When Youtube Stars Become "Irrelevant"

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TIMESTAMPS:
0:00 ---- Intro
3:57 ---- Irrelevancy should not be an insult
8:03 ---- The "Unwilling to Evolve" Category
13:45 ----- The "Drama Starters" Category
17:39 ---- The "Can't Take It" Category
20:35 ---- The "Aging Out" Category
22:45 ---- The Chameleons
25:23---- How to Plan for Irrelevancy
29:13 ---- Final Thoughts
‪@tiffanyferg‬ also did a really interesting take on this topic recently that I found while researching this topic! Check it out here---- • You're Not Relevant An...
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Пікірлер: 2 200

@volkiii1450 2 жыл бұрын

it’s also crazy how so many people have a million+ followers and i stumble upon their channel, and never heard of them, it’s a very competitive environment

@moxiemaxie3543 2 жыл бұрын

Thats because if you're not interested then the Algorithm won't suggest it. Not into true crime but listen to a few one day? They'll suggest it and bam! There's a niche with horror and crime you've entered and find the comment section is very humble and kind. I didn't like tea channels but found smokey glow and um.. Tememe? I found out not every one is tea and there is female commentary

@SamanthaROlmsted 2 жыл бұрын

I think about this all the time

@candiecoatedsims2947 2 жыл бұрын

There are tons of YT channels I’ve never heard of and only find out about them when their brought up bc of some drama or scandal.

@perryrhinitis 2 жыл бұрын

Following the cryptocurrency scam drama made me realize just how big gaming KZfaq is. The amount of money big gaming KZfaqrs make off of sponsorships puts beauty KZfaq to shame.

@byrnetdown6076 2 жыл бұрын

@@moxiemaxie3543 TehMimi??

@alanal3768 2 жыл бұрын

Speaking of ‘irrelevancy’, you should do an Evolution of Buzzfeed Creators! It’s really interesting to see how Buzzfeed went from being *the* place to be from a laughingstock on the internet when they started losing their most prominent workers. Perhaps you could analyze how these Buzzfeed stars transition from being part of a huge media company to doing their own gig.

@hannahscott5779 2 жыл бұрын

The Try Guys would be a great example

@clarissaperez5099 2 жыл бұрын

Love this idea!

@FifthAveAtFive 2 жыл бұрын

And the whole Ladylike team, including OGs like Saf and Candance before buzzfeed really started pushing them as a brand. I really enjoy Devin's videos and Chantal on IG. Also gotta look at the Watcher boys joining the Unsolved and Worth It fanbases to make their own. Their content is entertaining and good variety.

@dacringeyfangirl 2 жыл бұрын

The only thing keeping Buzzfeed alive these days is Buzzfeed Unsolved(which I love) and that’s on its final season so I wanna see what happens to Buzzfeed after that

@duhastbitch 2 жыл бұрын

Adam Ellis has been doing great so far and his comic styles come out more ever since he left BuzzFeed

@joshdove 2 жыл бұрын

Hear me out, I feel like Safiya Nygaard took the same concepts bunny had but placed them into more relevant topics

@RealElongatedMuskrat 2 жыл бұрын

I never would've made that connection honestly but now that you mention it, I really do think thats a strong argument. Bunny is still filming mostly in her house doing hauls or vlogs that were very popular until like 2015 maybe, but a lot of stuff she touches on in those videos could be tinkered a bit to make them fit the tastes and landscape of 2021 KZfaq. For context I'm not hating on bunny, I love her personality and enjoy her videos, but they are very much like a blast from the past in that they haven't really changed over the years.

@laceyhonsinger5118 2 жыл бұрын

YES!

@chimchimcher-ee8191 2 жыл бұрын

That’s exactly what I was thinking!

@MT-zm1yb 2 жыл бұрын

Although I am a bit bored by her soap/ makeup creation content. I wish she would throw in some more fashion related content. I got bored and had to unsubscribe

@IDoesItBoo 2 жыл бұрын

She's becoming repetitive and boring too. I used to love her channel until the wave of "franken-" concoctions. Topped with the fact that she posts like once a month. She comes off as genuine though where Bunny is a try hard.

@PaperMario64 2 жыл бұрын

Personally, I think younger youtubers don’t understand that this platform didn’t start out as a source of clout or money. These were just talented people who liked to entertain folks. They would’ve done it for free. But now, people approach KZfaq as a way to get famous, so they will do whatever is popular.

@ariw9405 2 жыл бұрын

That’s a great point! When this platform started there was no monetary incentive in it.

@PrincessOceanna 2 жыл бұрын

Very true! Remember when skits were all the rage? KZfaqrs weren't making as much money as they did now, and those skits would sometimes take forever to complete and the return on it wasn't that much but so many people were just passionate for it that they didn't really mind putting in a ton of effort for little return (at the time).

@swaet8671 2 жыл бұрын

So true 💯

@MarniCollier 2 жыл бұрын

100% and the over all culture of KZfaq I think has faltered because of it there was no KZfaq drama back when people were just doing this for fun

@brooke3140 2 жыл бұрын

This so much. Even youtubers we like see us as numbers

@ArtemisUnderscoreJ 2 жыл бұрын

It’s wild to think KZfaq has existed long enough for influencers to have fallen off. What a time to be alive.

@abijahlevi937 2 жыл бұрын

Fr😔

@OhLanie 2 жыл бұрын

As a 45 year old, the entire rise of the internet, social media, influencers and now the downfall of influencers has been an absolutely fascinating thing to watch.

@RealElongatedMuskrat 2 жыл бұрын

Right!? People say a month in real life is like a year in Internet time because everything is so new and it moves so quickly that a few weeks can feel like old news... I wonder if we're going to stop saying that soon, because we'll actually have a long enough time line to look back on that makes a few weeks actually feel like a few weeks 😂

@bridgettepierce7144 2 жыл бұрын

No, the time to be alive was back when KZfaq didn't have any ads and there weren't sponsorships and ads built-in even when you have KZfaq premium

@turntapeover5749 Ай бұрын

The average life cycle on KZfaq is short. It's not that it existed long enough, the audience on KZfaq shifts a lot. The young grow and are replaced a new generation with different tastes etc etc. So those who can't adapt get left in the dust.

@reyalsfoswodahs 2 жыл бұрын

Jenna Marbles transcends all of the boxes. She was to the point where she could post ANYTHING and was guaranteed 3 million views and a 99% like to dislike ratio. She would take a vacation and everyone would be like “Girl, you deserve it! Take a month off and enjoy it! Please do sponsors and add mid-rolls so you can go on more vacations!”. I’ve NEVER seen someone with subscribers like that. And, in my opinion, that is a testament to the brand she built. And her “brand” was just being a good, thoughtful person who wanted to have fun and laugh. I miss her and Julien so much, but I hope they’re both doing well and enjoying the step back from the Internet - and once again, Jenna is the only person who could leave and a year later be talked about and cared about so deeply. I feel like we all just want her to be happy. She’s a legend. Like, truly her Internet life needs to be analyzed and written about by scholars. It’s WILD.

@tacedoherty1889 2 жыл бұрын

Angelizas oles has amazing subs who literally click her ads and stuff so she can keep going

@ZebraJess92 2 жыл бұрын

Julien streams a lot on twitch now and posts videos of the streams on his Julien 2 Account. So if you miss his Aries humour or want to see the dogs, you should check it out :)

@reyalsfoswodahs 2 жыл бұрын

@@ZebraJess92 I have watched his Twitch clips and enjoy them, but I can’t help but miss the cooking videos and vlogs. I just hope they’re doing well and taking care of themselves.

@thefaceofinsecurity 2 жыл бұрын

Let us all remember when she took a nap for 20 million subscribers 😂

@gsd715 2 жыл бұрын

You totally nailed it! I'm one of those people who would eagerly await for a video and knew it could be her doing "Jenna's ratchet salon" or "32 year old lady" content and or something else random but I knew that no matter what it would be a video where I can totally tried and enjoy because there was no drama, no bringing down of others, and not self deprecating (I detest self deprecating and it's why I stopped watching Colleen Ballinger vlog channel and regular channel, I didn't watch Miranda), it was just her doing whatever entertained her and made her happy. Also her and I are only a few days apart in age and both live very low key lives with our long-term partner/spouse while enjoying being furparents which felt very relatable and made enjoying her content very easy to do. I really hope she does a documentary about her time as the female with the most subscribers on KZfaq for many years and how her life was impacted during that time and also post leaving KZfaq.

@DirtMoss 2 жыл бұрын

Can I just say, Bunny getting on TikTok was such a good choice. She has 1.6mil on there now and the fact videos are short and easily digestible, I think that's literally perfect for her type of content nowadays.

@chrisklemens 2 жыл бұрын

im obsessed with you

@olivianicole8414 2 жыл бұрын

Omg hi Chris! I'm actually here because you and Brittany mentioned smokey glow on unhinged!

@stepht7548 2 жыл бұрын

Me too Olivia! Chris have this amazing woman on unhinged!

@SushiRaibow823 2 жыл бұрын

when worlds collide, this is so cool

@zestysalamander163 2 жыл бұрын

This feels like when you learn your friends you knew from completely different things know each other, Wild

@isdippedinsugar 2 жыл бұрын

here cause of Chris!

