How Taco Bell Crippled KFC & Pizza Hut

Рет қаралды 323,801

Күн бұрын

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Taco Bell is an extraordinary outlier by every measure. It’s a fast food chain that boasts a deeply passionate fanbase, enjoys a reputation for reliability, speed, and accuracy, and when it comes to business - Taco Bell has grown at such a breakneck pace over the past 20 years that it outperforms giants like McDonald’s, Burger King, and KFC in per-store earnings.
The Mexican chain is so popular that it’s one of the few companies whose per-store earnings have stayed ahead of inflation. Remarkably, Taco Bell boasts some of the highest ever profit margins ever reported in not just fast food, but also in the restaurant industry. Taco Bell’s renaissance is a miracle in an era where fast food chains all follow the same cookie-cutter playbook of cost-cutting and international expansion to cover up domestic decline like KFC, McDonald’s, and Starbucks.
Business is a zero-sum game where every decision is connected, every action has a cause and effect, and the rise of one brand contributes to the fall of another. In this episode, we’ll cover the rise of Taco Bell, their strategy that’s made them so successful, and why Taco Bell is the missing puzzle piece behind the downfall of KFC and Pizza Hut and how their struggles in fried chicken and pizza have molded Taco Bell to what it is today, for better and for worse.
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0:00 Think Outside the Bun
1:36 Sponsor Break (Factor Meals)
4:08 Geopolitical Liberation
20:25 Non-Replicable Blueprint
31:24 The Goose from Mexico
41:18 Sponsor Break (Moomoo)

Пікірлер: 862

@ModernMBA 4 ай бұрын

Use code MODERNMBA50 to get 50% OFF First Box and free wellness shots for life with any active subscription at bit.ly/3QtRqdt! 0:00 Think Outside the Bun 1:36 Sponsor Break (Factor Meals) 4:08 Geopolitical Liberation 20:25 Non-Replicable Blueprint 31:24 The Goose from Mexico 41:18 Sponsor Break (Moomoo)

@ardenchan1213 4 ай бұрын

Nah

@AMPProf 4 ай бұрын

@@user-tm1kb3fq4m I like boings a zip zaps

@AMPProf 4 ай бұрын

pepsi co owns my fast food life

@bigtime39384 4 ай бұрын

It was called Tricon Long john silvers and A&W being added changed it to Yum

@bigtime39384 4 ай бұрын

Not mention them was a weird exclusion, also the discontinuation of licensee restaurants was one of the big reasons why the number dipped in early 2000s. Pushing for later night sales "Forth meal" is where sales growth was for franchisees in mid 2000s.

@arjunkaycee2517 4 ай бұрын

Yesterday, Taco Bell decided to pretend to be a tech company and did like an hour-long presentation in the style of Apple and Sony. Considering this video basically said that Taco Bell is carrying both KFC and Pizza Hut, it just feels perfect.

@AZNGoSu 4 ай бұрын

Honestly, their presentation did feel a little tongue in cheek but also worked. They know their audience and Taco Bell is “cool”

@ThinkBusiness247 4 ай бұрын

Where can watch the presentation?

@OverAnalyst 4 ай бұрын

Oh was that the Live Más LIVE thing?

@SecondTake123 4 ай бұрын

It's on their KZfaq channel @@ThinkBusiness247

@incurableromantic4006 4 ай бұрын

Ah the old "Traditional business pretends to be a tech company" dodge. Best done with a long-haired and scruffily dressed executive who says things like "Elevate humanity" and "vision for society" a lot. (Yes I'm looking at you We Work).

@margorana2628 4 ай бұрын

I need to know how this dude gets a hold of every 1980s commercial made by every major business in the the Western Hemisphere.

@feedmewifi_477 4 ай бұрын

there’s lots of compilations on youtube

@geth7112 4 ай бұрын

It shouldn't be that hard if they're American companies

@mangos2888 4 ай бұрын

The $1M question, right here

@SammehMarley 4 ай бұрын

There's a massive collection of 'em on the internet archive, just google "old commercials archive"

@AMPProf 3 ай бұрын

Omg bro.. (dirty joke here)

@steverogers7601 4 ай бұрын

Sooooo, Taco Bell is winning the franchise wars? Demolition Man was right!

@zeruty 4 ай бұрын

@@d1g1tvl-0hretor1cthe three seashells are a life changer

@patrickledonne5547 4 ай бұрын

Carl's Jr Will win in the end.

@zeruty 4 ай бұрын

@@patrickledonne5547 Carl's Jr already closed the location they opened near me

@patrickledonne5547 4 ай бұрын

@@zeruty just a bump in the road. According to the docucomedy "Idiocracy" they will be huge in the future

@bryedtan 4 ай бұрын

Fun Fact in other countries the movie Demolition Man characters would say Pizza Hut instead of Taco Bell because most countries overseas did not have Taco Bell. I lived in the Philippines in Southeast Asia during Demolition Man's screenings the characters and scenes show the Pizza Hut logo and we had no Taco Bell in that time. True Taco Bell would arrive in the country in that time but by that time local Mexican Restaurants already were introduced we had a Mexican restaurant called Mexicali later another fast food like restaurant that had both Burgers fries and Mexican Burritos and Quessadilas in a restaurant called Army Navy so yeah Taco Bell is a bit limited still.

