I think the problem is threefold: inventory has been terrible, Lincoln dealers aren't shy about markups, and Lincolns lease really poorly. They're really nice but not worth the hassle.

The Aviator is an absolutely stunning vehicle. Not a lot of people can afford a $80k -$90k vehicle.

I purchased 2022 Aviator Black Label Grand Touring. Love it and those 494 horses definitely make it feel like a sports car. The interior luxury sets it apart. Had a friend who just purchased a 2023 GLE AMG and couldn't stop talking about the high level of luxury. My work commute is very far and I have visited the gas station once in three months.

Really like our Aviator! Had the RX, X5 and MDX prior

Alex, Despite your bold declaration, Aviator sales did not soar. That should keep you grounded. 😁

I’ve got a 2019 and one of the first off the line. I waited 6 months for my black label hybrid. I think there are only two in all of Ohio. We are retired and use it to go everywhere and feel very safe in any weather. My wife has a black belt in shopping so it fits anything she wants in the back. I like it for the HP and torque getting on the highway. The heads up display is fantastic. The car can hold everything we need for a long trip including our travel Kerurig. The sound system is better then any car we previously owned.

the size alone of this thing would be a hard no for me, before looking at the sticker... but i gotta admire that it takes regular gas and has a spare tire. [for ppl who actually adventure in their cars] no need to worry about [sketchy premium gas at some middle-of-nowhere gas station], and no need to worry about getting a flat.

I just purchased a reserve 1 with the jet appearance package and I love it!

Buying the gas version soon. Rented it for a week and fell in love

Best blogger about the finance! Love to watch your videos about binary options

I promise that when I get the money I'll get the Lincoln Aviator grand touring I love driving around, this car looks perfect

Ford / Lincoln dealerships make the purchase process a nightmare. They extremely undervalue your trade-in by $3000 to $5000. The vehicles are great but how you have to buy them is why a lot of people no longer purchase Lincolns and fords. We purchased our BMW in roughly 45 minutes. At the Lincoln dealership we didn't even get seen for over an hour and a half just for them to tell us that we have to put down another $5000 if you want our payment to be the same as our trade-in. Our BMW payment is lower than our trade-in and the sticker was higher than the Corsair.

If I were in the market this would be on my short list along with the genesis.

I just love looking at my aviator as much as i do driving it

Im saving for my next vehicle to be the 2024 or 2025 black label aviator grand touring. Just hoping Lincoln comes out with an off road package with better tires and a slight increase to the ride height. Aside from that being NBA height, I’m looking forward to cross country drives in that super comfortable seat

Really love how the Aviator looks. It's perhaps the most handsome three-row midsize luxury crossover. The interior is a homerun too. Just sad that Lincoln is veering from that traditionally luxurious design to the flashy all-screen look that won't age well interior as seen in the new Nautilus.

Take all the vehicles you have mentioned and drive over a set of railway tracks at 20mph. We did. While not perfect in all departments, we found the seats and drive comfort of the Aviator second to none. Only the Escalade and Navigator were comparable. Why on earth would you spend so much $ on a vehicle if you prefer to "feel the road"? It is definitely more comfortable than the $130K Mercedes GLS with it's strange (personal preference) hand grip center console design, in which you can feel every pebble on the highway, never mind a gravel road. The Volvo was worse. Driving to work, shopping, etc is well within the 21 mile EV-only range (for us in particular) so we hope to drive emission free for 60% of our driving which in our opinion is why some are willing to spend extra for a PHEV, not the fuel economy. Just my opinion but this seems like a comfortable and luxurious transitional vehicle for those of us who want to do what we can to preserve the air our grandchildren breath, but are not yet willing to give up the comforts and convenience of an ICE for long distance driving. I'm not sure if this one will last 13 years like my Navigator did but I sure hope so. If I'm still around, next vehicle may be a hydrogen fuel cell vehicle if we ever get the infrastructure built. Thank you very much for your updated review of the 2023 PHEV Aviator. Ours is built and should arrive at the dealer within the next few weeks.

Excellent review! Thanks

Great review thank you

Reliability concerns, dealership experience, brand image could be reasons why this doesn’t sell as well as it should

immediate like as soon as the overlayed legroom & headroom number comparison appeared

Love it! Wish I could afford it.

Similar to Buick I just don't associate Lincoln with anything good. Maybe they have to step up their marketing but I forget they even exist.

Man that interior is gorgeous

I cross shopped this when I bought a Genesis GV80 in October. Given the higher price, reputation for reliability and repairs, warranty and overall quality and driving experience, I could not justify buying the Lincoln.