@cearamaire 2 жыл бұрын

This is why even popular influencers shouldn't go crazy and spend all of their money. If you fall off, you won't be able to pay your 5 million dollar mortgage girl!

@8LyJu8 2 жыл бұрын

That's what GloZell has been speaking about, and why some smart youtubers are branching in business not related to their inage (like H3 with Teddy Fresh)

@sersastark 2 жыл бұрын

I yell about that so loudly it's not even funny. Like save your cash, pay off debts, invest properly, buy a home that's spacious enough for you but not too big to maintain when the KZfaq revenue stream ends, buy a decent car or two with decent insurance coverage, and keep saving/investing. I cringe every time I see a KZfaqr buy a huge home especially with a mortgage instead of outright buying a home that's financially theirs, along with renting luxury vehicles and having accessory closets the size of apartments. Learning to budget and live below means is a skill that'll save them all from financial ruin.

@cearamaire 2 жыл бұрын

@@8LyJu8 Exactly! People who won’t adapt or branch off into new areas will be struggling in a few years.

@cearamaire 2 жыл бұрын

@@sersastark They could totally learn to budget while having a good life. But I have a feeling most of them are just gonna find out the hard way :/ where is the common sense

@Elbylicious 2 жыл бұрын

It'll be interesting to see the progression of Jeffree Star, who flaunts his wealth and lives a bizarrely luxurious lifestyle.

@rmmmmt2796 2 жыл бұрын

Can't believe KZfaq has been around since I was 9. Now I'm 25. Literally remember when no one did KZfaq and only a couple did such as Fred, Shane Dawson, Nigahiga, Jenna marbles etc.

@kelsynicole9135 2 жыл бұрын

Same here! It’s so cool to see how far this platform has come!

@shinyumbreon696 2 жыл бұрын

Same! I remember when you were the shit if you had an actual microphone rather than just using the camera's.

@proserpine3332 2 жыл бұрын

Same I’m 23 reminiscing about early KZfaq feels like an entirely different universe

@XxEmilyAnomalyXx 2 жыл бұрын

Being 25 now is literally insane. My parents shared a flip cell phone when I was born. And now…. This!

@nolaray1062 2 жыл бұрын

I’m 35. This made me feel ancient. 🪦

@sarahhayes3802 2 жыл бұрын

I don't think people give jackie Aina and Bretman Rock enough credit for their consistently and evolution. They both are KZfaq "ogs" and content have remained relevant while also being particularly great at responding to current trends.

@zoeelizabweth 2 жыл бұрын

I think lately Bretman Rock has had a spike upwards in his popularity because he’s knows how to cater to his audience while also bringing in a newer audience

@lindatannock 2 жыл бұрын

I was done with Jackie when she accused Petty Paige of hacking her bank account and stealing her money. The fact she didn't even apologise and retract what she said about her, was the nail in the coffin for me. What a dreadful thing to falsely accuse someone of doing (and it'll be on the Internet forever). Unforgivable in my book. I used to follow her.

@Mikey-zi5kc 2 жыл бұрын

@@lindatannock she literally did apologize why do y’all keep saying that? I bet you watch a bunch of problematic youtubers too and ignore it

@SilverHawk214 2 жыл бұрын

I didn't know about Bretman until he appeared on among us. unsurprisingly, I don't actively watch him but at least I'm aware?

@heatherlee2967 2 жыл бұрын

Love Jackie's content- I watch her even though I don't use a lot of makeup

@brookewright108 2 жыл бұрын

you’re basically a KZfaq historian at this point I love it

@epicmealtime 2 жыл бұрын

KZfaq recommended this video to me. I feel targeted lol. Great video by the way. My channel probably falls in to the first category, minus the attempt to try and adapt to the modern demands of the general KZfaq audience. We have kind of accepted what we do and we continue to do it for fun rather than a chase for views and money. There have been some trends we could have hopped on and we never did because we just didn’t feel like it. Not cause we thought ourselves above it, but rather we just upload what we want to, for fun.

@catherinegonzales9544 2 жыл бұрын

I think people still see your passion and authenticity though and that’s awesome. Definitely a positive to not adapting to modern KZfaq demands

@megdragon5191 2 жыл бұрын

And that’s why you are widely respected in this community. Being “on the top of your game” is only a phase (in any career), but a reputation for having integrity and taking pride in your work lasts forever.

@machinegunlament 2 жыл бұрын

Holy shit it's Epic Meal Time! I loved your videos so much as a kid! Thanks for the nostalgia, man

@wonderlust1308 2 жыл бұрын

Your time has come, my dude.

@shannonkilpatrick5319 2 жыл бұрын

Love your videos!! ❤

@milkfoofoods 2 жыл бұрын

I feel like a huge outlier is Jenna Marbles. She started out huge with so many viral videos and even as she “fell off” she was consistently views and support. Idk maybe I just love Jenna and am blinded by how much I miss her

@aoifecaetan9832 2 жыл бұрын

I agree with this I think pivoting to personally focused content was natural for her because that was already an aspect of her content from the beginning. However, there’s no way to know if she wouldn’t have fallen off in a couple years if she hadn’t have left.

@EchoRe 2 жыл бұрын

I miss her so much, I really hope she's doing well

@spoiledmilk8888 2 жыл бұрын

@@EchoRe they got engaged!

@Emily-bp6qz 2 жыл бұрын

i loved that you never knew what to expect from her. her videos were so weird and outlandish and just straight up hilarious. You could also tell she was having fun and doing stuff she wanted to do while entertaining her audience and still being authentic. I miss her so much

@aangelofmusikk1 2 жыл бұрын

She hasn't lost many subscribers even when she is not uploading content, I think that's very telling of the love and support she has from her fans

@noelthenightowl7589 2 жыл бұрын

I am quite impressed with Good Mythical Morning's evolution. Because they could have easily been part of the "aging out" category, but instead they make some more mature jokes while still being their goofy selves. They definitely had like a golden age, but they're still getting a decent amount of views!

@HappyKat-wc4ld 2 жыл бұрын

Agreed! I feel like their content can appeal to a really wide age range too

@SSDGM26.2 2 жыл бұрын

I still love growing up with them 10 years in!

@rhitichattopadhyay5416 2 жыл бұрын

I think that the way that they evolved by adding in more team members over time and giving them the spotlight as well is one of the reasons it's still doing so good.

@melrose985 2 жыл бұрын

I feel bad when creators get the "you've changed" comments. Yeah, they changed. They started a channel when they were 20, they're now 27. I am happy I changed from my 20 yr old self 🤣

@Author.Noelle.Alexandria 2 жыл бұрын

The “you’ve changed” usually comes when someone changes for the worst, either that’s becoming an ass or just acting like they’re getting tired of it all and no longer enjoy it.

@mariakiwi1428 2 жыл бұрын

@@Author.Noelle.Alexandria not really, it used to be said to every single KZfaq popular girl that started their channel in their teenage years and went on to adulthood mostly around 2016 if I remember correctly. Some of these people channels still have those old comments everywhere.

@marisamonroe8207 2 жыл бұрын

Also reffering to the money. Like they will cry to us about a $10000 rug or some shit and half of us cant pay bills

@melrose985 2 жыл бұрын

@@marisamonroe8207 yeah I get that. But I was referring to more as them living their life or changing the direction of the channel. That I've seen about the pettiest things.

@e-linamarie 2 жыл бұрын

i feel like it would be really interesting to do a deep dive on where the “old youtubers” are now, like the golden age of youtube - the british daily vloggers like alfie and zoe, along with joey and dan & phil and ingrid and hannah hart - because they’ve all branched out rlly far from their youtube peaks

@alexandran6009 2 жыл бұрын

I'd love to see that. Zoe hasn't uploaded to her main channel(still uploads to vlog channel) in years and I don't think there was ever an explanation and she was getting great views, it would be interesting to see a deep dive.

@nevermindmyname813 2 жыл бұрын

I had such a phase with those British KZfaqrs. I never missed an Alfie daily vlog, until one day I did. And then I just never went back and fell off of all of them 🤷🏽‍♀️😕

@SimplyAngel 2 жыл бұрын

and O2L 🥺

@amulyasubhash7764 2 жыл бұрын

It made me so sad when Ingrid left KZfaq. She was one of the first youtubers I watched as a teen.

@PennyWenny224 2 жыл бұрын

Honestly I wouldn’t be surprised if Zoe’s career sort of turned into Holly Willoughby’s and she does a daytime show

@xForgottenSorrows 2 жыл бұрын

Someone who comes to mind who also just 'rides the wave' is Simplynailogical and Ben- Cristine and Ben keep their day jobs to use their degrees and still encourage their audiences to go to to school or finish their education and give off that mentality of just having fun and setting boundaries.

@amalamir4462 2 жыл бұрын

I appreciate that from them, and it shows me how often times youtubers who grew up too quick (fame came, didn’t really finish school or hold any sort of job not related to influencing) do not understand the real world and it comes off on camera!

@SrJohnnyCat 2 жыл бұрын

Absolutely! I also really enjoy that she has transitioned into posting regularly on her podcast and posting on her main channel whenever she feels like it. Her podcast has made me relate to her even more (and I was a BIG fan of her even back then lol).

