products overall. You should just pay for what your're buying.
@jawntanamo_bae
@jawntanamo_bae Жыл бұрын
Someone buying a Balenciaga hat isn’t buying it because they just need a hat. Clothing is so much more than just a utilitarian thing to many people
@nova_steric1749
@nova_steric1749 Жыл бұрын
@@jawntanamo_bae they do it for the branding? Because if we're talking about style, as i said, an hat is still an hat.
@konradvonschnitzeldorf6506
@konradvonschnitzeldorf6506 Жыл бұрын
@@nova_steric1749 These people live in a dream world. They care so much what others think and act like its an art Form to make themselves feel better
@TalksWithTJ
@TalksWithTJ Жыл бұрын
Good video, however at 11:27 where it's stated Essentials offers standard cut you can find anywhere, the drape and cut of their items (dropped shoulder, tapper on pants) is often the reason people will shop the brand over others. The brand is now half and half with some items showing almost NO branding similar to their collection pieces such as the long coat, relaxed trousers and nylon pants. The newer blocked branding isn't as liked and many have voiced that with the new FW22 drop. 7th Collection was on sale for 70% off recently, the perfect time to clean up on premium items for $50 versus $200 or $200 versus $800.
@Zeverinsen
@Zeverinsen Жыл бұрын
As someone who likes to make things myself, and knows how much things can _actually_ cost or how long it might take to make it, I know for damn sure that it doesn't take as long as people think for skilled workers to make these luxury items, nor does the material cost what you'd think because it is bought by a company. It will always cost more to have someone else make the garment for you, because when you disregard the materials, you're paying for the convenience, expertise and professional touch as well. When it comes to luxury goods, I personally think it will always be a better option to pay an independent professional when paying _a lot,_ instead of purchasing "brand name" goods, because you will get more for your money. In my mind, people only spend extra on tacky "luxury" stuff, because of the brand name, and nothing else. If they only cared about quality, they would go to a local professional or something instead. It is often quite obvious who ups the price tag for quality, who does it for profit, and who does it for their image. I think a lot of people also have a tendency to delude themselves into thinking they like the aesthetic of something, simply because of the branding on it, and that in reality they'd hate it if it wasn't "designer" (The Dior saddle bag comes to mind). Having worked retail, I don't trust any well known luxury designer brands, especially not if they're selling items that aren't in their wheelhouse. If you're going to buy an expensive watch, buy it from a reputable *watch brand,* and not a brand well known for making bags or shoes.
@hydroaegis6658
@hydroaegis6658 Жыл бұрын
Yup, that's why I even roll my eyes at brands charging $5-6k for "handsewn" suits which, in reality, had all the most tedious parts machine stitched.
@SamuelPradhanMusic
@SamuelPradhanMusic 11 ай бұрын
A man is not defined by any fashion brand or trends..but by his thoughts,good deed and success
@DougC83
@DougC83 Жыл бұрын
id avoid logos like a plague whenever i buy something, premium or not. I even de-badged/blackout emblems of all my cars for that stealthy look 😅
@ranibegley
@ranibegley Жыл бұрын
This is a really well thought out critique of the “premium mediocre” concept. I’ve always thought myself “above” engaging in it but on reflection I’m guilty of dabbling in it myself (I own Uniqlo cashmere and a branded Maison Kitsuné t-shirt). It’s easier to justify the marginal benefit definition of the term as you are indeed receiving additional benefit for your money (Premium Economy IS better than Economy), but the overtly branded examples are looked down upon because it indicates that for the person buying the products they are in fact quite a big deal, and they want everyone around them to know about it. They want you to feel like they’re of higher status despite not doing anything more than buying a well known luxury (or pseudo-luxury) brand. A more complex version of this type of purchasing tends to buy more into the brands ethos and display their logo as you want others to know this about you (generally this is done when buying designer branded goods from lesser known, more “in the know”, labels).
