Few lead gen tactics are more complex and confusing to marketers than Google Ads. Join Mary Anne Boyle, PPC Specialist at Kiwi Creative, as she answers real-life FAQs from B2B tech companies, including:
- Should we bid on our own company name?
- How many keywords should we focus on?
- What if our keywords are really expensive?
- What's the minimum you need to spend on PPC before seeing meaningful results?
- What's the #1 mistake you see B2B tech companies making in Google Ads?
- When would you recommend NOT doing PPC?
- When should we consider
retargeting/remarketing?
- What are the best CTAs? The worst?
- What do the best converting
landing pages have in common?
- How long should a campaign run
before you make changes to it?
- How can you use PPC beyond lead gen?
- How should we be using HubSpot to monitor Google Ad performance?
- How will the AI revolution
impact PPC?
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This is the webinar recording from the March 2023 HubSpot User Group (HUG) for B2B Technology USA.
View/download the slides at www.slideshare...
Sign up for future HUG events at events.hubspot...