@Author.Noelle.Alexandria 2 жыл бұрын

I love that they’ve kept their day jobs. They’re smart enough to know this won’t last forever. I honestly get upset when I see a YBer quit their day jobs as soon as they hit 100k subs, and it happens a LOT. What are they going to have to go back to when they inevitably stop being popular, which is guaranteed to happen? Any who thinks that it’s possible to always be popular should take a look at how massive some actors are barely back-page news anymore despite being names we all still know and love. At least, we love them when we’re reminded of them, but don’t think about them otherwise since they’re really irrelevant to current pop culture.

@justynawisniewska1213 2 жыл бұрын

The problem with that is that after a while you just become overworked having 2 jobs like that (after gaining a certain following you need to keep up good quality content on a schedule, it's pretty much a second job). Angelika Nyqvist used to work a full time dayjob and do youtube on top of that for yeeeears and she only quit last year. She talks about it in some of her videos from that time.

@biancadesousa 2 жыл бұрын

it’s important to note they don’t work full time though. christine has mentioned they work 3-4 days a week now. and if the job wasn’t as flexible she probably wouldn’t be working there

@TylerOakley 2 жыл бұрын

oh the thoughts i have on this!

@cheesy4swiss 2 жыл бұрын

I would love to hear them!

@heatherlee2967 2 жыл бұрын

No pressure, but it would be really interesting to hear your perspective!

@starvingboyinafrica9463 2 жыл бұрын

I mean no one watch’s you because you act like Being gay is a personality. Gets old really fast. That’s was your shtick. People just don’t care for it

@shanaleeayee2995 2 жыл бұрын

@@starvingboyinafrica9463 damn is that harsh?

@starvingboyinafrica9463 2 жыл бұрын

@@shanaleeayee2995 you can watch his stuff if you want I did when I was like 13 still am subbed he’s just boring af

@sotirismaragos 2 жыл бұрын

I think an evolution of simply nailogical would be super interesting!! She started out doing nail art on Instagram and then KZfaq for like mostly adults, then transitioned into a bit more of a kids audience, and she's now evolved to streaming and podcasting with a lot more serious adult topics again with a very mixed bag audience. And the best thing is that she never seemed to change her personality for views and everything happened very naturally. No to mention she grew a huge nail polish brand on top of maintaining relevancy for so long. Go Crtisine!!

@Author.Noelle.Alexandria 2 жыл бұрын

I neeeever for the idea that Cristine was trying to get a kid audience. She’s just a lot like me. If she likes cat ears, she ears them. If she likes glittery stuff, she wears it. Some people think that adults loving glitter and holo and tiaras and stuff and wearing it in public are adults being childish for wearing what we want. More like, we’re adult enough to not give a damn how others see us for wearing the things that many adults like, but don’t have the guts to wear themselves because their own judgements of others are repressing them.

@hannibaljustincase9985 2 жыл бұрын

@@Author.Noelle.Alexandria I think her personality became much more teen friendly than it used to be back when she was still doing only nail tutorials. like I used to very closely follow her a few years back because of all the humor and stuff, but nowadays she became much more mild. not saying it is a bad thing for her per se, she became a multmilionaire thanks to it, but generally speaking I very rarely am interested in her videos right now

@alvarovilla7309 2 жыл бұрын

And she and Ben still have their day jobs working for the Canadian government.

@mercury3590 2 жыл бұрын

@@hannibaljustincase9985 if you try out her podcast you'll find shes a more different person on there- you might like it ^^

@insomniaczombie8942 2 жыл бұрын

@@mercury3590 as much as I am interested in their podcast conversations, Ben's low crackled voice just annoys the shit out of me lol I tried to keep listening to them when they first started but I just can't stand his voice. I don't mind the eps where Jen or Matt is in though

@zippazapa 2 жыл бұрын

I feel like Safiya is heading down this path even though her videos are still really popular.. it kind of seems like she’s doing the same stuff. I would love to see more historical/informational videos from her! (I loved her fashion history series!)

@run4508 2 жыл бұрын

I was never a fan of her, but its kinda sad to see popular KZfaqrs go down and she seems like a nice person, hope she maintains her fan base as she does put in the work

@mikevillegas9416 2 жыл бұрын

As someone that follows safiya and is a big fan of her, I feel like her “irrelevancy” comes from not posting as often. Her content is still entertaining and extremely rewatchable, but there is a limit to how long you can take in between videos before (non-followers) people start losing interest in you and in your next video.

@cottonhxney 2 жыл бұрын

Agreed, it’s kinda weird how she’s “too on brand” that there’s not much excitement around her content, compared to the past. I also loved her fashion history series so that would be such a cool Branch to see her enter. I think the long periods of inactivity between uploads also contributes to less hype too.

@EchoRe 2 жыл бұрын

Her new live stream channel is really fun! I feel like it's generally better than her main videos now. It's nice to see the less over produced version of her and Tyler now

@hippopajamas 2 жыл бұрын

I wouldn't count her out just yet- the reason she has stagnated probably has more to do with her break. Once they're properly settled into their new place and can do more thoroughly researched videos, I see her jumping back.

@inkasaraswati7625 2 жыл бұрын

Hannah touched it a bit when she said that being "irrelevant" is natural and shouldn't be connected to their worth as a person, but I think it's important to explicitly consider the KZfaqr's mental state. Maybe they're content with where they are now. Maybe they're happier now with smaller channels, maybe they don't want to evolve because they just want to make what they like and not chase trends. Treating irrelevancy as something to always fix is what brings out all the bad side of social media IMO.

@samynaxaidan 2 жыл бұрын

There's also creative burnout to consider.

@RealElongatedMuskrat 2 жыл бұрын

Yes! I think this is something that we see a lot in the wider world - we chastise people who we don't view as "ambitious enough," who don't meet the "rise and grind" mentality that is pushed so much in the west but especially in the US. Some folks wanna be happy, get to a comfortable point in their finances / career and then just vibe out. Not everyone needs to be striving for 6 figures and getting stress related illnesses from pushing themselves to the brink in the name of success.

@theRogue16 2 жыл бұрын

Honestly, I'm really okay with not knowing a lot about youtubers' personal lives. I think the whole relatability factor is what has driven the intense parasocial relationships that seem extremely prevalent now. With the more personal info out there it's so easy to create a relationship that doesn't exist.

@Author.Noelle.Alexandria 2 жыл бұрын

I would LOVE to see creators keeping up more of a wall between their content and their real lives. When they try to pretend there is no wall, it feeds parasocial relationships, which is dangerous. Even in Hannah’s comments, even under this video, you can find people a talking seriously about how she’s everything to them, people acting like she’s their personal best friend. Creators need to stop acting like viewers are their friends when we really aren’t. Creators need to do more to separate how their videos are content, and their real lives are separate and the viewers don’t get to be a part of that.

@em888881 2 жыл бұрын

I agree whole heartedly! I think the issue the Colleen Ballinger had with this not too long ago is a perfect example of that. Our society focuses too much on relatability from Influences to politicians and frankly and we frankly need to rely less on that factor. I also think the monetization of day-to-day life really does create flimsy boundaries for content creators and I think people lose perspective between working and living life.

@gcdub3585 2 жыл бұрын

1000% agree! I don’t care what you ate today, I just want to know how you did the cut crease, lol. I feel like we get too invested when they share too much of their personal lives and when there are no updates or we don’t agree with their choices it affects viewership and how we feel about them versus their craft

@Chachixo 2 жыл бұрын

The other thing I think about when people complain about numbers is that it's insulting to the people watching. Like, please do not tell the 3000 people that took the time to watch your video that "nobody" is watching. It seems like a lot of people forget that those numbers represent real people! Even if it's less than it was before, even a few hundred people is a lot. If people appreciate their viewers like they say they do, you'd think they'd realize that.

@karleyh3590 2 жыл бұрын

Bunny lost me when she tried to shame Starbucks employees for not giving her free refills. Home girl can absolutely afford a $5 drink. Her reaction was just so entitled, I couldn’t deal with her anymore.

@xsullengirlx 2 жыл бұрын

Don't you think it's a bit excessive to hold a mistake like that against someone forever? She apologized profusely, she made an entire dedicated video about it, apologized to starbucks and the employees (she never tried to SHAME specific employees, though I agree her attitude towards starbucks and their policies was entitled). She had been given special treatment because of who she is for a very long time, and they suddenly changed it. She threw a tantrum. It wasn't a good look, but in the GRAND SCHEME of things, is that really such an unforgivable mistake to have made? At least she sincerely acknowledged what she did and TRIED to make it right. In my eyes that redeemed her. I hate entitled behavior but she truly doesn't seem to act like that in general and seemed genuinely remorseful. I feel it's so sad people still bring it up and so highly exaggerated, too.

@Hannah-zw9ow 2 жыл бұрын

@@xsullengirlx I think if it bothers someone it bothers them. Whether or not she’s redeemed in a person’s eyes is up to that person. Everyone sees things from their own perspective.

