How Red Bull Got Its Wings! - A Case Study for Entrepreneurs

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The Biz Doc, Tom Ellsworth dives into case study #16 on How Red Bull Got Its Wings! Subscribe to Valuetainment: bit.ly/2aPEwD4
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Grab your notebook, take notes and join the conversation as Valuetainment brings you case studies with The Biz Doc - a new way to learn entrepreneurial lessons. Please subscribe, comment and share to help educate entrepreneurs from all over the world.
About Tom Ellsworth: THOMAS N. ELLSWORTH, is an experienced CEO / COO and entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick Bet-David: • The Man Who Sold 4 Com...
Connect with Tom: / thomasellsworth
About Red Bull:
Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.062 billion cans sold in 2016.
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@VALUETAINMENT 5 жыл бұрын

The First LIVE Valuetainment Conference for Entrepreneurs is here. An event you won't want to miss hosted by Patrick Bet-David. For tickets and details visit: www.valuetainment.com

@nicholascole4356 4 жыл бұрын

I Love your videos tom!

@mansyijd8516 7 жыл бұрын

I simply love case studies of Valutainment. Got to know incredible lessons thus implemented in our business to see incredible revenues in last 6 months. Thanks Tom. Thanks Pat.

@VALUETAINMENT 7 жыл бұрын

+mansyij Das Thank you for saying that! Thanks, Tom

@PressForEarth00 7 жыл бұрын

I love this case studies series as well. I would like to suggest an industry, and an organization (you could choose any) for a case study. That being, the #Esports Industry. And the organization #SKGaming Or #Cloud9 #OpticGaming and several other options. I am trying to get my foot in the industry myself, and would love to see how a new industry forms and how you discuss it.

@lucasdwright 7 жыл бұрын

Thanks Tom! Can you do a video on the Trump empire and how it went from Fred Trump all the way to where it is today?

@IslamBenfifi 7 жыл бұрын

Now that's a good suggestion!

@Maulfurion 7 жыл бұрын

Yes, 1-up on this one :) would make a very interesting episode/

@bbkrz7553 7 жыл бұрын

Lucas Wright ooooh very interesting. Although I hate the guy but I wanna know more!

@Flankymanga 7 жыл бұрын

Actually i would REALLY want to know this one as well.... good idea...

@Avitaals 7 жыл бұрын

Lucas Wright good idea

@McEw 7 жыл бұрын

Well done. Appreciate all of the work then went into this.

@VALUETAINMENT 7 жыл бұрын

+McEw - thank you for watching! Appreciate it, Tom

@hockey5149 6 жыл бұрын

This is the exact KZfaq channels I was looking for. Very informative and alot of lessons can be learned from actual businesses. Thank you very much Valuetainment.

@wassimfourkaoui9576 7 жыл бұрын

The End was hilarious Lol . Thanks for the Video

@VALUETAINMENT 7 жыл бұрын

+wassim fourkaoui - Thanks - Tom

@nateroberts732 7 жыл бұрын

Great case study. One of the next should be on FUBU. Daymond Johns story is incredible, especially understanding when trends are no longer viable and moving on to other things.

@gabrielstorti 7 жыл бұрын

Tom, the last phrase you said after drinking the RedBull was very funny! Thank you for the video, as usual it was great!

@hacker010010101 7 жыл бұрын

Really awesome that you fixed the audio problem. Amazing video!

@VALUETAINMENT 7 жыл бұрын

+EstonianGodfather Indeed!!! Thanks, Tom

@MrGforce52 7 жыл бұрын

Hey Tom. Can you do a case study on Lamborghini? such a good story behind how that company went from tractors to cars with the owner of ferrari insulting the owner of Lamborghini. Lamborghini made the car and never looked back.

@VALUETAINMENT 7 жыл бұрын

+MrGforce52 - I think that it would be a fascinating story. Thanks - Tom

@ChrisTaylor1995 7 жыл бұрын

I'd love to see this too. Plus we know you're into cars tom!

@harshpalsingh1145 6 жыл бұрын

Its a good suggestion.

@brien1254 6 жыл бұрын

How about one on F1 please?

@PriyankaVerma-db7jr 7 жыл бұрын

Really you guys bring incredible content with case studies every Friday ! Love case studies. Thanks. Keep Going!!

@VALUETAINMENT 7 жыл бұрын

+Priyanka Verma thank you!!! - Tom

@kurtskyers2971 7 жыл бұрын

Hey Tom, thank you so much for doing this video me and anyone else who suggested it. Love all of the case studies you do and that you choose really interesting companies. If I can make another suggestion it would be to learn more about Mega self-made brands like Oprah or Tony Robbins. Thanks again and keep up the good work!

