Jesus Loves you and wants you to accept him as your Lord and saviour

@@Comedyvibes L

Definitely, it's a lifestyle thing

Eco-friendly and ethically made. Don't forget the muted desaturated pastel colors. Not just a trend in clothes. I wanted to buy a toy for a new born baby. Everything is pastel now, colors are bad.

na. i doubt your point. you are right. the creativity is dead. But you can not evolve only from a hype. except you do another yeezy or whatsoever. even marketing budgets have it's limits. what trend didn't we have? "Creating" trends is not easy. if you have a lucky shot, how will you sustain? His point is right. streetwear is soulless. no image, nothing to stand for, everything is kind of the same. creators tell in "about us" what crazy ideas they have. but their instafeeds, ad's, drops are replaceable. all moods are the same. they have no identity nor do they have a culture.

The market doesn't support it though. New labels constantly fail. EVEN in Japan! Marea Erre, Hombre Nino, Doubtful as Double, the list goes on.

@@THECASUALco I have to admit to not knowing about all these brand examples. I would be curious to hear more about it- although understandable how it might not be kind to talk critically about failed labels.

how is skateboarding online now lmao

@@akiko3688 p sure he means barely anyone skates anymore compared to back then

That was actually my first thought, feels like there aint no cultures out there anymore here in Germany except maybe rave culture but that seems to be it

That's because most of the "culture" doesn't need to be spoken. Try making a label without a clear defined community if you want to and see EXACTLY how that goes. Wait, you've already seen it with the countless terrible brands that don the title "streetwear".

​@@THECASUALco My point was that people outside the internet who buy clothing because they like it aren't thinking about the mission statement or messaging of the company. Though there's nothing wrong with getting to know the culture behind your favorite brands, that's definitely a sentiment shared among the minority. Smaller and more local labels/brands often turn to more globalized business models because keeping your brand secluded to a designated community is often self-destructive and will lead to the collapse of that business. The globalizing and expansion past your core consumer-base doesn't necessitate the sacrifice of your mission/purpose as an apparel company either. How do you think the most successful apparel companies become so successful? The labels that are donning the "streetwear" title aren't directionless and without purpose, they are explicitly marketing to a consumer-base of people who want the "street" aesthetic without paying a premium. You can criticize that industry all you want, but it's not going away anytime soon. I dig your content and super respect your presence as a fashion outlet on KZfaq, but begging people on your decently massive platform to not pander their label as "streetwear" sounds like a massive cope.

@@basivic What you just stated was stated in the video when I mentioned Stussy, "It started as a local brand and metastasized from there." That's the whole point. Brands DON'T start global they start local and spread but the only way to do that is to have purpose. You've seen it time and time again. Brand is small, has a few followers, someone of note picks it up or its spreads further, and it hits critical mass (sometimes). I'm not begging, I'm asking people to follow EXACTLY how it was done in the past. If you watch this outlet then you know, I've worked with those very big brands that started small. It's my job and every marketing manager I've ever spoken to says the same thing "All we have to do is get our core group excited enough to talk about it". Brands don't become successful simply because of accessibility, they become successful because the RIGHT people care. If anything I'm saying focus on the right people instead of trying to portray the image you THINK will work.

​@@basivic but the thought that goes in to it gives it branding and concept that ultimately sells it, even if the casual consumer isn't thinking that deeply. in a sense the brand does the thinking for them so they don't have to.

Bronze56k has been solid for years

He got covid, maybe because of that too

Killer!!!!

Not necessarily. Stussy was a surf lifestyle brand, Supreme was a skate lifestyle brand. Things take time to spread but having that "loyal" group of initial followers are EXACTLY what you want. Despite the negatives that come with that.

Did Jesus wear polar big boys?

A different interpretation, if there's a million brands out there, why would someone pick yours? Streetwear isn't a cohesive enough group to drive people to buy something.

The "non-counter" fashion perspective isn't one of small brands, it's of fast fashion (H&M, shein, etc), at least from the perspective of someone starting a streetwear brand. If you're not trying to do like, higher quality basics or something in that DTC kind of direction, having a perspective is key.