I never knew about SB’s involvement with Psy so that was very interesting & new to me. Now it makes sense why Bang PD choose him to market/promote Bangtan/JK. JB made it big bc of SB’s business sense but the whole TS history made me question his ethics. All I know is I trust Namjoon, Jin, Yoongi, Hobi, Jimin, Tae & JK to do “the right” thing. They will stick by one another & they trust Bang PD so I will not judge his business dealings that I know nothing about.

NOBODY can make members of BTS DO ANYTHING against their WILL !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I repeat: NOBODY can make members of BTS DO ANYTHING against their WILL !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! 1. BTS falls under BIGHIT not under Hybe, an 100% independant label. Bang PD made sure of it. 2. BTS owns shares, meaning they have a say in the decision making. They are not boys who have to listen to their label 3. They are global established superstars, not a teenager who wants to make it big and is ready to do corrupt things. Meaning they can say NO. 4. They travel with bodyguards and company personal. They are not alone to be in danger of predators. 5. They are adult MEN who can handle themselves. They have more than 10 years of experience in this industry. I mean we have seen JK grow up in this messy industry and he grew up to be such fine gentleman. This means there is only benefits for BTS, except for the haters as we see now. I doubt they are even from gaza, because they have no internet right now. I mean would it not be better to spam UN accounts or white house accounts if you want your voice to be heard??? with this amount of spamming done at the right place it MIGHT have made a difference.

I think some people don't know the whole story behind the conflict between Taylor Swift and Scooter. Her father was one of the 5 owners who sold her record, but she made her fans believe that she didn't know anything about it. Her father made around $16 million from it. Scooter is just a business man, and you can't blame him for profiting from it. She should've been mad at her father and other owners instead. I have seen her post back then, and I believe she and the media made Scooter seemed like a bully.

One thing that I really don't like, I don't know if they're really a fan or ANTI. A FAN won't behave like that. I think they're REALLY WAYYY OUT OF LINE. Forcing n bullying BTS to talk / SPEAK OUT about CERTAIN POLITICAL VIEWS about A CERTAIN COUNTRY!!

Thank you for this video. The bottom line is BTS can manage their own career and associate with whoever they like, collectively and individually. The fans attempted involvement in their career is overreaching and really out of line. If you are a fan, that is what you are. If the way BTS is now moving does not suit you, don't be a fan. I believe some fans are in for a real wake up call once BTS ends their MS. They are men, not boys, who never asked for fans to be involved in their business affairs. I respect the opinion of those who don't like SB or his involvement with BTS, but then those fans have a decision to make. Maybe BTS is no longer the group for you and that is ok. No need to try to bully others to feel the same way. BTS are going to do what they want, and that is a reality that some fans do not want to face. No amount of bullying of other measures is gong to change that. My hope is that BTS remain true to who they are and what they want to do. As a fan, I can either take it or leave it. It is not my job or that of others to "save" BTS.

Im glad you made this video. Living in the US and growing up with knowledge of the music industry and how it works over here, I understood the formalities of what happened with those two. SB wasnt the bad guy everyone wants him to be. Theres a lot to that "dispute" that some people dont want to hear or believe. SB got the connections. If my artist want an all English album, im gonna get the guy with the connects to point me to the best producers for that. I trust Bang PD business decisions and BTS career decisions. Neither just started yesterday.

I appreciate your thoughtful videos and considered opinions, and I am learning new things from your expertise and perspective. Thank you. 💜

I can not relate to Taylor Swift. Never did. Not even as a younger person. I don’t like Scooter Braun. But I trust that Bang SH knows what he is doing. The rest is none of my business.

You do amazing research.

Ed Sheeran is close friends with both Taylor Swift and Scooter Braun. I don't know why BTS has to be the one who has to pick a side? Or why even Ed does? I don't personally think Taylor Swift is as villainous or as righteous as people make her out to be. I don't think Scooter Braun is the personification of evil. I think Scott Borchetta is the one mainly responsible for that mess, but he has somehow slinked away from the whole debacle. There are a lot of underhanded deals in the industry and there are a lot of unreasonable artists. I don't think I can tell how things happened even by knowing the sequence of events. I don't agree with Braun's political views and I generally do not like music executives (except Bang PD), but Elon Musk has the same views with a lot more power and influence than SB ever will have and yet I don't see any these people abandoning X for their principles. They're quick to make demands of other people to follow their principles but don't want to walk the talk themselves. I am incredibly sceptical of the whole thing. There are a lot better things to do about the situation than seek celebrity validation.