@Nevir202 3 ай бұрын

I love the logic: "This brand is our golden goose, we can't risk screwing it up, so we are going to stop doing what we have been doing and instead penny pinch!"

@BrandonGiesing 3 ай бұрын

Yeah if anything, them deciding they can't mess it up IS LITERALLY THEM MESSING IT UP. They are basically throwing away everything that made it a success in the first place, how is that going to maintain their golden goose.

@mzcytin 2 ай бұрын

Meanwhile the penny pinching led to changing our favorite products at KFC and Pizza Hut and is what chased lifelong customers away. SMH it's like they don't understand us at all 😂

@minkusdraconus 9 күн бұрын

@@mzcytin TB has pretty much lost me from items they cut or just overall poor quality, It's really rate in the last few years to try something and enjoy it. The returned Mexican pizza (and even before it left) is a worse version, the shells are usually oil soaked rather than crispy, never enough "sauce", an no consistency to the proportions of ingredients. There are only so many ways to mix the same 7 things. Might as well just serve 7 layer smoothies.

@Philfluffer 3 ай бұрын

I never ever understand when product managers get replaced with accountants. This keeps happening with multiple franchises and brands but others never learn ACCOUNTANTS DO THE BOOKS, never do things adventurous, innovative, etc. It’s just about cutting costs and raising profits. No vision.

@Prettywhite4awhiteguy 3 ай бұрын

But that's what board members want, steady leadership that does what they say and don't ruin their profit margins. They don't want to risk the possibility of loss. I agree they're thinking is backwards if they paid attention to what grew the brand but it's what every company does once it's built up a big enough base.

@Bobspineable Ай бұрын

that’s exactly what you do when running a company to have steady profits. A risk may be a disaster to a company’s future

@TheGreatDanish 4 ай бұрын

I worked for taco bell in 06-08. After I left that job, I hadnt ate at tacobell for just about 20 years. Ended up at it again a few months ago. I was utterly shocked to find that the food was *just the same* as it was when I was a teenager. Thats genuinely impressive, honestly. The quality and taste of BK, MCDs, and just about every franchise has changed over the years. Taco bell feels like it's core menu is frozen in time and I adore that.

@Asillyhobo 4 ай бұрын

What's it like in 2028? Who's the president? And are sewer people eating rat meat?

@tuckerbugeater 4 ай бұрын

you are weird

@blahbleh5671 3 ай бұрын

no. YOU are weird@@tuckerbugeater

@DEU9002 3 ай бұрын

@@tuckerbugeaterhow’s that weird

@common_c3nts 3 ай бұрын

Dog meat never changes.

@SpunkMcKullins 2 ай бұрын

The whiplash of watching a video about Taco Bell's success and within 10 minutes being introduced to Deng Xiaoping is wild.

@olivergoldvalente 4 ай бұрын

Not discounting core products as a concept blew my mind and made me realize their unique position in the market of fast food. I find this stuff fascinating. Thank you for sharing! Excellent video as always.

@PicturesqueGames 3 ай бұрын

Yeah, It makes way too much sense when you think about it. Devaluation of identity items on the manaical frequency that mcd/bk does it never worked. You can only do it for extreme occasions - to example - every 10th birthday of the item, for one month. "Big mac's 70th birthday once every 10 year discount" without any other discounting would've worked wonders.

@i-Sparki 4 ай бұрын

One thing I can say about Taco Bell is that the quality of their food has surprisingly not dropped over the years. A Cheesy Gordita Taco now tastes pretty much the same as back five years ago. Yes, their food was at a low place already but a reliability in the familiar really helps keep people coming back. In comparison, Burger King barely resembles itself of three years ago let alone five.

@chuckschillingvideos 3 ай бұрын

it's hard to drop from the bottom.

@TheWonkster 3 ай бұрын

@chuckschillingvideos you guys being so butthurt about Taco Bell is really funny

@chuckschillingvideos 3 ай бұрын

@@TheWonkster Amazing that you can read "butthurt" from my post. I have no investment in this. Taco Bell, objectively, purveys shit food. The difference is that other fast food restaurants are racing their way to dwell at the bottom with them while increasing prices significantly. Still, the bottom remains the bottom.

@poisonboost1926 3 ай бұрын

@@chuckschillingvideosby what metrics is it objectively shit?

@chuckschillingvideos 3 ай бұрын

@@poisonboost1926 By my wife's entire family's tastebuds. Since they basically live off Mexican food and know it better than basically anyone else on earth, I trust them. Since I loathe Mexican food, my tastebuds can't be trusted. But the experts in my wife's family say Taco Bell is the worst of the worst.

