In this video, I tell true stories about my own struggle to expand my audience outside of the somatic/embodiment bubble I've loved for so long. If you have made it past your first 5 years in business, and you are finding 2024 challenging and difficult, this video may help you understand why, and what you can do about it. I discuss:
- The importance of identifying your mission, joy and values in your business (go here for help with that: bit.ly/49ivjN2)
- Identifying the communities that the individuals you long to work with are a part of and seeing the larger picture of societal wellness
- Building bridges and networking with those new communities
- Exploring ways to support under-resourced parts of those communities and learn from them while growing your business (but make sure you are resourced first! go here for a financial projections/profit chart: bit.ly/43IpqaP)
- Iterating your offerings based on feedback and staying connected with your new target audience