Thank you David, I work in the user research role and recently got paired with a BA in my team. This helps to understand how we both can compliment each other.

I kind of file everything under product and there are different paths you can take based on the economy and demand. Project Management, Product Management, UX Researcher and Business Analysis. You might have to be flexible around all four to be really job secure.

I am so glad that you had a youtube channel. Looking forward to coming videos.

THE video I've been waiting years for

This is great!

Thank you for sharing your ideas in this video.

Thanks David

HI! It's "WOW" to hear business analysts ask such question. Especially in IT industry! It means such BA never keeps in mind the STAKEHOLDERS which, to later disappointment, one discovers USERS are the great part of STAKEHOLDERS and especially for IT Product Projects. I wonder if such one ever reads accumulated best practices like BABOK, or some nice books by Wigger and Beatty, some PMI BA practicies and so on! To my personal view, the maturity level of analysis practices is as high as comprehensive is caring of people impacted by solution (change). Business Analyst must do User Research or use the outcome of user research performed by anyoneelse to make sure one's solution satisfies the demanding needs of those people who are the end users of the solution.

I was exactly looking for this video. Thanks.

Thanks David, this video is very insightful as I have been trying to understand the value of a UX when a Business Analyst is in a project or vice versa. I have 4 years of solid agile BA experience, the projects I was involved including digital transformation, service design, IT, cyber security and many more. But when this UX designer was first introduced into my project I was confused and to an extent I thought he was taking over my role. I understand that UX by name has that extra knowledge around users and I agree with you that a business analyst might not ALWAYS think as a user-because we care about the business. Now things are changing slowly (or maybe I am slow at this) and I an under an impression that UX/CX are evolving and soon the BAs will be redundant because they do exactly the same thing (less the design part from a BA) is this correct? I am very disappointed at the fact that how can a BA be so under valued when working with a UX? Correct me if Im wrong, as a BA, I always make sure I understand every single detail from both business and technology (not that I would document them all but I definitely want to know the ins and the outs of that product) whereas a UX from my view, they are more focusing on the user experience, design and process improvement (in the digital wold only) but not always looking things in a granular level. I would say both roles must dependent on each other in order to achieve a goal.

Nice overview. However, I think that you are considering the difference only from a historical point of view, but it seems to me that you missed the bigger point. UX researchers are focused on the interaction of the users with the system only, whereas business analysts have a wider system scope. For example, the business may require a server with one terabyte of storage to accommodate all its user’s data. The business analyst would care about and document that. The UX researcher would not.

So, just a comment about what you're saying at

@DavidTravis hello Sir, I want to share my experience in the above comparison which you have discussed. By profession I am Business Analyst but having 4 years of experience I learned about user research, wire-framing and of course analysis. I was curious to know that how this wire-framing can be helpful to the stockholders and the developers. So I learn so many things into that and slowly unknowingly I also learned about this User research.