Why Nike Won

Рет қаралды 286,847

Күн бұрын

60 years ago today, Nike Inc. (back then called "Blue Ribbon Sports") was founded. So we figured it's time for another video about a classic Nike story.
⏱ Timestamps
00:00 A Dark History
01:09 The Morbid Story of Just Do It
03:48 The Masterminds Behind Nike's Marketing
05:03 Why Warren Buffet Does Not Invest in Nike
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Пікірлер: 157

@Baldoora 3 ай бұрын

I can't emphasize how happy I am that your channel took off with the Redbull video. These videos are absolutely amazing all around from title, editing to the voice over.

@ColonelCoockie 3 ай бұрын

Totally agree, so happy for you!❤⚽️

@AthleticInterest 3 ай бұрын

We really appreciate it! 😉

@walacerosalaurindo 3 ай бұрын

I coudn't agree more. This channel is excellent

@Amm17ar 3 ай бұрын

You guys should make a series called "Broke" or something. Do a deep dive into atheletes who went broke, why, and how. I think it could generate a wider audience and gain some traction. You guys put a lot of research into your videos already, so I know youll do the topic justice. I remember there was an ESPN series similar to it and a lot of people loved it. Maybe some short 15-20 minute sports documentaries too. I always believe that doing your due dilligence and proper research and then presenting it in the most unbias way always yields good results. I think you guys do that with every bit of content you put out.

@shadowusers 3 ай бұрын

Gotta be careful with the title. ESPN already did Broke.

@_NinjaPeny_ 3 ай бұрын

Just broke it 😊

@CairoJames9 Ай бұрын

😂😂😂😂@@_NinjaPeny_

@Brut.V 3 ай бұрын

I’ve said it before and will again, this channel deserves so much praise!

@AthleticInterest 3 ай бұрын

And we'll gladly receive it! 😄

@vanobrian8762 9 күн бұрын

I agree

@stakon74 3 ай бұрын

“Just do it” is actually the manifestation of their strategy that helped them grow. Their strategy is “We care about the athletes”. No matter if it is MJ or me lacing up to run in the morning Nike speaks to the athlete. All their communication is about the athlete. Not the fashion. Not the fans. The athletes. This is what propelled them to the top. They entered fashion through culture and this is why they thrived.

@turkeyman631 3 ай бұрын

Yup, they get people to think they care about their athletes while they have literal children making their shoes lmao. It was the perfect strategy.

@abhignankotih1833 3 ай бұрын

Always giving us the content we never wanted but somehow need 😮‍💨

@iceblazzer7549 3 ай бұрын

Debatable

@nabhannbn 3 ай бұрын

It's always tough to be in the number one position among sneaker and fashion brands. Maybe Nike will be overthroned by some other company in the future, but at that time also, the Ahletics Interest gives us the best content. Pure gem❤

@lekni8633 3 ай бұрын

Now that's a bold way to beat the competition

@sanjithkarthick840 3 ай бұрын

you should make a video "how athletic interest just DOES IT". man the quality of your videos is just mind blowing. kepp it up champ!

@AthleticInterest 3 ай бұрын

Thanks a lot! We'll put it on the list of ideas 😉

@arasmatazz 3 ай бұрын

Athletic Interest is the one channel I follow like a religion. Too good!

@AthleticInterest 3 ай бұрын

Honoured to have you as a disciple! 😄

@leoisaza 3 ай бұрын

I love your channel guys. I think you are at the top of your video kind. Every video I watch is measured related to you being on top of the curve.

@AthleticInterest 3 ай бұрын

Thanks, Leonardo! 🙂

@Rashednaber 3 ай бұрын

This is some serious content that you are sharing with us! Thank you!

@AthleticInterest 3 ай бұрын

Always a pleasure! 🙂

@shaheerkhan1288 3 ай бұрын

What a Fascinating Channel, If Athletic interest ever launch a course on The Art of story telling, I'll happily Invest My Money. Amazing story telling. Content + Connections + Voiceover = Magic.

@nityayjadhav21 3 ай бұрын

You add an element to the plate I don't care whatever I eat while watching your video it becomes the greatest dinner

@user-zy2kd5bb2w 3 ай бұрын

This channel does a lot of positive Nike videos as if it was paid by Nike for brand promotions.