@hanaj 2 жыл бұрын

@@xsullengirlx and then went nuts on a luxury store employee for not letting her mom come in a dressing room with her because it was policy. She felt she should get special treatment because she spent a lot of money there

@Muertenoir 2 жыл бұрын

That pales in comparison to today's drama where KZfaqrs are actively assaulting people, being racist, making fun of people with disabilities, etc etc.. The fact that her biggest drama was a tone deaf rant about Starbucks refills says a lot. She hasn't does anything that bad really.

@billyt8868 2 жыл бұрын

@@Hannah-zw9ow thanks for explaining how apologies work. that point was that the person is over reacting and it’s dumb.

@Niyati99 2 жыл бұрын

Well I don't think the idea that Emma is more "real" than the earlier batch of KZfaqrs is true. In fact I'd say she has curated her personality and content more than the earlier KZfaqrs. The first gen of KZfaqrs (2006-2009/10) didn't set out to make a living from KZfaq, they genuinely just wanted to entertain, and that shows.

@lauren_makena2058 2 жыл бұрын

yeah but I feel like she curated her personality and content to allow herself to be "real". If you look at older KZfaqrs (usually women) who were around her age but in the 2010's-2015's time period, like LaurDIY and people like that, they were super bubbly and supersaturated and super "fake" (even in their twenties they were stuck in a rut of making super "kid-friendly" monetized content where they couldn't actually be themselves, even they say that now on their channels). Emma would post videos with a crappy camera in her apartment with no makeup and wearing a hoodie while failing at baking, there wasn't this idea of her being "perfect", because she wasn't trying to make money either. Obviously, most brands back then would sponsor people like LaurDIY because they were cutesie and sweet, as opposed to Emma who would like to swear half the time and shit talk people and complain and be a real human being.

@corneliastreets 2 жыл бұрын

Her videos especially when she started out weren't meticulously organised, edited, and stylised like the era of KZfaqrs that came before her (Sierra Furtado, Niki & Gabi, etc.) and she didn't put herself out there as a "lifestyle guru" like they did creating guide-type videos. She was just doing her own thing, and despite a change in her lifestyle it's still just her doing her everyday thing. The other girls' content backfired on them because people grew out of those makeup/outfit/lifestyle guide videos and they moved onto vlogs, but that did more harm than good to them too because their audiences grew older and began to see through their questionable actions. I think she skyrocketed in popularity so fast not because she curated her personality earlier than those KZfaqrs but because she showed her personality and life much more openly than the previously popular creators who did skits and how-to videos and people were becoming more interested in seeing other people's lives.

@marcellakilgarriff 2 жыл бұрын

I think Emma is actually quite authentic, but she has pulled back hugely in the last few years from revealing a lot about her personal life, which I honestly think is more healthy for her. She talks a lot more about how she's doing on her podcast though and I do believe it's quite 'real'.

@nospacesWFT 2 жыл бұрын

I feel like you can still set out and find KZfaqrs that reflect the spirit of that era or actually have been active since that era that don't make a living from KZfaq and may have gotten moderately successful in their time, but still have dedicated viewer bases and make content for enjoyment's sake. I mainly watched YTPs and then stuff on ComputerTube around that time, so people like themaritimegirl, vwestlife, Duran Medine and Roadgeek (now The Nostalgia Mall) come to mind.

@themissalliecakes 2 жыл бұрын

this video speaks to my soul. my channel blew up during the DIY phase of youtube. my channel clearly in a very different place now as that DIY phase is pretty much dead and gone. it was a hard pill to swallow. this video was a very interesting to watch! love your content :)

@Danielle-Mah 2 жыл бұрын

What really?! But I still watch DIY! 😅What took over and what phase is it now?? 😦

@clarice_leewy 2 жыл бұрын

@@Danielle-Mah DIY for pre-teens and teens (e.g. locker decor, room decors etc.) probably peaked in about 2014 - 2016. There is still DIY home makeovers etc. It's just the DIY for pre-teen era is not at it's peak anymore. Many of the famous youtubers (e.g. LaurDIY, Alisha Marie, Remi Ashten etc.) in the DIY room decor phase have somewhat transitioned into lifestyle youtube (closer to Emma Chamberlain style of youtube).

@laurarocha4455 2 жыл бұрын

I still love your videos!

@eliseg0001 2 жыл бұрын

Oh my gosh!! I used to watch all your videos and I’m still subscribed but I haven’t seen you on my homepage in forever. Time to binge!! 🥰🥰

@goblin_corpse 2 жыл бұрын

I think there's a difference between being adaptable and vacillating between trends; imo Shane falls into the latter category. He is a mirror that reflects back what's popular at the time, he's the same with people; he becomes subsumed by stronger personalities. For me personally a chameleon is someone who can change up their content whilst staying true to themselves, I mean a chameleon is still a chameleon no matter its camouflage. Shane is more like a lump of blu-tack.

@airypersiflage 2 жыл бұрын

That last sentence is 👌👌👌

@domashnie_lubimtsy 2 жыл бұрын

Nailed it! We call such persons weather vanes in Russian, and it has only negative connotations 🤷

@mariab.6527 2 жыл бұрын

I think we see YT irrelevancy as a personal "failure" and not as a natural experience b/c our culture (speaking as an American) tells us that our worth as humans is nothing more than our productivity and neverending achievements.

@mariab.6527 2 жыл бұрын

"get a load of this society" but actually

@maggieann5569 2 жыл бұрын

This is so topical with the whole Simone biles thing

@talynhastime9343 2 жыл бұрын

Oh that is exactly what it is. We’re taught that if we aren’t operating at peak until we die we’re “washed up”. People are gonna coast or have highs and lows in their careers. There are very very very few niches that will always have a high viewership and that’s okay.

@mariab.6527 2 жыл бұрын

@@maggieann5569 omg yes that's a great point!

@mariab.6527 2 жыл бұрын

@@talynhastime9343 yup. Ebbs and flows are human and *so* normal

@seaspinster3246 2 жыл бұрын

It’s interesting to look at the Vlogbrothers thoughts on this, because they have both said they like that their views have gone down, it has strengthened their fan base and not being pushed to every user leads to a lot less negative comments. I wonder if any other of the og youtubers feel the same

@Kimberly_Sparkles 2 жыл бұрын

I recommend checking out niche topics on YT. It's much less competitive in some ways because getting to a 1M+ subs seems unlikely. These are smaller areas and require a higher degree of knowledge or expertise to create content in. Ultimately, your audience seeks you out because you are relevant to what they do, love, care about, work at, etc. The tone of everything is very different and the audience loyalty is deeper.

@airypersiflage 2 жыл бұрын

+ bump

@mybrainbroke5279 2 жыл бұрын

i think they definitely started youtube on the side and it just blew up beyond their comprehension. especially john green, i don't think he ever thought youtube was gonna be his forever career. i read his book "the anthropocene reviewed" and he made it clear that he wanted to be an author/writer from young adulthood, he started youtube with his brother as a hobby, and it just became part of his path, just not everything he wanted to do.

@hippopajamas 2 жыл бұрын

They literally said they don't want to grow their channel anymore and that is so wild- but I love it. The HUGE difference though is that vlogbrothers is far from their main source of income- in fact, all of that channels revenue goes to charity. While vlogbrothers has slowed down a ton of their other channels, like Crash Course, are raking it in.

@phoebecowhig6320 2 жыл бұрын

@ajqueen31 2 жыл бұрын

People complaining about their analytics, views, and sub count is very off-putting. The idea that a creator is saying it to a camera and then _choosing_ to leave it in during editing and uploading and expect their audience to care is very egotistical of them.

@brendabaum6442 2 жыл бұрын

Retired teacher here…in this economic climate it’s essential to have a long term plan because this platform will eventually end! Please do a video on Bunny. Also…Jaclyn Hill is not only irrelevant, she is toxic!

@Author.Noelle.Alexandria 2 жыл бұрын

I had a conversation with my daughter last year. She wanted to be a KZfaqr. I asked her why, and she said money. So I asked her what she wanted her career to be, and she was clueless. I told her that KZfaq isn’t the job. It’s not a career. It’s a platform, a way to deliver content about your career. If you don’t have something you don’t love to do to do enough as a regular job, then you really don’t have enough to make a KZfaq channel. The early people who could take naps and people would watch were on the platform when it was novel enough that people would watch anything just to watch something, and that made people feel warm and fuzzy about the first people they watched. That ship has sailed. You have to offer something now, and that something has to be what you would want as a career, whether that’s dealing with makeup, cooking, writing tips, whatever. Figure out what that thing is, and hone your skills in a way that you can both make a career out of it off of YT as well as make videos about what you’re doing. If you truly love it enough to make videos, you should love it enough to do it for a job and to take your time making videos as an opportunity to further develop those skills. If you’re lucky, your videos can serve as a portfolio.

@tashabarnhart7270 2 жыл бұрын

go off brenda!

@LennyPepper 2 жыл бұрын

Relevancy in the social media context is interesting because you can be relevant within your own community without being a mainstream, household name.

@Mel-gi5jw 2 жыл бұрын

I think you nailed it. A lot of these public figures who make it big in their niche let it get to their head and try to take over in areas that have no interest in them. Feels like that’s what happened to Lily Singh. Her humor doesn’t work in the mainstream… I’m no Nickacado fan, but he plays into the character he’s created of himself and stays in that bubble, so he’s been able to continue doing “well.”