If you were an actual Pilot, you absolutely know why those seats are individually forward and rear leg extensions are so important. On long legs or segments in flying, they truly are useful. Not considered a luxury in planes, they are a standard feature, all Pilots appreciate.

I really like the look of the Aviator.

Thigh adjustments are best enjoyed on long drives... makes more of a recliner feel for comfort.

The 24 Is Ravishing, Especially Inside Absolute Luxury.💛

This vehicle has been called out a lot for it's build quality and reliability. If you want a product in the auto sphere to be accepted nowadays, you need to perform. Reliability has to be better. Simple as that. Especially at a premium pricepoint like the Aviator.

This will be a really great vehicle of value when it will hit the used market two years from now. Say, at 40 ish?

The split thigh supports are a great idea because how often are the drivers legs in the same position...? This will permit you to have support on your right leg and stretch your left leg out.

The vast majority of car shoppers can't or won't decipher an interior like an auto journalist does, hence why the XT6 sells better than the Aviator. They'll complain about stuff, but at the end of the day, cost is what matters, and I'm sure XT6 has better leases.

I want one of these

Not sure if this has anything to do with their sales, but I’ve found that many more people who aren’t in to cars know that Lincoln and Cadillac are premium brands of Ford and GM respectively than those who know that Acura, Lexus and Infiniti are premium brands of Honda, Toyota and Nissan. Many “non-car folks” I’ve spoken to think that the Japanese premium brands are their own separate brands and not associated with a “cheap” brand. Many, many people who are buying from a premium brand do so largely for brand snobbery, so maybe that matters to them. People do irrational things. Lincoln is also associated with old people or “old money”, maybe even more than Cadillac. There is also the perception of increased quality in German cars (although I’d challenge that perception), and increased reliability in Japanese vehicles (which is probably true, but not as true as it used to be).

I think the Aviator's main market problem is the donor platform, the Ford Explorer, can be had for less with pretty much all of the same preferred options. Regarding the split thigh support. Think of the benefit for long drives. Driving East cross-country on I-80 that split would be a blessing. Lift the right-side up high and you help avoid leg cramps.

I went with the jeep grand Cherokee 4xe since it had a much better lease price. They wanted almost 400 more a month for the Lincoln.

I feel like this is a computer to GLS and X7 … hope the refresh gets it closer … because the price sure is there

What a luxury should be.

So even when coughing up a lot more money for the black label trim, you still get a net of sub par materials like the piano black easy to scratch center console trim. And the section at the top of the door panels is also less than it should be. Infotainment screen could be bigger along with the back seat console screen. Perhaps Lincoln needs to add an Ultra Summit Super Duper Black Label Trim to address those issues.

My wife and I bought one in July and by December Lincoln had to buy it back. Lincolns service department had the car more then we did. And it’s a shame because we absolutely loved the look and interior but the reliability was horrible the check engine light came on at least once a week and finally in late November the high voltage battery shorted out on it and they said it would cost too much to replace it so they did a Force buy back

Best review ever

Reliability, or lack of, was the response I get whenever I ask about this. Lease rates are not great either, at least where I’m from. I’m also surprised to hear that the XT6 sells better than this because I cannot remember ever seeing one on the road 🤷‍♂️

I wonder how they will restyle this truck they absolutely nailed it really the looks are perfect but obviously they have no choice but to tweak it for the refresh and they can’t make it look better so it’s just gonna be one of those classically styled trucks that couldn’t be made better in the refresh I’m sure the interior will be even nicer but exterior styling was perfect

Consumer Reports says the Aviator is the 7th least reliable vehicle sold in the USA. That is a problem.

Sucks that Europe don't much of these big cars. We got explorer plugin but it has tiny range.

Can you get Blue Cruise or Active Glide on this?

Quality issues when it 1st came and lack of advertising they have a hybrid version of The aviator is the reason why it's not selling... Hell I forgot they had a hybrid version LOL😅

Agree 100% 20:42

Lincoln needs to up the range on electric. The BMW X5 50e has a 50 mile range and prices in at $90k fully loaded. No third row in the BMW and less cargo space. If Lincoln ups the electric range and comes down in price it's a solid contender in my search. Right now no one can touch the X5 50e if you don't need the 3rd row.

Pretty funny that a "midsize" SUV barely fits in a standard 20' garage with just enough to walk around it. Forget about opening the hatch unless you leave the garage door open as well.

There has been a recall almost all year long. Aviators are just now becoming available for 2023

This is by far my favorite SUV and I find it very sexy!