@jonpetter8921 2 ай бұрын

I actually agree

@adamhercog4729 14 күн бұрын

This channel should have millions of subscribers in months... Amazing content!

@vishaln1970 3 ай бұрын

It's always a good day when Athletic Interest posts a video ^_^

@AthleticInterest 3 ай бұрын

We feel the same 😄

@NihinduAngana 3 ай бұрын

Awesome video as always my friend.. but wow loving these

@AthleticInterest 3 ай бұрын

Happy to hear it! 😀

@j.jsamra 3 ай бұрын

Phil Knight: We don't need that shit Dan Wieden: Just Do It! Phil: Ok

@ulisesgonzalez2269 3 ай бұрын

Adidas brought back tongue. That’s a big deal in football(soccer). The new predators with tongue are kind of a big deal now

@phoeni3902 3 ай бұрын

the thumbnail for this video goes so hard

@ChronicTheHempHog-mf3nh 3 ай бұрын

NOW THE FAMILY GUY NIKE AD MAKES SENSE OMG 😂

@yohanespasaribu8546 3 ай бұрын

Mind-blowing encore 🤯

@silviobastos3514 3 ай бұрын

Always delivering minutes of pure joy. Thank you very very much

@AthleticInterest 3 ай бұрын

That's the aim! 😀

@atty.fernandog.madarcos8724 3 ай бұрын

6:49 How much nike content can be squeezed from this channel 😂

@MagicalBread 3 ай бұрын

Holy crap the algorithm is not treating this video well.

@brandboda1391 3 ай бұрын

So much quality for one video.

@adolforeyes3012 3 ай бұрын

i always love it when AI uploads!! fascinating videos

@futurehofer1564 3 ай бұрын

I GOT A NIKE AD BEFORE THE VIDEO 😭

@AthleticInterest 3 ай бұрын

😬 😄

@johanmbaabu1580 3 ай бұрын

THANKS FOR THIS NEW VEDIO MAN Munene here from Kenya

@AthleticInterest 3 ай бұрын

Thanks, Munene! 😉

@johanmbaabu1580 3 ай бұрын

thanks for the heart and the comment I have been a great fun for four years now. Please cover an African topic like the recent Afcon so that we will feel represented@@AthleticInterest

@artyomashigov384 Ай бұрын

Love all your videos. This channel is a gem.

@AthleticInterest Ай бұрын

Thanks a lot, Artyom! 🙂

@Karib9 3 ай бұрын

Isn't Messi w addidas?

@OtesOtesOtes 3 ай бұрын

ACTUALLY A Long TIme Ago In a Galaxy Far Far Away, Palps inspired the line by telling Anikan to "Do It" Utuh

@MarhelMajcob 3 ай бұрын

The thumbnail sold me dreams 🤣😭good video either way

@AthleticInterest 2 ай бұрын

😄 Thanks!

@Rahul_Rao_001 3 ай бұрын

Athletic Interest never disappoints.

@foloite Ай бұрын

Looking forward to a video about the Nike deal with DFB!

@Amm17ar 3 ай бұрын

Lol I was watching the "Air" movie and they made a remark about its origins. I ended up looking into it. Funny, sad and a bit disturbing story lol. But I think if you ask anyone at Nike now, theyll probably say that it was said before Gillmore and itll be said after him. Still a good story lol.

@Apocalypse9696 3 ай бұрын

can you do a video on reebok's decline

@arthurg7894 3 ай бұрын

Bwahaha the end. "They might have met each other"

@FiontarFloinn 3 ай бұрын

HAPPY BIRTHDAY NIKE! THANKS FOR MAKING GREAT CLOTHES!

@AdmiralMakati 3 ай бұрын

Amazing channel. Never sell out. Never.

@TheDavidLiou 2 ай бұрын

Nike's founder didn't like its iconic logo and its tagline, but decided to stick with it and see how it develops. An agency's ideal client.

