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This video describes the construct of misattribution of arousal. This theory links attraction and arousal. Arousal is a heightened state of alertness. This This concept was first made popular by the publication of a study in 1974 by Dutton and Aron. This study used two bridges, one which was 450 feet long and 230 feet off the ground (experimental bridge). The other bridge was 10 feet off the ground (control bridge). The researchers used an attractive female experimenter to approached unaccompanied males between the ages of 18 and 35. She asked them to complete a survey and write a brief dramatic story about a neutral image. The female experimenter then wrote down her phone number and gave it to the participants and indicated that they could call her to ask more about the study. Of those who agreed to take the phone number on the experimental bridge, 9 of 18 called the female experimenter compared just 2 out of 16 on the control bridge.