Coca-Cola

Рет қаралды 153,257

7 жыл бұрын

This is the extended, 90-second version of Coca-Cola’s "It's Beautiful" commercial featuring a culturally and linguistically diverse America. For more information, visit: causemarketing.com/case-study/...

Пікірлер: 217

@michaelcharlesphelps 6 ай бұрын

Ten years later . . . I still cry when I watch this. #hope

@randomstufffromachristian2287 3 жыл бұрын

Coca Cola should bring this back Was the most patriotic ad I have ever seen them do

@randommonkey4900 Жыл бұрын

yea it was a really nice comercial, happy my teacher showed us this in english

@catness1809 Жыл бұрын

When I was a teenager, watching the super bowl with my conservative family, this commercial came on. I was in awe, but my family started loudly complaining about how offensive and unamerican it was. I was baffled. What is unamerican about singing about your love of country in the tounge your mother taught you? To me, it's beautiful; both then and now.

@amemaahwvmlstbw 10 ай бұрын

You were correct this time. Even though you love your family and should continue to do so, they were mistaken. Follow your instincts.

@AW-zk5qb 10 ай бұрын

that's weird. I'm conservative and LOVE this commercial

@joshuawashington2142 2 жыл бұрын

This commercial was simply amazing! How anybody could hate it is beyond me

@camila.sweetlipz Жыл бұрын

It's not reality.

@MarinersFalloutfan Жыл бұрын

@@camila.sweetlipz yes it is. You're retarded brain won't let you see past hate to see it. What sad pathetic life you must live.

@elmanu6538 Жыл бұрын

The answer are Racists. They always full of Hate. But they = Stupid

@daniloronin3312 Жыл бұрын

Coca cola is literally a marketing genius! This is the best commercial i have ever seen. They are not selling you a drink, they are saying: coca cola is part of the american culture. Not a product, CULTURE. Genius!!

@danielaprieto4225 3 жыл бұрын

I go back to this commercial everynow and then and just rewatch it bc its so beautiful and really captures the American spirit: diversity and sugary drinks.😁💗

@camila.sweetlipz Жыл бұрын

Don't forget wars and pandemics for profits

@DaughterofGod-777 4 ай бұрын

@@camila.sweetlipzgo away CCP bot

@katiebrennan1251 3 жыл бұрын

Watching to feel humanity, life is rough nowadays

@ezrawyvern6795 6 жыл бұрын

One of the best commercials I've ever seen. Screw all the hate this commercial gets.

@Jonny49er 4 жыл бұрын

Amen I agree

@kythrathesuntamer9715 4 жыл бұрын

Solidarity. Ezra.

@ezrawyvern6795 4 жыл бұрын

@Starwars Fan360 I'm a black centrist m'dear. But please, accuse me of this on tumblr or whatever website out there with well-known extremely political idiots who have no lives.

@Armyjayden33 4 жыл бұрын

America is an white nation

@ezrawyvern6795 4 жыл бұрын

@@Armyjayden33 First off, America consists of people from various different ethnicities; it's even been called the country of immigrants. Second, use "a" instead of "an"; if you're going to troll on the internet the least you can do is try and write like you passed middle school.

@Song476 4 жыл бұрын

Don't care what the bigots say, this is video is one example of how you make America great.

@manhattanhusky 3 жыл бұрын

America is a nice country, despite the deep issues it has right now, it’s still a great place. Very emotional rendition of America the beautiful, so sad it gets so much hate.

@adsffdaaf4170 3 жыл бұрын

All furrys will burn

@boneshaker8027 2 жыл бұрын

@@adsffdaaf4170 That was well brought up. Too bad you weren't.

@josac8463 2 жыл бұрын

América is all continent, usa not is america

@manhattanhusky 2 жыл бұрын

@@josac8463 True, thanks for reminding me :)

@fernandovillegas6226 2 жыл бұрын

I wonder why Americans say that America is only the United States and not the other countries of other places like Mexico or Argentina.

@Radiantxglow 4 жыл бұрын

I love this commercial so much

@bandongkevin 3 жыл бұрын

Watch the 80's coca-cola Olympics commercial. way batter than this

@maiyeuem121 Жыл бұрын

@@bandongkevin racist much?

@AsianShadowrunner Жыл бұрын

*America, the beautiful. America, in the now and the future!* (The haters can be left behind in the past)

@sandata 3 жыл бұрын

man. i still come back and watch this now and then. just beautiful.

@joseortega7815 3 жыл бұрын

Had to come back to this today.

@PrincessWarsop 2 жыл бұрын

I’d like to teach the world to sing, country sunshine. These were the best coke commercials.

@xsive198 3 жыл бұрын

Let's be honest, this video/idea was ahead of its time. Love this man

@Waytotheland 4 жыл бұрын

The hate this got shows how bigoted people can be, this is one of the most beautiful works of art.