@VALUETAINMENT 7 жыл бұрын

+Kurt Skyers I think those would be interesting as well. Thanks - TOm

@mariokrstevski8836 7 жыл бұрын

The Valuetainment crew seems to enjoy the wonders of video editing :D

@VALUETAINMENT 7 жыл бұрын

+Mario Krstevski - I agree!! :) - Tom

@Avoidious 7 жыл бұрын

Another great case study. Keep up the good work!

@VALUETAINMENT 7 жыл бұрын

+Avoidious Thanks, Tom

@danielarchila738 5 жыл бұрын

God I love these case study videos, makes me look at the products surrounding me in a whole different way, kinda adds a human aspect to them by knowing the backstories

@mohammedhashim7668 6 жыл бұрын

Love case studies, very informative. Thank you Tom

@deebee5339 7 жыл бұрын

I look forward to these videos every week! Thanks Tom!

@VALUETAINMENT 7 жыл бұрын

+Deeniece Browne Thanks, Tom

@fnk101 6 жыл бұрын

I love watching these thanks for putting in the time & effort to do all these

@jomac_ph 6 жыл бұрын

Binge watching your case studies atm awesome content keep it up from manila

@marine90821 6 жыл бұрын

Hey Tom! Love your content its really interesting to watch all these companies upbringing and falls! The really neat thing to remember is most of these companies didn't just pop up overnight and took years and decades to develop in what they are today or not here at all. The toys r us story was one that I really enjoyed and couldn't believe their shortfalls. I have a small electronics repair company in st Louis Missouri you should do a case study on.... Haha just kidding it would be a 30 second video. But hey from St Louis your being watched and enjoyed thanks for your hard work! -Paul Owner The Phone Doc, LLC

@raykleiner3151 6 жыл бұрын

B-schools can really learn from these videos as well as entrepreneurs. Tom gives you wings!

@milanpaudel9624 7 жыл бұрын

Thank you Tom Ellsworth.and that , Hi Mom- Hi Son" was awesome.

@VALUETAINMENT 7 жыл бұрын

+ßLÀCK ÇAT - She's cool and I tip the hat to her. Thanks, Tom

@princesworld4559 7 жыл бұрын

Hey, Pat, Biz Doc. I need advice on how to manage multiple locations from my business. How do I do that?

@MarkRamrattan 7 жыл бұрын

An episode that relates to F1, that’s just WINNING! I always wanted to know how Red Bull came into F1. Such a great marketing strategy to implement. Aligned to the red bull events, works so well. I need to do something similar with my business. I wonder what other brands are around us now, not well known that will be the next Redbull… That would be interesting doing an episode on a company that you think would be the next Uber / Google / Red Bull. Then in 2-3 years, look back at the video and see where they’re. Side note Gilles Simon (Engine consultant for Honda) has parted company with Honda today (6th March 2017). He was famous for his work on Ferrari engine during Michael Schumacher era. Makes me think, in relation to your videos, how many can continuously sustain being in the fortune 500. Will Red Bull still be here in 10 years. Looking forward to the next episode :)

@shauryapundir4754 7 жыл бұрын

i love these case studies,tom! cheers

@VALUETAINMENT 7 жыл бұрын

+shaurya pundir Cheers back at cha'. Thanks, Tom

@SleepingElephant 7 жыл бұрын

Really enjoyed this one... Great choice & recommendation!!

@VALUETAINMENT 7 жыл бұрын

+Sleeping Elephant Thanks, Tom

@ade942 7 жыл бұрын

Hi Tom! Thankyou for everything you do on Valuetainnent. Why don't you do a case study on PHP agency?

@mikebetrippin 4 жыл бұрын

Man, I love your videos. Thanks for this.

@Presiustajah 2 жыл бұрын

MORE CASE STUDY VIDEOS PLEASE!!!

@penguin500000 7 жыл бұрын

Thanks Tom and great video! I think it would be interesting to do a case study on JAMDAT as you will have a unique insider insight on how the company went from launch to acquisition and the lessons you learnt along the way

@VALUETAINMENT 7 жыл бұрын

+penguin500000 - I am planning that one. Thanks - Tom

@AS.B00K 7 жыл бұрын

this channel and all of you are totally amazing i learn too much things from you so thanks alot :)))

@VALUETAINMENT 7 жыл бұрын

+asma mus - thank you for tuning in and watching. Thanks, Tom

@Nosisalinda 7 жыл бұрын

Tom, your sense of humor is something else! You crack me up!