I am wondering why you did not list the Mazda CX90 PHEV as an alternative. Although it lacks all of the bells and whistles in many respects the CX90 has a better interior (for example, no piano black) and it is still quite luxurious. I considered and test drove the Aviator, however, the superior gas mileage, Mazda driving dynamics, still luxurious interior and Mazda’s reputation for exceptional reliability won me over.

Nice ford SUV l was Sad when Ford stopped making Taurus Sedan was a Mistake. I Miss the Continental Lincoln😢😢😢😢

I wanted this car so bad. But so damn expensive.

No childseat friendly tilt? Why?

the aviator has some beautiful interior color schemes, but this might be the worst one. Poor choice by whoever was in charge of the press car order.

If I had the money to afford a used or new Aviator, I would get one, but I don’t need this big of a midsize SUV. The Corsair or Nautilus are the perfect size for me

I would prefer the Mazda CX90 PHEV. Great looks. Mazda drviing dynamics. Japan built. Reliable.

But with a poor 21 miles on pure electric, it doesn’t justify the extra $20k over the base model. The XC90 is now at 36 miles on pure electric.

My wife wants one. Value actually seems to be really good

Is 90k dude is just too much and I love these

Especially Grand Touring PHEV with double or more the efficiency ad the MDX today.

"Easier to park than the navigator." 😂😂😂 Give me a black label xl navigator, and I'll show you how to park.💪

If I was rich, I would love this car

Как же быстро ты окупаешь, просто нереально! Тащи бро!

Like it, anyway!

Ford reliability AND dealer experience keep this vehicle on the dealer lot. For me personally I just think the more square boxy shape of the XT6 looks better. I do agree the Lincoln interior is more plush.

Спасибо за советики и тактики) они рили помогают)

In reality all jokes aside the Lincoln makes the Acura look like a Honda especially inside say what you will if you look and feel inside the Lincoln is got it the materials are nicer and the outside looks more mature

Owning one of these out of warranty would worry me.

I looked at it as a replacement of my leased Ford Escape Hybrid, however I found out that the dealer was not approved by Lincoln because they did not have any employees that were certified for PHEV's. Add to that the price of $70K+ for so few miles electric miles. Just not ready for prime time.

Is CX-90 considered a competitor to this…?🤔️

A turban is a headdress.

I would not purchase this based on reliability, quality and resale value. The Acura MDX outperforms the Lincoln in all these parameters.

It hasn't set the sales charts because damn American brands charge for little feature they add while toyota and Honda companies give you some good stuff without selling your kitchen table

Older people's mostly by Lincoln back in the day

The water pump is situated "inside" the engine. Costs between $2,500-$4,500 to replace.

Does it require premium gas?

I wish Lexus Rx and Infiniti QX 60 would have RWD bias setup.

Priced so high just get navigator but why get that just get the Escalade

ipad infotainment unacceptable. Either incorporate into dash or better yet HUD

It comes with Ford quality. I would choose the Lexus for this reason.

No way better than an Acura MDX. This vehicle will probably break down within the first 2,000 miles

Lose the oscillating steering wheel animation. It's really irritating.

Honestly i believe lincoln slowed its sales when they got away from what made them truly great which was a v8 motor when lincolns best feature is 30 way adjustable seats theres a bit of a problem as far as a performance electric version it makes no sense at all. Simply stupid 5:40

Only one Lincoln is acceptable to consumer reports: the Corsair.

I can’t unsee the poor fit of the overhead sunglasses holder.

I would lease the Aviator 3 years only; but, buy the Acura MDX and keep for +150,000 miles.

I stay away from Mercury and Lincoln. I had to junk my Mercury at only 160K. My current Toyota runs like new at 325K miles without expensive repairs and maintenance.

While it looks great, in typical Ford fashion the quality doesn’t go in. The transmission is abysmal. If you want to know why it fails check out Consumer Reports on the Ford Explorer/ Lincoln Aviator twin.

Always a big fans of Aviator. And I end up bought a Explorer ST for lower price😂

Best styling bar none. I don’t see any Ford Edge.

The Aviator is still stunning all these years later, but I think it’s possible the Genesis GV80 has overshadowed & outshined this in some ways

Я тут недавно играю, но уже понял, что сайт топовый!!! Главное играйте спокойно и не забывайте про тактики!

This would look so much better without the horrific grill.

display and infotainment lay out screams " i am old" it's nice car but old interior feeling kills sales

Selling them at msrp at 3.9 apr doesn’t help.. they aren’t making it easy for us looking at the $7500 tax credit

Unfortunately the really nice Aviator doesn't hold up for ownership cost. Otherwise I really like it.