It is a 75mins of video and I'm only 23 minutes in, but I've already gained so many insights. I couldn't resist expressing my gratitude to David and Philip. Thank you both so much! 🙏 I'll continue the rest of the video now.

This guys a master of UX lol he deserves much more views

Hi David, how similar is the content in your Think Like A UX Researcher book and your Ultimate Guide to Usability and UX course on Udemy? I'd like to do the course and own the book but wondered if there's any significant differences between them. Thanks for your help and really love your videos.

I study Engineering Psycholgy in Germany and your video-series is mandatory in my User Centred Design class! Thought that was some nice feedback to have 🥰

Love your channel and book "Think Like a UX Researcher"! I'm a UXR myself and often find myself in discussions with management who are allergic to qualitative research findings. They would rather have me make up a quantitative score on the spot than listen to my qualitative findings. How do you get management to take qualitative research seriously?

Asking question like how much do people really know about this kind of service, products, or even this type of ? And what has made people use this ? Why is this not the best already ?. Who did this help of favour. How is this protected from sabotage and which area did vulnerable occur ? Think is a good way to emphatise the need at end of the UXUI journey from the beginning of the design.

useful 👍

What is the difference between Ui and Ux from your perspective, then? You're mixing Ux and Ui together 🤔

Very easy to digest, thank you!

I am confused, how should I make assumptions & hypotheses, given that I have already selected a feature, that I will be working on. As per my understanding, i will be working on, solution backward or It's like reverse engineering the problem. How do these things go hand in hand? I don't know, if I am able to put my thoughts clearly!

"Hello, I'm writing to you from Peru. I really liked your video. Could you give me some advice on how to create a deliverable to present the results on assumptions?"

Hi David, I was wondering what you think about top task surveys (after doing some upfront 1:1 discovery research). Isn't that in a way also asking the users what they want? I'd love to hear your thoughts on this one, thank you!

[upfront aplogies for my naivety, I am very much new to the world of UX research] Thanks a lot for these useful insights!! I personally love the idea of turning a complete interview-based focus group into a workshop, as I see it would bring a lot of critical data and useful information to the table. But I also agree with some other comments here, that an initial discussion may help raise a lot of relevant views and perspectives. Perhaps splitting a 90min focus group into 30 of brief discussion and 60 of workshop..? And maybe I would also not invite 12 people all together but 3-6 users to a single focus group...

Great thoughts, but if a market researcher is doing their job correctly they are basing their research around user needs. No doubt a large part of the marketing discipline does take a product focussed approach and can tend to gloss over issues raised in research, but good researchers are focusing on user needs. Think the entire insights industry (UX and Market Research both) do both our disciplines a disservice by splitting hairs on market research only does this and UX research only does this. There is substantial overlap between the two disciplines and companies would benefit by aligning the functions.

Dynamite!!!!! Thanks for providing these insights, David!

Great Video! Thanks

Hi, thank you for information. I want to ask something. I am a ux/ui designer and I am currently doing my master’s degree on marketing. I am planning to do my thesis about this subject (ux research v marketing research) Is this a good idea?

Wow, thank you so much. I just discovered your channel and am simply blown away by it. I've read (and watched) a lot of educational content on UX, but it seems that noone else manages to give such clear, concise and actionable advice. (Well, maybe Erika Hall is close :). Looking forward to reading your book soon!

I kind of file everything under product and there are different paths you can take based on the economy and demand. Project Management, Product Management, UX Researcher and Business Analysis. You might have to be flexible around all four to be really job secure.

Thank you David, I think you explained quite nicely. However, one can't help but wonder what is the difference between a UX Designer and a UI Designer? 🙂

David, thank you this is very insightful! How do you make sure all the participants are compared to each other? If I have 40 participants in my persona research, how do I “pick my participants a couple of times”? How do I do that? 3:33

I agree that eye-tracking is not worth it for testing web pages. Usability testing is highly valuable on the other hand and not expensive. Besides, eye tracking technology is expensive! The low-end trackers may not even do a good enough job.

