UX Tea Break: Understanding users is not your job

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David Travis

David Travis

Күн бұрын

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I answer the question, "My team and boss know the importance of UX Research in development and since day one I have been involved in the process. But every time we work on a new part of the project and I need the development team to get involved in user research, I get their attention for five minutes and then they all start doing something else. Furthermore, they lose sight of the problem we are trying to solve and move forward without even finding the solutions. How can I make the development team get more involved in user research?"
Have a UX-related question you want me to answer? Post it in the comments.
- My Udemy class: uxtraining.net/index-udemy.html
- My book, 'Think Like a UX Researcher': uxresearchbook.com
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- Design ethnography: Take control of customer visits and interviews bit.ly/2RYfqFy
- Usability testing: Take control of testing your product with users bit.ly/30el89e
- How to design and implement web surveys bit.ly/2YBEQeF
- Improving your impact as a user researcher bit.ly/2XQU5U2
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Spanish captions (when present) provided by the LabX of Sperientia [studio+lab]® (México)

Пікірлер: 9
@aaronmcadam
@aaronmcadam 4 жыл бұрын
I really think it's unacceptable for engineers to ignore the product and its users. Otherwise, what's the point?
@DavidTravis
@DavidTravis 4 жыл бұрын
Totally agree Aaron.
@geoffwilsoncomedy
@geoffwilsoncomedy 4 жыл бұрын
• I do like the literal "carrot" suggestion haha • Giving tasks/responsibilities to those joining in definitely helps and if you immediately debrief your findings after each research session, they've already invested time so they'll be more likely to stick around to talk about what they learned • the above was all just confirming what you said haha, but one aspect I think that could have been dialed up more in this video is in selling how _their_ problems will be solved by them being involved in the research. Maybe to devs and designers it's telling them how they'll be less rework they might have to do, and maybe that's enough of a carrot for them to want to jump in. For execs, maybe it's buttering them up by suggesting they're so smart, if they come to these I'm sure they'll discover new ways to increase revenue or decrease costs
@DavidTravis
@DavidTravis 4 жыл бұрын
Good point Geoff. I was taking that for granted.
@samssalman
@samssalman 4 жыл бұрын
Hello David, Thank you this interesting content and advice. How would you manage or weight ux researcher findings to other team members findings. How would you treat the different post-it colored notes ? Thank you
@DavidTravis
@DavidTravis 4 жыл бұрын
Most of the time I find that the non-UX researcher "findings" are really design ideas and not observations. Those I'll discard. But if it's a true observation (something seen or heard during the session) then I'll treat it at the same level as my own observations.
@raskarjr
@raskarjr 4 жыл бұрын
What does a researcher do after the research and analysis are done and the visual designer(s) starts working on the design, what can a UX researcher do meanwhile? I'm currently working as a UX researcher for a company and I'm in this situation.
@DavidTravis
@DavidTravis 4 жыл бұрын
The way you're describing your role makes it sound like a waterfall process. If you using Scrum then you should be doing user research in every sprint. Think of it as "rounds" of research rather than doing all of your research up front.
@raskarjr
@raskarjr 4 жыл бұрын
@@DavidTravis Thank you for the reply David.
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