Hey The Athletic Interest please do a video on how Barcelona managed to sign some amazing players even in their worst financial conditions. And also why the players are choosing Barcelona even if other clubs offers them better wages.

Feeding off successful past can only go for so long, most people who became fans in the 90s and 00s are in their 30s/40s or more. After them - there is a whole generation of fans missing - Nobody's ever gonna say "Yeah, when I saw Maguire scorpionkick Pogba in the head I knew I was a fan for life from that point on" and that's what this team is now - memes and fails.

Fun Fact: Matt Busby was a former Manchester City and Liverpool legend and even served as a captain for the Merseyside club. He was supposed to be promoted to be the manager from his assistant manager role but left as the Busby and Liverpool's vision didn't align.

It’s not a paradox it’s called having owners who only care about money

Everywhere you go around the world you always meet Madrid, Barca and of course Manchester United fans

Simple answer: If Manchester United had owners that had the clubs best interest at heart then they would be challenging for the Champions League every season

Short Answer : The Glazers Long Answer : The Fucking Glazers

I think the English language played a huge part too, It took quite a while before other leagues started to offer content people abroad would watch or understand. I've been a huge fan of Italian football for ages and they have had little to none english content, its become much better the last 5-10 years, even today there are a lack of it. Not saying they should use Italian but simple text can help alot. On the Bainsport presentation video of Paulo Dybala for example, not even CC on. Don't mind learning Italian but if you want to bring in the casual fans you need to present content for them.

As years are going by and newer generations watching football Man utd are not the top supported clubs in younger generations if they don't start winning trophies in 2-3 years. Athletic Interest will be making a video on fall of United

Pity no mention about the academy graduates! Over 80 years united have had a graduate from their academy in their matchday squad. A record that hopefully keeps on going for decades to come!

The video glossed over how much global appeal United already had as a result of their first European Cup victory in 1968. Picture this, Man Utd, having been relegated in 1974, already bereft of their holy trinity at that time, still traveled thousand of miles to play against a local club from Indonesia in front of a sold out 70,000 crowd. The early European giants like Real Madrid, AC Milan, Ajax, Man Utd, Liverpool, were already insanely popular in Asia in the 70s and 80s.

Most people in the world start watching football on TV in early 2000. By nature, they'd most likely support the most successful club. Guess what is that club in england during that time?

City just looks unstoppable. I have been saying this for so long that people just assume city to be like Chelsea and PSG. But City is totally different from them. They have a plan. They value the fact that they got lucky money wise. Hence they spend carefully and buy smartly. People need to take their brains out of shit and notice city’s business model. They now have 11 clubs under them. Mind blowing.

As a video editor myself the level of effort your creative team put in these animations is definitely one of the best I have seen. Quality content overall for sure!

Saying United did not recover while reshaping the team around Charlton and winning the European Cup 10 years later after the Munich tragedy is at the very least disrespectful, not to mention the 3 Ballon dOr's from Law Best and Charlton.

once again here to remind the narrator that he has a very special voice and i could listen to it all day. gr8 stuff

A great content to watch when you are eating & chilling well done guy's.

Another thing to mention is that Manchester United is publicly traded on the New York Stock Exchange, which brings in addition money to Manchester United.

Unreal editing skills 🤯 Keep up the great work

No mention of the Glazers, what they did & how they run United. They are the sole reason Manchester United is in the position they're in currently.

Man utd is the club of my life. I have grown watching their matches. Sure it will bring its glory back, even not I will keep supporting 🙌

Love your guys content, please never stop

Amazing video as always! As other commenters have pointed out, this isn't a sustainable strategy - they're gonna have to start backing it up with success on the field otherwise rivals will overtake them. They're not gonna become like Everton or anything cause they're just too big but they definitely need to get that edge back.

Another high quality job. You can see that the author is someone who has dedicated himself to learning how to make videos. 500k is not enough for him. It was supposed to be at least 2M But people can't see the value it has. Congratulations and success! NOTE: Where did you learn? You have fans here in Brazil. At least it has me!

Great insights and delightful to watch as always!!

Yesterday Right before I went to bed I thought to myself “oh tomorrow Athletic Interest will release another video” and Today they treat with my Favorite football club history and business model. Past years have been pretty rough for the team and the club with no success in the pitch.

Thanks for help us realise how a long term consistent strategy and clear marketing aims can lead to sport success.

I remember when I was a kid in the early 90s and I went to a friend's place here in southern Brazil, and he was playing a "Manchester United" game on his Amiga 500 computer. That was before the FIFA games existed. You had the whole league to play against, but you could only play AS Man Utd. To play two-players, he played as the line players and I played as the goalkeeper. For many years whenever English football was brought up my sympathy was by default with Man Utd just because of that game. That's how ahead of the curve their global marketing was.

Cool I proposed this topic a few months ago, glad you actually did this!!!

This is so true. I’m all the way in the Far East on an island close to East Timor, called Flores; and on the fisherman’s boat was the Manchester United badge on the boat’s windshield.

Gr8 vid...... Big up to you guys👍

hands down one of the best KZfaq channel !!!

