Three years ago professional stylist Becky Eleazu realised her dream and opened Rumplestiltskin, a hip fashion boutique in an up and coming part of South London but when her boutique failed to attract the stylish locals she asked her partner Max, a personal trainer with no fashion experience, for help.
Max has the gift of the gab but when it comes to fashion he's way out of his depth. The shop looks like a youth club and the clothes are way too "street" for the young professionals Becky wants to attract.
Right now those shoppers are getting their fashion fix in London's West End and to get them to shop local is going to take a miracle - or some magic - from Mary. But this isn't going to be easy as within days Mary finds out the debts have been mounting and there's no money to buy in new stock.
Becky and Max have to convince French Connection to do business with them, Max gets sent to work at posh gents store Turnbull & Assor and the couple get to direct a photo shoot for their own poster campaign. But can Mary do enough to convince the stylish people of South London to shop at Rumplestiltskin?