@NicholasGouw 4 ай бұрын

Gotta love the Yakuza intro references

@lukecwolf 4 ай бұрын

Edo is a great font

@MFMegaZeroX7 4 ай бұрын

Yup, I was like "I know what Modern MBA was playing recently"

@SherpaOfSkunk 4 ай бұрын

Infinite wealth gang rise up

@sly1292 4 ай бұрын

@@MFMegaZeroX7He just finished 7 yesterday 😊

@joshuatealeaves 4 ай бұрын

I’ll never forgive Sega for charging $20 for a NG+ mode. The horror 🧖🏻‍♂️

@potatoboy792 4 ай бұрын

Man the comment at 16:15 hit me hard, once McDonalds changed their value menu, I found myself going there less and less often because the higher price point items just hurt when you're use to getting a bag of mcchickens for $5.

@andyabel3072 3 ай бұрын

Check this out, you can literally go to a Longhorn steakhouse at lunch. You can get a half pound burger which comes with a soup. They have an amazing seafood bisque for $11. Yeah I think they charge like two bucks for a soda if you go on the low end of a tip it's just about the same price as getting a McDonald's combo, McDonald's ain't no longhorn.

@kasufert 2 ай бұрын

I remember the glory days of strolling into maccas, dropping $5 for 4 mcchickens and a large drink, getting 5-8 refills while inhaling my food, and leaving fat and happy. Now you're lucky if you can escape without spending at least $12

@SammehMarley 4 ай бұрын

That Spanish-speaking Chihuahua is literally the reason I have my dog, Chalupa, today lmfao I just wanted to get a Chihuahua & name it after somethin' from Taco Bell XD

@dannydaw59 3 ай бұрын

That's an awesome name for a Chihuahua.

@SammehMarley 3 ай бұрын

@@dannydaw59 lol thanks 😎

@hlavco 3 ай бұрын

We used to go to Pizza Hut a lot when I was a kid. They lost their soul when they stopped serving the pizzas to the table in the actual pans. I'm not a big fan of Taco Bell's "temporarily bring back items to drum up hype" strategy. Yeah, I swing by when they have nacho fries. I'd swing by more often if they *always* had nacho fries.

@ffwast 3 ай бұрын

It drives me off entirely. Every time I go in there what I wanted to order is gone. I've had enough.

@izzyhall3499 2 ай бұрын

My mom is a marketing consultant who has worked with McDonald's in the past. Back in 2012, she was doing market research with young millennial males on what fast food chain they thought was the healthiest. Across the board they said Taco Bell - "because it has lettuce and tomato and stuff." McDonald's burgers have those ingredients too, but Taco Bell was their favorite, so of course it was the healthiest :P

@nerychristian 26 күн бұрын

Tortillas and ground beef are easier to digest than hamburger buns and patties. So it feels lighter. Therefore people think it is healthy

@sydguitar99 4 ай бұрын

Next video: "why factor and other meal services are scams"

@quasar953 4 ай бұрын

For real. Most of these meal services are for yuppies who have more money than sense.

@sydguitar99 4 ай бұрын

@@quasar953 I said my comment more as a joke bc he's known for taking sponsorships from the same companies he later makes videos about lol

@miaomiaou_ 4 ай бұрын

Tbh I tried Factor during a time when I couldn’t cook and was impressed by the quality considering it’s a microwave meal. Still, you can cook the meals at home for cheaper. But the meal choices are way better and healthier than Hello Fresh.

@sydguitar99 4 ай бұрын

@miaomiaou_ nah man, their food has Hella preservatives and crazy amounts of sodium. There's nothing healthy about it. Hello fresh is actually fresh because you cook everything by hand and have a lot more control over your diet

@sydguitar99 4 ай бұрын

@@miaomiaou_ what makes it better and healthier ? Did you see how much sodium and preservatives they use. It's a glorified frozen TV dinner. At least with hello fresh, since you make it yourself, you know what's exactly in it

@NaniteAlex 4 ай бұрын

Love how you used the old Taco Bell fonts for the early charts, nice attention to detail.

@screwyourhandle 3 ай бұрын

I had no idea Mexican food was unpopular until the 2000s. I grew up in a town with a large Mexican population, I remember before they had a Taco Bell there, and the local Mexican restaurants always had a ton of business. Some of the best food I ever ate

@josephdantes1605 2 ай бұрын

breaking news? Mexicans like Mexican food??!!

@joshlowman9540 2 ай бұрын

Probably a distrust of corporate Tex Mex as opposed to local Mexican-owned businesses

@D3xterJettster 2 ай бұрын

It's ubiquitous here in the Southwest states. Home made is always better tasting than any regular restaurant. Cheaper too.

