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In this marketing case study episode of MyCaptain, we will uncover the insights behind Dabur's genius marketing plan to embark on digital marketing landscape in India.
Video Chapters:
00:00 Introduction
01:17 Digital Landscape in India
02:19 Dabur India Digital Journey & Intiatives
08:00 Conclusion
For 30-40 years, Dabur was primed into using traditional media, but the brand has realised that digital marketing is a great fit for the transformation of Dabur brand.
There are millions of people on the internet, and Dabur speaks to all of them, so it made perfect sense to embrace Digital really fast.
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"The vision which we see for ourselves in this digital journey is that Dabur should become the lighthouse for all the Indian brands on digital medium." - Krishan Kumar Chutani ( Executive Vice President, Health Care and Foods, Dabur India Limited. )
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