The review of the model is based on the book “Corporate Cultures; The Rites and Rituals of Corporate Life” published in 1982. The model consists of four dominant forms of culture. Each of these cultural types has different types of heroes, rituals, and ceremonies, and their strengths and weaknesses are also different. The model can help you understand the different cultures and motivate your employees according to the values of the organization.
Dr. Terrence E. Deal is the founder of the Terrence E. Deal Leadership Institute at the University of La Verne. Dr. Deal is a renowned leadership expert, author, and international consultant having taught organization and leadership courses at Stanford, Harvard, Vanderbilt, and the University of Southern California.
Allan A. Kennedy is a Boston- and London-based management consultant and writer. Kennedy consults a wide variety of organizations in the United States and Europe. He was formerly the president of a microcomputer software company and a partner of several major consulting firms
Section
0:00 Introduction of the model's purpose
1:00 The structure of the model and two important dimensions
3:38 Culture as a management tool
5:33 Each of the four culture types is reviewed in the following sections
5:39 Touch guy Macho Culture
8:17 Work Hard Play Hard Culture
11:12 Bet Your Company Culture
14:01 Process Culture
16:23 A review of an example
19:25 Criticism of the model
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