@PorkChopJones 3 ай бұрын

If you have never had Taco Bell, Pizza Hut or Kentucky Fried Chicken back in the 1970's and 1980's then you have no idea how much better their food used to be. Their ingredients have been reengineered so many times it would make your head spin. Profits over quality is the name of the game. Presented in a pretty package gets everyone hooked!

@nerychristian 26 күн бұрын

I loved the sit down Pizza Hut restaurants. And also loved when the Hot Wings first came out. Now their chicken is trash.

@jdraven0890 4 ай бұрын

I saw that all restaurants in the future become Taco Bell in a documentary that Sly Stallone and Wesley Snipes narrated.

@MrAgility888 3 ай бұрын

Pizza Hut needs to have a Dominos style revitalization. Remember in 2010 when Dominos made commercials about how people thought their pizza tasted awful and they changed their brand around for the better? Pizza Hut needs something similar.

@alexmaur8817 3 ай бұрын

Domino's still tastes pretty awful. I wish I could get some pizza hut every now and again, but, the only location in my town closed during the pandemicn

@AHamp123 3 ай бұрын

Ngl at least for me Pizza Hut has kind of had a comeback. Last few times I’ve had Dominos it was god awful and said I’d never get it again. Now when I want pizza from a chain it’s either Pizza Hut or Papa Johns

@katobytes 2 ай бұрын

Pizza Hut is good though, but the consistency is weird especially for their Pan pizzas

@grevensher594 3 ай бұрын

Taco Bell watched Demolition Man and didn't see a joke, but a prophecy. 😂

@evan 3 ай бұрын

As a teen I worked at Pizza Hut for 5 years, and I even owned some yum! stock back then too. You could feel the era of the sit down Pizza Hut was coming to a close. I worked as a server and we kept the old school style dining room until the restaurant closed down after I left in 2013. Now they just do delivery.

@kebonhawk1081 2 ай бұрын

There's only one Pizza Hut near me and they don't even do delivery. They make you use GrubHub, which tacks on like 10$ for the delivery. Their pizza is not horrible but it's certainly not worth paying 30$ for a delivery pizza from them.

@nerychristian 26 күн бұрын

I think Little Ceasars killed Pizza Hut. No one could compete with their $5 pizzas. And they were pretty good pizzas when they first came out.

@gadget00 4 ай бұрын

They're secret is: they're WAY cheaper and STAY cheaper than their competition. they keep their junk food prices at what you would "rationally" expect to pay for junk food, unlike other fast food restaurants that are reaching "real restaurant" prices that scare away consumers (why would I pay this much for garbage, when I can do Uber Eats and get something better for the same amount?). That's an unbeatable proposition when compared to others. Pizza Hut already closed where I live (Panama) and KFC has had to come up with some cheap menus to stay afloat, while Taco Bell just keep expanding and basically are building them next to each other, to help KFC get some traction

@ByTheStorm 4 ай бұрын

To add to this point, it also doesn’t help them that people have far more options that are either affordable diners, frozen food or homemade. Then add the pandemic and inflation into the mix, where people are cooking more at home. Taco Bell also isn’t mired in political controversies like a couple other chains which beyond their brand name, have diminishing returns. I’m staying neutral as much as I can, but controversy over something that’s overpriced and not that good isn’t great for PR. There’s countless burger and coffee shops and chains that serve it cheaper or have better quality/service. In a way, it reminds me a bit of why Taco Bell originally flopped in Mexico. Why go to a place when there’s countless other options?

@Entertainment- 4 ай бұрын

I go to fast food restaurants over a real restaurants for consistency, the same reason why someone would go to a hotel vs an AirBnB

@zeruty 4 ай бұрын

Here in the US, fast food is approaching real restaurant prices, but not Uber Eats with delivery fee, service charge, inflated menu prices, and tips that drivers feel entitled to and customers feel compelled to pay regardless of how the service was. Ordering for one person through Uber Eats easily doubles the cost over going to pick it up.

@mystica-subs 4 ай бұрын

Yum has positioned the brands together in the past here in the US, Tacobell+KFC and Tacobell+Pizzahut (and for a time, Tacobell+Pizzahut+KFCvery sparsely indeed vs the other 2 combinations, we had 1 triple-brand restaurant here in the Denver Colorado metro area, along with many many other TB+PH and a few but still enough TB+KFC's. Now KFC is co-branding single locations with A&W more and leaving tacobells stand-alone properties)

@zeruty 4 ай бұрын

@@mystica-subs I have TB+PH near me and when I go to them open to buy Taco Bell or Pizza Hut items, I always end up only buying Taco Bell items.

@clintcountryman4849 3 ай бұрын

I need Pizza Hut to bring back the awesome dine in restaurants with the red roofs, checkered vinyl tablecloths, placemats with things to color, the stain glass hanging lamps....bring it back.

@mounirhafsa6193 4 ай бұрын

Best thing to see in your notifications, is @Modern MBA dropping a new masterpiece!