@shazilashraf3334 4 жыл бұрын

Exactly

@bandongkevin 3 жыл бұрын

Watch the 80's coca-cola Olympics commercial. way batter than this

@TheCinemaViewer 3 жыл бұрын

No, it’s actually a very stupid commercial

@djblades 3 жыл бұрын

@@TheCinemaViewer how so?

@peterbrungardt5434 3 жыл бұрын

I just wish this was in a trump era super bowl.

@nateyoung3551 3 жыл бұрын

Who’s here after the beautiful Inauguration Day of 2021?!

@zorux6219 2 жыл бұрын

Ah yes, the destruction of America. Let's Go Brandon!

@AsianShadowrunner Жыл бұрын

Me! 🙋‍♂️

@danielm1615 2 жыл бұрын

the way this commercial almost brings me to tears everytime 🥹

@pako5586 2 жыл бұрын

Encapsulates the diversity of our nation, our Cultures, and our people. Yet we all come together as americans 🇺🇸

@xDshiv58 5 жыл бұрын

This is the US that I know. Not the crazy obsessive jingoism with the flag, and anthem. But the multicultural beauty that the country has.

@ItachiUchiha-ns1il 4 жыл бұрын

xDshiv58 multiculturalism is a disease

@Cryptid_in_the_Cellar 4 жыл бұрын

@@ItachiUchiha-ns1il says the person with Itachi Uchiha as their name and an American basketball player as their profile pic.

@sc2starkey 4 жыл бұрын

thats right, america sucked until 1960

@sc2starkey 4 жыл бұрын

getting anime from japan does not require mass immigration of japanese to america you can have trade without immigration

@Cryptid_in_the_Cellar 4 жыл бұрын

@@sc2starkey if Japanese people needed to mass evacuate then it would, America is the "great American melting pot" based on immigration to deny multiculturalism and immigrants is extremely hypocritical, we need to come together not restlessly shit on others who we deem as different.

@randomstufffromachristian2287 3 жыл бұрын

The fact that people got triggered by this reminds me of how wicked humanity can be

@deadbeatsadcat 2 жыл бұрын

The first time I watched this I legit cried

@danielbstone87 3 жыл бұрын

this is such a beautiful piece. absolutely beautiful.

@moonliner2001 4 жыл бұрын

Is there a closed caption version of this video? I'd like to share it with a deaf friend.

@prestonjones1653 3 жыл бұрын

Not likely. Most of these languahes have a completely different writing system from one another, the Spanish, Arabic, and Punjabi for example, and Arabic isn't even written in the same direction as Spanish. So the closed captions would have to be swapping through different systems over and over again, and getting decent subtitles when everything is in one language is difficult enough.

@jhz530 Жыл бұрын

I still come back to see this commercial lol

@genkides39 3 жыл бұрын

Guys, we did it. Love wins. ❤🤍💙

@timelessutopia2840 5 жыл бұрын

Beautiful

@chops1377 3 жыл бұрын

I’m here bc of a assignment in English class

@ashleytyler8173 3 жыл бұрын

Bro same

@jillisa7278 3 жыл бұрын

Lmao same 😂

@perrinboyd7335 3 жыл бұрын

me too

@manuposada949 3 жыл бұрын

same

@sambrewer7956 3 жыл бұрын

hahaha facts

@williamjackson6734 2 жыл бұрын

God bless America

@tonyyoung3985 2 жыл бұрын

I'm glad the controversy over this commercial is now long forgotten.

@--..-...-..-.--.... Ай бұрын

What? It should be remembered forever! The controversy was Republicans were upset that multiple languages were singing or NATIONAL ANTHEM!!!! Republicans call themselves patriots but they don't even know what our national anthem is! That should never be forgotten!

@tonyyoung3985 Ай бұрын

@@--..-...-..-.--.... I was being facetious.

@JongHCha 4 жыл бұрын

Fullerton has always happened to the day I got home and I’m still in bed with my iPad lol.........

@JongHCha 4 жыл бұрын

You did a good job Lenny

@nzo9487 5 жыл бұрын

Drinking Game: 1 shot for every Coke logo or product seen.

@zainahmed6502 4 жыл бұрын

It's literally a commercial for Coke

@sandata 3 жыл бұрын

coke in a coke commercial.. how odd and definitely not expected

@59771006 3 жыл бұрын

You do know it’s a Coca-Cola commercial don’t you?

@x-force7961 2 жыл бұрын

Beautiful 😍 ❤️❤️❤️❤️❤️

@TheRoom2Breathe 5 жыл бұрын

I love it! The Global Connection!

@CHRIS-pz5sr 2 жыл бұрын

Proud to know my people contributed to this song KEWA TRIBE NEW MEXICO USA...SPEE YAH CHRIS 😝😝😝

@jonathanmazo7134 5 жыл бұрын

is this ethos logos or pathos?