@hannahhannah1234 2 жыл бұрын

yes pls do the evolution of graveyard girl. I wasn't on KZfaq when she was popular and I've heard of her but I don't know much about her and I would like to

@paulylei7151 2 жыл бұрын

I remember her being really cool and now I’m realizing I haven’t heard about her in years so I’m really interested too

@Una... 2 жыл бұрын

@@paulylei7151 she's still doin her thing!

@jessm2560 2 жыл бұрын

👍

@mandiyesmyyoutubenameissup1122 2 жыл бұрын

She’s still there I love her 😍

@hippopajamas 2 жыл бұрын

She's a total darling. Her content isn't exciting enough for today's audience but thrived when just chill chit-chat videos and product testing was popular. I'm old, though, and have been on this platform a long time so that's still exactly the content I want to watch lol.

@s29nv1sr1 2 жыл бұрын

As a side note: It's definitely interesting to see how quickly KZfaqrs can become irrelevant. I was rewatching _Escape the Night,_ and at the time of inception, each member of the cast (and it's worth noting that this is a _massive_ cast of around 30-ish KZfaqrs across all four seasons) was _huge_ and had enormous star pull individually. But if you look at it from the perspective of 2020 onwards, all of these KZfaqrs are problematic/cancelled/boring/no longer as big as they once used to be. And ETN isn't, like, a dated show! The first season came out only five years ago (!), with one season coming out around each year afterwards. It's interesting to see how quickly that irrelevancy can kick in

@katevgrady 2 жыл бұрын

If irrelevancy is shameful then getting a "normal job" after becoming irrelevant is ultimately shameful. Just because you've been famous doesn't mean you have to sell candles or makeup, it's TOTALLY OKAY to just work at a coffee shop or in an office.

@briciolaa 2 жыл бұрын

like retired idols and stuff

@danieIIemydear 2 жыл бұрын

"Take a shot of water every time I say irrelevant" Hannah up here making sure we're all well hydrated bitches this summer lol

@EF-kk3vh 2 жыл бұрын

As she should 😌

@nolaray1062 2 жыл бұрын

Maybe it’s just me, but I feel like Bunny would do great if she started traveling for videos. She is known for being quirky, so she could travel to haunted or just down right weird places and investigate all the unique aspects of a place. I would definitely watch her do that!

@hippopajamas 2 жыл бұрын

I would love that too- unfortunately she gets MAJOR travel anxiety, if I remember correctly, specifically with planes. I think it would be cool if she could even show some cool stuff in Texas, though!

@genericname8727 2 жыл бұрын

Haunted stuff might make her uncomfortable based on what she’s said about bad experiences with ghosts, but she could still travel to cool, unique places, potentially with historical significance.

@xsullengirlx 2 жыл бұрын

Bunny has said before that she gets extreme anxiety regarding traveling. She's been invited to travel to some awesome places for brand trips and has turned them down because she'd have to travel. I remember her going to one and vlogging about it, and it was a HUGE feat for her... Anywhere they go, they drive, even if it takes a lot longer. I hope she can work on that, because I agree it would be fun to see her branch out like that -- but sometimes overcoming that anxiety is just too hard especially on camera. :/

@nolaray1062 2 жыл бұрын

I knew she had anxiety at one time but I saw a few of her recent vlogs out and about (and at a graveyard) so I thought maybe she had been doing better in regards to that. Oh well, she’s still sweet, I just thought it would have been a cute series.

@FlyingPigMonkey123 2 жыл бұрын

I would too! She would be perfect for something like that!

@taylorrhouser 2 жыл бұрын

I’m sorry I know you meant no malice but the way you said “some channels struggle with even getting sponsorships” and then immediately did a sponsor ad made me die 🤣💀

@laceye3485 2 жыл бұрын

And with the creators just “riding the wave,” you notice that most of them have every day normal jobs outside of KZfaq. That backup plan, essentially. Cristine comes to mind. She has a great day job and then launched Holo Taco and then the podcast. So when she eventually is done with youtube, she has backup plans. KZfaq isn’t forever, unless you’re Jenna Marbles (if she hadn’t retired and enjoyed making content still, she could’ve just hung out here even longer). I think that’s the smart way to enter the KZfaq sphere. Be realistic and have a plan for later. Whether that’s branching out into acting, music, art, or whatever.

@JustBrii 2 жыл бұрын

Bunny has stated that the content she makes.. actually makes her happy! It brings her joy. So I think that’s why she hasn’t changed to

@haileybuth9223 2 жыл бұрын

For sure! I think she’s really found her niche again on tiktok too! She’s really lucky in that she saved enough from early youtube money that she can easily live on just doing what brings her joy instead of chasing money, which I really think is the point of life anyway, I say good on her :)

@JustBrii 2 жыл бұрын

@@haileybuth9223 her tiktok literally makes me happy! And yes i think she lives in her means and she enjoys the simple things in life. She still gets sponsors I’m sure

@timespaceperspective701 2 жыл бұрын

exactly!

@hannibaljustincase9985 2 жыл бұрын

not to say, it still brings her a stable income, for sure much much bigger than what she would have earned without youtube. she's doing what she likes, getting paid well for it- I think it's better than seeing people chasing trends just for another million milestone

@craftsncreations1398 2 жыл бұрын

Is Gabriel Zamora considered “irrelevant” now? I don’t hear too much about him ever since the my truth vid

@CatNagTaylorsVersion 2 жыл бұрын

I would think so

@eridanustly 2 жыл бұрын

I completely forgot about him

@nolaray1062 2 жыл бұрын

Was he ever really relevant? The only time I ever heard about him was when he inserted himself into drama and drama channels had to cover it.

@TJ-iu8lj 2 жыл бұрын

I’m subscribed to him and I haven’t watched him besides the my truth video. Sad isn’t it? 😂😂

@melissacoviello2886 2 жыл бұрын

I watch all of his videos

@missladymo 2 жыл бұрын

Along with teaching what the word “irrelevant” means so it’s used correctly, can we get on board with “I couldn’t care less” and make “I could care less” a repressed memory?

@hopeadler507 2 жыл бұрын

I was friends with Bunny at her height. She even sent me flowers and a card and stuffed animal when I had surgery at 17. I’m 26 now. She stopped being friends with me bc some random person lied and said I said things about her that I never did. It’s incredible how easily she believed just random strangers and not friends tbh

@Author.Noelle.Alexandria 2 жыл бұрын

I hate to tell you this, but that’s not a friendship. She fostered a parasocial relationship with you. Big names do this a lot, send fans gifts sometimes, personal well-wishes on occasion. But there isn’t a true friendship, a true two-way street. Can you reliably talk on the phone or face-to-face with someone about heartbreak and really and truly have their undivided attention? Are you someone they contact directly for help? Would it be strange to ask if you could go see them for a weekend? Parasocial relationships benefit someone, and it’s the one with power. It fosters a sense of goodwill. Sometimes it’s a creator greeting everyone as “Hello, my friends, how are you?” Sometimes it’s a creator seeing that a longtime fan is having a rough time and deciding that’s a good chance to reach out for a brief time. It’s not always someone consciously trying to do wrong. Sometimes the creator is genuinely trying to be kind, but kindness doesn’t mean being friends any more than kindness means a woman is interested in a guy friend who has the hots for her. Bunny believed some random strangers over you because, to her, she just plain didn’t know you any better than she knew those random strangers. You can probably have a bunch of random people tell you something about your friends who you know, and you would believe your friend because you know your friend well enough on a personal level. She didn’t really know you like that. It honestly breaks my heart to have to tell young people these things. My 11-year-old thought a bit TikTokker was her personally friend for a similar reason, and it crushed her to find out the truth.

@GoldenXBoots 2 жыл бұрын

@@Author.Noelle.Alexandria thank you for the insightful comment. Very well and kindly said. True friendships are rare and with a lot of relationships being online it is hard to know if a friendship is true or conditional.

@juliak4218 2 жыл бұрын

I used to watch Bunny ALL the time and then one day I just stopped. Like I can't remember exactly when or why, but it's really sad because I used to love her and it's sad to see her channel decline.

@hippopajamas 2 жыл бұрын

Kinda same. I still watch some of her videos, but there will be some stints of time I just scroll past them in my feed. Not sure why that is! I usually eventually watch, though.

@nannybells 2 жыл бұрын

I had to unsub after years because all she does is spend money and it was stressing me out lol

@bryewheeler8447 2 жыл бұрын

i feel bad for bunny cause i feel like she genuinely just enjoys being a youtuber and making videos but yt has (or at least her era of yt) has shifted way past just being a youtuber cause a lot of her peers are booking acting gigs or writing books, having shows etc etc but she’s kind of stuck on youtube which ironically seems to be too little to stay “relevant” for a big youtuber

@k_pufflz 2 жыл бұрын

I definitely agree. She also has a very old school KZfaq personality. And I think that’s why she’s struggled so much bc her true personality just fit the very big, loud, campy overproduced KZfaq rather than this more like ‘low key’ kinda quiet mess. Like she’s an all caps title person and KZfaq’s into all lowercase titles now

@sk8rbug 2 жыл бұрын

it's been interesting to see her content be so successful on tiktok! i think it really works over there bc its a bit more short form and chaotic, plus theres always people there in her comments that are nostalgic for her older youtube content too. i hope she's doing ok

@soccerbopper124 2 жыл бұрын

I think a lot of bunny’s irrelevancy had to do with the fact she “hid” how much money she made from youtube. she lives in a mansion with a $35,000 new car but tried to hide it from her audience and shane exposed this in his series. her horrible starbucks video was the nail in her coffin☠️ if she was more honest I think her content would’ve been way better

@Author.Noelle.Alexandria 2 жыл бұрын

She lost a lot of goodwill when she started acting like an entitled bitch to Starbucks employees or not giving her all the free refills through the drive-thru that she wanted. Fame got to her head.