@troelsknudsen253
@troelsknudsen253 Жыл бұрын
This is where techwear, and brands with combined functional quality and aesthetic focus, often comes out superior, imho. You often do get something kind of special even if its at the bottom of the pricing list of an overall highend label. I recently bought a simple Veilance t-shirt and very quickly found out that it's probably the overall best t-shirt I own. Similarly, the Shadow Project long tee I've got is just so damn comfy not to mention visually more interesting then a lot of mainline stoney stuff. You probably could get something of similar quality cheaper, but highend creators overall level can trickle down to their simple earner pieces and there's often quite a few aspect that stand out, be it design or material. I'd say you could argue that "premiocre" isn't really a thing with certain brands simply because they do everything well, it's more that their pricing scales somewhat fairly. Collabs can fall into this category as well. The ACW x Converse is a good example: not a cheap shoe but about half of what a new pair of ACW would run you and genuinely kinda innovative and unique. (I got them because of Antwon's review
@3c3c3c
@3c3c3c Жыл бұрын
Techwear is just uniform to express your autism
@Stephen-lx9nm
@Stephen-lx9nm Жыл бұрын
No
@Trevbotics
@Trevbotics Жыл бұрын
Man you’re so well spoken I wish you had more video essays like this available!
@DisastrousCake
@DisastrousCake Жыл бұрын
I never knew “Essentials” was making that much of a statement. I just thought it was a slightly expensive loungewear brand that offers quality fabrics, minimal branding, and slightly-more-interesting-than-normal cut. Are there any other brands that offer something like that with a similar quality? For context, I know nothing of this channel or high-end fashion. I mostly just dress myself in a style that I like using affordable brands that I like. This video was just in my recommended, so I decided to watch it.
@etcot8220
@etcot8220 Жыл бұрын
Good points, great research so excellent content like usual. I am guilty of owning some premium mediocre items but thankfully i did try to avoid branding on them. Its also an agood way to fight consumerism / fast fasion.
@Eirik_Bloodaxe
@Eirik_Bloodaxe Жыл бұрын
I honestly didn’t even know Essentials was “designer” for a long time. It’s just so normal looking lol. Which after going to school with a lot of people who wear outfits that are almost exclusive designer brands or designer street wear brands, I’ve noticed is pretty common. So much designer stuff I feel like is so understated that I don’t even get the appeal. Like yeah I’m sure the quality is nice, but I’m not spending over $100 for a t shirt.
@AmandaVieiraMamaesouCult
@AmandaVieiraMamaesouCult Жыл бұрын
Isn't Essentials from a former PUA KZfaqr?
@tarettime9392
@tarettime9392 Жыл бұрын
I was actually on the opposite end I had no idea they were as cheap as they are like $40 now I assumed they were like $100 despite how basic and boring they are. I thought it was one of those super expensive items that were just because of who was selling it
@mr.145
@mr.145 Жыл бұрын
62 year old here.. ive always worn a mix of stuff like,Levis, Lacoste,Ralph Lauren,along with supermarket jeans,polo shirts and stuff from Primark,Poundland etc.when it comes to doing a pile of ironing,the lables are a joy,and the cheaper stuff difficult.
@smash0h386
@smash0h386 Жыл бұрын
I feel in the case for Essentials you get it for the consistency and colorways. You can always find something else somewhere out there that might feel better but what you get with the Essentials line are those very nice earthy and natural tones that go well with anything on both ends of the spectrum expensive and cheap. Its best to not buy things simply for the name brand but have reasons to say you want something for your wardrobe
@benalexander5010
@benalexander5010 Жыл бұрын
It’s really easy to find good quality earth tone basics right now though. Earth tones have been in/trendy for a while now and the quality of Essentials is honestly mid at best. It’s basically a half step up from HM/Zara but is still just fast fashion mediocre cuts with very basic branding. Almost no effort goes into that brand and the items they make.
@alexsozansky7234
@alexsozansky7234 Жыл бұрын
@@benalexander5010 The point you’re trying to make simply isn’t true. I know you think that Essentials is a “lower quality more expensive” brand, opposed to HM/ Zara while the styles and prices are very comparable. Actually in my opinion Essentials has much higher quality clothing compared to HM/ Zara, my reason for this is because I have a fair share of Essentials pieces myself, with that being said every single Essentials piece is very quality being double layered and the shorts, hoodies, and sweatpants are lined with cotton fluff on the inside. Zara have single layered sweatshirts that get marked up to $100.🤣
@JeuneF
@JeuneF Жыл бұрын
@@alexsozansky7234 But the point here is about colors tho, not price. Like he said, hearth tones are really easy to find, so you can get better quality clothes at the same price (not H&M, Zara or whatever) than FOG Essentials.
