Visit Philadelphia proudly presents Hispanic Voices, a 30-second TV spot and social media campaign shining a light on the diverse backgrounds within our Hispanic and Latino communities and celebrating their unique American identities. Listen to their stories as they candidly share their experiences and discuss the intersection of race and ethnicity while offering insights into their preference for being called either Hispanic or Latino, and reflect on what it means to be American. Launched in time for Hispanic Heritage Month, Hispanic Voices is the second installment of In Pursuit of a More Perfect Union, a fresh take on how the birthplace of the nation commemorates heritage months.
Explore the full campaign, watch the videos, and view the photo collage at www.visitphilly.com/hispanicvo...
About Jael Conde:
Jael Conde is a dynamic bilingual marketing leader with a track record of executing innovative campaigns that yield impactful results. Currently serving as the Vice President of Marketing and Communications at Esperanza, Jael brings a wealth of experience from her prior roles. She has worked as the Director of Community Marketing at Mendoza Group and served as the Social Media Director for El Sol Latino newspaper and Marketing Director for El Zol Radio 97.1 FM in Philadelphia. Additionally, she has international experience as a Regional Sales Director for National Coffee Park in her native Colombia.
Renowned for her skill in crafting and executing far-reaching promotional campaigns across diverse platforms-from concerts to media events-Jael has a talent for developing creative strategies that connect brands with diverse consumer markets.
Educationally, Jael is a Rutgers University alumnus and recently completed a master’s degree in management and marketing from Harvard University Extension School. She has also undergone professional development in social media marketing at the Harvard University Division of Continuing Education and completed the Disney Institute's Approach to Leadership Excellence program.
Over her career, Jael has received numerous accolades, including multiple recognitions from the Philadelphia City Council, several Health Insurance Marketplace Circle of Champions awards, a Pennsylvania Association of Broadcasting Award for excellence, and a Civilian of the Year award from the Mount Laurel Police Department in New Jersey. Her most recent honors include the 2021 AL DÍA 40 Under Forty Award and the 2022 10 Under 40 Emerging Leaders - Power 100 Who's Who in Latino Pennsylvania.
Jael is also an active volunteer, serving as a crew member for Anthony Robbins Research International, a board member of the Hispanic Leadership Association of New Jersey and Acción Colombia, and the Marketing Director for the Latin American Book Fair. She also contributes her expertise to the Pennsylvania Latino Convention Organizing Committee, serving as the lead strategist for marketing and public relations initiatives across the state.