@Author.Noelle.Alexandria 2 жыл бұрын

@@soccerbopper124 Yup. It’s one thing for a YBer to admit that they’re playing a character version of themselves, but when they claim to be sharing who they genuinely are, and it turns out they’re trying to hide who they are, it’s going to bite them. That Starbucks video really underscored and highlighted her entitlement. She didn’t need to share she had a mansion, but steps she took to conceal it led people to be upset that she lied. I watch some people who I suspect have very large houses, but they also limit their video-making to a studio space set up in their homes and don’t do things in other parts of the house. They’re separating video-them from regular-life-them, and they aren’t lying about anything this way, yet also aren’t showing off if they’re in mansions. I will say, though, that $25k for a new car isn’t a massive amount for a car. Yes, cars can be a few grand, but $25k is on the low end still for cars, including plenty of used ones.

@hollyroxy25 2 жыл бұрын

It’s always been this way in the “celebrity/fame” culture, KZfaq is just a newer version. There have always been popular actors, singers, writers, etc that were huge at one point but then faded away. There’s many different reasons why it happens & the ones that are actually able to stay “relevant” are the exception not the rule. I personally hate the “has been” attitude, I think it’s exceptional that anyone is ever able to achieve these heights wether it lasts or not it should be commended & they should be proud of what they were able to achieve.

@noel2223 2 жыл бұрын

this is a really good point! kind of reminds me of someone like Katy Perry

@burneraccountforthewin 2 жыл бұрын

@@noel2223 Good example actually. People seem to harp on how she is a has been as if she wasn't huge in the 2010's. She's still very successful but her popularity at the height of her career in the 2010s makes it look like she isn't as popular in comparison

@KingOfGaymes 2 жыл бұрын

Being famous is rough and draining so honestly being huge for a bit then fading away is better than everyone watching you constantly

@baileydubs 2 жыл бұрын

I started watching Joey in the past year because he started doing a lot of fostering dog videos and going away from what he used to do and I think he has been able to evolve

@hallebrouse 2 жыл бұрын

honestly, i feel like the perfect amount of fame on youtube to me is irrelevant enough to not get dragged into headlines constantly, but have enough of a following to make a living on youtube

@karly.asshhh 2 жыл бұрын

Honestly I find it annoying when youtubers complain so much about the algorithm like... no honey, I have your videos on my page I just forget to unsubscribe from you or I'm just intered in one of every five videos that you post. I do think the algorithm plays a certain role but most of the times people just get bored of their videos but I guess is easier for the content creator to blame the platform.

@Author.Noelle.Alexandria 2 жыл бұрын

Dominic Noble, who I generally enjoy a good deal, is really bad about this. EVERY video he’ll ask for likes, comments, shares, etc. “for the KZfaq algorithm,” and always, ALWAYS there will be so many comments people make along the lines of, “Just commenting for the algorithm, hope it helps!”

@cocktailonion696 2 жыл бұрын

This is super bad on TikTok. Or complaining about being “shadowbanned”. Like…no. I’ve seen accounts that have videos with millions of view and some that have a couple hundred and they’re one right after the other. You literally never know what will blow up there. And unlike KZfaq, the style of it isn’t so focused on subscribing to a single person and ride or dying for them specifically. But some people keep trying to remake the one thing that gave them some attention and are shocked when it doesn’t work every single time. TikTok is a good way to get some eyes on your content, but its super inconsistent and just because you can’t get a repeat success doesn’t mean that the powers that be have it out for you. Oh and when they make tiktoks talking about how their views are so high but no one is buying their stuff and how that means people only want the free content but aren’t willing to support artists…and yet they never pause to think about why that is. If I purchased from every TikToker selling products and merch, I’d be broke in a day.

@sparstangled 2 жыл бұрын

The Vlogbrothers are great examples of how to evolve and grow into something sustainable

@hippopajamas 2 жыл бұрын

I find Bunny very interesting because while her content isn't what people are flocking to anymore, and she doesn't have the same fan base she used to, she keeps creating that same content in part because she *likes it.* While this is by no means a smart business tactic I find it kind of admirable that she just keeps doing what she enjoys. She has tried to change her content up and it just doesn't stick because she enjoys doing what she does. I would be interested in a deep dive on Bunny because I also think she is a FASCINATING example of how a creator can accidentally fall into a child audience. Bunny's content was *not* originally made for kids- she was just a quirky beauty and life style youtuber who also did creepy/ghost content. Somehow she fell ended up with a younger audience and she (unlike, say, Tana) realized the influence she had and how important it was to be a role model and build a safe community for them. I think she was naturally talented at it and enjoyed the role, but I am sure it was incredibly limiting. The problem is her child audience grew up and out of her content. I think she actually HAS shown her ability to be flexible and orient herself towards the new younger audiece on her tiktok, but unfortunately that content doesn't translate well over to youtube so she remains stagnant here. It is a shame because I think she is so kind and refreshingly quirky, and I genuinely hope that trends swing back into her favor.

@atomhearts 2 жыл бұрын

i remember when it was a huge deal that grav3yardgirl had a collab with i think tarte???? like it was called the swamp queen palette or something. it's kinda strange to know that she had huge opportunities like that, but never really did more with that.

@AppalachianAllegory 2 жыл бұрын

I still have that palette.

@teresamckeown5594 2 жыл бұрын

@@AppalachianAllegory I do too!

@charliethesquishywitch340 2 жыл бұрын

I really like how respectful you were to everyone you mentioned, a good drama free analysis is exatcly what I needed !

@welpppppppppppppp 2 жыл бұрын

it’s wild how capitalism conditions everyone to expect limitless growth when that is never going to be sustainable. i hope for some of the people that had huge peaks, they can settle down from that high level of fame with their core audience and recalibrate, maybe switching to content that interests them over what is popular

@katiewright1987 2 жыл бұрын

With Thomas Halbert it’s not just the drama. His content is sadly now seriously out of date. His makeup style is very 2015. Highlighter nose, ghost white under eye, cut crease. So even when I tried to look beyond the drama as I felt sorry for him his content is really just out of date now. He’s trying to repeat (like Bunny) what made him successful but he desperately needs to evolve

@Elena-yv6cx 2 жыл бұрын

I don't like Thomas but if that's the type of makeup he likes to do, then it doesn't really matter. Like he shouldn't change the way he does his makeup just because some new makeup trend is popular now.

@shinstantramen5169 2 жыл бұрын

@@Elena-yv6cx I'd say that it doesn't matter in really life. If it's for a YT career, it makes sense to branch out and do new styles as time goes on. I get what you mean, but as a content creator it's a little different I think

@shinstantramen5169 2 жыл бұрын

I was a fan of Thomas but you kinda said everything I didn't want to say out loud. I don't hate him but u just fell out of his content.

@talynhastime9343 2 жыл бұрын

I dont know anything about makeup so I dont really care about the looks he has. I watch him because I like his personality.

@lydieloo2937 2 жыл бұрын

I also feel like he just never really worked that hard on his content to begin with. Even if his makeup style is dated now, then and now it can’t be denied that he’s talented. But it’s like he expected to have a following without really doing the work of being creative and engaging with his content. Drama aside, he has a much more engaging personality on social media like twitter than he ever did on youtube. His energy on youtube always just radiated that he didn’t care, and people could see it imo. He’s talented but lacks originality and has way too big of an ego and a victim complex. I don’t see him making a comeback

@mckaylaarroyo 2 жыл бұрын

Jenna marbles was the only person that had the “ one set formula “ hands down. She could post her trying to nap & myself as well as everyone else would watch. ( she did that & we did watch ☺️)

@chescawest 2 жыл бұрын

Jenna definitely changed over time tho. 2012 Jenna was no where near 2019 Jenna. But I do think she was one of the only KZfaqr who could do this seamlessly and still be able to keep her same audience.

@bethaniet2926 2 жыл бұрын

@@chescawest I agree with you, it was more like she grew up with her audience

@brittanyhaskell1391 2 жыл бұрын

I also watched her trying to take a nap lol

@WanderwithAwe 2 жыл бұрын

OMG she was the best...she just has the best soul...to bad the internet is full of mean people...

@amulango1995 2 жыл бұрын

Her last videos seemed kinda boring to me. I just watched them, cause I liked her and Julien. But it looked like she lost her passion near the moment she left.

@mekaylarobles 2 жыл бұрын

Ugh seriously love you. You’re such an objective voice of reason with really solid takes. Love your work.

@janekof 2 жыл бұрын

Simply Nailogical has had quite a journey and I think her case is super interesting. It's definitely one suited for an evolution video. I can't imagine someone more aware of the waves and has leaned into that "youtube is weird so I kept my day job" than her lol.