I think that the whole situation with Taylor Swift and Scooter smells like a huge marketing move (scam). This is just my “conspiracy theory”😅 just an information to think about😊 I think that it was a huge plan to make Taylor “the greatest woman in the industry”. I think that Scooter took a hit but a huge pay check as well. I think they played us to sell the same music one more time. Also, I think that it was a dramatic marketing move to “turn” Taylor’s image from “forever young adult” to a “strong independent woman fighting for her rights the example to a new generation of young women”. I seriously think that it was and still is a scam or very wise marketing move, depends on the point of view.

I tried to get to your patreon, but it just opens and wants to install a free PDF reader and gets no farther....ss im old as dirt and can't use it i guess. I always want to hear what you know and think. But i didn't get to. Sorry.😢

You are correct, Scooter Braun started from the bottom, working his ass off in the streets of Atlanta. Many of the underground promotions, that you have admired or trends you have jumped on, have been Scooter Brauns. Also, it is/was not unusual/uncommon that a person or company owns a persons music. That is how it worked before TikTok or rerecording music. That was the contact that artists signed, to be signed under a recording company.

Bang PD has a stellar reputation and track record; he doesn't randomly pick talents or partners. Scooter Braun is still a good guy. A deep dive into the HYBE/Braun partnership will be fascinating and welcome. The circle of malcontents keep slandering Scooter Braun and twisting the facts. They also take advantage of the public's ignorance and the fact that Scooter Braun doesn't get involved in their drama. The reality is that Swift's music is overrated, and musical progression will serve her well. Her music has stayed the same for years. A 35-year-old who still writes and sings like a teenager doesn't age well, and manipulating the fan base to bully people when she feels victimized is wrong on many levels.

I've been a Swifty for a while now, long before I ever knew about BTS and became ARMY. Taylors songs aren't for young people only. It's just like that same thinking that BTS is for teenage girls. I would never have thought that you think that way. I will agree that when she was a very young girl, her songs appealed more to the younger country market, but she has grown and evolved over the years, just like BTS has grown and evolved over the years, because she is truly an artist that has passion for her music. She treats her fans well, and is a very talented lyricist, songwriter, and performer. There is also music for everyone of every age, and her fandom is huge and she treats her fans well, and other artists with respect. She has had major hardships as well. I'm not comparing them to BTS, but I'm asking you to please revisit what you said. Her Reputation album was worlds different from he Lover album and Folklore album. Those were the times that I listened to her the most. I'm a 58 year old BTS ARMY. I was also a fan of hers when the Scooter Braun thing was happening, and the KIMYE fiasco.

Thank you for this video. After seeing the comments on my initial reaction, and conversing with some of these people who showed another perspective on the matter, I have now come to a more broaden mindset on this. We may not have the same feelings or view abt SB, but we can all agree that all we want is what is best for BTS. Though there is still a feeling of uncertainty and concern which hopefully may prove to be unfounded in the end , I have learned to put more faith and trust on our 7 wonderful artists and their decisions, and also the people behind them, including Bang PD and now, SB who hopefully proves to be a good and trustworthy partner for BTS and HYBE. Here's hoping for good tidings to all.

I really trust the experience and intuition of Bang Si Hyuk. His choice of Brown Scooter as a partner is definitely not random and moderate

Thank you for yet another great video! I'm wondering....Could you cover a topic if it's not already been done: Spotify followers versus monthly listens. It's crazy to me that BTS has over 70million followers, but only get about 28million monthly streams. Then Beyonce for instance, has about 37million followers, but gets over 770million monthly streams. I'm sure payola and/or how the different fandoms operate come into account, but this is crazy to me.

Can't find your Patreon page. Help me please?

RM: Haterz gonna hate...

Any conflict between Taylor and Scooter has resulted in Taylor re-recording new masters, that she owns, that top the charts and made her even richer. The result was also a lesson to artist who sign away right early in their career. I don't understand the continued hate regard that conflict since he doesn't own her masters anymore

Nobody cared about Scooter Braun before Taylor made their dispute public. Which is why I’m not a fan of hers.