@VALUETAINMENT 7 жыл бұрын

+Nosisa Ndabandaba thank you for that I appreciate the comment. Thanks - Tom

@errolbrown7158 7 жыл бұрын

I love these Friday Videos

@VALUETAINMENT 7 жыл бұрын

+Barry White Thanks, Tom

@kallabdi7302 7 жыл бұрын

Thanks Tom! case study on FUBU please

@elzavala1898 7 жыл бұрын

Haha I like the comedic touch at the end. Good case study Tom, thanks for sharing.

@VALUETAINMENT 7 жыл бұрын

+El Zavala - thank you for watching. Thanks - Tom

@kontrollVK 7 жыл бұрын

Phenomenal job Tom ....thanks!!

@VALUETAINMENT 7 жыл бұрын

+Gen martinsjr - Thanks Tom

@eduardogarcia602 7 жыл бұрын

Hi Tom, Amazing video!! can you do a case study on Brightview landscaping? it's one of the biggest landscaping companies in the US. Thank you for all you do!! -Eduardo

@DESSIE477 7 жыл бұрын

I throughly enjoyed watching this episode. It give me ideas in creating marketing strategy for my manufacturing business. To be honest this video is worth millions. Thank you

@VALUETAINMENT 7 жыл бұрын

+Desmond St. Rose - That's great to hear. At VT, our goal is to give you tools to succeed. - TOm

@bbkrz7553 7 жыл бұрын

Great great video with an even greater ending 😂 thaaanks for the video, we got some great tips!!

@VALUETAINMENT 7 жыл бұрын

+Babak Rezai - Thank you sir! - Tom

@jaypowelljr2714 7 жыл бұрын

Great video !!

@JamesSmith-ti5on 7 жыл бұрын

Thanks for these case studies, they really help. Would you be interested in doing a case study of Toms and how and why they got started and how they got so big? Thank you and God bless.

@VALUETAINMENT 7 жыл бұрын

+James Smith - Toms is the noble company and a noble cause. Thanks, Tom

@BroVinTV 7 жыл бұрын

hello Tom, Good day! kindly make a case study for ubuntu, how it rise and how it fall, thank you.

@cooper508 6 жыл бұрын

Did he say “supposively” at 12:50? Haha! I love this channel though. Very entertaining!

@taisekwadziruni7108 7 жыл бұрын

As always...you present wonderfully. I love it. A little more on the money figures would have been good against the time line as you usually do. I enjoy the analysis of the milestones over the years and what caused the changes.

@VALUETAINMENT 7 жыл бұрын

+Taisekwa Dziruni - I appreciate the feedback the good news is everyone seems to be benefiting and that's important to me. Thanks Tom

@moodypacha1789 7 жыл бұрын

Great one Tom, as usual :)

@VALUETAINMENT 7 жыл бұрын

+Moody Pacha - Appreciate it - thanks Tom

@pigletk1627 5 жыл бұрын

More episode please!

@chiautorepair3868 7 жыл бұрын

Another great one Tom!

@VALUETAINMENT 7 жыл бұрын

+Chi Auto Repair thanks! - Tom

@Doin 5 жыл бұрын

Really enjoying this video. I am doing some research to put together a school assessment task and came across this. However, I don't think Red Bull created Flutag. Check out the Birdman Rally that takes place at the Moomba Festival in Melbourne every year. People build their own gliders and cardboard planes for fun and launch off a platform into the Yarra River. Been going on for decades.

@davidchiutra7052 7 жыл бұрын

thomas im from indonesia and i study in china, i really like your videos. can you make a video about sharing bike company please.

@MisterTorgueHighFiveFlexington 7 жыл бұрын

SQUAD UUUPPP!!!

@cubeincubes 5 жыл бұрын

Wonder what he was doing in Thailand that made him so tired 🤔

@nico74321 4 жыл бұрын

love you long time

@rajkhandelwal6870 7 жыл бұрын

That was a great case study Tom. Can we expect a video on Walmart that be great.

@VALUETAINMENT 7 жыл бұрын

+Raj Khandelwal - Walmart is a great company and they are hanging in there against Amazon. Thanks - Tom

@johnroy6504 7 жыл бұрын

Awesome vid !!

@VALUETAINMENT 7 жыл бұрын

+John Roy Thanks - Tom

@hidura 7 жыл бұрын

Tom, tell me about a company that starts with more than one product, do you think is good? I know about the IG case and Heinz case, but at least in my case I without a year have to move to create 2 more products that complement the package of what my companies offer. Thanks in advance sorry for the bad english.

@sougandhdhuri2526 7 жыл бұрын

Best case study !!