@Emma-zc5jm 2 жыл бұрын

I honestly wish more creators treated KZfaq like Simply Nailogical does... most practical creator there is tbh

@user-bj7em4fv1p 2 жыл бұрын

What does she do?

@Emma-zc5jm 2 жыл бұрын

@@user-bj7em4fv1p she still works full time as a crime statistics analyst for the Canadian gov, and has always treated KZfaq as added income that she knows she shouldn't count on forever. Never left her job for KZfaq, makes videos on the weekend, even though her job doesn't pay nearly as well as KZfaq does. Even has her own nail polish company. Still has her job because she knows internet fame is fleeting and unreliable. Encourages her fans to go to school and pursue careers other than KZfaq. Has almost yearly giveaways where she pays viewers university tuition. She's making all this money and still she's doing work and research that is important and will actually do good in Canada as a whole instead of her just making money for herself.

@user-bj7em4fv1p 2 жыл бұрын

@@Emma-zc5jm wow! Seems like I need to check her out! Hope she rests enough though, it seems like a crazy schedule!

@Emma-zc5jm 2 жыл бұрын

@@user-bj7em4fv1p she's really cool I definitely recommend her channel! Jenna Marbles vibes but Canadian version lol

@clarissabehrens1526 2 жыл бұрын

Omg I love Cris 🙌❤️

@MaylingStudio 2 жыл бұрын

I’m surprised Dan and Phil were able to keep their young audience for so long. Would have loved to hear about them

@destinyknight2410 2 жыл бұрын

I know Phill at least is still posting on his channel. He and Dan just moved somewhere and I think Dan just made a video like last month for pride. I'm not sure if their audience is still super young, but I know I still watch them

@tessaariane6931 2 жыл бұрын

I actually have feeling that their audience just grew with. A lot fell of but the people who are still watching have been doing that for quite a while. I guess if you have a young fan base and you don’t to become „irrelevant“ you have to evolve with your fans.

@claudiazinser4408 2 жыл бұрын

I feel like Dan and Phil grew with thier audience

@MaylingStudio 2 жыл бұрын

@@destinyknight2410 whatttttt

@MaylingStudio 2 жыл бұрын

@@claudiazinser4408 I always felt the opposite like they catered to younger ppl 🤭

@valeneayar1776 Жыл бұрын

I recently discovered you (along with a ton of other KZfaqrs). Apparently I’m like 900 years old in Social Media Years (36 in human) - and im learning so damn much. I think you’re amongst my absolute favs. I absolutely love you. J just love your overall positive but also real AF vibe. Love your aesthetic and I think your candle spin is so damn cool. Love candles. All the candles. Anyway. Just wanted to say that. You’re doing great girl. Don’t ever change

@bee2503 2 жыл бұрын

The evolution of a KZfaqrs career reminds me of tv series. Most shows have a finite amount of seasons - and even if they keep running years and years later (I’m thinking about greys anatomy lol) you’re going to have viewers drop off. I don’t think subscribers and KZfaq viewers are often malicious is stopping watching someone’s content - sometimes you just move on! Maybe they’ve moved on respecting that that creator made content they once loved. They may look back to that creator as an inspiration. I’m so glad you’re riding the wave, Hannah, and I hope you’re proud of the content you make - you’ve really made me smile throughout this trying year - so thank you!

@sunnyspinach 2 жыл бұрын

The point around 19:15, if a tiktok creator I follow complains about being shadowbanned, I unfollow them. It’s so annoying. Like just make stuff and I’ll watch.

@billyt8868 2 жыл бұрын

100%. “please interact with this video so i know i’m not shadow banned!!!” nice manipulative trick. unfollow.

@postalexism 2 жыл бұрын

hmmm i would not believe that from a white creator but definitely would back the word of many many BIPOC creators because tiktok is highly racist

@AlexaDonne 2 жыл бұрын

This is why I'm that person always wagging my finger, re: it's not smart to bank on YT/influencer to be your full-time or forever career (if it IS FT for a while, invest those funds wisely and plan for long term!!!). Very few people can smartly launch/pivot from their heyday on any such platform to build an actual long term/sustainable brand as a public figure/celebrity--this is true in celebrity culture, period. The ones who do manage it are impressive, but the vast majority that won't happen. It's going to be so interesting to see an entire generation of influencers who have few transferable work skills and not much on their resume so they'll just have to be a C/D List celebrity who pops up on the inevitable future reality shows of former influencers/KZfaqrs surviving in a jungle or living in a house together or whatever. But, hey, I'll watch it.

@AFFTFOMSICHTS 2 жыл бұрын

It’s the harsh reality of careers in the entertainment industry. It’s so important to have financial literacy.

@sotirismaragos 2 жыл бұрын

How does being an influencer give you "few transferable skills"?!

@sonicthehedgegod 2 жыл бұрын

@@sotirismaragos have you… have you seen influencers?

@sotirismaragos 2 жыл бұрын

@@sonicthehedgegod It seems to me that influencers develop tons of skills (and contacts) that would be useful in traditional professions like sales, marketing, management, video production etc.

@sonicthehedgegod 2 жыл бұрын

@@sotirismaragos ah, true.

@bardlover6 2 жыл бұрын

I appreciate how professionally and compassionately you covered this topic Hanna. ❤️

@alida7042 2 жыл бұрын

I LOVE your personality! I have suuch a short attention span but have never skipped thru even your hour long videos - you're so charismatic and vivacious but still present every topic with nuance. Ur a pleasure to watch bbg

@srmissouri 2 жыл бұрын

I’m so glad you discussed influencers complaining about views to their subscribers. I’ve 100% guilt watched before and it’s eventually just made me unsubscribe so I don’t have to hear it.

@HarryRocksMySocks100 2 жыл бұрын

Do y'all remember My Drunk Kitchen? I feel like that channel is where irrelevancy isn't a bad word necessarily, but that formula served Hannah Hart well... until it was boring.

@alexandran6009 2 жыл бұрын

Omg yes I loved my drunk kitchen

@gabiblatezky 2 жыл бұрын

Loved Hannah!

@evie4542 2 жыл бұрын

Watching creators try to chase the algorithm is so frustrating to me because the algorithm is always reactive, not proactive. It won't push the same people consistently no matter how big a channel gets because what the algorithm shows is a snapshot of the changing interests of the viewers. So there's always going to be a natural ebb and flow in viewership numbers--and that's okay!

@melanie24 2 жыл бұрын

I think your point of view on "irrelevancy" is super interesting. because it is true that we always use it negatively and we see it as a failure but it's just because they are not doing content that is trending but it could still be super interesting. i really enjoyed watching your videos and your analysis :) can't wait to watch more of those xx and also, i actually prefer watching youtubers who are less popular because i feel like they do content that they enjoy doing. but also i can appreciate the content without all of the hype and stuff surrounding it

@Ashley-tx3gm 2 жыл бұрын

Would love to see an Evolution of Grav3yard Girl!

@jaimwilson 2 жыл бұрын

Yes, same!!

@nolaray1062 2 жыл бұрын

I still firmly believe she will hit another high. Drama is the big thing now and she has no drama, but I am confident ppl will flock back to her eventually. At some point ppl will remember all the nice creators and pay them attention again.

@viviannguyen2746 2 жыл бұрын

Same here! I used to watch her back in the day and I definitely lost interest. Even though I feel like we both like creepy things. The content just isn't for me.

@chelliechipcookie 2 жыл бұрын

Honestly, anytime I've ever heard a youtuber complain about being shadow-banned or the algorithm not alerting their subscribers to a video... 9 times out of 10 it seems like they are just having trouble accepting that a) the video concept just wasn't that interesting (for example, I saw it and didn't click, and so did many others), or b) they are slowly/naturally becoming less relevant (due to stagnation, their audience aging out of their content, trends changing, etc). I think some creators seriously overestimate KZfaq's impact on their videos not performing well. GH is a prime example.

@billyt8868 2 жыл бұрын

totally agree as it pertains to bigger youtubers. but there is some pretty ridiculous stuff. if you don’t watch many black creators for example you’ll literally never have a single black creator recommended to you. some stuff like that can be pretty insidious.

@8LyJu8 2 жыл бұрын

I used to think that, but noticed I suddenly wasn't suscribed to some youtubers I constantly watch (Smokey included), and was out of nowhere suscribed to othera I wasn't (it happened with James Charles). Not sure what happened there, but it was so weird.

@jaclynmccosker 2 жыл бұрын

I think both things can be true. Creators aren’t taking note of what their audience is telling them, but it’s also true that KZfaq suppresses content (with channels I religiously follow not showing up in my feed). We can’t really know what the youtuber is thinking and if their shadow ban is real. I think in Gabbie’s case, it’s both, she’ll have seen videos suppressed but how much is she blaming that in cases when she shouldn’t? Impossible to know!

@lauraeeeee 2 жыл бұрын

I feel like there’s also this huge pressure on them to stay out of controversy, but yet still be super relatable. At some point, that fear of controversy eats away at a person’s freedom to want to be transparent

@TheBasicDanTV 2 жыл бұрын

“They stopped listening to the people who got them where they wanted to be.” The most stop-on quote of KZfaq 2021.