@United_Wings 3 ай бұрын

Amazing video ❤

@AthleticInterest 3 ай бұрын

Thanks very much! 😀

@istipinkarri6794 Ай бұрын

I hope you tackle the Germany National Football Team-Nike deal soon

@tobiger3392 Ай бұрын

he won´t , he is paid by nike

@AthleticInterest Ай бұрын

Here we go :) kzfaq.info/get/bejne/nM98ZbVotMfFhWQ.html

@chip0109 3 ай бұрын

Another mind-blowing video 🎉

@AthleticInterest 3 ай бұрын

Thanks! 😄

@eligerus2622 3 ай бұрын

Seems like the mission statement of Athletic Interest at the end?

@williamtendo7835 3 ай бұрын

"Utah is no very good place to kill people, they kill you right back" 😅

@ankitmallick843 3 ай бұрын

Song at the end?

@walacerosalaurindo 3 ай бұрын

The best KZfaq Channel!!!! Ever!!!

@AthleticInterest 3 ай бұрын

Thank you!! 🙏

@geraldomarsh 2 ай бұрын

Still stripes over checks any day

@The_G.O.A.T__ 3 ай бұрын

Hi again Athletic Interest 👋

@AthleticInterest 3 ай бұрын

Hello again! 😉

@chandler21_jr 3 ай бұрын

do some video for Puma 🙏 anything literally anything☠️

@josearmandorosales982 Ай бұрын

Amazing video

@AthleticInterest 27 күн бұрын

Thank you, Jose!

@eduardobertholdoborgesedua8041 Ай бұрын

Best nike commercial ever - Joga bonito series

@vanobrian8762 9 күн бұрын

You are really good 😊

@AthleticInterest 9 күн бұрын

So glad you're enjoying the videos! 🙂

@vanobrian8762 9 күн бұрын

@@AthleticInterest I have always been enjoying your educative and informative content.

@jonpetter8921 2 ай бұрын

This video is brought to you by Nike.

@larso808 2 ай бұрын

0:27 The Nike stock chart looks compressed

@luramirez 3 ай бұрын

I thought it was Shia Labeouf

@MagicalBread 3 ай бұрын

Shia Labeouf said “Just Do It” in 2015. Nike was (obviously) already one of the biggest sports wear brands in the world. Watch the video first.

@luramirez 3 ай бұрын

@@MagicalBread bro doesn't know what a joke is lol

@amazinglif.e3790 3 ай бұрын

Did athletic interest fire any of their editors?

@lucasapinya8832 3 ай бұрын

The video we didn’t know we needed

@AthleticInterest 3 ай бұрын

That's the aim! 😀

@rgjmce666 3 ай бұрын

Should do something about Justin Timberlake with McDonald's I'm lovin it that they still use

@MgrMario 3 ай бұрын

increadible angle

@oakasrraw 2 ай бұрын

Haven’t watched the vid yet but I thought it was fascinating how Nike moved on from Neymar so quickly even after investing heavily into him

@erroashivudhi7713 2 ай бұрын

notice how they dont have an office in Africa, we really need to do it.

@Youaintakilla 3 ай бұрын

Do more vids on some newer brands. Nike is an old giant, everyone knows their story.

@herbertherbert4317 3 ай бұрын

Please please please keep posting videos I had missed you, almost got depressed for missing your videos 😢😢😢

@AthleticInterest 3 ай бұрын

We're back! 😉

@bharatavarsha10k 3 ай бұрын

Super engaging video ❤

@AthleticInterest 3 ай бұрын

Glad you liked it 🙂

@MrPrajitura 2 ай бұрын

Nike to child slave workers: “JUST DO IT”!’ Truly the most inspiring of our times

@sbi-rizzler 2 ай бұрын

Messi actually is an Adidas ambassador. Should've used Ronaldo's example.✌️

@malamajr.2578 3 ай бұрын

Where’s the part that you show Bellingham? 😢

@yeahryan27 3 ай бұрын

I can't believe they seem to be throwing it all away now for WHAT?! What is football and street fashion without Nike?😭😔

@jonpetter8921 3 ай бұрын

Adidas is still dominating the football scene thought both culturally in financial.