@anonymousdogg1559 3 ай бұрын

I hope one day Taco Bell will return to value meals. I literally paid $28 for a power bowl, small Baja blast, and two supreme tacos which didn’t have a fingertip of sour cream. It was for me and my grandpa I wanted to take him out for lunch but dang man $28! 💀 they weren’t even combos.

@connorPiper0 3 ай бұрын

Use the app. You are throwing away money by not using the build your own box option

@The_Starkindler 3 ай бұрын

Okay but you taking your grandpa out to lunch is the sweetest thing I have read all month. You keep doing you, bud. ❤

@ffwast 3 ай бұрын

HUH?!

@changye9604 3 ай бұрын

28$??? Damn the trick to ordering at Taco Bell is to order a combo meal and sub in the stuff you want

@ffwast 3 ай бұрын

@@changye9604 The trick is not ordering anything at taco bell.

@luis0mlg871 4 ай бұрын

I love this corporate america lore series

@Allen-qs2xr 4 ай бұрын

Brian is a real one 👍 Working for Taco Bell even after leaving for Chipotle.

@cameronbatko 4 ай бұрын

No wonder Taco Bell has gone downhill the last few years. Ordering a few items you spend $15-20. That is too much for Taco Bell. All the innovation of the past has stopped. And now they are squeezing the customer for more money. I go to taco way less than I used to 3-4 years ago. Used to be my go to fast food

@crossdaboss8914 Ай бұрын

You can still eat at taco bell cheap you just need to know what to order

@braddavis3029 4 ай бұрын

Wait...did Taco Bell win the franchise wars as predicted by Demolition Man?

@jujubee672 2 ай бұрын

Taco Bell is not cheap at all. It's actually quite expensive. I am charged $14 for a combo meal -- chicken chalupa.

@SuperChrismj 21 күн бұрын

No place is cheaper ….

@notafatman77 6 сағат бұрын

The video talked about how Taco Bell caters to both the low and high ends of the fast food market. If you're buying combo meals, you're at the high end. Check out the $1 menu... that's how I made it through college 😂

@OverAnalyst 4 ай бұрын

LA native - I miss Del Taco, El Pollo Loco, Baja Fresh & many indies. Chipotle's great. But damn does Taco Bell satisfy a certain craving. Interesting vid!

@Entertainment- 4 ай бұрын

I miss Los Pollos Hermanos

@jermboy47 4 ай бұрын

It's that msg

@OverAnalyst 4 ай бұрын

@@Entertainment- Yeah that place is to die for

@rustyshackleford6637 4 ай бұрын

As a trucker I always love stopping at a del taco when I'm around one out west

@deeznutz32108 4 ай бұрын

Chipotle is too expensive nowadays, I'm not paying $15 for a burrito with guac

@emmanuelgonzalezcaseira9141 4 ай бұрын

These Yakuza intros were unexpected, lol, but welcomed. Don't know how it will translate, but for at least on episode it was fun.

@WarlockAddict64 4 ай бұрын

Pizza Hut turned into a place which doesn't want you inside, no chairs or tables, dim to no lighting. Gone are the Pizza Hut restaurants I remember. KFC is still set up with big booths and white/red family dining decor, always empty as you compete for cashier time with delivery drivers. Taco Bell had its stores closed down, instead KFC/Taco Bell restaurants were sewn together at the hip to provide a larger menu without inventing anything. If there's going to be a company to dissolve the walk-in order in favour of digital order calculations, it'll be Yum!

@donkeysaurusrex7881 3 ай бұрын

Pizza Hut getting rid of the buffet made me a lot less likely to go there. Loved just being able to swoop in stack up half a dozen slices and drown them in marinara while a waitress brought me glass after glass of Pepsi.

@katobytes 2 ай бұрын

Coof virus and lower social trust makes no one want to stick around at a fast food place. Get your food and run away from the other commoners.

@nerychristian 26 күн бұрын

Pizza hut needs to team up with Panda Express. Or with Taco Bell, and just focus on selling mini pizzas

@maxwellschott6660 4 ай бұрын

I feel like a mfkin GENIUS when I’m watching this shit.

@GJohnson1981 4 ай бұрын

Yo... nothing was better than Taco Bell in the 90's... it was a great time all around, but I remember Taco Bell and Wendy's that were my go to's in my early 20's

@RichV20 3 ай бұрын

Taco Bell was smart in the late Yo Quiero 90's and the $5 Box 2000's to advertise and cater to the untapped teen and college kids on a budget to build brand loyalty into their career years. Nostalgia for those younger days.

@josephpurdy8390 3 ай бұрын

When I worked for Pizza Hut the buffet was the busiest. It was only offered at lunch. We would have a line around the building. All you can eat breadsticks, salad, and pizza. They should adopt a salad and breadstick option. No cheeses or meats. This will help with keeping expensive topping orders from going unsold. The cost for everything except lettuce has already been bought.

