The Shoes That Saved Nike

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Күн бұрын

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👟 This video is an adaption from this blog post @ The Deffest:
www.thedeffest.com/blog/the-r...
Huge shoutout to Mike for sending in this story!
⏱ Timestamps
00:00 The Rarest Nike Shoes of all time?
01:07 The Stakes are high
02:46 ASP - What was it and how does it work?
04:34 The Knockoffs that saved the company
06:38 Lasting Impact - Nike's Most Important Shoes Ever?
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Пікірлер: 221

@hanifabdullahi9994 2 жыл бұрын

There's nothing more baller than buying your bankrupt competitor that tried to bully you in the past😂😂

@AthleticInterest 2 жыл бұрын

Can't be a bad feeling 😄

@tigercap100 2 жыл бұрын

I'll never buy Nike again. Commie slave owners

@Adizero2 2 жыл бұрын

literally owned them

@511stunnaaa 2 жыл бұрын

BuLLy

@realtalk6195 2 жыл бұрын

Well yeah, Nike sent manufacturing to China and made domestic manufacturing impossible to compete in comparison. Then everyone else did the same and/or went out of business.

@MrReese 2 жыл бұрын

I am currently watching the series "Winning Time" about how the LA Lakers Showtime era started and shoe deals were a topic in the most current episode. There is a scene where Phil Knight approaches Magic Johnson with a somewhat alternative strategy trying to sign him because they could not compete with Adidas, Converse, etc. money-wise. So you guys have very good timing with this video release :D.

@AthleticInterest 2 жыл бұрын

Ideal! 😁

@runz5904 2 жыл бұрын

@@AthleticInterest 🥳🙁

@srbtlevse16 2 жыл бұрын

Well, this was honestly unfortunate when you don't look at it from Nike's point of view. If sweatshops are bad now, they were much, much worse in the 70s, 80s, 90s. Not only was Nike allowed to continue doing this, but domestic industries were also killed and it helped turn Nike/Adidas into duopolies.

@ili4707 2 жыл бұрын

I wouldn't call it a duopoly, there are many other companies in the sports market. Adidas isn't even the largest company in Herzogenaurach, Schäffler is.

@gaborsomogyvari7995 2 жыл бұрын

I believe production abroad was inevitable. Surely Nike may made the change faster, but eventually, those competitors would have been doing the same to cut costs.

@TheJtorres182 2 жыл бұрын

I dont think anyone that writes down "sweatshop" has ever stepped foot inside an assembly line. Workers inside an industrialized country like China can very much choose to work or not work for an employer, the idea that workers have no agency and are acting as modern slaves is one of the most racist things i see online on a daily basis.

@MrReese 2 жыл бұрын

It's the job of the government to have proper labor laws and ensure the well-being of people (including laborers) in their country. This includes time limits on how long at a time and in a week people are allowed to work, a certain minimum wage, proper laws for how to handle sick days and holidays, and so on. If your country's laws are shít then of course companies will exploit them. Also, as stated by others, there are several more major sportswear companies other than Nike and Adidas. You really need to educate yourself.

@thedeffestvtg 2 жыл бұрын

I'm reading the book 1972 by Nike employee Steve Bence who was working in both the US and overseas factories. From this book it sounds like US workers were down on these kinds of shoe factory jobs around that time.

@merlinkruse5357 2 жыл бұрын

In my opinion this video too positive about this whole affair. At 6:45 it says that Nike's competitors manipulated the law, while they just used it to it's intended purpose. I see Nike's solution as one example of tricks companies use to avoid paying taxes. Undoubtedly a clever one and one could argue that the law itself was outdated, but that's not the point.

@s.spambot9095 2 жыл бұрын

You're completely right. The law was there not to prevent new companies from sprouting, but to give a leveled playing field for companies who decided to keep jobs in domestic vs the one who choose to outsource labour. It was scary when they portrayed lobbying in Washington as a good thing too. The fact that everyone in the comments is praising Nike reminds me of the words from my politics teacher back in highschool "People are like chickens, they swallow everything whole."

