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In this marketing case study episode of MyCaptain, we will uncover the insights behind Fevicol's genius marketing plan to earn a revenue of $1 Billion and becoming a monopoly.
Video Chapter:
00:00 Introduction
00:40 Fevicol's Brand Recall Strategy
03:12 Fevicol's Digital Marketing Strategy
04:56 Fevicol's Direct Marketing Strategy
07:07 BCG Matrix Strategy
8:39 Conclusion
Pidilite Industries Ltd. is one of the best-performing companies in the Indian stock markets, seeing such massive growth and giving amazing financial returns to its investors the company stands as a monopoly in the market.
The question is why did Pidilite Stock perform so well. Pidilite Industries is well known for its most famous brand Fevicol which is the love of carpenters in today's date. In the past 60 years, Pidilite Industries has expanded itself vigorously accumulating more than 20 brands capturing a 65% market share in the adhesive business. Pidilite is not just India's but Asia's largest adhesive company with a whooping revenue of 6500 crores topping the list of adhesive and chemical makers in the whole Asian market. The question how did Fevicol manage to save the carpenters and establish such a big market share in the adhesive market. Fevicol, MSeal, Drfixit, Falcofix, Rangeela and a lot more brands come under Pidilite industries making it a monopolistic player in the market.
Pidilite has also built itself upon some amazing marketing campaigns which included persuasive emotional storytelling television advertisements, banner advertisements, print media advertisements, and social media marketing.
This video is a complete business case study on Pidilite Industries' most famous brand Fevicol. This video covers many business and marketing strategies used by Fevicol which helped them become a market leader in the adhesive chemicals industry and perform like a rocket in the Indian stock market. The video also highlights marketing strategies and marketing lessons that one can learn from Fevicol as a brand and implement in their own business.
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