@KapinKrunch 3 ай бұрын

Reliability speed and accuracy are three words I would never say about taco bell

@justind4936 3 ай бұрын

They should go back to the strategy of being a good value. I used to eat at Taco Bell a couple times a week but they’ve gotten so expensive I maybe go once a month or even once every two months. Even their basic three taco meal is way overpriced. Watching this video and seeing the recent poor hires they have made at the executive level now makes sense with the frustration, over pricing, and general decline of Taco Bell recently. Hope they can get back on track. Doesn’t sound like Yum Brands can afford to keep screwing up Taco Bell.

@user-TheEngineer 3 ай бұрын

I don't know where Taco Bell is making money. All of ours shut down because they kept jacking up their prices. All the KFCs and Pizza Huts are in the process of liquidating as well. There are dozens of family owned Mexican restaurants and pizza shops around my town that offer way better food, service, and speed for less money. Taco bell wants $7 for some scrawny little burrito thing. I can go to the tacqueria down the street and get a burrito thing that weighs a pound for $5 and it comes with a little bowl of rice. Pizza Hut and KFC raised their prices by $10. $29 dollars for some chicken or a super thing nothing Pizza? Absurd. For $22 I can go to the family pizza place uptown and get a 3 topping STUFFED pizza that weighs like 10 pounds. Even Walmart's $8 fried chicken is comparable in flavor to KFC and $8 vs $29 is huge. Even if you buy the sides at the store to go with the chicken, your meal is under $20. Sometimes KFC has coupons, but no Pizza Hut in a 50 mile radius of me has taken a coupon in 10 years. Yum! brands deserves to go out of business.

@patrickbateman1660 2 ай бұрын

Corporate america lore is crazy

@benverboonen1108 4 ай бұрын

Love the Yakuza introductions. Really well done lol

@dannycreech4177 2 ай бұрын

30:50 The way he says "ADIDAS " 😆😂🤣

@Xiuhcoatl_ 3 ай бұрын

I have been a Taco Bell man my entire life and gotta say... The fact that you can taste the exact same taco you have had all your life for basically ever just makes you go wow... I love this place. I don't get it often, but when I do I can really feel just why I love having it. I'm glad to see they do well. Are their products high quality? Probably not. Is the meat actual meat? I mean... Who knows. Is it bloody delicious at a pretty reasonable price with hot sauce that ACTUALLY matches the flavor of the food? Yes. And that's what matters to me.

@AdamGamingClips 4 ай бұрын

God I miss the blue ranch doritos locos tacos

@Bonserak23 4 ай бұрын

That's gone? I miss the fritos burrito for like a dollar 20 and 500 calories

@AMPProf 4 ай бұрын

WTF

@atlaslee8681 3 ай бұрын

I miss the blue ranch gordita crunch so bad

@AMPProf 3 ай бұрын

@@atlaslee8681 sounds like if the emo kid fell in love with the techno kid and yep

@TheStreetFoolosopherMr187 3 ай бұрын

Blue and Purple Ones 😀

@MRxLOP3Zx714 4 ай бұрын

It’s not carbs that are making us fat.. it’s ultra processed foods..

@JhonSounds 4 ай бұрын

I like these Yakuza inspired intros

@nixielee 4 ай бұрын

Graphics are so well done. Really adds to the end result.

@Oceanatornowk 4 ай бұрын

I recently moved somewhere that has a Taco Bell nearby after never having it. Gotta say that I’ve come to see the light. Live más.

@safye4 4 ай бұрын

Hell yeah. I think Taco Bell still suffers from American's being scared of "foreign" food and the trope of Taco Bell causing "problems on the toilet." Taco Bell has by far become my favorite fast food. It consistently tastes good and is far cheaper than other companies.

@steverogers7601 4 ай бұрын

Nice try Taco Bell marketing intern!

@Imraphael_ 4 ай бұрын

@@steverogers7601😂😂😂😂

@tuckerbugeater 4 ай бұрын

all the ingredients in their food food are foreign to humans@@safye4

@tyleralberico9340 4 ай бұрын

It’s a good day when y’all upload

@akiblue 3 ай бұрын

I liked taco bell in the 90s, 5 years ago I moved to a rural area and the only options were McD's, Tim Hortons and Wendy's, so I was excited when I saw a new Taco Bell going up close to me. The first time I went, I ordered a beef burrito. I noticed that it was as skinny as a spring roll. I unrolled it to see what was inside and it was basically a paintbrush worth of beef and a quarter teaspoon's worth of cheese. I really gave them the benefit of the doubt because they were a brand new franchise and maybe didn't know, I complained but left it at that. It's been a couple years now and I've been there three more times. Everytime hoping that they would get it right but every single time it's just a tortilla with nothing inside that I get. I haven't been to any other locations in a while but I assume, like KFC's decision to cut the chicken up into 12 pieces, from the standard 9 pieces, and still call it a "piece" that it is Yum brands that is directing them to put nothing in the burrito anymore. Restaurant brands international has destroyed Tim Hortons Burger King and they're starting to destroy Popeyes.