@l4nd3r 2 жыл бұрын

@@s.spambot9095 It was a good thing for Nike. It's a success in business story.

@thibautnarme6402 2 жыл бұрын

Don't forget the fact that the law seemed to have been forgotten by the 70's, so call it it up was kinda of disingenuous move, especially because most branches of the economy were also applying tarrifs on production cost, not on domestic pricing (which then can be used to keep out any foreign competition out of the market).

@nejcbezget47 2 жыл бұрын

@@s.spambot9095 I mean... the other companies were manufacturing in Europe because it was cheaper, Nike just found an even cheaper alternative...

@kicapanmanis1060 2 жыл бұрын

Except the law is stupid and protectionist and would just lead to higher prices for consumer. That the US government didn't even notice it until the competitors pointed it out to them shows how much they cared about it.

@v.demonaco3718 2 жыл бұрын

2 min in. I do not have post notifications on, but KZfaq seems to know what i like, so i got notified anyway🙌🏼🙌🏼 thank you youtube and athletic interest

@Fleeb-pb7zo 2 жыл бұрын

Turn them on!

@AthleticInterest 2 жыл бұрын

Good to hear 😄

@andreasberg5511 2 жыл бұрын

So I get it, this channel is about sportbusiness, so ofc this story has positive, respectful vibes and kind of bows down to nike's cleverness. And I'm not saying that the bill was appropriate in its form neither do I hate globalization (and the benefits that privilege most of us). But it sounds like this was like the pistol shot for turning global marketing to its current state. Like price dumping on cost of other humans and the environment, without any regulation in any form by the state(even worse, because politics is more dependent on market than vice versa). Maybe I'm interpretaining too much in this vid. Good for Nike.

@weebleapplesmooooo 2 жыл бұрын

That’s not a Nike problem that’s a capitalism problem

@AthleticInterest 2 жыл бұрын

There are plenty of perspectives on this... but it's quite a story either way.

@MarkWTK 2 жыл бұрын

I'm also quite staunch on the environment and human rights, but are you buying goods made in the US? even Apple products are not spared from this issue. our foods are sprayed with pesticides, are you eating organic? we are too used to buying the cheapest goods. I'm also in the wrong too

@JuanAlejandroRaveloUrbaez 2 жыл бұрын

@@AthleticInterest plenty perspectives, but only one narrative on the video it's indeed a story but not an honest one, and praising somebody for cheating is the least sportsmanship you can ever do.

@fahimrind9714 2 жыл бұрын

pulling an outdated law with the sole purpose to taking out your competitor, so you can maintain your hold on the market and deprive consumers of a great product with an innovative design isn't sportmen like either

@Angtony 2 жыл бұрын

nike : you tried to finesse me, but i simply finesse your finnessing

@AthleticInterest 2 жыл бұрын

Nike: Just Finesse It! ✔️ 😄

@ristokaratisto6068 2 жыл бұрын

Your videos are so good always look forward to them keep up the good work.

@AthleticInterest 2 жыл бұрын

Thanks, Risto!

@SeanRosairo 2 жыл бұрын

Just a small note, loved the video, but Bata was Czech, then Canadian postwar, it's now multinational with offices in Singapore, Nairobi, New Delhi and Santiago. I get it's for the Rubber Association, which was a US based organization though I but it's like associations based in the EU, it's usually because of a singular economic zone with Canada, USA and Mexico. :)

@caltuck 2 жыл бұрын

Another well edited and a great storyline good video so far!

@AthleticInterest 2 жыл бұрын

The remarkable story of the One Line shoe 👏

@tigercap100 2 жыл бұрын

I'll never buy Nike again. Commie slave owners

@NihinduAngana 2 жыл бұрын

great video as always mate!!

@AthleticInterest 2 жыл бұрын

Thank you, Nihindu!

@jeffreyonemu1426 2 жыл бұрын

Love Athletic Interest. Another exciting video.