@alexsozansky7234
@alexsozansky7234 Жыл бұрын
@@JeuneF You’re entitled to your opinion, of course. To me, your statement is wildly inaccurate. I have very sensitive skin, and finding comfortable clothes that don’t leave marks or rashes is difficult for me. Essentials FOG makes soft, tightly sown clothes that makes it easier for me to be comfortable.
@JeuneF
@JeuneF Жыл бұрын
@@alexsozansky7234 if it’s wildly inaccurate, you probably haven’t looked enough, but I get it, not everybody want to spend time on this. But again, the conversation is about what colors you find and at what price. So having a sensitive skin is out of context in this case. What’s inaccurate, is what you think this conversation is about. Btw I’m not saying it’s bad or you shouldn’t wearing it, we all find personals reasons to like/dislike a brand :)
@bighowdy60
@bighowdy60 Жыл бұрын
Honestly a bit of it is I don’t want to come off as pretentious or bougie because the rest of my fits wouldn’t vibe with super high end. Right now I’m waiting to buy a FOG 1977 essentials hoodie and I love the way it fits!
@colmcgillveray1010
@colmcgillveray1010 Жыл бұрын
Shrugs in OrSlow fleece.
@GOD999MODE
@GOD999MODE Жыл бұрын
I only buy Fear of God because of the way it fits. I’m a thicker, heavy boned, somewhat toned guy and I like the dropped shoulder wider fit shirts. Their 7th collection slim straight 3-yr jeans are also really nice. Top quality. Great if you can get them on sale.
@maxelling2739
@maxelling2739 Жыл бұрын
I recently picked up some of the aforementioned fall winter 2022 essentials (namely the relaxed waxed pants and the vest as they were free of the blatant and ugly “ESSENTIALS” branding) and I must say between the couple hundred dollars I spent and additional convenience of it being available at my local mall, I can’t complain, it pairs well with many of my true luxury garments and runway pieces, and considering one of the items was discounted as it was at Nordstrom’s rack as apposed to a regular Nordstrom retailer it was all around worth it in my case.
@Rapturnal
@Rapturnal Жыл бұрын
I shop for clothes the same way I shop for food - if it looks good and has affordable pricing, I'll buy it. The only time I have ever continued to buy something under a brand is when it has continued to suit my needs - not because I'm supporting the brand, but because the brand has 'supported' me, so to speak. The expectation should be "This brand is quality, and that's why I see others wear it", but that has twisted along the way somehow. The movie 'Syrup' has a lot of takeaways about brand that can be applied.
@ruzzelladrian907
@ruzzelladrian907 Жыл бұрын
Premium Mediocre is that smartphone with 4 cameras but all of them suck. The specs emphasize an octa-core processor, but can barely keep up with its user’s needs.
@chimeiamv
@chimeiamv Жыл бұрын
am currently working seasonal at a place that ships out loads of fear of god essentials on a daily basis. wanting to feel wealthy while wearing them without committing to the full fear of god price tag and appearance is definitely a thing. a lot of ppl at my work actually wear the line because it has decent material and quality and does make you feel wealthier. i even own lots of it myself. and hey, we're never going to be rich. there's no reason not to indulge in it if you just want to look good for yourself and give that confidence boost. same reason i drink g-fuel instead of morning coffee. makes me feel more productive and energetic instead of those corporate slave vibes that the taste of coffee gives me. there really is nothing wrong with treating yourself the way you want to live, mimicking a lifestyle you want to achieve, in my humble useless opinion.
@isoboy1000
@isoboy1000 Жыл бұрын
I think the problem started when premium brands stared collaborating with brands like Supreme, it watered down most brands today they look the same Balenciaga is the worst.
