The Secret Battle of Football Brands

No video

The Secret Battle of Football Brands

Рет қаралды 188,405

Athletic Interest

Күн бұрын

Пікірлер: 304

@AthleticInterest Ай бұрын

Good luck to England (Nike) and Spain (Adidas) for the final 🥳! Who do you think will make it?

@OsifesoAdemolaBiznespreneur Ай бұрын

England will WIN!!!

@diegorobles6628 Ай бұрын

Netherlands 😜

@Valinho666 Ай бұрын

@@OsifesoAdemolaBiznespreneurhahajahahahahahhahahahahahahahahahahahahahahahahahahahahahah NO

@wewin850 Ай бұрын

@athleticinterest , you consistently use a misleading map of Europe. Crimea is Ukraine, and its annexation is not recognized by Germany, the European Union, the USA, and the UN. That is, you are promoting Russian propaganda narratives to your audience. Is this your conscious position?

@nelsonromero6900 Ай бұрын

So how did Nike lost? Your title makes 0 sense and you don’t explain anything. Literally you made a video showing the shirts and which brand has which teams but have 0 arguments and said nothing at all.

@binickihrvtho8512 Ай бұрын

This video is an ad for Check 24. Are you slow in the head?

@god1y_editz7 Ай бұрын

@@binickihrvtho8512 lmaoo

@god1y_editz7 Ай бұрын

i agree bro did not explain nothing💀

@emikomina Ай бұрын

its just an ad for check24, this is a garbage video from a channel turning into garbage

@alexanderhernandez71197 Ай бұрын

It's call clickbait.

@user-tf7cf1er2t Ай бұрын

Nike rapidly loosing weight in football in recent years while there stock price is plummeting.

@demonofpurgatory5188 Ай бұрын

Flase also addias has been losing stock aswell

@demonofpurgatory5188 Ай бұрын

Football brings them the most media value of any sport but it doesn't bring the most actual sales basketball bring actually sales an if china had social media more media value aswell

@flameice816 Ай бұрын

They are also losing weight in Cricket .

@demonofpurgatory5188 Ай бұрын

@@flameice816 cricket is a small sport 💀 when it comes to making profit off it puma only pay virat kohli 1m dollars while they pay neymar 30m an lamelo ball 10m cricket doesn't make profit

@gyd1714 28 күн бұрын

@@demonofpurgatory5188 no tf their Stock has been only up

@adityakamble3399 Ай бұрын

Nike doesn't do well accept USA even they lost indian cricket team and adidas is current sponsor

@pranabmaity919 Ай бұрын

And Adidas is rocking in India

@bluedragon3634 Ай бұрын

@@pranabmaity919And cricket in India is a big deal,and of course the country has more than 1 billion people so

@sundaydriver15 Ай бұрын

Nike is a very American brand to me, while adidas is European, it’s natural for them to dominate at Euro 2024

@demonofpurgatory5188 Ай бұрын

@@sundaydriver15 thats why nike make more they focus all these years an it hasn't got them nowhere now there trying there hand in basketball tonlate should have signed lebron for 100m 7 years in 2003 an they fumbled jordan

@pessiescobar4707 Ай бұрын

Erm sorry to break it down to you but Copa America final literally has 2 teams that sponsored by Adidas

@demonofpurgatory5188 Ай бұрын

@@pessiescobar4707 nobody watch copa america not much lost there but poor south american markets

@bigenaryal1788 Ай бұрын

@@demonofpurgatory5188 everybody except europe watch copa america, even americans and mexicans

@demonofpurgatory5188 Ай бұрын

@@bigenaryal1788 only diehard messi fans an the countrys in copa america messi

@amalgeorge806 Ай бұрын

Chelsea's awful looking home kit for 24-25 shows how little Nike care. Barring one or two kits, all of their designs have been atrocious for years now.

@av55544 Ай бұрын

its not realseaed yet?

@MrLeSa95 Ай бұрын

@@av55544it is and its horrific

@kdog3788 Ай бұрын

Totally agree. They used to make sleek and clean shirts , not the case in recent years.

@Clintzino Ай бұрын

Nike only make good Chelsea training kits the home shirt is awful

@ajantsmith6139 Ай бұрын

That new Chelsea hit is atrocious, it gives that neon green zebra kit Arsenal had last season a run for its money.

