Video content and video marketing is by far one of the most effective ways to build trust with your audience and generate sales online.
However, with more and more brands creating content, it has also become extremely competitive and it can be more difficult than ever to stand out and cut through the noise with your video content.
In this video, I sat down with Jack Gaisford, the founder of Oydssey Agency, and Jack & his team have created over 2,000 videos for more than 300 brands and businesses over the past few years to help them grow with organic video.
Jack has also used his knowledge and experience with organic video to generate more than $1m in sales through his personal brand on LinkedIn.
We cover a range of topics like:
- Short-form vs long-form video content?
- What makes a truly great piece of video content?
- What are the best platforms to create content on?
- What metrics should you be tracking to measure the performance of video content?
- How long can you expect to see results from video?
- How to create video content even if you're in a 'boring' business?
0:00 - Intro
1:35 - Where To Start With Video Content & Common Mistakes
3:24 - The Purpose Of Video Content
4:38 - Metrics To Track For Video
7:39 - Shortform Vs Longform Content
13:02 - Does Setting & Environment Matter For Video?
14:09 - Creating Content For Each Stage Of The Funnel
17:17 - Best Platform To Create Video Content On
23:40 - Can Video Be Damaging For Brand Credibility?
25:13 - How Brands Like Liquid Death Cut Through In Competitive Markets
29:00 - Difference Between B2C & B2B Video Content
34:03 - Why Most Content/Ads Don't Work
This is an absolute masterclass on video marketing, so if you're really looking to double down on your video content and make the most out of your marketing efforts, you won't want to miss out on this!
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