@anotherCGi
@anotherCGi Жыл бұрын
On the topic of margins and material costs: I stopped making fun of “heart shoes” and CdG Play a while back because I realized something - those cheaper items that appeal to a more mass market and are easier to afford are how brand really make their money. Most luxury brands are spending money to produce couture and one-off pieces to display on the runway. The way we get a lot of that experimental stuff that fashion elitists love is by financing the brand via buying their high margin items. Instead of saying the brand is ripping the consumer off, I like to consider it like a small investment in a brand I love and want to support.
@pastelblue2087
@pastelblue2087 Жыл бұрын
Along this line of thinking, I like to consider this type of clothing as "merch" for the "artist" which is the brand, same way you buy a band tee for a group you like. If I like the couture "art" but am obviously not going to wear that in my day-to-day, I can still connect with and support the brand through simple, everyday clothing (where they actually make the real money).
@randomchannel323
@randomchannel323 Жыл бұрын
I agree and the couture isn't wearable anyways. Too experimental and you will look strange and out of place in public. With the "essentials" line you're getting "normal" clothing but with premium materials (hopefully some brands are just expensive without good materials)
@daylight3853
@daylight3853 Жыл бұрын
Balenciaga probably makes money on their couture tbf, think a jacket from their couture show was 20k and their most expensive item is close to 100k
@Ulfscher
@Ulfscher Жыл бұрын
Rei Kawakubo herself said something along the lines that Comme des Garçons would've folded almost immediately if it wasn't for the diffusion lines.
@SuperKickFarty
@SuperKickFarty Жыл бұрын
Spot on. This idea has been around for ages as well. Such as like "insert high fashion brand" Jeans.
@ImMetalMechanika
@ImMetalMechanika Жыл бұрын
At this point, I just go on ebay and look for good “Made in USA” levi’s for my jeans. Unless I manage to go to Japan sometime soon and get decent selvage denim for sightly lower price (since the yen is currently weak)
@krispeekornflex
@krispeekornflex Жыл бұрын
Just wear what you want to wear, STOP listening to influencers, most of them are just snake oil salesmen, don't mind when people comments either in a good or bad way about what you wear, in fact be proud, because if they comment anything about what you're wearing means that you got their attention while they never get the attention they want to the things they wear. I'll leave you with the words of Chuck :- “We buy things we don't need with money we don't have to impress people we don't like.”
@cartilagehead6326
@cartilagehead6326 Жыл бұрын
I flew premium economy to Hong Kong from NYC a few years ago and it was a much, much better experience than what the poor souls in cattle class got. When your flight is 16 hours long all of those little (and in some cases, like with the separation and reclinability of the seats, quite big) differences really add up.
@garyburke6156
@garyburke6156 Жыл бұрын
I bought a FOG Essentials hoodie because it was on sale and i picked the one that had the smallest, least conspicuous logo, because i'm generally allergic to logos on my clothes, but its a darn good quality hoodie and the color looks nice and i'll probably get another one someday
@javiersanchez1985
@javiersanchez1985 Жыл бұрын
I think it all falls on whether you like the piece or not. Being younger I really thought that clothes gave you a “having money” look but now that I’m older and having a store just being in expos with ppl who really have money I can see that at least the 50% of rich ppl wears the same nb, nike, adidas and vans that averyone else wears. The real difference comes when they go home to a penthouse or a really good house. Also amazing vid New sub
@mcrb1776
@mcrb1776 Жыл бұрын
A few weeks ago I was introduced to Premium Affordable Low Quality. Is that a step up or a step down?
@user-ju6zx3rm8d
@user-ju6zx3rm8d Жыл бұрын
great vid, well done 👌
@level1skeleton317
@level1skeleton317 Жыл бұрын
I think there's a balance to it, you should never pay more for worse quality though
@kaneda4102
@kaneda4102 Жыл бұрын
My premium mediocre is having £1000’s worth of trainers but wearing the same old clothes picked up off the floor.
@nitroxylictv
@nitroxylictv Жыл бұрын
I just avoid all of it and typically wear minimalist clothing. Plain T-shirts, unbranded American Eagle or Levis jeans, Converse, a baseball cap and recently a Timex watch to add a time-piece.