@FerDeath Ай бұрын

I was in Germany during the Euros and Nike was depressing, they didn't have stock of anything, barely any Ads on the streets, nothing. I was in many cities (Berlin, Cologne and Munich) and couldn't find anything from Portugal. I wanted to buy a Ronaldo jersey and they didn't have nor fan or player version of home and away telling me it was sold out. Neither jackets, training stuff, nothing... They have Mbappe and Ronaldo and barely use right their stars, in every Adidas there was stock of jerseys and they push their stars like Bellingham, Kross and Messi selling jerseys with their names and having giant ads on the streets. It's no mistery that other brands are stealing they stars because they don't use them right and the stars themselves don't find them valued by the brand.

@Hoggr343 Ай бұрын

That's because Adidas is all over Germany. Adidas was the brand for the German Football team ever since the world cup was was created. Adidas has Warehouses located all over Germany. Most Adidas products, that you purchase online, started off in Germany! Nobody cares about Nike in Germany unfortunately 😅

@Guitaronsofa Ай бұрын

Nike stores are the same in Dubai. Literally no specific sports wear - no football shirts, shoes or kit at all, not to mention no other sportswear either. They only have running shoes and general overpriced casual exercise-wear. I had to buy an england shirt from a non-official place just to get it. Adidas has it all FRONT AND CENTRE.

@saber-san6270 20 күн бұрын

@@GuitaronsofaSame here even in America

@saber-san6270 20 күн бұрын

And America is home of Nike

@AtTheBridgePod Ай бұрын

Just look at the Chelsea home kit for 2024/25, that’s how Nike lost interest, awful kits

@shadow_realm47 Ай бұрын

Samsung kits were the best Chelsea kits ✨✨🤌🏾🤌🏾

@nakulkrejimon Ай бұрын

@@shadow_realm47 especially that gold one

@ImmortalKitsune Ай бұрын

I love seeing Nike lose, they wouldn't even care about football if adidas wasn't there making so much money.

@kurtwagner350 Ай бұрын

Nike came with very boring uninspired kits overall. Feels like they really dropped the ball.

@timoscholts2042 Ай бұрын

Haha you thought the finals would be Nl vs Spain, me too! But unfortunately it is england

@AthleticInterest Ай бұрын

we just say that they shined on the pitch 🤓

@aidygooner Ай бұрын

@@AthleticInterest even English people are bad at speaking/understanding English 😂

@Bigdaboss-pr2hv Ай бұрын

unfortunately netherlands had their chance but they fumbled

@august44105 Ай бұрын

@@Bigdaboss-pr2hvengland won with a ridiculous penalty. nl didn’t fumble

@ivaylodragiev6080 Ай бұрын

@@AthleticInterest Yeah, nice try! 😁

@ZetaCG Ай бұрын

The Check24 Jersey became iconic in the german public, altough it was the cheapest one.

@IAmConorr Ай бұрын

Spain and Netherlands?!?!?!

@aidygooner Ай бұрын

Listen to that part again unless you understand English which in that case you don't need to hear it again

@TumeloFani-ex2wq Ай бұрын

IN YOUR DREAMS THIS IS ENGLAND 🏴󠁧󠁢󠁥󠁮󠁧󠁿😏

@IAmConorr Ай бұрын

Group stage hardly impressive and then had an easy run in the knockouts until they lost to a team that have played horrendously all tournament… Hardly ‘shining’ from the Netherlands 🥴

@aidygooner Ай бұрын

@@IAmConorr Holland scored double the amount of goals England did and had a harder group than England who scraped the weakest group. If you've reached the semis then you've generally had a good go in the tournament

@BOT-MERC Ай бұрын

@@TumeloFani-ex2wq 🤦🏼

@salvymemeguy998 Ай бұрын

2014: You Risk Everything to Win Everything (Best Nike football ad btw) 2024: You Risk Everything to Lose Everything -From a Messi fan who has more Adidas Football gear ⚽️ ⭐️⭐️⭐️ 🇦🇷🐐

@bastiantakuya9076 Ай бұрын

The old title of the video "How Nike Lost European Football" , The New title "How Adidas bullied Nike" The content of the Video : Forget the titles. Lets talk about Check 24.

