Top Realtor Explains How She Earns $500k/Yr Circle Prospecting
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Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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@BrandonMulrenin 5 ай бұрын
▶ ▶ ▶ WANT ME AS YOUR COACH ? Schedule a One-on-One consultation here: bit.ly/3uEuE5r
@SheylaBayona 5 ай бұрын
I was circle prospecting last week and connected with someone who needs to sell, now my agent has an appointment today with this lead and the lead has a sister who is also looking to sell, couldnt belive this was happening. Circle prospecting does work!
@realestate_doggie 5 ай бұрын
"When do you want to hear from me next"?. Thats a nugget right there, thanks Marlene!
@gp94403 4 ай бұрын
Great interview, Brandon. Love that Marlene did not mention social media even once! Thank you.
@amyk3020 5 ай бұрын
OMG, Love Marlene and what a market to sell on the island. I like her calm disposition....she appears so chill that I can't see her getting nervous with a client. What a gem of a coaching story. Thank you for asking about the help behind the scenes, glad to hear that she has a transaction coordinator. Congrats and good luck Marlene!!! Thanks Brandon
@brianelhardt4606 5 ай бұрын
Just like CA - all the sellers are leaving the state - wished I could have a client appreciation event but it would have to be on zoom… So I guess the grind never ends (sigh) - thanks for the extremely informative content.
@user-hd1nt4qc8t 5 ай бұрын
Tons of value in this episode. Thank you both!
@LizBrannanRE 5 ай бұрын
Man-been waiting! Your stuff is gold!
4 ай бұрын
Great content! Cheers from Brazil! Thanks Brandon and Marlene!
@soniamedrano988 5 ай бұрын
This is exactly what Ive stated to do- I only call expireds for about an hr-then I get 30 contacts a day just from circle prospecting... the amount of people who are thinking of selling is unbelievable! Circle is the way to go!!
@emdieselify 5 ай бұрын
What’s circle prospecting
@alexgonzalez1197 4 ай бұрын
I have completely switched to mainly calling Circle prospect. 30 contacts a day and I’ve generated so many leads last year that look like they will be coming into listings this year. However, what lead service do you use? I’m looking to switch from Expresso Agent for leads as I now use Follow up Boss for my CRM
@heidiagramonte552 Ай бұрын
What script do you follow?
@soniamedrano988 Ай бұрын
@@heidiagramonte552 honestly, bc I am not a driver, and my tone of voice is very soft-I literally used it to my advantage- what I do is say " Hi sir or ma'm, calling to see if you had any interest or any thoughts in selling 123 Main, Im a RE agent in this area...." the response is fantastic! Less hang ups and more yes or no's. Try it:)
@sudipjharealtor963 21 күн бұрын
Nice job! Finding the same in the Bay Area.
@dereksledjeski7451 4 ай бұрын
20:05 - "Zillow quoted me for 4 leads $1500." This is exactly what I ran into in my area in Florida. The Zillow Premier Agent sales rep and I went in depth as to who is buying all the zip codes, and the large brokerages are paying upwards of $15,000+ a month to buy leads.
@notanotherseahorse8369 2 ай бұрын
sounds about right, therers a group in chicago pays 30K a month for zillow leads
@rolandhdz17 5 ай бұрын
Great stuff. And so simple. So many can fall into the trap of over complicating things
@hellasavage9800 5 ай бұрын
Brandon you are a legend! I’m just watching your KZfaq vids and doing much better this year so far because I’m just concentrating on contacts
@ATL_Realestate 5 ай бұрын
Circle prospecting is like fishing. Good thing is I love fishing. 😂😂
@GustavoSellsOC Ай бұрын
This was really helpful. The monthly comparable call with a market update email is where I have been dropping the ball
@andrewlaumbach3042 5 ай бұрын
Here’s a tip for y’all, I’ve been using a google voice number instead of my cell (shows up spam likely) and my contact rate has gone up to 15-20 per hour while I circle dial.
@lifeofrico 5 ай бұрын
Google voice number how did you get that? More details thank you
@soldbysori 4 ай бұрын
@@lifeofricoDownload Google voice. All you need is a gmail account. It’s FREE!
@notanotherseahorse8369 2 ай бұрын
@@lifeofrico bro just google it
@adamblacketter 5 ай бұрын
Nice work!
@chrisedney6869 5 ай бұрын
Hi Brandon great content as usual. I’m about to sign with a brokerage and begin my career in RE , most industry professionals I mention cold calling (FSBO/expired etc) to seem very adverse to it and mention certain fines that can be incurred by calling numbers on do not call lists. Could you please include some of this advice in a future video? Thanks 🙏
@theodoreanderson4204 5 ай бұрын
Thank you for this interview Brandon. I started circle prospecting last year and I can definitely see that I will be producing similar results. This video gives me so many ideas on how to refine my process to convert more and stay in touch better.