@97Devils
@97Devils Жыл бұрын
Great video. Instantly subscribed.
@dcjohnson2490
@dcjohnson2490 3 ай бұрын
I love how "Premimum Medicore" appears on the screen with that dated font style from MS PowerPoint 2003, LOL
@jnny7182
@jnny7182 Жыл бұрын
Great take and video!
@blitzar8443
@blitzar8443 Жыл бұрын
I buy budget clothing that doesn't stand out too much and looks good together, wear it until it doesn't fit me or gets degraded too much from washing (So a few years) and buy new ones after that. I also follow the seasonal sales. So buying boots during summer if my boot became unfixably torn apart, for that sweet 75% off on the already budget boots.
@vegard3940
@vegard3940 5 ай бұрын
This is the first time I see the term “premium mediocre” but I love it, and I think it’s really fitting. Most people buy those products to show off and look richer than they are, there’s no point in denying that. As I once heard on a different YT channel: they’re things that “poor people think rich people wear”. If you’re not exactly wealthy and want to treat yourself to a small piece of luxury, buy yourself a good pillow, a pair of wool socks or a thick cotton bathroom towel, that will add more value and luxury to your life than a made in China baseball cap with a giant logo of someone else’s company.
@Phlegm_Thrower
@Phlegm_Thrower Жыл бұрын
Premium or luxury brand have very little appeal to me. That is not to say I wouldn't buy from a premium brand. I value the design and quality, so if a premium brand has the design I love with good quality, then I might be in financial trouble if I can't control myself. I don't think we can compare premium mediocre products, like fashion items, to a premium service. You generally have to provide something extra with a premium service, whereas with a product, you can literally sell a regular brick for hundreds of dollar simply with a Supreme logo attached to it.
@ThisIsAntwon
@ThisIsAntwon Жыл бұрын
That's very true, it's harder to attach 'brand value' to a service VS a product. I suppose in those cases it's more about providing something to the consumer which *feels* more premium or luxurious but actually costs very little to provide. Maybe getting a free drink on your flight or something.
@007MrYang
@007MrYang Жыл бұрын
I haven't watched this channel before, but I gotta say, I wasn't expecting Persona 5 music lol
@ivetmehmedova5816
@ivetmehmedova5816 Жыл бұрын
I love your viewpoint. I also love the Persona 5 OST
@KierMailan
@KierMailan Жыл бұрын
Essentials is a great brand. I was very skeptical about it at first, but for only $20-$40 more than a champion hoodie you can get a quality hoodie that is the same quality than a lot of $200-$300 hoodies out there. Very comfy as well. They could've gotten away with charging more and I don't care anyone would've minded. But for only $100 for a essentials hoodie it's great value, I wouldn't call it expensive.
@LE_NOMAD90
@LE_NOMAD90 Жыл бұрын
100% agree, because the price for the quality of Essential's pieces are pretty reasonable. I keep buying a hoodie and a T when their collections drop.
@ayylmao8562
@ayylmao8562 Жыл бұрын
Yeah my whole wardrobe would be essentials if they didn’t put their logo on everything
@sandtanmaroon
@sandtanmaroon Жыл бұрын
I can’t stand the logo
@markmcgivern5938
@markmcgivern5938 Жыл бұрын
The brand seems to have peaked in terms of saturation so the next seasons will be pivotal. But if they keep making comfy, quality basics I will be satisfied.
@fbrd391
@fbrd391 Жыл бұрын
Champion reverse weave hoodies are way higher quality than essentials and will last way longer
@thedrunknmunky6571
@thedrunknmunky6571 Жыл бұрын
I love your style of videos! Keep it up!