@AthleticInterest 2 жыл бұрын

Thanks, Jeffrey!

@edwinbrace4681 2 жыл бұрын

This was a well put together video ! Thank you Athletic Interest

@AthleticInterest 2 жыл бұрын

Thanks, Edwin! 👟

@samosa4034 2 жыл бұрын

It’s an interesting story and clever from Nike, but a massive company working around the law to avoid tax and keep exploitative manufacturing processes isn’t a good thing…

@supreme_zeeyus 2 жыл бұрын

It’s nothing new under the sun, at least in this case it wasn’t morally wrong

@nedma2445 2 жыл бұрын

@@supreme_zeeyus Nike winning this case set the stage for sweatshop labor and cheap job outsourcing to power their business for decades to come... Def not morally wrong

@typicalnewyorker5993 2 жыл бұрын

So much morally was done wrong though. With American globalism in China it made them depressed and lose their identity. The working conditions in those factories are terrible. Eg all the apple workers nicking it working at factories in China

@WorldsBestHuman 2 жыл бұрын

@@nedma2445 As a result of this sweatshop labour, the poorer countries become richer leading to the explosion in their middle class. I reckon this practice is morally justified.

@realtalk6195 2 жыл бұрын

@@WorldsBestHuman Meanwhile, China uses slave labor from ethnic Uyghurs and other minorities. Oops sorry I meant "vocational training centers" where they get "free training", not concentration camps and forced-labor.

@stickonatree 2 жыл бұрын

Love this story! Thank you!

@AthleticInterest 2 жыл бұрын

They found a solution!

@abdulraqeeb9080 2 жыл бұрын

Great article!

@AthleticInterest 2 жыл бұрын

Thanks, Abdul!

@amadoudicko552 2 жыл бұрын

Great story, great channel.

@AthleticInterest 2 жыл бұрын

It's a remarkable moment in Nike's history ✔️

@AJ_25 2 жыл бұрын

Finally this channel is getting the subs it deserves. Been here since there were 80k subs and I knew this channel would surely reach 1M. Keep going guys :)

@AthleticInterest 2 жыл бұрын

Thank you! We will 🏃

@AbinAnjalise 2 жыл бұрын

You guys are the best!

@AthleticInterest 2 жыл бұрын

😉

@darochavitor 2 жыл бұрын

Lovely content as usual

@AthleticInterest 2 жыл бұрын

Thank you! We appreciate it

@dudefromthebackrooms3306 2 жыл бұрын

Bro you should make a separate series showing how to make those clean edits you do, btw you use premiere pro?

@monablues5816 2 жыл бұрын

Thursday is Happyday and the gift from Athletic Interest

@AthleticInterest 2 жыл бұрын

Happy Thursday indeed! 😉

@abrin5508 2 жыл бұрын

I'm a runner - I wouldn't touch any of the mega brands - they just aren't good running shoes but they have great commercials and branding. Brooks or Saucony for me.

@cesarreyes809 2 жыл бұрын

I had some Saucony shoes for cross country back in high school and they were great. I heard Brooks are great my girlfriend has a pair.

@ullasbabu1732 Жыл бұрын

New Balance ?

@abrin5508 Жыл бұрын

@@ullasbabu1732 New balance solid - depends on your foot shape, Yes I'd add them to very short list but just not for me - made me feel flat footed.

@littleninj0r 2 жыл бұрын

Great video/story and I'm glad to see lots of criticism for Nike doing this too!

@itsmuzzy3837 2 жыл бұрын

This channel grew so fast its insane.

@AthleticInterest 2 жыл бұрын

Hopefully more to come! 😉

@edwinduisburg8138 2 жыл бұрын

Short and very interesting story. Me likey

@AthleticInterest 2 жыл бұрын

Many thanks! 🙌

@shubhojitghosh69 2 жыл бұрын

Athletic Interest uploads a new video. Grab the fritters and tea as its going to be good. Nice video athletic Interest.