I could care less about this guy. I just want people to not drag the Tannies over what someone else did and didn’t do. All of this has gotten way out of line with people holding the group accountable for the actions of someone else…

I trust BTS & BH. Whatever decission they make is made will alot of thought. So I don't know SB, but I still respect him for what he has been doing under Hybe. I for sure is just a fan, and I would respect BTS as Artists. I am here for their Music but not to dictate terms as to whom they should wk with or not. They are Entertainers & I believe they know best who works good for them & their Music. SB is just an A & R for BTS. Atp the hate towards JK is intolerable on X. I would rather leave than being there bitter!! BTS has never asked their fans to hang on for life. People come people go, that's how the fd had been. So if they don't like anything just move!!! No one's holding them bk. At the end of the day you cannot control anything that you have no right to. BTS will continue to make great Music with anyone, just anyone besides who they are in life. That doesn't matter at all. So why do fans ever bother abt SB! He is not new, he has worked with BTS on many other occasions. But the boycott is only for JK. How do these same hypocrites want the bk in 2025 or whenever if this hate train for JK is never ending. He is still BTS! damn it!? Best decision is to move on, we don't want trouble makers & no one's absolutely correct on this planet. Showing hate & activist behaviour when BTS stand purely for Music is nonsense!!

The rumor mill is working over time right now so when I heard that Justin Beiber's mom handed Justin over to Scooter who then handed him over to Puffy, my first thought was oh god don't let them take advantage of JK and BTS.

@Asian Entertainment and Culture, I know that you are trying to be more of a diplomatic in business sense behind the group but according to the fans us, ARMYS we take things a little too personally sometimes when it comes to protecting BTS we feel that we have to be in their business we have to be in their social life their personal lives to the point where we become obnoxious sometimes and I think this needs to stop! Being fans of BTS does not give you carte blanche to say and do whatever you want in direction of BTS and HYBE labels. Chairman Bang doesn’t make decisions lightly when it comes to BTS, BTS with the help of the Fandom ARMY in the early years he knows saved BIGHIT Entertainment it has brought it to its phenomenal success today! The relationship that BTS have with Scooter Braun is not a close relationship I don’t think they know each other very well as far as personal when it comes to business he does first and foremost represent Ithaca records the company with which PD Bang bought large shares into that company for a reason. He wanted BTS and other groups under HYBE labels to become more successful internationally especially the United States which is the largest music industry of the world! Some people are talking about the relationship that scooter Braun had with Taylor Swift and how it is toxic and that there was a big upset several years ago when her music catalog was being denied by her because of Scooter Braun. That is not accurately true !stop reading tabloids and small non-official business company media outlets to get your information from get your information on US business today and Forbes magazine they are very reputable magazines ! The story of Taylor Swift is not where she is portrayed victim here that she has done no wrong that is incorrect and I think a lot of people think that Scooter Braun is the villain?! well I’m not saying he’s the best guy in the world but he is a businessman first therefore he’s looking out for the company and the artist chose to go somewhere else she did not want to remain so therefore a lot of things did transpired that the fans and the general public have Miss information about an inaccurate Information. Not gonna go into that because there are other people in the comment section here that have already explained it thoroughly & factually! Getting back to BTS when they do come back from their military service don’t expect the same BTS that you knew prior to their enlistment, they’re older and they’re a little more tougher and rougher around the edges the soft boy image that they have sometimes was artistically used in a music concept, they are adult men so therefore expect more of a broadening horizons than what you consider typical K-pop which BTS have excelled over in a more international music market. ARMYs must allow BTS to grow in any direction they choose to we do not have the responsibility to be there protectors , their mothers their lawyers to defend them at every cost we have to let them grow organically and naturally and that’s how it was in the very beginning and that’s how it is going through to the present day and beyond into their future. BTS most likely will be doing music that is not your like or taste but if it isn’t something that you like or you just don’t like the way that you think they should be going then move on we fans have no right to project our personality and our personal taste and how we think BTS should have this type of music that you don’t consider favorable and likable. They’re putting out their artistry for us fans and we intern need to support them even if it’s a song that we do not like or it’s not a concept or it’s not a type of outfit that you like them to wear it is not our business to provoke those type of ideas that fandom is supposed to have we don’t have control over those creative ideas ! we are just buying their merch, going to their concert, and supporting them because we like their music we like them as people but yet we don’t have a right to invade our fan’s opinion on what they should do with their personal artistry and lives! BTS have a good heads on their shoulders every one of those members have become successful , not because their company is doing everything for them because they are doing everything for the company in order to become successful they have good creative talented ideas and concepts and they work together with their company HYBE labels and big hit entertainment to become the success that they are now! So we need to relax not worry thinking that BTS are over because you are afraid that they are not going to be the same old BTS ! yes and no they will be the same BTS but they will be older more Artistic freedom and their growth is going into their creative direction. Let’s be kind to each other let’s be respectful to each other when it comes to the fandom we all love BTS and we all want BTS to succeed let’s not be overprotective parents ! BoraHae 💜🙏🏼