@cseymour97
@cseymour97 Жыл бұрын
I bought a back stone island hat with a tonal logo a few years back when they went on the end of season sale. I wear it in nearly every fit pic and it's basically brown now 🤣
@skweemish
@skweemish Жыл бұрын
Something else to note - all of those 'how to look expensive' videos say to avoid logos bc they make your outfit look 'cheap'. It always came across to me as pretty classist, and I generally don't wear big logos bc it was drilled into my head by my parents back in the 90s (when Tommy Hilfiger and Express logos were everywhere) that it looked 'gauche'. So I don't even agree with it, but I find myself adhering to it anyway. 🤷
@stuffenjoyer2223
@stuffenjoyer2223 Жыл бұрын
I mean, most people who are decked out head to toe in designer aren’t doing so because they’re anti-classism lol. So if they want to look expensive and flex, then advice on how to do so tastefully doesn’t seem inappropriate.
@skweemish
@skweemish Жыл бұрын
@@stuffenjoyer2223 that's ... not what I said and far from my point. I think it's worth thinking about WHY people have this perception of 'logo=bad' - including myself.
@ThisIsAntwon
@ThisIsAntwon Жыл бұрын
I guess the rationale behind that is the truly wealthy have nothing to prove, so luxury branding has no value to them. That, and smarter clothing (which is classically associated with wealth rightly or wrongly) is often less branded by nature and the focus is more on fitment and material quality than branding
@solrak742
@solrak742 Жыл бұрын
Goated video mate, cheers
@XYZ_Vu
@XYZ_Vu 5 ай бұрын
I always think of mediocre more about the quality of the item. That said I did find a great Y-3 x Adidas hoodie at a thrift shop. I definitely bought it because it was Y3, but also because I could tell it was quality. It might be a little less “basic” than other clothes I own but it’s warm and cool
@JMac80
@JMac80 4 ай бұрын
That is why I'm a fan of lines like Nocta that are unique enough and premium at a price point that isn't insane.
@gsisemore
@gsisemore 3 ай бұрын
I bought a vintage bootleg Gucci shirt which I thought would be one of my all-time grails. I haven’t worn it once. At this point I’m just buying normcore clothes with very minimal or no branding which I can see myself wearing for the rest of my life. I’m 24 right now so I have time to really establish a good concise wardrobe. I also am trying to exclusively buy second hand clothing and asking elders around my family if they have pieces they never wear anymore that I could maybe buy off of them as I’ve seen too many hit pieces against fast fashion. I know that what I’m doing basically does nothing to deter their sales, is basically meaningless, and at the end of the day isn’t altruistic, but it at least gives me more peace of mind when consuming.
@hermitgreenn
@hermitgreenn Жыл бұрын
I just had my Premium Mediocre experience at H&M where I impulse bought a bunch of Pima Cotton t-shirts that developed holes weeks into wearing them. That and unironically buying a North Face hat just because it looked waterproof.
@biggestnibba
@biggestnibba Жыл бұрын
at least the north face hat will last you way more than the t-shirts. I know because i've a lot of the north face garments, including hats, and they've been going strong for over 4 years. the north face it's one of the only brands that I wouldn't really consider that you're buying "premium mediocre" even if you're buying just a hat or some gloves, they stuff definitively has a great quality to them.
@Rudenbehr
@Rudenbehr Жыл бұрын
@@biggestnibba my north face jacket refuses to piss off and die. It’s been with me for 8-9 years.
@biggestnibba
@biggestnibba Жыл бұрын
@@Rudenbehr that's what im talking about, they migh be a little more expensive, but jackets and other garments from the north face definitely can endure the pass of time.
@perraplays4126
@perraplays4126 Жыл бұрын
I havent finshed the video, but im just gonna say. someone brought it up to me, that a lot of these items fuel the mainline, especially when the artistic vision is a little to out there to make money
@ThisIsAntwon
@ThisIsAntwon Жыл бұрын
This is very true - high-margin high-volume sellers (perfume/aftershave falls into this category too) give brands the income to create the more experimental and luxurious items that keep the brand's vision alive. If they switched to only making basic highly branded pieces I'm sure the value of that brand would quickly start dropping
@captain_cheezus5186
@captain_cheezus5186 Жыл бұрын
I've never heard the term before this video, but it makes a great insult so i'll keep it in the back of my head when i need to clown a friend.
@thee_others
@thee_others Ай бұрын
Living in a place that is above 30 degree celcius and humidity between 80% - 90% all year round in the day, I am pretty much stuck with "Mediocre" style clothes. FOG Essentials kind of materials are as much as you can wear over here if you can bear the heat. It's more function over style over here.