@alexgonzalez1197 4 ай бұрын
What lead service do you use for circle prospecting? I use expresso agent but looking to change
@theodoreanderson4204 4 ай бұрын
I literally just use the property appraiser website for names and then pull numbers using a subscription service and then put them into my Compass CRM as I make contact. I had no idea that there were options out there to make this even easier. How much do you pay for expresso agent?@@alexgonzalez1197
@iamlatroshia 5 ай бұрын
She's so humble ...
@davidfostermaine 4 ай бұрын
That was an excellent interview, although Marlene could use a mic. Every time a question came to my head, you immediately asked her the same question. Nice job both of you. 👏
@LivingInVirginia 4 ай бұрын
I would love to listen to other people who are circle prospecting regularly? I have a zoom we do in the morning but I want to hear some other folks to sharpen skills with - Galen
@ThomasDavisRealEstate 12 күн бұрын
Very impressive!
@thomaswdees Ай бұрын
Let’s get the costs she mentioned down Pat: BombBomb: $50/m - $600/y Mojo Data: $250/m - $3,000/y FUB CRM: $70/m - $720/y Mailbox Power: $70/m - $840/y Total: $440/m - $5,160/y Real estate is one expensive industry to enter 😅
@BrandonMulrenin Ай бұрын
$5k a year to run a business is pretty cheap. What other business can you run that’s less that you’re referring to? This is 1% of her income meaning she has a 99% margin. What business in your opinion has higher margins?
@thomaswdees Ай бұрын
@@BrandonMulrenin You are absolutely right. Just sticker shock, I had no idea what all went into this before this interview. The clarity you provide is unmatched.
@thefam5campos350 2 ай бұрын
I definitely want to see the outcome next year. I think she will bring more
@2ReferralClosingsPerMonth 5 ай бұрын
Great call. How MANY people in her database (added by circle prospecting)?
@CharlesFrankRealty 3 ай бұрын
If in your nurture phone call you get a voicemail. Is that it for that month?
@mikemahoney2937 5 ай бұрын
If I'm understanding the follow up on a lead correctly, it sounds like overkill. Please tell me if I'm misunderstanding something: Call, Make appointment, get Lead. follow with resume, or prelist packet, video and thank you (1). Monthly market update via email (2), monthly email reminder of where they should be on their timeline(3), monthly post card(4), and monthly call(5) with a handwritten thank you after the mothly phone call(6) untill they are ready to put the house on the market. I would be sick of me if on the recieving end I think. thoughts?
@notanotherseahorse8369 2 ай бұрын
you can do whateverr you want, it is your business
@dylanneuly5967 5 ай бұрын
Hey brandon, realtor in south africa here. Wanted to find out if you could provide insight into lead generation here in South Africa where buying leads isn't a thing (atleast that I'm aware of). Or if you know of any companies that do lead generation internationally.
@jparekh18 4 ай бұрын
Does someone have a script that she uses for circle prospecting?
@thehardieway 5 ай бұрын
This desperately needs to be pointed out! Finally! Someone called out the truth about calling new expireds! Call for 2-3 hours and only get 5 contacts! 2 talk over you, then hang up, 2 tell you they are no longed selling, then hang up on you, and one tells you they are using their brother, and then end the conversation. 👆 Seriously, put up with that shit for 6 months, that's enough to make anyone lose interest in making prospecting calls.
@NicoTheCavapoo 5 ай бұрын
Sounds like your script needs work because my experience is the opposite of this. I mean yeah - I get the talking over/hang ups/ angry folks too but all it takes is one. Are you using 3 lines?
@ATL_Realestate 5 ай бұрын
Call them early as shit. If you think it's too early then call earlier
@I4NI_ 5 ай бұрын
They'll hate you haha. 7.30am-9am is good for owners I've figured
@adamblacketter 4 ай бұрын
Anyone crushing expireds is texting them, calling them from multiple numbers…sometimes 10 calls, 3 texts and a door knock a day.
@NicoTheCavapoo 4 ай бұрын
EXACTLY @@adamblacketter
@derrickwitt2974 2 ай бұрын
Great interview. Out of curiosity, with circle prospecting, how do you address the risk of contacting someone on the do not call registry which I would imagine is a large number of homeowners these days?
@YuriyPopach 5 ай бұрын
How do you get numbers for circle prospecting?
@MoveMe603 4 ай бұрын
@YuriyPopach I would like this question answered.
@jparekh18 4 ай бұрын
@@MoveMe603 she uses mojo dialer the system provides numbers, there are other services also like redex, vulcun7. They all basically do the same thing....
@XochitlLucy01 3 ай бұрын
You can ask a title agency
@thefrancisaguilarjr714 3 ай бұрын
She uses mojo sells
@RealtorIsis 5 ай бұрын
I couldn’t make out what she said when she was speaking on what she does after she gets a lead. Lead>CRM>Resume and then what type of video? Please reply if you understood what she said fast forward to 14:11
@mikemahoney2937 5 ай бұрын
Promo Video. I've seen a few in my market center. It's like a 2ish minute mashup of you doing real estate things - Showing houses, sitting at the closing table, and or a client consult, you with your for sale sign, and walking confidently through downtown, enjoying the areas best amenities, and maybe a celebration shot with business people audio is different people saying your name, you using power words and winning awards., things like that.