@AthleticInterest 2 жыл бұрын

Sounds ideal 😉

@matthiassventoest6800 2 жыл бұрын

I remember reading about this in Shoe Dog

@tiagodred2339 2 жыл бұрын

Hey athletic interest i would like to talk about the academy in Portugal and how the clubs make incredible players but cant really compite in european competicions cheers!

@Lyronos 2 жыл бұрын

That is purely amazing.

@AthleticInterest 2 жыл бұрын

Ah, thanks! Good story 👟

@gamify4228 2 жыл бұрын

I learnt about this from Phil night biography of Nike shoe dog it’s a brilliant book about how he started out of his car selling Japanese tigers to making his nikes and the 25 mil the Congress wanted him to pay

@otycs 2 жыл бұрын

Every company has their bankrupt story

@AthleticInterest 2 жыл бұрын

Probably the most decisive moment for Nike!

@elvisjames Жыл бұрын

Underrated comment

@lazomohamed585 2 жыл бұрын

Iconic ✨

@gudimetlahemanthkiranreddy9114 2 жыл бұрын

The American government is run by lobbies and their vested intrests

@Koen030NL Жыл бұрын

and a rotter society is the result. I dont mean the people living in the US. Just the whole survival of the fittest kind of attitude is what saddens me.

@mcmm15 2 жыл бұрын

Jordan's head on that body with the adidas tee 🤣😂

@laurolucas6274 2 жыл бұрын

This video shows me something that I always wanted to understand why Nike is the number one guys as always great job salute from Brazil.

@AthleticInterest 2 жыл бұрын

Hi Lauro!

@AdarshKumar-nj7rp 2 жыл бұрын

So did Nike launched "One Line" under the Nike brand or under a shell company?

@bollebever9449 2 жыл бұрын

A shell company because the one liner shoe was a 'competitor' shoe. Besides look at 5:18

@thedeffestvtg 2 жыл бұрын

I tried to look into this and could not find any record of a One Line LLC or DBA. This is still a mystery in the story.

@l4nd3r 2 жыл бұрын

It was under Nike, but it was a competing line shoe.

@thedeffestvtg 2 жыл бұрын

@@l4nd3r is this documented anywhere?

@AdarshKumar-nj7rp 2 жыл бұрын

Nike has always been a trailblazer in the athletic wear industry, from setting a template for manufacturing to disrupting the advertisement industry. Nike was one of the earliest brands to go east and mass produce in cheap and use guerrilla marketing to sell them.

@andrewjensen8189 2 жыл бұрын

I wouldnt call maticulously planned, billion dollar advertising campaigns guerilla marketing... Just about the opposite lol

@AdarshKumar-nj7rp 2 жыл бұрын

@@andrewjensen8189 I meant what they did with the Olympics. Even though Adidas was the official sponsor, they sneaky place their products.

@hartiwanger9176 2 жыл бұрын

@@AdarshKumar-nj7rp Ads were placed around the olympics

@hartiwanger9176 2 жыл бұрын

Go East? They never made shoes in the US

@andrewjensen8189 2 жыл бұрын

@@hartiwanger9176 Is America in the Eastern hemisphere? 😂😂

@mandilakhemfundisi9532 2 жыл бұрын

Can you make a video on how Puma is dominating F1

@Rayzajw 2 жыл бұрын

Did Nike actually make the shoes in the USA or did they "assemble" the shoes

@thibautnarme6402 2 жыл бұрын

What's your definition of making or assembling? Was the rubber American? Was it grown in America? Already back then this point was moot in determining product origin...

@OfficialCANVAS 2 жыл бұрын

only tieing the shoes in America

@_orodrigofernandes 2 жыл бұрын

I am not a fan of Nike. But gotta recognize they have a big brain marketing team. Nike, McDonald's and Coca Cola are just the biggest marketing genious for me. I am not a fan of Nike products as I think some of them are low quality. Football jerseys for instance are a joke. I once had a Brazil kit, the textile is just... I think Adidas make much better quality kits, I got 5 or 6 Flamengo and Manchester United kits and they are really nice. Aaand to me, Nike sometimes plays dirty with their marketing and commercial strategies. Like being ruthless to make a profit. I don't know. Just not a company that I admire.