@markbailey5393
@markbailey5393 Жыл бұрын
Love a cold wall. I've got a couple of jackets and jumpers. I haven't bought any of their shoes or trainers but I have bought a lot of their trainer collabs. Which are a lot cheaper than their own. These are not premium mediocre but great value.
@raymondleung6522
@raymondleung6522 Жыл бұрын
I love ACW* bro… I have a pair of ACW* ERX 260s and a black ACW* hoodie. The shoes are very unique, and I like that they fit my aesthetic. The branding on the Velcro strap and the small textured part on the sole are really cool. The hoodie’s drawstrings have ends that are branded with the ACW* logo, and it also has this cool white patch on the sleeve explaining what the brand is. They don’t just slap logos on shirts and pants, they also have those tiny details that just make me appreciate the brand more.
@markmcgivern5938
@markmcgivern5938 Жыл бұрын
the ACW shoe collabs whether doc martens or Converse have been so excellent. I got a shirt from them, gray tones that look like a paint roller hit it in a maximum wide fit, it's a bit wilder than a standard tee so it's not quite a #logotee. if I had a house fire and had to remake a wardrobe they are one of my first stops on the list.
@raymondleung6522
@raymondleung6522 Жыл бұрын
@@markmcgivern5938 haha homie praying on his house’s downfall… jk
@ThisIsAntwon
@ThisIsAntwon Жыл бұрын
Totally! Hoping to pick up something from them this season but not sure what yet
@teigeo
@teigeo Жыл бұрын
Got a pair of their converse collabs .. marginally more expensive than a normal pair of converse but a lot more interesting looking ? The extra 25-30 pounds difference is totally justified imo
@Oneiromancer._.
@Oneiromancer._. Жыл бұрын
I have basically negative-interest in fashion, but Anita here definitely presents an interesting window into this foreign clown world for me to marvel at
@curlyhairdudeify
@curlyhairdudeify 2 ай бұрын
I believe that branded, and designer stuff targets teens to people on their early 20s. After 25 years old, you pick all of that up, realize how tacky it looks and how expensive it was, and you secretly dispose of it in the garbage can in shame.
@nk-me2nw
@nk-me2nw Жыл бұрын
I like whole point of this video, I do own FOG mainline pieces but generally I prefer Essential to them as E are more comfy and easy to style whilst FOG is more premium and suits as dress out for an occasion
@walto3379
@walto3379 Жыл бұрын
Where should i buy winter techwear jacket’s?
@minibando3660
@minibando3660 Жыл бұрын
I have exactly one premium mediocre piece - my balenciaga socks. Sure, 85 bucks for a joke may seem a bit much, but I can tell you it was worth every sarcastic penny.
@damnbro_idc
@damnbro_idc Жыл бұрын
You look like an anesthesiologist at my uni but not just looks but also personality and I had to show a non eccentric video of you to my friends and they too cannot unsee it. If it wasn't for the accent I would have straight up thought it was you.
@b0ieque
@b0ieque Жыл бұрын
8:16 love the reference to rocky
@GEOMETRICINK
@GEOMETRICINK Жыл бұрын
I bet Coach handbags are considered premium mediocre. But I don’t care. I will buy vintage Coach forever because the quality of the leather is superb, the craftsmanship is superb, you can still find it for a great price and most of all…I personally love it. Nothing beats a vintage Coach Court crossbody done in British tan leather.
@ZZ-qy5mv
@ZZ-qy5mv Жыл бұрын
I'm right there with you!!! I love the simple design of vintage Coach and you know they are quality and will last because they already have. I do love the price point as well. I've gotten the most compliments on my vintage coach bags, and it's always a "when you know, you know" encounter.
@SwikeOne
@SwikeOne Жыл бұрын
i find it funny how i watch a video telling me what someone shouldn't buy when the very first criticism was that fashion outlets are constantly telling you what you (shouldn't) buy.