Great question and very well explained, David. Thanks :)

🖤

So, just a comment about what you're saying at 4:04 I don't really find that any book or course that is worth its salt- or certainly not an accredited course- for Business Analysts will instruct a BA to ask stakeholders for what they want- BAs have numerous techniques, as do UX (arguably more) for eliciting requirements. In that sense BAs also need to find the "true" not the expressed requirements- or even undiscovered ones.

Is there not easy solution as formula. To make it easy for us you give us lot of information that confuse as we can not figure out the puzzles

In my opinion I am not expert like you UX research is very import to learn for UX design it help him to develop his works

UX is a subset of marketing. Marketing is much more than tactical marketing. Strategic marketing, amongst other things also deal with innovation/customer need.

Thanks for explaining this in a very simple and effective way

Ok, not for me. I don’t people.

Best UX advice in the field, thanks for sharing David, you are helping a lot of people, congrats! 💪🏻

Reminds me of the increasing opinion from Product Owners who claim that, by definition, their job is represent the voice of the user.

How to document the synthesis and Analysis for the usability test

Amazing content. Thanks for sharing it!

What about doing discovery research with users who are working in a wfh context or completely remote?

Thanks My background is psychology and i want to become UX researcher. This video is very helpful for me

wow! That was a great insight.

Hello David, did you stop consulting/training? I would love to pay for mentorship sessions with you if possible.

Hi! David, thank you for sharing your approach. It's very useful.

Think like a UX researcher is the best book that I have ever read on UX research. The insights from this book are so deep and invaluable.

Just finished reading Think Like a UX researcher and it’s an amazing resource. Are you planning to upload more in the future or are you too swamped. Hope all is well.

Bit of a cheeky question but I need to sound like I know what im talking about. Could you do a video on UXR Metrics KPI's and OKR's? cheers

Great video. Thank you. However, how would you account for disparities between quantitive and qualitive data ?

Nice overview. However, I think that you are considering the difference only from a historical point of view, but it seems to me that you missed the bigger point. UX researchers are focused on the interaction of the users with the system only, whereas business analysts have a wider system scope. For example, the business may require a server with one terabyte of storage to accommodate all its user’s data. The business analyst would care about and document that. The UX researcher would not.

The problem is not with the survey question, but with the response options David suggests. Always collect interval or ratio level survey responses -- How many times have you talked to your physician in the last 6 months ____? Rather than asking for categories of responses like 1 to 3, 4 to 6, etc. That is is a basic rule of data collection. I don't know why he is suggesting such a slipshod way of collecting data. My undergraduate students are taught better than what he accepts in this video.

Hi Davis would like to purchase your UI/UX udmy course but can't afford the price right now. Can you please give me a discount coupon? I would like learn from you please and get a job

Thank you David, I work in the user research role and recently got paired with a BA in my team. This helps to understand how we both can compliment each other.

Hi David, do you coach reserachers? I want to get some hands on advanced training for solving large ux problems? Advice ?

Hi @David Travis I think goals, problems (pain points, frustrations) are relatively easy to define, but I have trouble understanding "needs". You mention that to discover needs, we should find out what people are trying to accomplish (find and define goals and/or outcomes). Later in the video you list both needs and goals side by side. Needs seem to be changeable and very intangible, e.g. I don't need a chair - I need a way to sit comfortably at my desk. But is that really my need? Maybe I should be standing at my desk rather than sitting. So we come back to goals: goals influence what we need. Bottom line: needs are intangible and changeable - they are shaped by goals, problems, values, behaviours, motivations, environment, tasks, other needs(?), and (probably) many other factors. Maybe a need is just that *something* to be designed, but it's hard to define in words and we should use all the other factors (like goals) to capture it? Or, alternatively, needs act as a bucket where we put user requirements (based on observations) like efficiency, accuracy, risk, functions, etc.)?

Very helpful. Thanks!