9:12 weren't their European Cup wins in 79 and 80? One of the relevant points that were not discussed in the video is ownership of the club. Especially in the Premier League many clubs are owned by someone rich from outside of the football world - and those owners are often not particularly loved because of they way they treat the club and handle the finances. Another point is what the clubs or their owners do with all the money. In the case of Arsenal, for example, they built the Emirates stadium in the 2000s which crippled their finances for years. This (and the new owners paying off the purchase of Arsenal with the club's own net income) lead to not having enough for money for star players that were attracted by the then new super rich clubs such as Chelsea and later on ManCity. And before Klopp arrived at Liverpool they were also just a club that used to be super successful before the Premier League era.

It's all true, Man united used to come to S.Afrika back in the days of Ryan giggs, Paul scholes and the like. it' would be the biggest weekend of soccer. Great insights Athletic Interest👍🏾

Ahh spot on mate!! Great video!!

You're missing out a huge part of the story. Manchester United started life as a club called Newton Heath, who, after being days from bankruptcy in 1902, were bought out by an extremely wealthy brewer local to the area, at the time one of the richest men in the country. He rebranded the team as 'Manchester United', and built the second largest stadium in the country as a reward for his many hundred thousand staff to go and watch in their time off. They were, in effect, the Manchester City of the time, using huge outside investment to buy the best players and win trophies, overnight being labelled 'Manchester Moneybags FC'. 100 years past, with the club being able to generate as much income as several other teams combined due to the large stadium that had been given to them, and in such time success was sure to follow. In modern times, finances rely much less on income generated by match day revenue, and as there is a more equal playing field for the competition, you find Manchester United are much less of a successful club as they were when they were the industry leaders financially. The days of Manchester United buying league titles are gone.

This channel always amazes us with a quality content

The best football and sports informational youtube channel.

Spot on AI. I've always known this why my passionate love and so does the love for Manchester United by millions of other fans worldwide can never waiver. Barca, real Madrid, ajax, BVB , Bayern, ac milan, Chelsea. So many great clubs and their legends. But the story behind Manchester United, the tragedy, and the iconic moments of comeback victories and those unforgettable commentary associated with their wins and goals. It inspires us, and invokes passion and we feel relatable with our own life's ups and downs and never give up attitude. For sure every other club shows these spirit. But the story. Humans love a good story. GGMU. That is why me and several other fans continents away from the "Theatre of Dreams" who have no relation with the club, country, culture or the players find our own connect with the club. Hats off to the marketing team for reaching us with their story and boy was it a wonderful one. We heard your story and we listened to it with our hearts and we fell in love with the club passionately.

That's like the NHL and Toronto's Maple Leafs. The richest hockey club in the league, but also one of the longest losing streaks as far as the playoffs are concerned. When they make it there. A constant enigma.

As usual brilliant video AI.

Hey so I was wondering who is the voice behind these videos. Such a deep and soothing voice. Wondering if we could know a lil more about him

Big ups to you guys. No one does it better!!!!

Another excellent video!

I was always a fan of ManUnited since the Rooney era they had the best players back then paul schooles, Ryan giggs, berbatov, ronaldo, van der sar, could go on but this team was legendary i still think they have a chance in turning their team in shape although it will take time they need to do small steps and not just buy randomly players and hope Money will shoot goals for them

Hey Athletic can you guys do a video on why Maguire was and is captain after being rubbish consistently for over a year? Thanks

I know you guys don’t Cover American college football but recently there has been some news that I think would be interesting for you guys to talk about to talk about. Recently teams in American football is experiencing conference realignment ( which is when teams change conferences )It would be cool if you could explain why it’s happening and if it’s a good move for the future of the sport. Or could you explain NIL deals and what does it do and how has it changed the process of recruiting if any at all.

9:25 - in the 90s there wasn't a Big 5 concept. The only thing that brings those 5 clubs together was that in 1990 they were the initial first 5 teams to meet and discuss about the formation of a breakaway league. But that happened in 1990 and did not translate into on-pitch success for some if the teams there, like Everton and Tottenham. There were better teams that decade: Blackburn, Newcastle and even Chelsea.

Athletic never disappoints ! I love you♥️

Football, as well as other sports, which ceased to be "sports" a long time ago and are now part of the entertainment industry. In Flamengo Brazil, palm trees and the like are very strong. Something similar to the São Paulo Futebol Clube happened here. Even without winning many titles, he is always in the biggest crowds and revenues. Have you ever played for real madrid? About the creation of the galacticos and how Florentino Peres changed the club that was indebted and became a billionaire? It would be a great video we would love it. Hugs

I think a case study on athletic interest itself should be made to show how they make their content look Elite every time ♥️

My favourite part of this channel is "this is athletic interest"

I attended Premier league event held in India some time back, where all PL teams put up their stall and PL trophy was on display. I saw this procession of Man Utd fans chanting, I understood Mam Utd's popularity is not going anywhere soon.

