UX Tea Break: Alternatives to field research in lockdown

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Күн бұрын

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I answer the question, "In my company, there is rarely budget and time to do field visits, especially if they were just done the year prior with the same audience. How do you recommend understanding users’ needs, goals and motivations without costly field research for each project?"
I review three alternatives to a field visit: a Diary Study, a 'Jobs To Be Done' interview and user experience mapping.
Academic article on diary studies (usually paywalled, free during the pandemic):
- Bolger et al, Diary Methods: Capturing Life as it is Lived: www.annualreviews.org/doi/abs...
Dedicated tools for diary studies:
- dScout: dscout.com/
- ExperienceFellow: www.experiencefellow.com/
Mobile phone apps you can repurpose for a diary study:
- DayOne: dayoneapp.com/
- Momento: momentoapp.com/
Jobs To Be Done:
- Christensen et al, Know Your Customers' "Jobs to Be Done": hbr.org/2016/09/know-your-cus...
GDS Experience Mapping technique:
- Researching and mapping your users' current experience: userresearch.blog.gov.uk/2015...
Have a UX-related question you want me to answer? Post it in the comments.
- My Udemy class: uxtraining.net/index-udemy.html
- My book, 'Think Like a UX Researcher': uxresearchbook.com
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Пікірлер: 12

@Kararch 3 жыл бұрын

I just started my journey into UX at the UX Design Institute in Ireland and your videos are the perfect addition. Could watch them all day!

@DavidTravis 3 жыл бұрын

Awesome, thank you!

@hopezhang8278 4 жыл бұрын

Very useful + explained very clearly + more resources in the description box. David, you are a great teacher.

@DavidTravis 4 жыл бұрын

Glad it was helpful!

@samssalman 4 жыл бұрын

Thank you very much David. i have been using these mothods on accasion, depending on the context of the project and the amount and availability of users i can access. i have a question about the number of users or observations to do, especially if the research to distinguish diffrent user archetypes/ personas was not done. i understand we are not looking for statistical relevance and this is mainly qualitative. but if you have different markets/contexts/ user goals; how many users do you think is needed per method type(diary, JTBD, experince journey) ? again thank you alot

@DavidTravis 4 жыл бұрын

My rule of thumb is if the people I want to observe divide into clear types, I start with 5 of each type. If I don't know what different types there are, I start with 10 people. Types will emerge from the patterns in their different experiences. I usually aim for about 20 participants in total.

@onpointux 4 жыл бұрын

What are the differences between cognitive and episodic interviewing?

@burak9857 3 жыл бұрын

Thanks for the video David! Do field research for product idea validation make sense?

@DavidTravis 3 жыл бұрын

No. You do field research to validate the problem, not the solution.

@BeeO7789 4 жыл бұрын

Hello David, I have a question regarding this topic. So as I ask people to, let's say, keep a diary of their experience, how much detail I should go into while explaining them my project? do I explain the whole project to them and the idea behind it or just give them as little detail as possible so they won't become conscious of their actions. I am a bit confused about that. thanks

@DavidTravis 4 жыл бұрын

If you're running a diary study, you're interested in the meaningful activity that people carry out. For example, if your project idea is a mobile to-do list, then the meaningful activity is around how people create to-dos and reminders -- everything from sticky notes on the fridge to tying a knot in a handkerchief. So you ask people to keep a diary describing how they go about the meaningful activity. You can make this as structured as you like -- there are a lot fo good resources online. Try these two: www.uxmatters.com/mt/archives/2012/07/a-closer-look-at-diary-studies-with-children-and-teenagers.php and www.annualreviews.org/doi/abs/10.1146/annurev.psych.54.101601.145030

@BeeO7789 4 жыл бұрын

@@DavidTravisthank you so much. That was great information. So with regards to the project I have chosen "tomorrow's shopping cart", Can I disclose this to the users that I will be asking for a diary study?