@nerychristian 26 күн бұрын

Unfortunately the rise in minimum wage is destroying those places. Restaurants can barely afford to pay teenagers $15 hr. In some cities the minimum wage is close to $20 hr

@akiblue 26 күн бұрын

@nerychristian yeah, it's totally the workers' fault. Those poor multinational corporations can't keep their heads above water with the average cost of a $2.00 rise in minimum wage accounting for 0.89% rise of their gross expenses. Greedy workers.

@itayluh7228 4 ай бұрын

Your content is always appreciated, keep up the great work

@johnmcquaid7524 4 ай бұрын

Enjoying the series. I have watched almost every episode.

@AlexanderRay92 4 ай бұрын

How does McDonalds think they are gonna get away with charging diner prices? If Denny's starts a drive-through they're gonna be in trouble

@AMPProf 4 ай бұрын

1970s taco Reboot? Denny's Pu the grand slam in a sandwich yrp

@kaiudall2583 4 күн бұрын

My dennys does have a drive thru 😂

@The_Starkindler 3 ай бұрын

The cheesy double beef burrito sustained me in college. 99 cents for half a 'rito at lunch and the other half at dinner was clutch. They were also the only place in town open after 9pm lol. I have been wondering why Taco Bell has felt so lackluster the last few years, and this really put it all into perspective

@Arcanismedia 3 ай бұрын

When I am blazed af on a Friday night, its not KFC or Pizza Hut I will go for, but Taco Bell.

@beinquisitive 4 ай бұрын

Demolition Man called it

@vcp2077 4 ай бұрын

Really well explained! Despite me not liking taco bell's offerings, I can now understand how they are still afloat after all this

@minnybiker4505 4 ай бұрын

I had just forgotten about my beloved caramel apple empanada... now I'm sad... hehehe.. please bring it back!

@minkusdraconus 9 күн бұрын

MY lazy ass was pining for them so I just learned how to make them (and I am never disappointed by a lack of filling) since they are never coming back, same for the meximelt, shredded chicken burrito and the entire early-mid 90's breakfast menu (it has so much flavor).

@cjb8010 3 ай бұрын

Excellent content, analysis, and graphics.

@AntiNihilist 3 ай бұрын

Simple. Taco innovated(or did) and KFC did not, and people actually want Pizza Hut to stop innovating and just simplify their process in recent years.

@hl6859 4 ай бұрын

I never knew fast food had so many indicators in business. I enjoyed this video, thanks.

@MrGuitarguru95 3 ай бұрын

Your content is amazing! Thank you 👨‍💼📈🎉

@greeny.official 4 ай бұрын

they need to bring back that spicy locos doritos taco 😢

@thevictoryoverhimself7298 3 ай бұрын

I like the yakuza game style title card when a new executive is appointed lol

@dust7001 3 ай бұрын

As someone who moved to SEA, I WISH Taco Bell had a bigger global presence. Every time I am in the US I go straight to the nearest Taco Bell after landing since it's the only thing I can't get in SEA.

@nickodemis 12 күн бұрын

This is a great show. Damn, this is quality….!!!!! Excellent work

@Adrian-bx4ue 4 ай бұрын

I LOVE THE BANG BANG every time a ceo is introduced. a real hit list introduction

@TheGovernancePage 4 ай бұрын

and Demolition Man remains oddly relevant

@AMPProf 4 ай бұрын

"TACO BELL? .. Taco bell huh"

@oceanbearmountain 4 ай бұрын

taco bell's still my favourite but unfortunately it's becoe much less affordable here in canada. the cheapest item used to be 99 cents and rigthfully so: the bean burrito. nothing but bean and cheese, and small. now it's close to three dollars. i live in downtown toronto and one of the only taco bells i can think of (at least the only one i've ever eaten at, and used to frequent) is about a three minute walk away, but right now i'm the poorest i've ever been and the tim hortons, popeyes, and a&w that all exist right next to one another seem to be better value. i used to get the veggie deluxe burrito when i was a vegetarian, which was far and away the best veggie option any fast food franchise had, bang-for-buck, but that is now like, 7 dollars, maybe even eight. really the thing i envy most about the US is the food prices; canada atm seems to have among the worst in the "developed" world, especially if you are poor-poor, in the sense of/where a dollar is something that makes a genuine difference. i have a total of $2.70 cash to my name as i type this, not counting debt which puts me deep in the red, and my options are pretty much fries or something that is pure sugar from 7-11 or maybe a "buddy burger" from a&w, most of which double as homeless shelters these days

@jburch5752 3 ай бұрын

I found this fascinating. I live in the Southwest where Mexican food is very commonplace. I never thought about the difficulty of convincing everyone outside the Southwest to buy this type of food. Much of it is very stylized and not Mexican tradition except for burritos, tostadas and their namesake tacos.