@TheAmazingStarLord Ай бұрын

Nike was and is still today the leading sports kit manufacturing brand throughout the world , does'nt matter how many shirts they were able to sell or how many of their sponsored players or team performed well in the Euros .

@asdfghjkl4278 Ай бұрын

I think a large part of this is also how well Nike and Adidas used social media. I think Adidas has been killing it this tournament, taking candid pix from the game and using those as their media post, as opposed to the pre-fabricated & generic Nike post

@demonofpurgatory5188 Ай бұрын

@@asdfghjkl4278 300m followers> 30m followers

@Ulutv06 Ай бұрын

Guys we can't allow a channel of this quality to have less than 1.5m subs 😭

@theinnocentturtle1236 Ай бұрын

Nike kits this year are 🤮🤮🤮🤮

@miguelaltunagajr6379 Ай бұрын

I know ...I was wondering what happened

@hii.o Ай бұрын

Its not jerseys anymore its like woolen sweaters.. isn't it

@dinosutra Ай бұрын

Simple Messi : Adidas Loser Pencamel: Nike Hence, Nike Lost

@raghavkanoi6785 Ай бұрын

Germany signed with Nike💔

@Gudha_Ismintis Ай бұрын

Hummel: Been chillin on my jack jones since Euro 92

@IvanPrskalo Ай бұрын

I'm so glad Nike is losing Europe and football. It just doesn't belong to it.

@ovidiurapeanu2769 Ай бұрын

So, Adidas won Euro and Copa America in 2024. Congrats!

@saurabbabu8093 Ай бұрын

I have been following you since close to your channel's beginning, and your videos and content remains as top-notch as ever! But the highlight for me remains your outro -- yours are the only videos I watch right to the end because the outro music is beautiful and you always end your videos with the perfect tone/feel going into that music :) Keep up the amazing work!

@gost3480 Ай бұрын

Interesting video but what does it have to do with how Nike lost European football???

@HuhWhat101 Ай бұрын

I really like the research on this channel. But think this was rushed. Hopefully the next upload is back to normal.

@ak2009100 Ай бұрын

BYD is officially sponsor of euro. And where are Germany automobile companies?

@pratikkumarjadhav9891 Ай бұрын

Okay, how do you pronounce that Check Fienshwansee??

@tomateman9581 Ай бұрын

vierundzwanzig (ˌfiːɐ̯ʊntˈt͡svant͡sɪç if you can read phonetic letters)

@yassinmokni8652 29 күн бұрын

it's twenty-four in German (Vierundzwanzig)

@linusmuller9620 Ай бұрын

Video should be called "how Check 24 won the Euros

@DarylSpykerman Ай бұрын

this mean Puma sold 5 million shirts too. Well played!

@ahmadlansari5224 Ай бұрын

How? The German national team is going to be wearing nike instead of adidas next year. If anything, that tells you that adidad is not just losing, they're being humiliated

@hashimihashim837 Ай бұрын

the deal starts at 2027...so chill...

@insights_universe Ай бұрын

Yes, and such a battle takes place in every sport, as well as in federations and even personally with each athlete

@ThamsanqaTLJ Ай бұрын

5 billion people doesn’t add up. Earth population is +7 billion you mean more than half of the population is watching Euros? This doesn’t add up, we will need breakdown for the numbers.

@demonofpurgatory5188 Ай бұрын

@@ThamsanqaTLJ inflated numbees for football as usually

@noodle3714 Ай бұрын

One important thing I think you forgot, considering the brand war between Adidas and Nike, is that Adidas provides the game ball for the Euros and even for the World cup. Which makes Adidas present on the pitch, even if a non-Adidas sponsored team is playing.

@_orodrigofernandes Ай бұрын

I think it was 5 billion views, not 5 billion people watching this tournament.

@Wladislav 29 күн бұрын

The biggest winner: Mizuno! I see you, Tijjani Reijnders.

@JacobGreen123123 Ай бұрын

So way more than double are watching UCL final compared to euros final?

@AryanSingh-sn3dx Ай бұрын

And how is this video related to Addidas bullying Nike ?

@santha_psk Ай бұрын

youtube should add tags for this type of advertisements

@simonstewart5277 Ай бұрын

No. The reason people are distancing themselves from Nike is because they’re boring and overpriced. It’s that simple.