My issue with Scooter is he's a promoter and he doesn't mind doing manipulative things to bring up visibility for his artists. I value talent over hype!

mas eu tenho a impressão que ele fez "tudo" isso, pois ele tinha interesses.... ele não fez nada acontecer por que é um "Good Guy"... mas pq ele tinha interesses financeiros principalmente. é o que eu acho....

same here. Not a fan of Taylor Swift's music. the song and lyrics she creates is not my cup of tea. no offense meant she's a prolific songwriter and very at marketing her music

He handed jb to usher and to diddy . I hope he just keeps away from bts

So my question is related to the thumbnail. What does this have to do with BTS? I know he has been working with JK as he is now part of the HYBE family so to speak but is that it?

Time will tell how this will play out, but even though I have a lot of respect for Bang PD, not all his ideas are good ones, and 8 have a feeling Scooter is one of those. He might have helped out Psy (or so he says), but he did not lift a finger for CL who was literally signed under him. And imho he is a scum who better stays away from BTS and individual members.

Scooter Braun is a good guy. It's just uninformed or uneducated people that lash out at companies and individuals they don't know anything about with the standard narrative that they heard somewhere else, who got it from someone else who got it from someone else. It's unfortunate. I'm not a Swifty, so I've never been concerned about what happened there. What we've heard is not the truth anyway. I enjoy your videos so much! 💜

Edited to add I was mistaken in the first part of my comment but wasn't wrong in that Scooters exwife did make unfounded allegations, TS just wanted her catalog back so used every underhanded trick under the sun to get it, Scooter's not the bad guy here.

No hate to him but i would like to ask you guys saying he is a good person and he will love all boys equally if it's true Why did he choose Jungkook only in the first place over the other 6 boys? He said he can't manage all of them so how will he do it if there back together as a group. Anywhere, i respect and support the boys, i don't shade Bang Pd or scooter but i just don't feel right about it all. I hope and wish no matter what all 7 of them will be together and being treated equally with respect and support from the company 🙏🙏.

Watch out. That guy is shady.

Oh no… Scooter and BTS. HYBE better protect our loved group

Scooter has his EYE on Jungkook ONLY, Scooter will promise him billions of dollars & fast fame..UNFORTUNATELY at the COST of Jungkooks SOUL..LITERALLY! JK is better off in BTS ..he will still make billions of dollars as BTS..DIFFERENCE IS JK will keep his SOUL, DIGNITY & FANS RESPECT as BTS..ALSO, Scooter “SOLD JUSTINS INNOCENSE” to P DIDDY..& USHER.. Justin has never been the same MENTALLY

Scooter Braun does not have any culture and respectful of the others cultures and he should respect all the cultures. BTS they are loved by keeping respectful and they are believing on their cultue

Scammer

No, I am not with you. I am over this site.

I’m not sold here..He is a snake TODAY…PSY would have still broken into the US market w/ GANGNAM STYLE..w/o Scooter.

I think Jk is totally the sacrifice here. He will end up like Justin😢

I really don't think he can do anything to BTS, BangPD has kept them with a contract to Bighit, not HYBE, and he is in control of the Bighit music part after he gave up the CEO part. He knows what he's doing and wouldn't put the guys at risk for anything. No, I'm not a big fan of SB, but he is a smart man in his work. Other than that i know not much about him. Just what I'd heard with the wholr TS thing. I tried to see what you were going to say, but can't get patreon to work. Oh well. 🫰💜💜💜