@morbjrn5265 5 жыл бұрын

Pathos. It goes off emotion.

@MexiTyler 4 жыл бұрын

I'm literally taking my assessment right now lmao

@cinthyahernandezgallegos2151 4 жыл бұрын

@@MexiTyler Fucking SAME!

@JorgeRamos-uw5de 4 жыл бұрын

@@MexiTyler lmffaaaooo

@markkryzler6982 2 жыл бұрын

America is the land of the Free.. so stop hating each other..

@LukasSheshene1 29 күн бұрын

Agreed

@IRosamelia 4 жыл бұрын

00:26 Pennywise is stalking you 🎈

@usaf562jrod 3 жыл бұрын

yall remember how triggered conservatives got about this? I love America! too bad they dont love it like i do

@adamdavis9838 3 жыл бұрын

They love the country. Hate the people.

@usaf562jrod 3 жыл бұрын

@@adamdavis9838 People make a country. lol

@nateyoung3551 2 жыл бұрын

@@adamdavis9838 then they don’t really love the country.

@JoseCarlosMoralesOsejopersonal 5 ай бұрын

Funny that they probably used the Mexican Coca-Cola (because the bottle and the NI)

@anthonylomasney7347 3 жыл бұрын

I remember seeing this when I was in middle school. I thought It was a beautiful representation of the diversity and peace we experience in this country. I get to school and my English teacher starts telling us this commercial was racist. Nope. U just don’t have a brain, this is where it’s at.

@hyperthreaded 2 ай бұрын

Only problem with this is that they use it to sell some soft drinks that can give you diabetes lol

@denaakbar3030 3 жыл бұрын

me and my family and my friends are Muslim’s and not everybody are Muslim’s and there are people that don’t have any religion.

@Askerban 3 жыл бұрын

It is a toss up between this, the Star Spangled Banner, Hail Columbia and My Country Tis of Thee as the long lasting national anthem representing the United States of America. All have their merits. Star Spangled told the story of our survival, America the Beautiful and all its verses explain the uniqueness in its story.

@ShinjiOzawa 8 ай бұрын

0:44 is that filipino ?

@axxess0429 Ай бұрын

indeed it is.

@cHriiSzbEe 3 жыл бұрын

Watching this got me teary eyed! This the America I know and love. Trump destroyed us! 😖🤧

@huydang5955 2 жыл бұрын

Back when people here didn’t have a problem being American and were proud of it. 🇺🇸. Happy July 4th, y’all. 🎆🎇🧨

@bryttafitzgibbons6901 Жыл бұрын

Same to you

@JongHCha 4 жыл бұрын

No oni lenny

@MuhammadAbdullah-qt8sx 2 жыл бұрын

God Bless The Greatest Nation Of All Human History........

@andycervantes7214 4 жыл бұрын

America right now playing in the backround this song as another black person is beating murrrica fuck yea

@mitsuki7212 4 жыл бұрын

This song represents the USA as one people, but now now people in the US are now experiencing racism

@infamouscrusader3363 3 жыл бұрын

That's because it's being brought up all the time.

@infamouscrusader3363 3 жыл бұрын

@@fkUTube449 What is your point? It does happen which is why it is brought up all the time. You basically proved my point.

@infamouscrusader3363 3 жыл бұрын

@@fkUTube449 And I can see you're not so different.

@denaakbar3030 3 жыл бұрын

I love the commercial and I use to see it on t.v. and it is a inspiration to me and to my family and my friends and me and my family love it and they actually put a Muslim on it and and you should not hate everybody and you should love everybody and you should be nice to people.

@a.d.1563 3 жыл бұрын

Not wanna be picky but you forgot the largest group of immigrants. The largest group by far. The Germans. Every 6th american claim to be from german Heritage. Also what about the italians? Or the irish (gailge language)?

@noodles7193 3 жыл бұрын

the european groups have tended to assimilate more into the anglo dominated language and overall culture. german and italian are much rarer to hear than spanish or tagalog

@a.d.1563 3 жыл бұрын

@@noodles7193 ---- i see. But that still doesn't explain why you forgot the largest Immigrant groups. Also i guess the spanish you hear isn't the "spanish" of the country of Spain. I would assume its the "dialectical spanish" of the Americas. What i try to explain is. Many Immigrants been excluded in this advert. You celebrate the backgrounds and thats cool, but you forgot the majorities or just excluded the largest groups. 🤭

@shergirl92 3 жыл бұрын

@@a.d.1563 It would be rare to find German speaking or even rarer Irish speaking Americans maybe the Amish but they won’t appear on camera.

@a.d.1563 3 жыл бұрын

@@shergirl92 ---- i know it becomes less but judged by the history its inaccurate 😅. But yeah, i got your point.