@AONTrappy
@AONTrappy Жыл бұрын
I personally hate this category of goods due to the price in conjunction to having nothing interesting in terms of "STATUS", quality, design, or artistic value. As to the example of the ESSENTIALS line it at least hits a lot of points that warrant a slight premium over the competition.
@DubzyWolf
@DubzyWolf Жыл бұрын
I bought a fog essentials sweatsuit because I liked the eggshells color I would’ve gotten a h&m one if it came in the same color but it’s not available at the same time
@forgottencameras
@forgottencameras Жыл бұрын
Honest question because I don't know: Take FOG Essentials, remove logo, get Uniqlo?
@aachs5765
@aachs5765 Жыл бұрын
I really enjoy watching your videos, It's funny interesting and has memes. I'm a happy guy
@ThisIsAntwon
@ThisIsAntwon Жыл бұрын
Thanks so much!
@tellvivk
@tellvivk Жыл бұрын
Thanks, great video.
@KidCracken
@KidCracken Жыл бұрын
It's a weird subject because stuff only have the value you put in it. It doesn't matter if you don't think it's worth it as long as I do. But it's also funny, cos tbh I am a hater sometimes when I see someone with a full h&m fit and a Gucci belt, but on the other hand it's not like I plan my fits so all the brands fit a certain price point. I just put on whatever I feel like that goes together in my head, so some days that might be h&m and LV lol.
@sirnoobs8098
@sirnoobs8098 Жыл бұрын
i cant believe i watched all of this playlist lmao i don't have a problem
@hn6850
@hn6850 Жыл бұрын
I’ve actually tried many hoodies out there from reverse weave to 300$+ hoodies, but Essnetials hoodies are genuinely good quality for their price point. They look nice as long as the logo is more subdued
@mrhsuskfkans
@mrhsuskfkans Жыл бұрын
Fashion boils down to those trying to look cool but arent and those who are just cool with or without the clothes.
@randomchannel323
@randomchannel323 Жыл бұрын
I think the problem is people want into the Balenciaga brand becomes it communicates that they have buying power and therefore social status. That's why brands offer these lower cost items like hats, phone cases and card holders. But by buying only one of these low cost items it communicates that you don't have the purchasing power and social status that you are presenting.
@brandynnoel9682
@brandynnoel9682 Жыл бұрын
Then buy 2
@Eternal420ninja
@Eternal420ninja Жыл бұрын
Is it premium mediocre is I buy old vintage Gucci bags on Grailed?
@ella4406
@ella4406 Жыл бұрын
Where do I buy the full grinch fit?
@hellohogo
@hellohogo Жыл бұрын
I won’t stand for the slander against essentials. The color palette alone is worth the price of admission.
@Voyyager
@Voyyager Жыл бұрын
That plus the comfort! The sweatpants are the most comfortable sweats I’ve ever worn. I also love the exaggerated strings on all the shorts/pants
@rb7500
@rb7500 Жыл бұрын
So if cost of production vs item cost is a factor in all of this would you consider a loro piana bomber to be worth $20,000?
@Reyzor06
@Reyzor06 Жыл бұрын
Is brand collaboration considered mediocre? Example like yeezy x gap (engineered by Balenciaga) and the Swatch x Omega moonswatch or even the Nike X Acronym collabs
@gilbertlopez
@gilbertlopez Жыл бұрын
It can be when it's really pointless. imo the yzy x gap x balenciaga isn't. It doesn't even have balenciaga branding and I personally got the shrunken hoodie cuz I really dig the silhouette and it's pretty much the only designer clothing item I have.
@domsnow6418
@domsnow6418 Жыл бұрын
I own some Y3 hats ans tees. I just like the way they brand, especially on caps and hats. Over 50€ for hats and tees and i get cautious generally.
@jamesnurgle6368
@jamesnurgle6368 Жыл бұрын
"if youre invested enough in fashion to be watching this video" I'm wearing £40 steel toe caps from over a year ago and go to the pub in costa uniform t-shirts, I just like the vibe here...
@kellz9972
@kellz9972 6 ай бұрын
The persona 5 background music is throwing me for a loop
@shn3340
@shn3340 Жыл бұрын
Ngl I always hated overpaying for logo ever since a kid.
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