@RealtorIsis 5 ай бұрын
Oh ok wow. Thank you Mike!
@DolceIbarra 4 ай бұрын
Is there any more info on the Bomb Bomb video she sends?
@ek-wj3fu 4 ай бұрын
GEMS!!!!!!!
@ChannelDCF 5 ай бұрын
Brandon, I have traditionally paid for leads and done well I took a step back for a couple years ago now back into the market trying to grow my business back. I am interested in circle marketing I understand Mojo is a dialing service, correct? I am presuming you load it with leads from the area you are working is this correct? I am sorry if this is a dumb question. I really enjoy your content it is helping me tremendously thanks
@emdieselify 5 ай бұрын
How do you pay for leads?
@jothamdudley4116 5 ай бұрын
Hey David, I use an AI tool that fully automates cold calls, is it something you're interested in?
@andrewlaumbach3042 5 ай бұрын
If you’re interested in circle prosecting I use mojo and pay an extra $50 a month which pulls numbers of almost every homeowner in whatever neighborhood you choose
@JASONRASH 4 ай бұрын
I think the FCC just outlawed the AI calls last week @@jothamdudley4116
@nickranorealestate1988 Ай бұрын
Brandon, where is she making her calls, is it in a geographical area or does she protect in several area's?
@peetecarrillo1626 5 ай бұрын
How many dials does it take to make 30 contacts on a triple dialed?
@Prospecting.with.cristian 5 ай бұрын
For me around 300 dials
@TheHendersonLife Ай бұрын
Is this real? I want this life!
@alexwalton954 5 ай бұрын
How is she getting 2.9% for commission? What was her net commission?
@yourlocalrealestatenv777ho3 3 ай бұрын
GCI unscalable
@gotmikedaniels 5 ай бұрын
Marlene, Do you leave a message if no answer?
@ek-wj3fu 4 ай бұрын
where can we follow Marlene? what is her socials
@JacyJarboe 3 ай бұрын
thats what I'm trying to find too
@jparekh18 3 ай бұрын
Does someone have the script she uses for circle prospecting?
@LivinginNorthPortland 21 күн бұрын
There’s a link in his description…
@jparekh18 21 күн бұрын
@@LivinginNorthPortland I don't see it.?
@LivinginNorthPortland 21 күн бұрын
@@jparekh18 where he says download my script book, like 5-6 lines down. His scripts are also in the book he wrote and his website.
@legacy2010able 2 ай бұрын
What is for sale by owners?
@canedrizz5423 21 күн бұрын
When an owner is selling their homes without a realtor.
@jparekh18 4 ай бұрын
it would be helpful if she would post some of her follow ups campaigns or emails that she sends out to her database....
@obzq 5 ай бұрын
!!!!!
@LifeInSouthFL Ай бұрын
She looks exhausted
@brandoncox912 5 ай бұрын
500k GCI for 26 deals!!?? That's $19,000 commission per sale! What in the world is her average sales price and split with her brokerage??
@amorrobel 5 ай бұрын
She stated her volume was about 18 million, she’s averaging 3% per deal.
@ronvaughn6006 5 ай бұрын
She lives in Hawaii! Say no more!!!
@RichieHoward 2 ай бұрын
She’s in a high cost of living area, my market is the same. I’m in SF Bay Area. She’s with eXp so it’s an 80/20 split until she caps at $16,000. Then it’s 100% for the rest of the year.
@philnashbroker5460 5 ай бұрын
Now are these cold calls complying with the DNC lists. ?
@Jacob-zo4ig 5 ай бұрын
yes, I use red-x and it scrubs the dnc list.
@sarahstevenson8155 5 ай бұрын
What time does she go to bed? 😅 I aspire to a 4am wakeup :)
@sarahstevenson8155 5 ай бұрын
Also what is her email?
@user-we6fd4wv8p 5 ай бұрын
500k yr 🧢
@JASONRASH 5 ай бұрын
Can you show us how people use Follow Up Boss with your system?
@slims5451 5 ай бұрын
Brandon rocks as usual! However this agent seems very depressed 😮 no joy whatsoever!! Why ? and she’s killing it! She’s seems sooooo sad 😞 know enthusiastic at ALL☹️
@Prospecting.with.cristian 5 ай бұрын
She’s calm and level headed that’s why she does well
@AdelaPhilipson 5 ай бұрын
@@Prospecting.with.cristianthats exactly it!
@AdelaPhilipson 5 ай бұрын
She’s not depressed…her attitude is giving off baller status 💰…when you’re making it rain, and you’re kicking ass, no need to impress anyone…if you’re not Brandon’s student, then you need to be. Either you watch from the sidelines and criticize or invest in yourself and run with the pack 😘
@BrettTracyRealtor 5 ай бұрын
She's killing it!! Her personality is awesome!! Come into Brandon's coaching program, alot of people killing it that are the most humble and considerate people, best environment I have been in
@AdelaPhilipson 5 ай бұрын
@@BrettTracyRealtor I agree 🙌
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