@prestonjones1653 3 жыл бұрын

@@shergirl92 It's rare to find an IRISHMAN who speaks Irish, although interestingly there are more Americans who speak fluent Gaelge than there are Irish people who do.

@petramusau8061 3 жыл бұрын

Still listening in 2020.. so beautiful... Congratulations President Elect BIden , and Madam Elect Vice President Harris .

@carolinafine8050 3 жыл бұрын

Fuck you

@jonathanrice1070 3 жыл бұрын

Amen! A toast to our new President and Vice President! It warms this veterans heart to have such great people to take up the mantle of leadership after four years of utter disgrace!

@carolinafine8050 3 жыл бұрын

@@jonathanrice1070 you sound like a fatherless bitch. Veteran of being a welfare case

@voicestobeheard8028 3 жыл бұрын

Fuck you

@zorux6219 2 жыл бұрын

Ah yes, the ''most popular president ever'', that's why everyone is chanting Let's Go Brandon!

@ehmkay5392 3 жыл бұрын

We did it America. We voted Trump out.

@zorux6219 2 жыл бұрын

And now everyone is chanting Let's Go Brandon!

@diannamaree7854 5 ай бұрын

We are a melting pot, a country of many cutures and languages united in the belief of freedom and opportunuties....seems we have forgotten this. "Give me your tired, your poor, Your huddled masses yearning to breathe free, The wretched refuse of your teeming shore. Send these, the homeless, tempest-tossed to me, I lift my lamp beside the golden door! The Statue of Liberty-Ellis Island Foundation, Inc."

@wendytorres5711 4 ай бұрын

Well said ❤

@Snakebite_33 Жыл бұрын

The Repuke snowflakes would this commercial is woke

@redskinsfanqca 3 жыл бұрын

GO PRESIDENT BIDEN AND MADAM VICE PRESIDENT HARRIS!

@samreilly1484 2 жыл бұрын

This commercial is so fucking manipulative! It’s using a symbolic song that represents America and everything good that we stand for just to advertise the number one cause of diabetes in the country!

@Cristobal01 Жыл бұрын

I feel like drinking a Pepsi

@a3a14613 6 жыл бұрын

Sorry kids, this is more of a reflection of Canada than the US.

@TOXTHEWOLVERINE 5 жыл бұрын

Then why are you here Hmm ?

@Followthis1 4 жыл бұрын

The U.S is the most diverse country on the planet, so you got that wrong, bud.

@noodles7193 3 жыл бұрын

the united states is about 60% white, while canada is around 73% white

@italianboyz12345 4 жыл бұрын

Lmao our country is a doormat instead of a functional nation.

@phily8020 3 жыл бұрын

Bandwagon marketing...

@pistiantowers 6 ай бұрын

Let’s go Brandon

@--..-...-..-.--.... Ай бұрын

I remember Republicans being upset with this commercial because there were people singing our NATIONAL ANTHEM in multiple languages! 🤣🤣🤣 Republicans don't even know what the national anthem is!!!🤣🤣🤣🤣

@twincams350 Жыл бұрын

I immigrated to America 55 years ago, and the country has really changed. Immigrants used to fiercely WANT to assimilate, to become part of this great country, because why else would they make the effort to come here? Now, immigrants come here to carve out a little corner of the country for themselves that resembles the country they came from. Multiculteralism actually divides us rather than unites. It's one thing to invite people to learn about your culture, but quite another to force your culture down the throats of people who may not be interested. We are no longer a melting pot, because nothing is melting. We a just a collection of disjointed cultures. This commercial would be 100x better if the whole thing was sung in english.

@Mina27325 5 ай бұрын

I agree.

@ThatDudeJCrash 4 жыл бұрын

I think this wouldn't had flopped if it showed everyone from different backgrounds singing in English. Unfortunately, they dropped the ball big time.

@novatala2070 3 жыл бұрын

That would have erased the purpose. America has always been a county of immigrants. We dont have a national language. People are free to speak whatever language they wish. The way this was done was perfect

@ThatDudeJCrash 3 жыл бұрын

@@novatala2070 It wasn't. There's no official language but there might as well be. When you come into this country and really want to be a part of it. English is the main language. Just like when you join the military, you're speaking English not Spanish, or Japanese etc. Our country is definitely diversified but this comes off bad. Again, it would had been better if it was made fully in English even if it had strong or heavy accents.

@novatala2070 3 жыл бұрын

@@ThatDudeJCrash so you don't understand the purpose at all

@kennadowning Жыл бұрын

@@ThatDudeJCrash I wanted them singing "American The Beautiful" in their native languages to drive home the message that America is a mosaic of different cultures, derived from different countries. I considered them all singing the song in English, but in the end it wasn't obvious that they had come from different origins. I'm sorry that some didn't like it, this was not the intention.