@VALUETAINMENT 7 жыл бұрын

+Sougandh Dhuri Thanks, Tom

@joeykoon9844 2 жыл бұрын

Excellent video

@JPfreedom 7 жыл бұрын

Nice breakdown BUT was hoping to hear some about 5 Hour Energy since you had them listed on the graphic. They would be an interesting case study as well.

@VALUETAINMENT 7 жыл бұрын

+Joseph Parton - 5 Hour Energy would be another interesting case study. Thanks Ton

@mikejcarthy 7 жыл бұрын

Awesome video Tom! Could we perhaps take a look @ the FedEx story?

@VALUETAINMENT 7 жыл бұрын

+Mike Carthy - Here's a teaser for you. FedEx almost didn't get financed and they actually operated a flight school to pay the bills. Thanks - Tom

@ElliotScottDating 7 жыл бұрын

Valuetainment: Where did you get the chalk board and chalks you're using? The exact ones. Size? Brand? Thank you :)

@VALUETAINMENT 7 жыл бұрын

+Elliot Scott Dating The chalkboard is a porcelain combination chalkboard from www.billyboardsmfg.com - The chalk is liquid chalk markers - extra large tip

@ElliotScottDating 7 жыл бұрын

You're awesome THANK YOU!!

@ajhartmanaero 5 жыл бұрын

I love that you guys wear F1 shirts!

@hammerjustice8869 7 жыл бұрын

notification squad.

@syedsalmanali4827 7 жыл бұрын

Love it! With thanks 🙏🏽

@VALUETAINMENT 7 жыл бұрын

+Salman Ali Thanks back to you for watching! - Tom

@mobilenotarynetwork1840 7 жыл бұрын

Very good, thank you Sir.....

@VALUETAINMENT 7 жыл бұрын

+Mobile Notary Network Thanks, Tom

@daytonasixty-eight1354 5 жыл бұрын

Red Bull was in Europe for a decade before it launched in USA with no competitor reaction. Within five years of being in the USA it already had a major competitor. I don't know about anyone else here, but to me that says A LOT about business in the USA vs Europe.

@SleepingElephant 7 жыл бұрын

Thailand land of smiles, super chillin buddha, red bull, & elephants. An influence to the name. Go for it!

@ibarramanuel66 7 жыл бұрын

that's so cool ! ! great job! !!

@VALUETAINMENT 7 жыл бұрын

+Manuel Ibarra - Thanks, Tom

@getdawahteam4268 7 жыл бұрын

loved it

@tmack1059 7 жыл бұрын

Haha!! That's a hillarious outtake at the end.

@Flankymanga 7 жыл бұрын

Good one Tom!

@VALUETAINMENT 7 жыл бұрын

+Flankymanga - Thank you! - Tom

@tonykeo83 6 жыл бұрын

Back in the early 90's my dad was buying Red Bull before it was call that from a local Asian store. I remember one time a cop pull him over because he saw him drinking it and thought my dad was taking alcohol in a small bottle in a car. He told them it was drink to boost his energy. The cop gave him a breathalyzer test and it was negative. LOL, At the end of the situation the cop ask my dad where he bought the drink because he want to try some.

@danijeldomjanovic8131 7 жыл бұрын

Hey Tom, What do you think who's going to lead in the energy drink market 10 years from now? Great vid as always

@VALUETAINMENT 7 жыл бұрын

+Danijel Domjanovic I don't think red Bulls going to lose its position however Monster is closing in on 40% market share. It's very quickly becoming a war among two very tough competitors. I think both are going to be around for a while. Thanks - Tom

@digits242 7 жыл бұрын

can you do a case study on a different type of company a kid or teenage company love these case studies

@VALUETAINMENT 7 жыл бұрын

+Xskiller Fc Nike Air Jordan? Thanks Tom

@omgliljay 7 жыл бұрын

Hahah funny, interesting, & informal video on such well known product. I think you could've use the "DAM" feature in their a couple of times to make it more catchy haha, but great video & teaching anyways Tom 👍🏻

@VALUETAINMENT 7 жыл бұрын

+omgliljay - No 'damnnn' this week. Sorry about that one - I guess I was not amped enough. - Thanks, Tom

@nikhilsharma1694 4 жыл бұрын

Amazing video sir . Please make one on Under Armour

@FedericoNavarrete 5 жыл бұрын

Hi Biz Doc, I'd like to know your opinion of Skyscanner?

@1danichowski 5 жыл бұрын

Krathing daeng in Thai means Red Bull. I drank it in the 80s. Thought, this is really a great pick me upper. Thought it must have the right vitamins. Then I looked at the ingredients, caffeine and sugar.

