7 real estate lead generation sites with no upfront costs. The ability to generate leads is fundamental for success in real estate sales. Real estate social marketing and circle prospecting is great, but a steady flow of leads with no upfront costs is a great way to generate more real estate sales.
These sites generate the leads and then nurture the leads to a certain level before referring them to you. The sites make their money through referral fees from the agent at the time of closing ranging from 25% to 40%.
Here are my favorite 7:
1) Opcity
Opcity is a no upfront fee lead source owned by Realtor.com. This platform must come through a broker registering first then recommending an agent in their firm. This is open to both new agents and experienced agents.
2) UpNest
UpNest requires at least three years experience and a minimum of six transactions over the past twelve months to qualify to be considered for these referrals. UpNest also looks for agents that are somewhat tech savvy with a strong social media presence a plus.
3) 55Places.com
55Places.com is a referral platform that focuses on leads that are focusing on active adult 55 and older communities. They are looking for agents that are very familiar with these communities, the amenities offered and the surrounding areas.
4) AgentHarvest(tm)
According to AgentHarvest's website over 60% of their leads are homeowners considering selling. AgentHarvest makes an introduction of the seller or buyer to 3-4 of their approved agents. The agents are all then asked to submit a proposal to AgentHarvest for the client. The client then chooses the proposal they want to move forward with and AgentHarvest sends the referral to the selected agent.
5) Redfin
Redfin has a referral partner program for agents looking for leads with a 30% referral fee at the time of closing. Redfin's website states the requirements to join their referral partner program includes having a real estate license in good standing, your fair share of closed client transactions and proven excellence based on their client surveys.
6) Ojo
Ojo actively nurtures the leads to a place where they are ready to take action either in selling their home or buying a home. At that point they pass the lead to the agent receiving the referral. This is a great lead source if you are a broker, team leader or agent with a little more experience.
7) Estately
Estately looks for experienced agents with at least three years experience and preferably five years of experience. They also require letters of recommendation from past clients. They stay involved with the lead throughout the process making sure the client they refer is handled in a professional manner.
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