@melodyariel7896 2 жыл бұрын

Every TV show has a finale.

@andreaalvarez6610 2 жыл бұрын

It’s also really interesting to see how creators who have/had “real” jobs and/or have some sort of educational degree deal with their irrelevancy. I see a lot of people saying that Safiya is becoming “irrelevant” and it’s interesting to see how she’s tackling that talk. Many creators have only known KZfaq, often quitting jobs/dropping out of school in order to dedicate their time to their channel. If KZfaq is all you know, it’s easy to see how the threat of being “irrelevant” is terrifying and you’re willing to sacrifice whatever (mental health, integrity, etc) in order to stave it away. Both safiya and Tyler have degrees from Stanford, and had a regular 9-5 (as regular as Buzzfeed could be) in the past, so it’s easy to see why they’re taking it easy on their uploading schedule and don’t seem to be all that bothered about talks about irrelevancy. They probably have contingencies that most (not all) other creators don’t have.

@Author.Noelle.Alexandria 2 жыл бұрын

People quitting their jobs once they hit 100k is an alarming trend. Jimmy Snow (aka Mr. Atheist) did that, and then he got a bit bigger and started getting all these grand, expensive plans, started charging people to find out his next project so they could decide if they wanted to give him more money, and now that his new project didn’t pan out as he hoped, he’s clearly struggling for dear life. Jen from FundyFridays had her channel go from 10k to 100k in a few weeks (I was watching when she wasn’t at even 5k, and then BOOM), and she quit her regular job right away. Small channel and a job to 100k and quit her job within literally about a month, and already it seems like she’s getting burned out. It’s not something either f them do for the enjoyment with the money being a nice bonus, but rather doing it because they have to because they don’t have other jobs anymore. Saf and Ty having worked in the past doesn’t mean anything when you’ve been out of the regular workforce for a while. Self-employment doesn’t mean jack when trying to get a regular job again. Employers want to know that YOU can take orders, and depending on the position, they want to know you can give order, but not your own. Can you take and pass alone their orders? Self-employment hurts your chance at other jobs. I have an easily-verifiable business (not connected at all to my username here), and this is something I’ve had to deal with.

@ohboyitstara 2 жыл бұрын

Dude that last category, yes! I did vlogs for about 4/5 months when the word 'vlog' was new and have dabbled in jumping back in for a literal decade. Making content now is a way, way different ballgame than it was. Your point of having an out and treating it as temporary no matter what had proven itself to be the wise choice many times over by now. It's really wild to see how much KZfaq audiences & content has changed over the last 10+ years, this is all so fascinating!

@WoolyPronto 2 жыл бұрын

Awesome video! I think it's super interesting to think about this in terms of businesses; even if someone is deemed "irrelevant", they can still be making videos and sustaining an income, even when it's not as big as it once was - like a lifestyle business. The goal is to sustain a livable income. And if you're doing that while creating stuff you love.... the rest is just ego, y'know?

@50meterworm 2 жыл бұрын

THE FAMILY FRIENDLY TO FAR RIGHT PIPELINE, ITS SO TRUE I CANT 😂😂😂😂

@mybrainbroke5279 2 жыл бұрын

i think jenna marbles is a good example of the chameleon as well as one who planned well to leave youtube. jenna changed her content over time, did a podcast, twitch streaming, a radio show, sold merch for a period of time, and has a few degrees under her belt. i know she was a little older than a lot of content creators when she left and therefore was a lot more mature, but i think she did a great job planning for the end of her youtube career.

@mollyroot3389 2 жыл бұрын

gosh I think about all these points frequently - you nailed it

@Sparkingthislife 2 жыл бұрын

Omg I just found your channel and I love your vibe! I love that you talk about all of these things without getting messy or being overly dramatic about it. Love! That! I agree with you about when youtubers start to complain about the algorithm in their videos. I had subscribed to this creator who kept telling us how we should "properly" watch her ads in nearly every video and that was a huge turnoff to me.

@crippledchic9956 2 жыл бұрын

your face when you went 'CANDLE OF THE DAY' was everything for me

@camillefaith2005 2 жыл бұрын

No joke, I haven't even thought about Thomas Halbert since 2018. 😂

@msdoodlesp9862 2 жыл бұрын

That was one where I was like "Wait, he sounds familiar...OH YEA"

@Dearest_orugitas 2 жыл бұрын

I leave your videos learning so much. I love how you use your intelligence for awesome, solid commentary that can go from KZfaq to everyday life. Seriously, you’re amazing! I’m also jealous of all of your hoodies lol

@aaker6501 2 жыл бұрын

I always love hearing your takes on internet phenomena like this. Hope you’re having a lovely day!

@victoriaparker7481 2 жыл бұрын

HARD YES to a video on the evolution of Graveyard Girl content.

@limbo576 2 жыл бұрын

Michelle Phan is og! Her KZfaq channel may get less views now but she has a business and occasionally post videos. I may not watch every now and then, like I did back in the day...but I'm happy for her 💖😊💖

@adriannnaable 2 жыл бұрын

Yes! I think she did the right thing, she created opportunities for herself and took them. She's a smart woman

@missmatti 2 жыл бұрын

I love Michelle Phan! I just left a comment too about her here 😅 I watch every time I see a video from her because she has the loveliest voice. I am happy that she really built something for herself beyond youtube.

@sweetm4ngo 2 жыл бұрын

i genuinely think pewdiepie had one of the most interesting youtube careers just because how managed to maintain so much success for so long

@elelder5 2 жыл бұрын

I would love to see a video about the “family friendly KZfaq” to “radical right wing person” pipeline that you mentioned. I don’t have Twitter so I had no idea that was a thing!

@NotimeforThis-fd4ye 2 жыл бұрын

As Sean Kinney from Alice In Chains has said, “you’re only shiny and new once”. Sometimes popular “irrelevancy” is just the sign of a long career. AIC aren’t Greta van Fleet, but they’ll probably get into the rock hall of fame 🤷‍♀️. Great video Hannah!

@lucygresham3012 2 жыл бұрын

Yes for mentioning AIC ...xx

@eimajffoh 2 жыл бұрын

Hi! If you can see my husband’s shirt In this pic it tells all. K. Thanks. Love you. Byeeee.

@lucygresham3012 2 жыл бұрын

@@eimajffoh epic! ...obviously he has immense style and taste! Xx

@Whocares1976 2 жыл бұрын

Love AIC with or without Layne. Are you going to check out Jerry’s new solo album? I love the single he dropped a few days ago.

@lucygresham3012 2 жыл бұрын

@@Whocares1976 Layne was perfection in my eyes ... yes to Cantrells new music for sure xx

@XxEmilyAnomalyXx 2 жыл бұрын

Please do the Grav3yard Girl Evolution Of! I loved her content so much in 2014, but you’re totally right, she didn’t evolve. I feel bad not wanting to watch her anymore, she seems like the kindest person.

@jesscorner6381 2 жыл бұрын

I really appreciate these in depth analysis type videos!

@jesscorner6381 2 жыл бұрын

Bruh you mentioned Jordan Byers and I went back to 2017

@_xbabydemonx_ 2 жыл бұрын

I realise your videos effect my vocabulary in the best way when conveying information to my friends and family

@maryeckles482 2 жыл бұрын

This makes me think of ze frank and how he pivoted to running Buzzfeed and then Buzzfeed exploded. I think some other OG youtubers also went corporate to help traditional media companies do online videos better. You should do an evolution of Buzzfeed!

@mirandaleffler 2 жыл бұрын

hi hannah ive never been this early but i just wanted to say youve been a big inspiration for me in getting through college (i'm like YEARS behind everyone else my age lol) and also that your brows look especially nice today

@livangeli9106 2 жыл бұрын

i’m also years behind as well. don’t get discouraged! every path is different. be proud of yourself for taking the step to start! we got this

@claudiah.2935 2 жыл бұрын

I’m years “behind” too :P life is much better when I focus on building my life how I want it and think less about what my former peers are doing

@annakim7844 2 жыл бұрын

Absolutely no shame in getting to know what you want to do before u continue your life

@laurendavis377 2 жыл бұрын

I’m in that boat too!! We got this 💪🏻

@jazzyjazz8453 2 жыл бұрын

Yes! Get that degree girl! Don’t worry about age, my mom didn’t get her degree in nursing until she was 45. She’s now doing something she loves until she can’t stand anymore.

@Piper79h 2 жыл бұрын

You’re so right. It even happens to televisions shows that were super popular and then get canceled after a few seasons.

@mikawalls9712 2 жыл бұрын

This was an actual mind blower for me. Like a person in the 21st can outlive there digital selves. Like I always that it would be the other way around ( like pictures or quotes being "lost in the internet"). But alas, I do feel that our reality is nothing more than the world of Sims.

@loumallinson740 2 жыл бұрын

I don't know if this interesting but I'd love to see some sort of "aftermath of Shane Dawson" video. What happened to the people he out into the spotlight (Bobby Burns, Drew Monson, Garat Watts ect).

@jacquelyngrace3396 2 жыл бұрын

That would be great to see^^

@KingOfGaymes 2 жыл бұрын

Garrett* hehe

@justinesworld5719 2 жыл бұрын

Such a good idea