@manadiahmed5283 2 ай бұрын

It’s literally not, Ronaldo, mbappe and haaland are all signed with Nike

@jonpetter8921 2 ай бұрын

@ahmed5283 I meant generally Adidas has more impactful players, Messi is today the most impactful player. And players like Bellingham will take over. Bellingham plays in Madrid one of the most iconic team, Haaland play in City, not the team with the best history internationally. And then you have people like Beckham, Zidane who after their career still are relevant in world football. Adidas knows who to recruits people who can represent them. You don t see that with NIke. Adidas=quality, Nike=quantity. And when 2026 WC, the biggest WC in history start, Adidas wil pop up everywhere and will record huge revenue. Adidas has right to the two of the biggest competitions CL and WC.

@diegozarate5930 3 ай бұрын

A young Tommy Lee Jones SAVED NIKE 😂

@omief559 3 ай бұрын

Nike is Nike because of Jordan. Not because of a slogan. Lol but great video

@ashleywilson8306 3 ай бұрын

Genuinely stopped watching as soon as a movie released in 1982 Was described as ‘super old’. You didn’t have to come at me like that.

@AthleticInterest 3 ай бұрын

It wasn't personal 😅

@kapilshah5938 23 күн бұрын

Well, honestly adidas creates the best football jersey and football boots

@AdamM7796 3 ай бұрын

Hi guy's I'd love a video on Rugby qnd how it could be a sleeping giant or could go extinct

@pshinshan 13 күн бұрын

wasnt mbappe on the thumbnail before

@craigbrown04 Ай бұрын

They kill you right back 😂

@amazinglif.e3790 3 ай бұрын

Work on the thumbnail guys.

@mezii4569 2 ай бұрын

Imagine buying nike stock back the oh my 😂

@arctix4518 3 ай бұрын

Adidas forever

@serano5023 2 ай бұрын

What is up with the thumbnail?!

@i.c.j6216 Ай бұрын

Michael Jordan carried Nike so hard it should be studied

@Carpathos Ай бұрын

Sure, it was the Just Do It Campaign. Got nothing to do with having signed MJ in 84. It's the Just Do It, not the NBA GOAT.

@djkalenomuzic2615 3 ай бұрын

Adidas is the best only ppl in America 🇺🇸 say nike the best 😂

@PaulineAby-kd5ew 3 ай бұрын

Na bro u trippin

@manadiahmed5283 2 ай бұрын

Mbappe, haaland and Ronaldo are all signed with Nike. Adidas only has Messi

@AlexanderTheGoat25 Ай бұрын

U just a messi fanboy, adidas sucks. Checks over stripes all day

@PaulineAby-kd5ew Ай бұрын

@@AlexanderTheGoat25 thts wht i meant

@Northwest360 3 ай бұрын

People born in 1982 👵👴

@100maxPower 3 ай бұрын

S&P500

@madsismad9113 Ай бұрын

none of what they do marketing wise will improve the quality of their athletic products, new balance has done way better than nike in that department

@jap7880 3 ай бұрын

goretzka

@dizhaldyratulangieichwan7593 3 ай бұрын

@isomia 3 ай бұрын

@leftsideanalog 3 ай бұрын

Ben Affleck made Nike what it is today :)

@AthleticInterest 3 ай бұрын

The film was way too inaccurate for my taste 🤓

@Meinhardt.Erschwans 3 ай бұрын

Sound is awful...

@luiislp7 3 ай бұрын

I’m not sneaker person but the Nike panda are so ugly to me 5:56 :P

@johanmbaabu1580 3 ай бұрын

Poll how many Athletic Interest fans believe that our man here needs to tell a story about the Afcon competition. If so please leave a like.

@lionbizzle 3 ай бұрын

Product portfolio ,ads and collabs shot Nike to the position they are today. "Just do it " is just a slogan. I don't buy Nike because of a serial killers statement. Y'all sometimes get carried away.

@ballgameshoes8583 3 ай бұрын

Jordan saved nike. Not some slogan.

@parrotbrand2782 2 ай бұрын

It is rather dumb to attribute the success of a company to their tagline. It is not just that, you need innovative products and you need to pay millions to sports personalities to influence dumb people to buy your products