Tax write-off is about the only reason to pay near $100k for a truck.

What blows my mind is people continue to pay these prices for a depreciating asset….. insane

One thing to note is the GMC is going to come standard with things like the technology package that you would have to equip on the Chevy so that is what is up with the initial massive price difference. If you spec them similarly a Silverado and GMC can be about 2-4k difference in price sometimes even less. The previous Colorado and Canyon for example had a price difference of 400 dollars if they were similarly specced. Still find the GMC to be a little over priced over the Chevy. I think that increased cost comes from interior "upgrades" and that is it. I kind of prefer the ZR2 interior over the GMC AT4X interior simply because that white in the premium offering of at least the Canyon AT4X isn't going to age well. The Black/tan interior in lesser Canyon models though is definitely a superior look to the Chevy models though. I also think the ZR2 nameplate has more brand recognition than the AT4X.

I think it has to do with its position in the line up. The ZR2 HD is positioned below the high country which is below the AT4 in the GMC line up. The AT4x is positioned between the Denali and the Denali Ultimate, making it higher end from go. I always buy GMC so I am bias, but when I ordered up my 2024 AT4 it was a better bargain than the Chevy High Country. At the end of the day GMC, as you said is positioning itself as higher end. I personally like the way GMC package their trucks making them much easier to order imo.

You get L.E.D headlights on the GMC work truck.

Maybe we should tell GM they screwed up on the prices

It's always been that way. Gmc are quality trucks professionally built day shift Monday to Friday, chevys are built night shifts and weekends.

The tax write off makes perfect sense, but these insane prices is why I bought used for my current truck.

most ppl who are not into truck have no idea that GMC is a luxury brand, they just see a GM truck

Trucks seem so overpriced these days . They have to be the highest profit margin for the manufacturers.

GMC is not the luxury line, it’s the professional line.

I would save $12k and get the AT4 Sierra that was $72k. Same price as the ZR2 Silverado. But that’s just me because I wouldn’t be doing wild off-roading in a $70k or more vehicle.

Manufacturers and dealers can suck it at these prices

Love this channel

Wow, guys, I cannot believe how much more for a GMC. I would stick with the Chevy I could barely afford but it will have cruise control.

The Canyon AT4 compared to a similarly equipped colorado trailboss is about 7K more which is nuts. The interior and exterior are a little nicer in the canyon but goddamn.

Lol, Andre will never live down no cruise control!

The interior of the GMC is still just nicer. You get a 12 speaker Bose stereo vs a 7 speaker Bose. The GMC comes w/ the Tailgate stereo. You get the 16-way massage seats that Roman doesn't like. HUD! Also, to match major included equipment, you have to add the tech package and power steps to the Silverado. That reduced the price difference to about $8k. Still a lot, but less. The fact that Chevrolet still wants to charge extra for adaptive cruise on a truck starting over $70k is amazing (just like charging for cruise on the Colorado TB!) On the cheap end, the price difference is a $1000. You get LED headlights and chrome bumpers for that.

I mean, these are incredible works of engineering. They’re luxurious work machines that can tow and carry heavy things, transport yourself, your friends, your family, your colleagues etc hundreds of thousands of miles in comfort and relative safety. You could probably survive on most of the things you spend money on. You could live in a tiny house or a cheap apartment and eat sale food. You could not have internet or phone service or even electricity if you really tried. But you and me and all of us are humans. We work and we spend the fruits of our labor on what we want and need. More so on the former. So who cares. A more luxurious feeling or better looking truck is a choice even if it’s largely the same as another but for more money. It’s yours, his, her, my money. We do what we want and/or need to do with it.

Perfect trucks to compare

TFL...You are right. As long as the public keeps buying these high-end trucks the prices will remain and creep higher. For me I will stick with another F250/350 lariat and get a Carli level suspension, 37's on a 9" wheel and yes, I'll take another 7.3. It will ride better than a Tremor, ZR2 and my favorite way over priced GMC HD. It just won't look as good as the GM's but I can get all that done for low 80's. I am going to wait 1 more year and see how the economy folds and when the dealers offer big incentives make my move.

I got the chevy LT with every option including leather, the GMC SLE only comes with cloth.

An owner/boss of a drilling company = guy who mows lawns in my neighborhood over the last few years. Cash was flush. Everyone wanted that AT4X write off.

Regular AT4 is better for the money. May not have the suspension of the x or zr2, but the interior and exterior looks better than the chevy

It’s always been like that. Nothing new.

Even my 2023 chevy silverado ZR2 and the same GMC AT4 is close to 8000 difference , same options

What kind of hit would sales of these trims take if they capped the tax write-off so that a $40k truck maxed it out?

For that price i better be able to launch it over a dirt pile like the Fall Guy and land with no damage 😂

And the column shifter is still blocking a third of the screen.

I think the AT4X is equivalent to the Bison ZR2

do they have same seat and engine?

What is comparable to the GMC AT4 in the Chevy and Ford lineups?