@AdzSONLINE 2 жыл бұрын

That’s fucking genius

@AthleticInterest 2 жыл бұрын

They turned the situation it its head!

@geok8584 2 жыл бұрын

the track and field has an increase in spectacle is that true ?

@nateplissken8684 2 жыл бұрын

Converse- You ain't shit, Nike Nike- Get in my belly

@thedeffestvtg 2 жыл бұрын

lol

@ucheucheuche 2 жыл бұрын

Michael Jordan signs with Addidas.. nooOoOOOOOOO

@AthleticInterest 2 жыл бұрын

Too weird 😅

@rupjyoti9 2 жыл бұрын

Nice video, got to know a few new things. Pl make a video about IPL (India Premier League). About business strategies and how it became a billion dollars League by dominating International cricket. It'll be a good case study.

@ShoeProgram101 2 жыл бұрын

Another great history lesson.

@AthleticInterest 2 жыл бұрын

Plenty more to come 😉

@sambeg2 2 жыл бұрын

Some people just uno reverse card. What a brilliant strategy!

@Valentin-ve6ms 2 жыл бұрын

I wanna see that why Gucci loves football vid, is it coming up next?

@shreeshashastry4713 2 жыл бұрын

For the first time I didn't got any notification from this beautiful channel! I hate you KZfaq for this!😑

@AthleticInterest 2 жыл бұрын

Glad you still made it here! 😉

@Topsenna 2 жыл бұрын

What a story!!

@AthleticInterest 2 жыл бұрын

That's a special pair of shoes! 😅

@meeia_19 2 жыл бұрын

This is Nike implementing the lemonade principle of effectuation, well done

@AthleticInterest 2 жыл бұрын

🍋 --> 🍸

@lowspeak 2 жыл бұрын

Well played Nike

@AthleticInterest 2 жыл бұрын

Faced disaster... and turned it into an opportunity! 👏

@CarlosfVilchez 2 жыл бұрын

Who has a pair of their one line shoes?

@brandomcastor2951 Жыл бұрын

Nike owns converse now

@IKEMENOsakaman 2 жыл бұрын

Thank you China!

@LordWay 2 жыл бұрын

This felt dodgy seeing them being able to launch a secret brand instead of lobbying to get the law changed.

@TheJpwzrd 2 жыл бұрын

We need to drop all protectionism

@dilyanstanchev8560 2 жыл бұрын

10 interesting facts about Nike - kzfaq.info/get/bejne/bMCdZK2C3rTGcqM.html

@joe5boost 2 жыл бұрын

And I thought the quality of nike shoes had only been going down in the past few year , I didn't realise that they actually invented it ! Well done to all the kids in china making these shoes . great vid thanks for sharing

@realtalk6195 2 жыл бұрын

Don't forget the ethnic Uyghur slave labor harvesting the cotton.

@robertmedina3982 2 жыл бұрын

Nike, WWF,NFL and many other companies took lots of wealth from the many to give to a few. All those businesses were being done in each state making everyone wealthy but now it’s controlled by a few people. Pepsi, Tyson Co, Johnson and Johnson. People are working hard to make nothing but bills?

@rohandotnagpal 2 жыл бұрын

If the tariff is 20% on the shoes Nike imported, wouldn't they have to pay 20% of the price of an American made shoe--20% * $17 = $3.4--rather than 50% of the American made shoe, as stated in the video at 3:50?