@patriotmukmin2019 Ай бұрын

Nike lost World Cup 2022 as well, but not a single video about it from the Athletic Interest. I am still waiting for the battle of the brands review in that tournament too.

@AthleticInterest Ай бұрын

Here it is: kzfaq.info/get/bejne/oamIjLqQ2KvHmn0.html Not sure you will like it though, we have a different conclusion because it was published before the final 😅.

@patriotmukmin2019 Ай бұрын

@@AthleticInterest Hehe, thanks mate, I remember I watched it during the tournament but I waited for your review after the cup ended. I wonder what your thought after the Messi's glory with the adidas-sponsored Argentina. But yes, in term of quantities, Nike is hard to beat. Even in the 2024 Euro, 3 of the semifinalists were Nike-sponsored teams. Adidas could only be happy with the final outcome when Spain won the title. Either way, I love watching your videos. They give me channel exercising my thoughts about sporting brands competitions. Keep up the great work mate!

@arthurg4894 Ай бұрын

How Nike is going to lose European soccer if it has Vinicius the best currently, Haaland and a Mbappe of 25 that is coming to Madrid. I don't understand.

@dronesclubhighjinks Ай бұрын

Vini Jr is playing in the Copa America! Brazil lost to Uruguay in the quarterfinals. Fwiw I agree Germany has the best kit at the euros. The Colombian away kit in dark blue with gold writing, and the Canada away kit in off-white with red pinstripes are my top three for both tournaments combined. I usually love the Netherlands kit, but the socks, which were the correct shade, did not match the rest. This reminds me of my team when I was nine years old lol Anyway, thanks for the video! 🙏😁 Edit: grammar

@EltonChiang Ай бұрын

but how they got the national logo on the jersey, isn't there copyright?

@Rain_712 Ай бұрын

It is another one If you look closely: Just the German eagle but no "DFB"

@aayushguptaaa Ай бұрын

Amazing as always!!

@ozyman25-wn5yo Ай бұрын

This channel is becoming confusing. Changing title every day and not talking about title but for ads😮😮

@rrakesh22221 Ай бұрын

Adidas is killing it under Bjoern Gulden. No bullshit approach of this guy and rootedness in sports is helping adidas emerge strong big time. The brand will only go stronger from here.

@emiliovaca142 Ай бұрын

Adidas won the euro and copa America 😊

@sensationsasi Ай бұрын

Can you do a Dokumentation of the peak spanisch football ?

@jonahmaas3197 Ай бұрын

When it comes to shining on the pitch, it's definitely Spain and Germany

@senseikanacke69 Ай бұрын

How exactly has Nike lost anything? the best teams are under contract with Nike. Nike has signed Mbappe and Haaland, probably the 2 best players in the world. There's no question that Lamine Yamal plays extremely well, but it's better to keep the ball flat for now. The Mbappe jerseys will probably far outperform the Bellingham jerseys.

@FinancialPitch Ай бұрын

great video!

@lfgx Ай бұрын

I wouldn't have minded a video called "the brilliant marketing idea pulled by Check24" and the compare it to Nike and Adidas numbers . Your visual and script would be pretty much the same just tweaked a bit. No one would have cared Instead you didn't answer the question you posed both in the video and title and did a sneaky and quite shaneful sponsored video without explicitly saying it. Tbh you didn't elaborate at all on the topic, just showed the euros bracket with how many each have and said that adidas kits are presumably nicer and their ads copies are better. Love your videos but do stuff like this often and you'll lose loyal viewers in the long run, it isn't my case today but keep note of it. This was pretty low quality content

@AthleticInterest Ай бұрын

Thanks for your feedback. I get your point of view on the title but I promise you this was not a sponsored video. We just told the story as it is and thought it is a nice little anecdote that not that many people have heard of.

@lfgx Ай бұрын

Understood. Keep it up my brother 👍🏼

@WunderCook Ай бұрын

Spain 🇪🇸 and Holland 🇳🇱 are not playing in the finals together. England 🏴󠁧󠁢󠁥󠁮󠁧󠁿 won 2:1, do it will play integral final match.

@alkalinestoic Ай бұрын

This guy thinks Netherlands are in the final 💀💀💀💀

@joelmonteiro1419 Ай бұрын

Wow, and they managed to do all that on a measly 100M € budget? Impressive!