@heiseheise 3 ай бұрын

I used to live in the middle east. There were no "tex-mex" style places anywhere (until I saw this video I didn't realize that was a global thing) and I chocked it up to the idea of Jordanians being told to pay American prices for rice, beans, and a thinner less substantial version of their pita (khubiz). I'm sure most Arabs would have laughed such proposals out of the office. KFC and Pizza Hut and the two big burger chains were common in Amman - Arabs loved "American food" but Taco Bell was not viewed as such.

@lxfenix 4 ай бұрын

Well now it makes sense why taco bell is so expensive now.

@mangos2888 4 ай бұрын

I got 2 McDonald's ads! 😅

@Hollowdude15 27 күн бұрын

Toca bell is such a cool fast food chain that does not disappoint me and great video ModernMBA :]

@skidmarks4360 4 ай бұрын

Certainly see they’re off of that value orientated positioning they’ve used for the past two decades, I’m not paying >$10 for one of their combo meals, I’ll just go to their superior competition for that price.

@tuomasgrannas3656 8 күн бұрын

Awesome video man, must've taken you a long while to research 😄

@DreamareLikesPie 4 ай бұрын

I love the Yakuza introductions, super funny!

@Traitors1991 4 ай бұрын

Every one of your restaurant mba videos makes me hungry 😅

@jaklair 4 ай бұрын

feel like a mfkin GENIUS when I’m watching these vidz

@----x----- 4 ай бұрын

I miss Pizza Hut, the franchise is gone from this country since last year because the franchisee in charge of it mismanaged it and had to close it to cut some losses and no one else has picked it up

@xeno_dork 3 ай бұрын

Been loving this series’ coverage of the Yum! Brands canon. While it might not have been pertinent to this video, I couldn’t help but feel the absence of any mention of Long John Silver’s, another (former) Yum! Brand from part of the era covered here. Perhaps being saved for another future video covering LJS…?? 🤞🤞

@donkeysaurusrex7881 3 ай бұрын

Long John Silver’s is great

@genjii931 3 ай бұрын

Also A&W.

@markinhos97 4 ай бұрын

Every time it’s a video about food I get hungry

@Alolan.Vulpix.Getting.Railed 3 ай бұрын

I love the Yakuza name plates youre doing lol

@crispchaos Ай бұрын

Taco bells breakfast burritos were a game changer to me. They always hit the spot.

@CitizenZero1 4 ай бұрын

New video from Modern MBA! Alright!

@austindahu 3 ай бұрын

Great vid & analysis as usual, but the Yakuza name intros killed me

@MaximGhost 2 ай бұрын

Taco Bell selling USA's warped version of tacos in Mexico is 100% a Chad move.

@Bipolar.Baddie 2 ай бұрын

Taco Bell would crumble if stoners and drunk people at 2:30am stopped existing

@nateofthesouth 4 ай бұрын

7:56 "Just like the race to beat the nazis to the atom bomb..." *BRO!!!* 🤣That's a bit much

@Future_Doggo 4 ай бұрын

This was probably the last dude I was expecting to drop a Yakuza reference out of nowhere, but I absolutely dig it.

@davespriter 4 ай бұрын

this is beside the point, but i think taco bell is honestly better for a diet (at least my diet!) because crunchy tacos (especially chicken crunchy tacos) have less of an impact on my numbers than most fast food, AND they’re delicious. whereas at kfc your diet options are green beans and grilled chicken, both of which would taste better if you just cooked them yourself at home. if you want grilled chicken and green beans as a dieter you probably just food prep anyway. if you want a delicious option while hanging out with your friends in the middle of the night, nothing beats a crunchy taco at taco bell.

@andre9095 3 ай бұрын

The section on “less fat” is meaningfully wrong. Taco Bell is on record saying that they develop menu items to have about half of their calories come from fat, and simplifying “we thought fat was bad when actually it was carbs” is simplifying the problem to the dangerously incorrect point.

@GeorgeMonet 2 ай бұрын

Basically a CEO saw that there was room to increase one out of the three chains under his watch and chose to focus entirely on that chain and handed off control of the other two to finance execs who reduced quality and increased cost which led to reduced sales of those brands. I cannot fault a CEO for focusing on one chain, human capacity is finite. This is why having 3 chains under one roof makes no sense.

@jaker259 3 ай бұрын

I see Demolition Man is simply being proven a piece of prophecy and not satire

@redroninx289 2 ай бұрын

Can I just say I love the Yakuza intros 😂

@TheChef420 2 ай бұрын

Of all the major chain pizza places in the 90's Pizza Hut was my favorite now I can barely find one

@AcidYoru 3 ай бұрын

Back in high school, there was a taco bell next door, and at lunch or during after school activities, I'd just go next door to taco bell and get 3 doritos locos. Needless to say I've been getting the same meal for the past 12 years