Used 2020 or newer nissan titan XD Pro4x with all the fixings for $40K Alex.

I read something a while back - Truck and SUV prices are inflated to discourage buyers - the manufacturers what "us" to purchase the more fuel efficient vehicles so they can meet the federal regulation on MPG averages... Any truth to this?

It it an option to get a max towing package in a GAS burner? also, I wish Chevy would put the side fender flare markers above the wheels.

I am ordering a new 2024 2500 HD double cab long bed. I can get more features( leather and center console) for less money on the Chevy version over the GMC (cloth seats and folding center seat). I have decided go with the LT trim with leather and a center console for about 1500.00 less than the GMC. Those options are not even offered on the GMC in the double cab long bed. Just more chrome. You can even move up to a higher trim level in the Chevy (LTZ). One would think it would be the other way around.

I enjoy The TFL Truck

I’m not seeing these price differences when you price them out on the website. Also, the diesel is about $1000 cheaper than the V8. I guess a lot changes in six months lol

Some people like paying a double price for a truck that won’t be worth a third of the price in a couple of years lol

Tax write-off is a simplistic rationalization. The problem with that line of thinking is ultimately it becomes an asset and you end up paying taxes on the vehicle as an asset. You'd have to turn the truck over every 3-5 years (depending upon state tax laws) for the truck to work as a tax write-off.

At what point will people stop paying these prices? They are out of control.

Its about a Tax write off for business owners like an s corporation. You can take 100% depreciation in the year purchased. So 100 grand in gross earnings is lowered by costs of the truck. Say 75k When you consider small business owners are paying north of 10 grand a quarter in estimated taxes on estimated earnings ( not including payroll taxes)...well uncle Sam is getting paid for doing nothing while you hustle ...taxes are excessive. A nice new Truck is excessive yes..but it could save you as much 20 grand in taxes... Pay sam 20 or 25 grand extra this year or get a new Truck? Taxes are our biggest expense. Vehicles cost money, an endless pit. Its a double edge sword...

The AT4X is the wrong comparison. ZR2 matches up with the AT4

When are we expecting that next re-design of the 1500 trucks from Chevy/GM? 2025 or 2026?

Wow! What ever happened to GMC being 'Professional Grade?' It used to be the working man's brand over a Chevy.

I mean this is not the full story. I am looking at a GMC Sierra 1500 Elevation with 3.0L Duramax pretty much fully loaded. 13,400lb tow capacity and excellent mileage. $58,000 with the promotion right. That’s the best deal I’ve seen on a truck that nice with that kind of capability in like a decade. A Silverado of similar spec would cost $thousands more. Just don’t buy a brand-new truck from the factory without a good promotion or big incentives and you can get most of these GMC’s for reasonably similar prices. And they are worth a bit more IMO anyways because they are a little bit more premium and look better too.

Guys trim levels aren’t comparable. You would have to compare with the zr2 bison and at4x

The gmc looks better than the Chevy.

Same power trains, but you completely ignored the standard tech/interior features on the GMC. If you equipped the Chevy with all that comes standard on the GMC, you’ll find the price quite similar.

Many of the upgrades are a joke, or should be standard items. I really hate listening to reviews that try and justify some of the crap. Oh look, 2500 imprinted in the bumper! Oh look, the Chevy bow tie lights up! Keep it... my days off buying new every two to three years is gone.

The way things are going in 10 years you will be spending 100k for a base model and 180k for a loaded model. The average work class will be back to horse and buggy sooner than we know it. Keeping my paid off 2020 lariat f250 powerstroke. I paid 69k for it brand new in 2020. I just hit 45k miles on it.

The ZR2 is more comparable to the AT4, not the AT4X...

Plus 10,000 for taxes, license, and registration.👎

I’m thinking of buying the zr2 with the gas Just not sure if it will fit in my garage

No one can afford homes and soon, no one can afford cars....☹

So for luxury you need to go 4wd. Good to know

Bunch of poor people "I would never pay that" , noooo you could never pay that and thats why you're mad work harder or just admire the truck and move on thats why you watched a video about a Truck you cant afford anyway to admire it

A great comparison would be the $6000 difference between a 2020 Toyota Avalon and a 2020 Es 350 Lexus. Same car, crazy price difference

The prices could be cheaper if these CEOs wasn’t making 20 million plus a year not counting the boards members getting their share.

GMC!

👍👍👍

I remember when my parents bought a 2012 GMC 3500 Denali dually brand new for $46,000 out the door. They still have the truck it has just over 203,000 miles still runs great I don’t think they’ll ever get rid of it. It is hard to imagine that truck is now more than twice the price 11 years laterBidenflation is real.

Bet you I will…

GMC has those funky lights in the fender flare. I’m out on the ugly 💩 alone.

Just get the chevy diesel then

How the heck do people afford these?!