@relaxo9306 Ай бұрын

Now next Year Germany will be sponsored by Nike that is in my opinion is the biggest sign that there is something wrong with German Football...

@TumeloFani-ex2wq Ай бұрын

Athletic interest really fell off they don't post nowadays

@wafflemafia_reich Ай бұрын

Amazing and inforative videos! Keep it up

@demonofpurgatory5188 Ай бұрын

Nba finals had 400m viewers for the final average for 5 games

@AthleticInterest Ай бұрын

wow that's impressive. where did you get that number from :)?

@yigitaliaka4582 Ай бұрын

Bro is pulling numbers out of his ass

@demonofpurgatory5188 Ай бұрын

@@yigitaliaka4582 these are real numbers worldwide

@salomaonplanetsaturn Ай бұрын

Emmmm. It's the opposite. NBA ratings are falling down every season. A couple of million viewers for big games. Embarrassing 😢

@demonofpurgatory5188 Ай бұрын

@@salomaonplanetsaturn its worldwide viewership not js america

@speedsociety9177 Ай бұрын

I am not so sure about your check24 claims in regards to using and selling the data, Europe has GDPR nowadays which makes these things a lot more difficult. All the rest is true though, big win for brand awareness, new users to market to etc.

@eo1830 Ай бұрын

Large Adidas emblem for the win.

@producedbypodcast Ай бұрын

You guys should make a feature length documentary! 🍿

@DahunsiTemitope Ай бұрын

certain sponsoring the euros would cost less than 100M

@moritz2692 Ай бұрын

Amazing Video 😍 loving that you are informing about this. Public Viewing in German means something different than it does in English though :) just consider next time that in English it’s rather a public screening :) public viewing in English is something like watching a corpse in public

@pinapple9999 Ай бұрын

Yet the Home country of Adidas has Nike kits. That must be personal

@automatedcryptoapp4573 Ай бұрын

Obviously another brilliant video.

@blossom9817 Ай бұрын

I knew Spain and England was the final

@DahunsiTemitope Ай бұрын

Spain and Netherleands?

@drogerflav6350 Ай бұрын

Looking at nikes stock price might tell us nike is losing

@Bruh-l9d Ай бұрын

Why didn't you mention Ronaldo for Nike?

@inclinebench Ай бұрын

because Ronaldo is on his way out

@demonofpurgatory5188 Ай бұрын

Nike is know retired footballer no mater how many ig followers doesn't generates sales only media value thats why lebron is the most important current athlete for them

@MrReese Ай бұрын

I have been following the EUROs closely as usual but I did not even know about what Check24 did :D. I guess I am more interested in the actual football than anything else 😄. Also, what does that have to do with the title "How Nike Lost European Football"?

@jimsbooksreadingandstuff Ай бұрын

Spain are playing the most exciting football and they are wearing adidas.

@ir9935 Ай бұрын

Spain and Netherlands shine in the pitch? This video was made before the semis?

@rafajm Ай бұрын

I love your videos but not one mention of the fact the adidas jerseys made the players look like they were literally swimming from sweat and what that could do to the long term perspective of the brand was disappointing. The Puma Check24 is a great take but too easy and with the knowledge of the adidasVpuma rivalry, you could’ve done more

@oagsub2974 Ай бұрын

That 3rd act twist tho 😮

@NYCfrankie Ай бұрын

🇮🇹 playing in those Adidas jerseys felt wrong i remember the 94 and the 02 kits fondly also but the puma kits have been my favorite they won the 2006 WC in puma kits

@suhailshabir2977 Ай бұрын

Nike have also lost contract with Portugal football federation and puma is going to take now Portugal football

@atharvbhagwat1844 Ай бұрын

German football team still a big win for Nike

@beckythompson2456 Ай бұрын

"While Spain and the Netherlands shine on the pitch " 0:25 ??

@AbdulRahim-cu7y Ай бұрын

Hey! are you looking to add a new editor to your team? I'm interested in joining.

@PhilangezwiZondo Ай бұрын

I would love for JB to win the Euro's but his national team is sponsored by Nike so Iam Spain 🇪🇸 supporter coz there are wearing adidas so go go Espania!!🎉🎉