@nabhannbn 2 жыл бұрын

Another good video from ai

@AthleticInterest 2 жыл бұрын

Appreciate that! 🙌

@iAmAyoDigital 2 жыл бұрын

Euroleague⁉️

@kakuite 2 жыл бұрын

The very meaning of "Baller" 🔥

@rodrigocosta1734 2 жыл бұрын

Uau 👏🏻👏🏻

@chennoufimedalamine5806 2 жыл бұрын

Waw two videos in one week

@salad6102 2 жыл бұрын

"Nykey"

@TheSagitis 2 жыл бұрын

no wonder their is so many counterfiet in china

@auro1986 2 жыл бұрын

how? phil and bill wear their nike air and go flash with the money

@MinionInc 2 жыл бұрын

👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏

@johns3465 2 жыл бұрын

Is not the shoe is the location of the manufacture

@saurabhjha3013 2 жыл бұрын

Religiously watch your videos! Now I don't even care about the content anymore haha

@AthleticInterest 2 жыл бұрын

😄 Thanks... we think!

@TheJpwzrd 2 жыл бұрын

Also we need to get rid of all tariffs, government protecting consumers from low prices

@yurydmorales 2 жыл бұрын

Oh you changed the title, hahah more clickbaity but such an interesting story 💪

@canderson7776 2 жыл бұрын

I wonder what kind of landscape we would have today if that law wouldn't have been circumvented by Nike and laid the grounds for outsourced cheap labour in Asia.

@Aksriv100 2 жыл бұрын

Cool

@AthleticInterest 2 жыл бұрын

😎

@Bob-to5bb 2 жыл бұрын

Nothing is made in America and we wonder why our economy is so fucked lol.

@kswag 2 жыл бұрын

early

@wuzzii_3517 Жыл бұрын

Is it Nike or nikey???

@sourishsaha8067 2 жыл бұрын

Fook Nike. Never liked them anyway

@joseriveracondori5367 2 жыл бұрын

Bruuuuuuuuuuuuuuuuuuuhhhh!!!!! Nike made mortal "ur mama"

@BigManOnCampus2326 2 жыл бұрын

Number 1

@cheesecakevanila5624 2 жыл бұрын

almost on time

@BigManOnCampus2326 2 жыл бұрын

I have never been first. I have peaked in my life’s goals. Pretty sure it’s all downhill from here.

@JGL98 2 жыл бұрын

@@BigManOnCampus2326 u weren't 1st tho keep trying

@AthleticInterest 2 жыл бұрын

✔️ Whoosh! 😉

@shobhitkanchan 2 жыл бұрын

My favourite channel uploaded Me: 💦

@notfunny007 2 жыл бұрын

@alessandrolosano8561 2 жыл бұрын

''high quality'' sportswear

@N4chtigall 2 жыл бұрын

What incredibly insane law ASP was. You are better at making bussiness than your competitors? Sorry you cant do that here. Instead of pulling everyone else up they made law that pull others down. And in the end Nike just proved how dumb this law was.

@7srchoed 2 жыл бұрын

By better you mean sweatshops

@flux202 2 жыл бұрын

Eighteen(18) hours ago.

@AthleticInterest 2 жыл бұрын

Not too bad 😉

@snowhuskybaalkaii8621 2 жыл бұрын

Thanks to them we can actually buy 100$ Sneakers that were produced by Chinese childs and robots for 15$ . Thank you Nike .

@shibe89 2 жыл бұрын

one more"Just too big to fall" example... please lets all play by rules and pay taxes sorry in advance if this is sorrow

@Plymonk666 2 жыл бұрын

Who or what decide the 20% or 50%? It doesn’t make sense… If they are paying a 20% tariff on their cost to produce; surely the law would make it 20% of the cost to produce the more expensive 🇺🇸US comparative shoe, not change the tariff completely… this doesn’t add up or make sense

@AthleticInterest 2 жыл бұрын

That was US customs / the legislator. You are right, the law doesn't make any sense but it was the law at the time...

@Plymonk666 2 жыл бұрын

@@AthleticInterest always those genius that we helped leave for ‘a new found land’ never disappoint :) thanks for responding. Makes you feel part of the channel; which is awesome. The channel and the message that is.