Glad you found it useful!

Great question! If it was an "influencer" I might actually use that as the "Source" (Specifically if you go through an agency, then I'd use that agencies name as the source). Then you could use the name of the influencer in the "medium". Something like "influencer / john-smith" or "influencer / jane-smith". That way you can still keep your "campaign" the same value the other traffic sources use.

@@MeasurementMarketing alright, thanks! there is no agency involved yet so I would put the influencer or product tester name in medium. I'll try that! :-)

Great question! Typically we suggest the is best used to identify the "type" of traffic your sending. In this case, those three formats of ads are all paid traffic, so the would be the same ("cpc" for example). But you DO want to be able to differentiate the different purposes of the ads. We like using for that. For example, you might have a display ad that is retargeting an audience who has abandonment your cart. The utms might look like... Of course you'll want to use the other utms as well, but just in the two above you would know it was paid traffic from a display add that was retargeting those who abandoned cart. Hope that helps get you started!

@@MeasurementMarketing Thank you very much for this great answer. Yes, this does definitely get me started

You can put anything (social, share, organic_posts, etc). It is just for your own understanding so you know what you are tracking in GA. There's no particular rule that you have to use certain terms.

Good question... Here's a couple that might help... kzfaq.info/get/bejne/fbmDqNB70b69nmQ.html & kzfaq.info/get/bejne/Zq-mq8KEq9bYhWg.html

Great question! The first thing to check for is to be sure the GA code is on your pages. Sometimes you thin the code is there, but for whatever reason it's not. There's a Chrome Extension called "Tag Assistant" that will tell you if Google see the code or not. Here's a direct link to that: chrome.google.com/webstore/detail/tag-assistant-legacy-by-g/kejbdjndbnbjgmefkgdddjlbokphdefk Once you install it, just "enable" it and it should tell you if it see's GA or not. If it DOES see the code (and it's the correct UA #) then you should see the pages showing up in GA (in the "real time" reports). Let me know if that helps!

@@MeasurementMarketing thank you for replying. I will try it out and let you know 💖

@@MeasurementMarketing hi again. i checked it. You helped a lot! The only problem I am facing now is: I create a link and I add my webpage, call it social, call it referal1 and so on. When I clock on the means/sources on GA the social/referal1 does not appear, onstead there is written instagram 🤷‍♀️

Tough to tell what's going on, but most likely the UTM parameters are being scraped off. When you click on the link in Instagram, does it bring you to your site and are the UTMs there in the URL? If not, GA won't see them (but will know you came from Instagram so it gives Insta credit). If that IS what's happening, you can setup a shortlink (if you use a WordPress site, "Pretty Links" is a great plugin to use). Basically you make a link like: mysite.com/instagram and have that redirect to mysite.com/?... etc. They use the "mysite.com/instagram" link on Instagram and click it there to be sure it works. Hope that helps!