Great content, dope video as usual. Anyway, hope youre producing content on road cycling. This sport is so brutal and has a high sportmanship, TDF has proven it and TDFF is still on going. Youre gonna love it dude👌

Fantastic video but I feel not enough addressed regarding how the revenue vis-a-vis the trophies or lack there of are related or unrelated.

9:25 and they were the big four in the 2000's: Chelsea, Liverpool, Arsenal and Manchester Utd

i remember when Man United was the Manchester team and Man City was “the other Manchester”

as a united fan this is rather interesting it does feel we focus too much n the brand then the success these days

Bro as a South African who supports Chelsea...Manchester is known as the no 7 club bobby, best , cantona, becks , Ronaldo....those guys were great ballerz

This explains a whole lot about Man U. I thought that they were big because they were winning, and that was it. Great video.

This is about what I thought was the issue. Glad this made it clear

I was thinking few days when I saw the ranking of revenue of clubs and asked myself, how is it possible when a club hasn't win any league title or ucl, still manages to earn a lot? Now I know the answer.

i peeped the office reference with the credit card lol

that 110mil euros revenue is ANNUALLY, not per match. that works out to be an average of 40euros per ticket per match. Bulk of the revenue comes from broadcasting rights... that 110mil euros could barely pay off the salaries of the players each year.

Beautiful

at least you can learn from Manchester United on how to survive in business during difficult times.. this club is pioneer of football marketing,...

Anyone feel from 1:04 onwards, it is narrated by same guy who narrates in Age of empires learn to play mode ? 🤔🤔

This video has too many factual inaccuracies. Please re-do it.

At 0:10 it shows city as having won 7 trophies in the last ten years when they have actually won 13

Time to get new owners who love football and our amazing club

I’d really appreciate a video about AC Milan

Surprisingly unlike in USA where most of the top ($$$ making) teams are in largest cities it seems not so much in Europe.

If you want trophies at Old Trafford, the only way is to kick the current board and bring in a new one. Let the club be relegated in the chaos, then it will revert back to a football club

Those 3 trophies are all Mourinho's but they said he destroyed the club lol

I had no idea United's marketing was considered the gold standard. I thought their content in the UK was always weak and it took them so much time just to create their own KZfaq channel.

Yes perhaps Man United can survives till today was due to past success and fortunes as well as the massive fan base they acquired especially in Asia, Africa, Oceania and the Americas however it is remains to be seen if their current strategy is sustainable even without winning any trophies especially competitors coming from their own neighborhood (e.g. City ) are gaining a lot more success than them in recent years and they have established themselves as a football conglomerate that owned many clubs in the world.

This is a pretty good analogy for the New York Yankees' perpetual prestige despite not having played for a World Series championship since 2009.

so that is why 9 out of 10 people in my country who is a European football fan, have MU as their favorite club. i've always wondered for at least 10 years, why MU? is it like the David vs Goliath theory? turns out their approach is even acknowledged by Perez. kudos.

3:10 False. United won the league in 1964-1965 and 1966-1967. They became the 1st English club to win the European Cup in 1967-1968.

Great content, as always. But the thumbnail is so disappointed. Hope you will fix that.

No mention of the Glazer? and how they contribute to United's more recent (or lack thereof) performance....

Emotional bond, James Bond

please do a video on what happened to Xavi Simmons

Fantastic Vid. Spurs supporter here, though. haha.

Después de mucho un video con subtítulos en español, gracias...

The voice sounds fascinating

Manchester United is the biggest sleeping giant in the world of football. If they never had poisonous owners they’d be a level above anyone else in prestige and commercially due to the massive investment in the prem. city is growing and growing especially with united out the limelight, it’s sad. Lol

Man City won 14 major trophies between 2012-2022 not 7.

Lets go!!!

Since the business model they envisioned has worked already and will not fail anytime soon they should now focus on winning trophies

Hey Athletic Interest, please do a video on Football business in Latin America, it would be interesting

My team❤

I love the title name 🤣

Really nice Video 🔝. Could you do one about As Roma💛❤️ The new owners are doing really euphorising things

Saying football originated in China is really quite silly. The game in China is the earliest we have records for a game involving kicking a ball at a goal. The development of such games is common throughout the world; they don't exist because people learned about the Chinese game and decided to play it themselves. The peoples of North America were playing games that could be called "football" seemingly without learning them from people from the Eastern Hemisphere. Given that the peoples in each respective hemisphere hadn't had contact with one another for thousands and thousands of years that means "football" is either way, way older than currently thought or a game involving kick a ball at a goal has been invented in numerous parts of the world completely independent of what anyone else was doing.

Y’all making this video to convince Ronaldo to stay, aren’t you?

Please Do a video about How/Where does Barcelona got they money...

ever heard "bad publicity is good publicity", with all "Lord" players messing around in United and creating meme all over the internet, every eyes is on United whether its fans or not, even for a football fans that following team from another league even with all blunder and all silly mistakes made by famous player in other big team, it soon die thanks to the brilliant show of Maguire

waiting for the story about catastrophic barcelona since msn departed

Sir Matt Bushby won the Premier league(1st division league) and Champions league(European Cup) after the Munich air disaster. Please do ur research .