@matjazkranjc 7 жыл бұрын

Tom, I wonder how much time you've spent on preparation for this video? It must have been quite some ... Good job once again. Cheers

@VALUETAINMENT 7 жыл бұрын

+matjazkranjc - each one is a couple hours of research and then a couple hours of analysis but I usually have reference points in my head from what I know of the company already. Thanks, Tom

@daniellez.2462 5 жыл бұрын

Red Bull are marketing geniuses. I love their sponsorship of fringe action sports like parkour.

@radoznalipustolov2693 7 жыл бұрын

Great video Tom, can you do one for Xiaomi?

@VALUETAINMENT 7 жыл бұрын

+Nikola013 good choice! Thanks, Tom

@trzarector 6 жыл бұрын

We had Lucozade as an energy drink long before Redbull in the UK.

@zlegend9443 7 жыл бұрын

REDBULL- it makes u fast, ask Tom

@VALUETAINMENT 7 жыл бұрын

+Z Legend lids get ill sfdzhglk haszthgjhsr g see;kg tjvhks erv Thanks, Tom

@DannyJMendez20s 7 жыл бұрын

I would like the case study on marketing.

@luisdias8779 6 жыл бұрын

3:34 That's not the HQ in Salzburg... The photo shown is the home of Red Bull Racing, in the UK

@artemiszero2153 4 жыл бұрын

The way Red Bull promotes it's brand, reminds me of how Rolex began promoting their own watch products, by having famous people wear their watches and by giving people their watches to wear for important events. Events like swimming the English channel.

@anthonyluisi4784 7 жыл бұрын

Can you do GoPro please!! Great video again.

@VALUETAINMENT 7 жыл бұрын

+Anthony Luisi Great idea on a company that had some ups and downs. Thanks, Tom

@hickster 7 жыл бұрын

In 1995, playing football, we were given a canned Gatorade Product called GatorLoad prior to a game. When I first tasted Red Bull, I swore it was a can of GatorLoad. I always wondered if there was a link. It was the same stuff.

@VALUETAINMENT 7 жыл бұрын

+John Hickey Very interesting. Gatorade was made / invented at the University of Florida. That's where it gets the "Gator" in the brand name. Redbull was Thailand. Gatorade was first - I don't know about Gatorload. That came later - maybe a test product that was similar? Not sure - thanks - Tom.

@nicholasnicolaou7015 7 жыл бұрын

so cool!

@VALUETAINMENT 7 жыл бұрын

+Nicholas Nicolaou - Thanks Tom

@mohammadnasir5835 7 жыл бұрын

nice vid

@VALUETAINMENT 7 жыл бұрын

+M Nasir Thanks, Tom

@andresmoran3569 7 жыл бұрын

The End hahaha, you guys are the best

@VALUETAINMENT 7 жыл бұрын

+Andres Moran - Thansk! - Tom

@jamesgoddard7568 7 жыл бұрын

Amazing Video Tom! I'm aware you have already done Valve the gaming based company but could you consider EA please? I'd love to know about them!

@VALUETAINMENT 7 жыл бұрын

+James Goddard - there are a couple ways you can go with that - core side of EA building games like Madden football or the online Pogo side. Let me think about it. Thanks, Tom

@jamesgoddard7568 7 жыл бұрын

Valuetainment well nevertheless I appreciate the reply!

@yazeedalahmadi2214 7 жыл бұрын

could you please do a case study on marketing strategy

@VALUETAINMENT 7 жыл бұрын

+Yazeed Alahmadi - a lesson or a particular company? Thanks Tom

@joaobranco3397 7 жыл бұрын

Can you make a case study on PHP ?

@VALUETAINMENT 7 жыл бұрын

+João Branco Someday we will do that. You will not be disappointed. - Tom

@BlackDagestani 7 жыл бұрын

Valuetainment > Entertainment

@VALUETAINMENT 7 жыл бұрын

+Alfred Awosanya Thank you sir! - Tom

@florianwiech1759 7 жыл бұрын

Great Video! here are some more ideas: Nike, Adidas, Google, McDonalds, Nintendo

@VALUETAINMENT 7 жыл бұрын

+Florian Wiech Nike would be a good one. Thanks - Tom

@jeoboden 7 жыл бұрын

Please do one on Corvus!

@VALUETAINMENT 7 жыл бұрын

+Henry W - Let me research that one. Tom

@percentile5247 7 жыл бұрын

Notification squad come on bitches

@karttickrajan4997 7 жыл бұрын

so from what you are saying the type of marketing strategy that made redbull huge , but what if its small company with simple product ????? tq for the video , tom

@VALUETAINMENT 7 жыл бұрын

+karttick rajan The same principles can apply the companies big or small. The difference is the size of the budget. Thanks, Tom