Comparing the same truck 😂

Buy a Trailer because you will need it

2024 Sierra Elevation $50,000 and change. 2024 Silverado Custom $46 000 and change.

I am looking at buying one of these two. The ZR2 or AT4X. Been looking for a month now. The Chevy ones are 10k less on MSRPand only have a 5K markup. GMC however have a 5-14K markup from the dealers. The ZR2 with same options is 10K less. The chevy has better looking wheels also. The all black and AEV ones look great.

OVERPRICED

That is the At4 x. Get your facts straight. Gmc makes an At4 6.6. gas. For about 76k. You picked the high-end AT4. This truck you picked beats the High country package in Chevy.

That's ridiculous. The ZR2 HD actually looks better.

** Please look into this ** My new 2024 Chevy 2500HD LTZ Z71 had a major limp mode failure at 308 miles. I bought this truck last week. Upon researching this, this is a thing. There is a problem here!!! I am pissed!!! I can't tow with this issue. I can't use the vehicle. The dealer is back logged and has no loaner vehicles. Planned? Hum!!! Lemon law ahead!!!!

Ill just buy a 40k squarebody & run that for 30 years. These new trucks are such a far cry from even 15 years ago. They're basically lifted cadillacs in the good and bad.

At the end of the day you are still driving inside the worst effort interiors offered. IYKYK GM font.

I for one am TIRED of playing this game = will Not be paying insane $$$ for a vehicle PERIOD.

Can but]y a nice BMW instead of a Truck. Ridiculous. People need to just stop buying.

GMC gives you more. still expensive.

And people whine about the cost of EV’s 🤦🏻‍♂️

Put this shut on tfl truck ffs

Tax write offs…

So expensive. Priced for suckers. If you have cash to buy and will not hurt your finances, then all power to you. But financing. NOPE.

the maximum price a pick up truck should be $6,000 like it was before

That was a waste of my time...why don't you go through each upgrade or difference for the 12k....no body learned anything here...lame

The tax write off is ridiculous. It cost more $$ proportionately to get the bigger tax write off,,,. It’s ridiculous. The only time there’s a true benefit is with non-cash expenses. If you improve a building the business owns, you can depreciate that, but those costs increase the value of the building. That value generally only ever increases. If you are getting a depreciating asset, you are better off leasing! You lease depreciating assets and buy appreciating assets. Generally it’s better NOT to tie up your liquidity into depreciating assets,,, you simply reduce your buying power in the future of appreciating assets, you increase your cost of borrowing with a higher interest rate due to your business being in a less liquid position.especially with today’s trucks and their prices!! Just because you have the cash doesn’t mean spend it!! 😂😂. Pay your taxes and retain the earnings. There is a reason you have “retained earnings” on the ledger. Look at the extreme with companies like Apple,,,,. They have billions in retained earnings!! BILLIONS, but they still borrow to buy certain things. When it comes time to borrow lenders practically throw $$$ at them. Why? Low to no risks in the loan. The interest rates are the best on those loans. I dint understand this until my debts were almost gone with my ranch purchase & I started to retain $$ vs paying out almost everything to loan payments. The business had improved immensely as well. I reached about 8800 acres of land, 25,000 head of cattle for the feedlot and around 1500 head of range cattle on average. That’s not giant, but you consider my annual costs. I was borrowing $$ for the feeder cattle every year, and at a healthy interest rate, then I reached the point I could pay cash for those cattle,,,, think the costs on 25,000 head of cattle,,, at that time fall calves were $500 - $650 per head ($12.5 million to $16.25 million). If I paid cash for the cattle I was cash poor, asset rich. I could borrow $$, but the books didn’t look as good. It was a better scenario where I just offset the cost of borrowing with the interest received on my deposits! There was always a net loss generally (except when a fortunate decision on stocks pays out) and that loss could be offset on my taxes! That was a true beneficial write off because those cattle were worth as much as double my input costs per animal including purchase price, when it came time to sell them!! In about a year I paid my loan off, banked. Another $10 million + and was that much better off the next year and so on!!! When I sold my ranch, I had no equipment debt (it was mostly leased), but my assets were a low to mid 8 digits PLUS all of my retained earnings!! I had to invest heavily to reduce my tax burden & defer taxes and so on, but I was very cash positive!! That’s what I play with now! Because I didn’t spend every dime we had,,, I dug our business out of the point you were robbing Peter to pay Paul (so to speak). There were 2 shares in that farm/ranch/feedlot issued. One for my wife & one for me! Those write offs you can take on the specific asset purchases at the end of the year are incentives the govt applies to boost extremely important industries, like automotive, more than to reduce your tax burden. It’s ok to make $$ and pay taxes!! You pay those taxes BECAUSE you made money, improved your financial position for the next year and so on. Buying the “ranch” you have purchased,,,, excellent capital investment. If you were making more $$$ off the videos than you claim,,,,, then the new trucks are a great purchase, vs a necessary purchase to go on making new videos. It’s a catch 22.

What you guys don’t know, is that GMC has better built quality.

GMC & Chevy remind me of Nissan. Every year, the model changes, different grills, square, round, odd wheel wells. Getting uglier too.